Doctible
Doctible is a healthcare SaaS platform that provides patient engagement, practice operations, and marketing automation (two-way texting, reminders, recall, digital forms, reputation management) to SMB dental, orthodontic, chiropractic, and vision practices in the United States via tiered subscriptions and a 60+ EHR/PMS integration ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Doctible does
Doctible is a healthcare SaaS company that provides a unified patient engagement and practice growth platform for SMB and mid-market healthcare practices, primarily serving dental, orthodontic, chiropractic, and vision specialties. The platform is organized into three modular solution areas: Patient Communication (two-way texting via existing landline, automated reminders, smart messaging by treatment type, voice reminders, traffic alerts, inbound phone management), Practice Operations (EasyFill automated waitlist, Smart Scheduler online booking, Digital Forms, Patient Recall), and Marketing (HIPAA-compliant practice website builder, Patient Link lead management, Website Messenger with AI chatbot, email campaigns, reputation management). The underlying technology is a cloud-based, HIPAA-compliant and HITRUST CSF certified infrastructure with AES 256-bit encryption, integrated with more than 60 EHR/PMS systems including OpenDental, Dentrix, Eaglesoft, ChiroTouch, Dolphin, and Eyefinity. Doctible reports operational scale of 80M+ messages sent in 2023, 140K+ reminders per day, and self-reported customer outcomes of 131 hours saved per practice per month, 44% of last-minute cancellations filled, and $187K+ in annual patient retention revenue.
Doctible monetizes through tiered SaaS subscriptions: Gold at $199/month (texting, reminders, recall, email, reputation), Gold Plus at $299/month (adding online scheduling, digital forms, voice reminders, EasyFill), and Platinum at custom pricing (custom website, website chat, multi-year contracts). Website builder bundles are priced at $249-$399/month. Annual billing offers 20-25% savings, and the Platinum tier is sold via multi-year contracts. Go-to-market is a hybrid sales-led and product-led motion: direct demo-based selling for mid-market accounts, inside sales with phone consultation for SMBs, self-serve 'Get Started' options for the Gold tier, ROI calculator and content marketing for top-of-funnel, and a channel partner program (e.g., Unified Smiles) for bundled resale. Target buyers are practice owners and office managers at single-location and small-group practices across the United States. Doctible operates as part of the PracticeTek family of healthcare technology brands, was founded in 2014 (per company history; firmographics lists 2013) by Ajit Viswanathan (CEO) and Leon Hu (CTO), is headquartered in San Diego, California, and has 51-100 employees.
Doctible firmographics
Firmographics- Name
- Doctible
- Legal name
- Doctible Inc.
- Website
- https://doctible.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doctible is a healthcare SaaS platform that provides patient engagement, practice operations, and marketing automation (two-way texting, reminders, recall, digital forms, reputation management) to SMB dental, orthodontic, chiropractic, and vision practices in the United States via tiered subscriptions and a 60+ EHR/PMS integration ecosystem.
- Ownership category
- akta.pro rank
Doctible industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- NAICS
- Offices of Dentists (62121), Offices of Other Health Practitioners (6213)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
- akta.pro secondary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Doctible is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Doctible business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Patient Engagement: Tiered subscription model with Gold ($199/mo), Gold Plus ($299/mo), and Platinum (custom) tiers. Includes text messaging, reminders, recall, email, and reputation management. Annual plans offer 20-25% savings. Gold Plus adds online appointment requests, digital forms, voice reminders, and automated waitlist. Platinum includes custom website and chat functionality.
- Website Services Add-on: Website builder services bundled with Gold ($249/mo) or Gold Plus ($399/mo) plans, or as standalone Platinum custom pricing. Includes custom website development, local SEO optimization, and ongoing hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold - Essential patient engagement solutions including texting, patient reminders, recall, email, and reputation management |
| Subscription | Monthly | Gold Plus - Comprehensive solution adding online scheduling, digital forms, voice reminders, and automated waitlist |
| Subscription | Multi-year contract | Platinum - Custom pricing with maximum patient acquisition strategy including custom website and chat functionality |
| Subscription | Monthly | Gold with Website - Essential engagement plus practice website builder |
| Subscription | Monthly | Gold Plus with Website - Full platform with website |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Doctible product offering
Product offeringCore offering
Doctible provides a unified cloud-based patient engagement and practice growth platform for healthcare practices across dental, orthodontic, chiropractic, and vision specialties. The software automates patient communication (two-way texting, reminders, recall), streamlines practice operations (online scheduling, digital forms, waitlist management), and supports marketing and reputation management (websites, reviews, email campaigns, lead tracking). It integrates with 60+ EHR/PMS systems and is sold on tiered monthly/annual SaaS subscriptions.
Product overview
Doctible is a unified patient engagement and practice growth platform designed for healthcare practices across dental, orthodontic, chiropractic, and vision specialties. The platform operates on a modular architecture with three core solution categories: Patient Communication (Patient Communicator, Reminders, Smart Messaging, Voice Reminders, Traffic Alerts, Phones), Practice Operations (EasyFill, Smart Scheduler, Digital Forms, Patient Recall), and Marketing (Practice Website, Patient Link, Website Messenger, Campaigns, Reputation Management). Pricing tiers include Gold ($199/month) for essential engagement features, Gold Plus ($299/month) adding digital forms and voice reminders, and Platinum (custom pricing) with premium website and chat capabilities. The platform integrates with 60+ EHR/PMS systems including OpenDental, Dentrix, Eaglesoft, ChiroTouch, and Eyefinity.
Differentiator
Problem solved
Functional benefit
Products and services
- Patient Communicator Two-way HIPAA-compliant text messaging platform that allows healthcare practices to communicate with patients from their existing landline phone number without additional setup.
- Patient Reminders Automated multi-channel appointment reminder system that sends texts, emails, and voice reminders to prevent no-shows and reduce last-minute cancellations.
- Smart Messaging Automated patient messaging system that sends personalized messages tailored to treatment type, procedure, or operatory to reduce repetitive front-desk communication tasks.
- Voice Reminders Automated voice call system that reminds and confirms appointments with hard-to-reach patients through pre-recorded or AI-generated calls.
- Traffic Alerts Real-time traffic condition notifications sent to patients before appointments to prevent late arrivals and reduce schedule disruptions.
- Phones Inbound call management system that surfaces essential patient details and history during incoming calls to improve front desk efficiency.
- EasyFill Automated digital waitlist system that fills last-minute cancellations by matching available slots with patients on the waiting list, recovering lost revenue.
- Smart Scheduler Online appointment booking system that empowers patients to self-schedule appointments directly through the practice website.
- Digital Forms Electronic intake and consent form system that digitizes patient check-in, eliminating paper forms and improving administrative efficiency.
- Patient Recall Automated patient follow-up reminder system that monitors visit history and recall timelines to alert patients when due for appointments based on procedure type and provider.
- Practice Website Custom HIPAA-compliant website builder with built-in online scheduling, real-time chat, local SEO optimization, and conversion-driven design for healthcare practices.
- Patient Link Patient acquisition and lead management platform that captures leads from forms and phone calls, automates follow-up, tracks marketing attribution, and converts interest into booked appointments through a unified dashboard.
- Website Messenger Real-time website chat and AI chatbot solution that engages visitors 24/7, answers common questions, and accepts appointment requests to reduce bounce rates.
- Email Campaigns Email marketing platform that enables practices to send personalized patient communications, newsletters, announcements, and promotional messages using pre-built or custom templates.
- Reputation Management Online review generation and management system that automates feedback collection, directs positive reviews to Google and Facebook, and routes negative feedback to the practice for private resolution.
Quantifiable outcome
- Fills 44% of last-minute cancellations
- +8 more outcomes
Companies that use Doctible
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Doctible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability4 records
Feature14 records
Doctible partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and flagship.
- Unified SmilescoreUnified Smiles partnered with Doctible to provide more patient engagement solutions to their member practices. Unified Smiles resells Doctible products as part of bundled packages.
- Scripps Mercy Physician PartnersstrategicDoctible announced partnership with Scripps Mercy Physician Partners to provide integrated patient engagement solutions.
- CompulinkcoreDoctible and Compulink partnered to provide an integrated patient engagement experience. The partnership enables Compulink's clients to access Doctible's patient communication and engagement tools.
- PracticeTekflagshipDoctible is part of the PracticeTek family of brands—a collective of innovative healthcare technology brands working together to transform retail healthcare. Careers and opportunities are centralized through PracticeTek.
- OpenDentalcoreIntegration partner - Doctible integrates with OpenDental practice management system.
- DentrixcoreIntegration partner - Doctible integrates with Dentrix dental practice management system.
- EaglesoftcoreIntegration partner - Doctible integrates with Eaglesoft dental practice management system.
- ChiroTouchcoreIntegration partner - Doctible integrates with ChiroTouch chiropractic practice management system.
- Dolphin ManagementcoreIntegration partner - Doctible integrates with Dolphin dental practice management system.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Doctible competitors and assessment
Company assessmentDirect peers
- Modento: Modento is a dental patient engagement platform offering digital forms, communication, and online scheduling. It targets the same dental SMB and DSO buyer as Doctible with overlapping feature set.
- Swell: Swell is a reputation management and patient experience platform purpose-built for healthcare practices including dental, vision, and chiropractic. It overlaps with Doctible's reputation management and patient communication modules.
- Lighthouse 360: Lighthouse 360 is a patient engagement system for dental practices providing appointment reminders, recall, online reviews, and patient communication. It competes head-on with Doctible's dental engagement offering.
- Demandforce: Demandforce (owned by Internet Brands) provides patient communication, marketing, and reputation tools for healthcare and dental SMBs. It competes with Doctible across reminders, patient reactivation, and review management.
- Birdeye: Birdeye is a customer experience and reputation management platform with strong penetration in healthcare, dental, and multi-location SMBs. It overlaps with Doctible on reputation management, web chat, and review generation.
- Weave: Weave is a patient communication and engagement platform targeting SMB healthcare practices (dental, optometry, veterinary, medical). Doctible and Weave directly compete on two-way texting, appointment reminders, reputation, and practice growth for the same SMB buyer.
- Solutionreach: Solutionreach (now part of Tebra) is a long-standing patient engagement and communication platform focused heavily on dental and orthodontic practices. It overlaps directly with Doctible on reminders, recall, two-way texting, and reputation management.
- RevenueWell: RevenueWell is a dental-specific patient communication, recall, and marketing platform serving SMB and group dental practices. It is one of the closest direct competitors to Doctible within the dental vertical.
Emerging players
- Podium: Podium is a messaging, reviews, and lead conversion platform with growing healthcare and dental vertical presence. It overlaps with Doctible on review generation, two-way texting, and web chat, but is broader in vertical focus.
Broad incumbents
- Tebra: Tebra (formed from the merger of Kareo and PatientPop, with the subsequent acquisition of Solutionreach) is a broader practice growth and clinical platform serving medical and dental practices. It competes with Doctible as a horizontal incumbent expanding into the same patient engagement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Doctible social profiles
Digital presenceDoctible compliance and trust
Trust signalCompliance4 records
Doctible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doctible leadership team
Management profileNumber of profiles
Profiles4 records
Doctible funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doctible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doctible
What does Doctible do?
Doctible provides a unified cloud-based patient engagement and practice growth platform for healthcare practices across dental, orthodontic, chiropractic, and vision specialties. The software automates patient communication (two-way texting, reminders, recall), streamlines practice operations (online scheduling, digital forms, waitlist management), and supports marketing and reputation management (websites, reviews, email campaigns, lead tracking). It integrates with 60+ EHR/PMS systems and is sold on tiered monthly/annual SaaS subscriptions.
Is Doctible a public or private company?
Doctible is a private company. It is classified as corporate owned and is currently operating.
When was Doctible founded?
Doctible was founded in 2014. It employs 51 to 100 people.
Where is Doctible based?
Doctible is headquartered in San Diego, United States, in the North America region.
How does Doctible make money?
Two revenue lines are on record. SaaS Subscription - Patient Engagement is the primary driver. The others are website Services Add-on.
Who are Doctible's main competitors?
Direct peers on record are Modento, Swell, Lighthouse 360, Demandforce, Birdeye, Weave, Solutionreach and RevenueWell. Podium is listed as an emerging player. Tebra is listed as a broad incumbent.
Does Doctible have an API?
No public API is recorded for Doctible.
What industry is Doctible in?
Doctible's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up), with a secondary code of HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 62121 and its SIC code is 7372.