CMOShare

What CMOShare does

CMOShare (officially rebranding to Grapevine as of May 2026) is a private, Lincoln, Nebraska-based dental marketing and consulting firm founded in 2019. The company serves small and mid-sized dental practices across the United States with data-driven marketing services spanning website design and user experience, SEO and AI search visibility, brand strategy, marketing strategy, Google and Facebook paid advertising, and content marketing. Its customer base is concentrated in independent and small-group dental practices (single-location up to multi-location groups such as three-location Moorehead Family Dentistry and multi-location Finger Lakes Dental Care) seeking improved new-patient acquisition and operational efficiency.

The company's flagship technology is the Grapevine AI platform, marketed as the dental industry's first proprietary AI-driven platform unifying marketing, operations, phone data, and human intelligence into a single revenue engine. The platform ingests operational data through integrations with three leading practice management systems — Mango, BlueIQ, and Dental Intelligence — and applies predictive analytics, anomaly detection, generative content, knowledge retrieval, and process automation to produce recommendations across a four-step methodology (Analyze → Recommend → Action → Educate). The platform is offered in two distribution tiers: a lower-cost self-onboarding tier aimed at practices wanting an independent digital presence, and a full strategic-partnership tier with a dedicated team and complete platform access.

Revenue is generated through subscription-based marketing services and platform subscriptions (annual billing on strategic-partnership engagements; monthly on self-serve), supplemented by one-time licensing of educational books and manuals (The Dental Office Marketing Manual; The Connection Between Operations and Marketing) plus podcast and YouTube content monetization. Pricing is custom and not publicly disclosed. Go-to-market is sales-led via discovery calls for the strategic tier, paired with a self-serve motion for the platform tier. The company remains privately held with no disclosed funding rounds or external investors; leadership comprises founder/CEO Ryan Gross (ex-Walt Disney Company), Co-Owner/CSO & Technology Officer Mary Lafferty (ex-IKEA, Walmart, Cabela's, AMC Theaters), and Chief Human Resource & Financial Officer Kristin Carroll (former in-house marketing director at a six-practice group and an oral surgery practice).

Name

CMOShare

Legal name

CMOShare

Website

https://mycmoshare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CMOShare is a Lincoln, Nebraska-based dental marketing firm (rebranding to Grapevine) that serves SMB US dental practices with an AI-driven platform unifying marketing, operations, and patient intelligence, plus SEO, paid advertising, website, and brand strategy services.

Ownership category

akta.pro rank

Product category

Dental Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation & Campaign Management CRM (HDAEAFAB), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Dental marketing services
• AI marketing platform
• Practice management analytics
• Dental advertising solutions
• SEO services dental

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Full-service data-driven marketing services for dental practices including SEO, paid advertising, website development, brand strategy, content development, and marketing strategy consulting.
2. AI Platform Subscription: Two-tier AI platform model: (1) self-onboarding platform for practices wanting smart, low-cost digital presence, and (2) full strategic partnership with dedicated team and complete platform access. Same technology behind both tiers.
3. Education and Training Materials: Sale of educational books and manuals including The Dental Office Marketing Manual and The Connection Between Operations and Marketing, as well as podcast appearances and YouTube content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CMOShare (rebranding to Grapevine) operates a proprietary AI-driven platform unifying marketing, operations, phone data, and patient intelligence into a single revenue engine for dental practices. It delivers data-driven dental marketing services including website design, SEO, brand strategy, paid advertising, and AI-powered operational analysis, available through both self-serve platform onboarding and full strategic partnership tiers.

Product overview

CMOShare is rebranding to Grapevine, an AI-driven dental marketing and website company. The product portfolio consists of Grapevine, a unified AI platform for dental practices available as self-onboarding or full partnership tiers, supported by core services including Website & User Experience, SEO & AI Search Visibility, Brand Strategy, Marketing Strategy, Advertising, and AI Analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapevine AI Platform
• Website & User Experience
• SEO & AI Search Visibility
• Brand Strategy
• Marketing Strategy
• Advertising
• AI Analysis

Quantifiable outcome

• Average increase in new patient web conversions compared to 8% national average
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• No Regrets MarketingcoreStrategic or Co-development PartnerNo Regrets Marketing has combined forces with CMOShare to change the industry-standard approach to effective marketing. Both companies share a passion for data-proven strategies and combining marketing and operations-based strategies to unlock new dimensions of success for clients.
• Dr. Mark Costes / Dental Success InstitutecoreGTM or Marketing PartnerCMOShare is the marketing partner for Dr. Mark Costes and the Dental Success Institute. Dr. Costes is a prominent figure in dental practice management education.
• Dental Success NetworkcoreGTM or Marketing PartnerCMOShare is the marketing partner for the Dental Success Network. Ryan Gross serves as a faculty member of DSN.
• The Dental A TeamminorGTM or Marketing PartnerCMOShare is the marketing partner for The Dental A Team.
• Peak Dental ResourcesminorGTM or Marketing PartnerCMOShare is the marketing partner for Peak Dental Resources.
• Summer Kassmel / Front Office AcademyminorGTM or Marketing PartnerCMOShare is the marketing partner for Summer Kassmel, founder of Dental Assisting School, Front Office Academy, and Custom Practice Analytics.
• Dr. Addison KilleenminorGTM or Marketing PartnerCMOShare is the marketing partner for Dr. Addison Killeen.
• Mango (Practice Management Platform)coreTechnology or IntegrationCMOShare partners with leading practice management platforms including Mango to harness vital operational data and apply AI-powered tools for dental practices.
• BlueIQ (Practice Management Platform)coreTechnology or IntegrationCMOShare partners with BlueIQ to integrate operational data with AI-powered marketing analysis.
• Dental Intelligence (Practice Management Platform)coreTechnology or IntegrationCMOShare partners with Dental Intelligence to connect practice data with AI-enhanced marketing strategies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tebra (PatientPop): Practice growth platform formed by the PatientPop + Kareo merger, offering websites, SEO, reputation management, and patient engagement for dental and medical practices. Comparable as a broader, well-capitalized incumbent providing unified marketing and operations software to the same dental SMB buyer.
• Weave: Public-company patient communication and practice management platform with strong dental vertical penetration that includes websites, reviews, and messaging. Comparable as a broader dental-tech incumbent with overlapping customer base and an expanding AI-driven marketing and patient engagement suite.
• Scorpion: Large technology-enabled marketing services company with a dedicated dental vertical offering AI-driven marketing, websites, and patient acquisition at scale. Comparable as a larger, broader marketing-and-tech platform addressing the same dental practice marketing buyer.

Direct peers

• PBHS (Practice-Based Health Solutions): Dental marketing agency offering website design, branding, SEO, and advertising exclusively to dental and orthodontic practices. Comparable as a dental-only marketing services agency with overlapping service lines in web, brand strategy, and paid advertising.
• Dental Intelligence: Dental practice analytics and AI platform that integrates with practice management systems to surface operational and marketing insights. Closely comparable because it sits at the same data-intelligence + marketing-layer integration point for dental practices that Grapevine targets.
• Doctible: Dental-specific patient engagement and reputation management platform with marketing automation capabilities. Comparable as a vertical-native competitor operating in the same dental patient communication and marketing automation space.
• RevenueWell (Medical Marketing Group): Patient communication, marketing automation, and recall platform purpose-built for dental practices. Comparable because it sits in the same marketing-automation + patient-intelligence intersection that Grapevine targets for dental SMB customers.
• Banyan: Dental-focused marketing agency providing website design, SEO, paid media, and creative services to dental practices. Comparable as a specialist dental marketing agency with overlapping service mix.
• ProSites: Provider of dental websites, SEO, and digital marketing services to dental practices across the US. Comparable as a long-standing dental-vertical marketing services specialist with overlapping website, SEO, and advertising offerings.

Emerging players

• Mad Lad Marketing: Emerging dental-specialist marketing agency serving growth-oriented dental practices with website, SEO, and content services. Comparable as a smaller, emerging dental-vertical specialist competing for the same SMB dental customer profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marylafferty9061
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/cmoshare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMOShare