What Spennymoor Town FC does

Spennymoor Town FC is a semi-professional football club founded in 2005 following the collapse of Spennymoor United AFC, operating from The Brewery Field in Spennymoor, County Durham, United Kingdom. The club competes in the National League North (Step 6 of the English football pyramid) and is entering its tenth consecutive season at that level in 2026/27, having previously won four Northern League championships in five years (2009-2014), the 2013 FA Vase at Wembley, and reaching the 2025 FA Trophy Final. The club fields a Men's First Team, a Ladies First Team, and multiple academy sides, with a recorded headcount of 11-50 employees and a governance structure as a company limited by guarantee under the legal name Spennymoor Town FC Limited (Company No. 05002706), chaired by Brad Groves since 2009 with Ian Geldard as Managing Director.

The club operates a multi-revenue model spanning matchday ticketing, merchandise sales (including 2026/27 replica shirts in partnership with Uhlsport and Motif8), commercial sponsorship, matchday hospitality, and an extensive community programme portfolio delivered under the 'Moors in the Community' banner launched in June 2022. Community programmes include After School Grub (nutritious meals at £2/portion), Walking Football (89 paid members), Disability Football (£20/month subscription), Friday Night Football, Holiday Camps, Wildcats sessions, and Community Meals (30+ daily deliveries to elderly residents). Distribution is multi-channel: online e-commerce, physical club shop and Neil Adams Sports Bar at the stadium, turnstile and online ticketing, plus satellite venues at Whitworth Park Academy, Spennymoor Leisure Centre, and Active Life Coxhoe. Marketing spans Facebook, X/Twitter, YouTube (Moors TV), Instagram, the club website, email, and a broadcast partnership with Durham OnAir (DAB/web/app coverage across County Durham). The customer base is geographically concentrated in North East England and segmented across matchday supporters, children and youth (ages 2-16), senior and vulnerable adults, and local businesses.

Name

Spennymoor Town FC

Legal name

Spennymoor Town FC Limited

Website

https://spennymoortownfc.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Spennymoor Town FC is a semi-professional English football club competing in the National League North from The Brewery Field in Spennymoor, County Durham, serving local matchday supporters, community programme participants (youth to elderly), and regional business sponsors.

Ownership category

akta.pro rank

Product category

Semi-professional football club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Semi-professional football
• Community football programmes
• Matchday football tickets
• Football club merchandise
• Youth football development

Headquarters

HQ city

Spennymoor

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches, including adult, concession, and child tickets. Season tickets also available for 2026/27 season.
2. Merchandise Sales: Online shop selling replica kits, merchandise including shirts, scarves, bobble hats, mugs, and accessories. Orders shipped via Royal Mail weekly or available for click-and-collect at the stadium.
3. Commercial Sponsorship: Partnerships with local businesses for kit sponsorship, pitch-side advertising, programme advertising, and hospitality packages. Commercial brochure available for 2026/27 season.
4. Hospitality: Matchday hospitality packages including room hire, corporate entertainment, and VIP experiences at The Brewery Field.
5. Business Network Membership: Spennymoor Business Network provides free networking opportunities with monthly meetings. Members gain access to commercial benefits including discounted sponsorship and matchday specials.
6. Community Programs: Various community initiatives including holiday camps, disability football, after-school programmes, and walking football sessions with associated participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Spennymoor Town FC is a semi-professional football club competing in the National League North at The Brewery Field stadium in Spennymoor, County Durham. The club sells matchday and season tickets, replica kits and merchandise, hospitality packages, and runs community engagement programmes (youth football, disability football, walking football, holiday camps, and food programmes) under the Moors in the Community banner.

Differentiator

Problem solved

Functional benefit

Brands

• Moors in the Community: Community outreach programme launched in June 2022 to bring the community closer to the Football Club, providing opportunities for all to succeed.
• Moors TV

Products and services

• Matchday Tickets Single-match admission tickets for home National League North fixtures at The Brewery Field, with adult, concession, and child categories.
• Season Tickets 2026/27 Season-long admission pass to all home league matches for the 2026/27 National League North season.
• 2026/27 Replica Shirts Replica matchday shirts (Home, Away, Third) for the 2026/27 season in sizes from 4-5 to 5XL, priced £45–£55.
• Club Merchandise Range of club-branded merchandise items including hats, scarves, mugs, pin badges, fridge magnets, notebooks, travel coffee mugs, water bottles, and pens.
• Matchday Hospitality Packages Matchday hospitality packages offering room hire, corporate entertainment, and VIP experiences at The Brewery Field for business and social guests.
• Stadium Room Hire Hire of function rooms and facilities at The Brewery Field for events, meetings, and functions.
• Spennymoor Business Network Membership Free membership scheme offering local businesses monthly networking meetings at The Brewery Field with guest speakers and commercial benefits.
• Commercial Sponsorship Packages Commercial sponsorship and advertising packages for local and regional businesses including kit sponsorship, pitch-side, and programme advertising slots.
• Moors in the Community Programmes Community outreach initiatives including holiday camps, disability football, after-school programmes, walking football, and Wildcats sessions for children and adults.
• Disability Football Sessions Pan-disability football training sessions for children aged 5-16, with monthly subscription pricing and a free introductory session.
• Walking Football Sessions Walking football sessions for over-50s at multiple venues with pay-per-session pricing.
• After School Grub Affordable nutritious after-school meals programme for local children, running three days per week from The Brewery Field.
• Friday Night Football Weekly football sessions for girls and boys aged 7-14, hosted at Whitworth Park Academy 4G pitch at 5.30pm.
• Holiday Camps Multi-day football holiday camps for children during school breaks, with early drop-off and sibling discount options.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• UhlsportcoreOEM/ Whitelabel/ Licensing PartnerKit manufacturer partnership for 2026/27 season replica shirts. Uhlsport designs and produces the club's home, away, and third kits featuring the town's heritage with street map woven into design.
• Motif8 LtdcoreOEM/ Whitelabel/ Licensing PartnerKit design partner for 2026/27 season. Partnership incorporates heritage elements into shirt designs including iron/steel and coal mining heritage themes.
• ErreacoreOEM/ Whitelabel/ Licensing PartnerPrevious kit manufacturer partnership for 2022-2025 seasons. Manufactured club's matchday and replica kits including 2024/25 Limited Edition Wembley shirt.
• UK Energy Management (UKEM)coreGTM or Marketing PartnerPrincipal partner for Moors in the Community programme. Supporter of community projects and After School Grub scheme sponsorship. Logo appears on community materials.
• Procure SmartminorGTM or Marketing PartnerCommunity partner supporting Moors in the Community initiatives. Logo appears on community programme materials.
• National League TrustcoreGTM or Marketing PartnerFunding body supporting community projects including disability football programme. Provides grants for inclusive football initiatives.
• Guardian AllianceminorGTM or Marketing PartnerProject sponsor for Disability Football sessions, supporting affordable football for children aged 5-16 with pan-disability.
• Whitworth Park AcademycoreStrategic or Co-development PartnerEducational partnership venue for Wildcats sessions, Friday Night Football, Holiday Camps, and Disability Football. Primary school partnerships for sport delivery.
• Spennymoor Youth & Community AssociationcoreStrategic or Co-development PartnerPartnership for delivery of Holiday Camps at Spennymoor Youth & Community Centre.
• Durham OnAircoreChannel Partner/ Reseller/ DistributorRadio broadcast partnership providing live commentary for all Spennymoor Town fixtures. Accessible via website, mobile app, and DAB radio across County Durham.
• EnterpriseminorGTM or Marketing PartnerCommercial sponsor. Enterprise logo appears on website and promotional materials.
• MitreminorGTM or Marketing PartnerBall supplier for the club.
• DAZNminorGTM or Marketing PartnerStreaming partner logo displayed on website.
• Taylored Management Consultants (TMC)minorGTM or Marketing PartnerFront of shirt sponsor for 2024/25 season. Also listed as sleeve sponsor in earlier seasons.
• Great Annual Savings GroupminorGTM or Marketing PartnerFront of shirt sponsor for 2022/23 season. Also designed and built the club website.
• Orangebox Training SolutionsminorGTM or Marketing PartnerFront of shirt sponsor for 2023/24 season.
• LivinminorGTM or Marketing PartnerSponsor of After School Grub programme.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hereford FC: National League North club formed relatively recently (2014) with a comparable semi-professional operating model and reliance on matchday, community and local sponsorship revenue streams.
• AFC Telford United: National League North club with comparable scale, semi-professional football operations, and a similar community-facing model anchored by matchday revenue and regional sponsorships.
• Bishop Auckland FC: County Durham-based club operating at a similar lower tier of the English football pyramid with a comparable community-facing model. Directly comparable in size, geography and club structure.
• Darlington FC: Fellow National League North club based in County Durham, operating as a semi-professional football club with comparable matchday, community programme and local sponsorship revenue model. Direct on-pitch and commercial competitor in the same catchment and tier.
• Chester FC: National League North club with a fan-owned/community-supported structure and a comparable mix of matchday, merchandise and local sponsorship revenue. Operates at the same league tier with similar scale.
• Blyth Spartans AFC: Long-established North East semi-professional club competing at a similar tier of the National League pyramid. Comparable matchday-driven revenue, community engagement focus and regional sponsorship base.
• South Shields FC: National League North club from the North East with a comparable semi-professional model, community programmes, and local business sponsorship base. Directly competes for regional fans, sponsorship and talent in the same league.

Others

• National League Trust: Funding body that supports National League clubs' community programmes, including Spennymoor Town FC's disability football initiative. A key ecosystem stakeholder and grant provider for community-facing growth.
• Durham County FA: Governing body for grassroots football in the same County Durham catchment where Spennymoor Town FC operates its community programmes. An ecosystem enabler and potential partner/funding source for Moors in the Community initiatives.

Broad incumbents

• Sunderland AFC: Much larger North East football club operating multiple tiers above Spennymoor in the English football pyramid. Competes for the same regional fan attention, sponsorship spend and media share, compressing Spennymoor's addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spennymoortown
• YouTubeyoutube.com/user/SpennymoorTownFC
• Facebookfacebook.com/SpennymoorTown
• Instagraminstagram.com/spennymoortown
• LinkedInlinkedin.com/company/spennymoor-town-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spennymoor Town FC