Beer of the Day

What Beer of the Day does

Beer of the Day LLC is a privately held, founder-operated consumer web platform founded in 2007 and based in the USA, targeting craft beer enthusiasts, home brewers, and general beer drinkers. The core product is beeroftheday.com, a community-driven website that publishes a curated "Beer of the Day" feature, hosts user-generated ratings, reviews, and photos, maintains a global brewery directory covering the United States and 19 international markets, and organizes content by a 100+ style taxonomy with time-windowed popularity rankings (weekly, monthly, yearly, all-time). A companion product, the BOTD Podcast (beerofthedaypodcast.com), extends the brand into audio content covering brewery visits, beer styles, and seasonal releases. The underlying technology is a web-based platform with user accounts, a beer rating system, photo uploads, and podcast integration; no mobile app, public API, SDK, or documented AI/ML capability is present in the input data.

The business model is consumer-direct and free to use. The only documented monetization stream is an Amazon Associates affiliate program, in which the site embeds tracked referral links (tag=beeroftheday-20) and invites users to support the platform by shopping through those links. The BOTD Podcast is listed as a potential secondary revenue source via sponsorships or listener support, but no figures are disclosed. There is no premium membership tier, no B2B offering, no enterprise contract, no disclosed funding, and no parent company. Marketing is entirely organic: social media presence on Facebook, Twitter, Instagram, and YouTube, a dedicated podcast, content marketing through beer reviews, and SEO via the brewery directory.

The company is run by co-founders Jeff Miller and Dallas Heliker, with two additional named community contributors (Joel Minor and Britton Minor). It has been operating continuously for nearly two decades, with a significant relaunch in 2015 that added social connectivity, user accounts, ratings, and the podcast. Ownership remains concentrated among the founders with no disclosed external investors or institutional funding.

Name

Beer of the Day

Legal name

Beer of the Day LLC

Website

https://beeroftheday.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Beer of the Day is a privately held, community-driven web platform founded in 2007 that lets craft beer enthusiasts discover, rate, and review beers, browse a global brewery directory, and listen to a companion podcast. It monetizes primarily through Amazon affiliate links and serves hobbyist beer drinkers in the US and 19 international markets.

Ownership category

akta.pro rank

Product category

Beer Reviews and Discovery Platform

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Beer reviews platform
• Craft beer discovery
• Brewery directory
• Beer ratings community
• Beer podcast

Headquarters

HQ city

Elk Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Amazon Affiliate Revenue: Site monetizes through Amazon affiliate links, encouraging users to support BOTD by shopping through provided links. The footer shows an Amazon Associates link with tracking.
2. BOTD Podcast: Podcast episodes covering beer topics, brewery visits, and beer reviews, potentially generating revenue through sponsorships or listener support

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Beer of the Day operates a free, web-based community platform where users discover, rate, and review beers, browse a global brewery directory, and access a companion podcast. The site delivers a curated daily Beer of the Day, a 100+ category beer taxonomy, time-based popularity rankings, and user-generated content (ratings, photos, comments). Monetization is driven by Amazon affiliate referral commissions and podcast distribution rather than direct sales.

Product overview

Beer of the Day is a single-platform consumer web application (not a modular SaaS) consisting of a user-driven beer rating and discovery website paired with a companion podcast. The core product is the Beer of the Day Website, which serves as a social platform for beer enthusiasts to rate beers, write reviews, browse a global brewery directory, and discover new beers through daily 'Beer of the Day' selections and Top Beers rankings. The BOTD Podcast extends the experience into audio content covering beer styles, brewery features, and seasonal releases. All offerings are integrated within the single website platform rather than sold as separate modules.

Differentiator

Problem solved

Functional benefit

Brands

• BOTD Podcast: The Beer of the Day podcast featuring beer reviews, brewery visits, and craft beer discussions.

Products and services

• Beer of the Day Website A socially-connected, user-driven, media-rich website for beer enthusiasts to share beer experiences, find new beers to try, and rate and review beers. It features a daily Beer of the Day selection, beer categories, Top Beers rankings, a global brewery directory, and community features.
• BOTD Podcast A beer-focused podcast companion to the website, featuring discussions about beer styles, brewery visits, and beer recommendations, with episodes such as 'New Glory Days', 'Brews and Blues in St. Louis', 'Oktoberfestivus', and 'LA LA Land'.
• Global Breweries Directory A global brewery directory allowing users to search for breweries by location, covering the United States and 19 international countries including Argentina, Australia, Belgium, Canada, Czech Republic, Denmark, France, Germany, Iceland, Ireland, Japan, Mexico, Netherlands, Nicaragua, Philippines, Russia, Spain, Sweden, and the United Kingdom.
• Top Beers Rankings User-driven beer popularity rankings available by time period (All Time, This Year, This Month, This Week, Today), aggregated from user ratings and reviews on the platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AmazonminorGTM or Marketing PartnerAmazon Associates affiliate partnership where BOTD receives referral commissions when users shop on Amazon through provided links. The footer includes an affiliate link with tracking code (tag=beeroftheday-20) for monetizing site traffic.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VinePair: Major drinks media outlet covering beer, wine, and spirits with reviews, news, and lifestyle content. Adjacent to BOTD in beer discovery content but operates at much broader scope and scale across alcohol categories.

Direct peers

• BeerAdvocate: Long-running beer review and rating community with detailed beer and brewery profiles. Directly comparable to BOTD in user-generated reviews, ratings, and brewery listings, with a longer-form review tradition.
• Untappd: Mobile-first beer check-in, rating, and social platform with millions of users. Direct competitor to BOTD in beer discovery and UGC reviews, with stronger mobile-native engagement and broader community scale.
• Hop Culture: Craft beer media outlet covering brewery features, beer reviews, and industry storytelling. Comparable to BOTD's content layer — long-form reviews, brewery features, and editorial coverage — with a more modern publishing model.
• Craft Beer & Brewing Magazine: Multi-format craft beer publication covering reviews, brewing technique, and brewery features. Comparable to BOTD in beer enthusiast audience and review depth, with a stronger magazine and video presence.
• PorchDrinking: Craft beer content site with reviews, brewery profiles, and lifestyle editorial. Comparable to BOTD in craft beer enthusiast audience and editorial format, though with a regional/event-driven slant.
• The Beer Connoisseur: Consumer-facing beer magazine and online publication with reviews, brewery features, and travel content. Comparable to BOTD in enthusiast audience and review-driven editorial.
• RateBeer: Beer rating platform with global brewery coverage and detailed style taxonomy. Closely comparable to BOTD in scope — global brewery directory, user ratings, and style categorization — with a longer historical archive.

Others

• Brewbound: B2B beer industry news and data publication covering brewery business, distribution, and category trends. Adjacent to BOTD in shared craft beer subject matter but targets industry readers rather than enthusiasts.
• Craft Brewing Business: Trade publication focused on craft brewery operations, equipment, and business strategy. Shares BOTD's brewery coverage universe but addresses brewery operators rather than consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beeroftheday
• YouTubeyoutube.com/c/BeeroftheDay
• Facebookfacebook.com/beeroftheday
• Instagraminstagram.com/beeroftheday
• LinkedInlinkedin.com/company/beer-of-the-day

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beer of the Day