Roswell Dental Care

What Roswell Dental Care does

Roswell Dental Care is a single-location, independently owned family dental practice headquartered at 1570 Old Alabama Road in Roswell, Georgia, operating continuously since 1984 under the leadership of Dr. Destinee Hood. The practice delivers comprehensive general, cosmetic, and restorative dentistry to individuals, families, and self-pay/insurance patients in the Roswell, GA metro area. Service lines span preventive care (cleanings, exams, fluoride, sealants, oral cancer screenings), restorative procedures (implants, crowns, bridges, dentures, All-on-4 solutions), cosmetic dentistry (porcelain veneers, teeth whitening, clear aligners, smile makeovers), facial aesthetics (Botox, dermal fillers), and specialized therapies (TMJ/TMD treatment, sleep apnea appliances, trigger point dry needling). Distinct customer segments include general family patients, cosmetic-enhancement patients, restorative/rehabilitation patients, TMJ and sleep apnea patients, dental-anxious patients served through a Comfort Menu (nitrous oxide, headphones, blankets), and uninsured patients served via an in-house Dental Wellness Plan.

The practice operates an advanced clinical technology stack that includes the FDA-approved Gemini soft-tissue laser, OralID fluorescence-based oral cancer screening, intraoral digital scanning and intraoral photography, in-office CT imaging for same-day implant planning, and OralDNA saliva-based diagnostic testing for biomarker-driven periodontal treatment planning. Dr. Hood's credential as a Master Injector of neurotoxins and dermal fillers with the American Academy for Facial Esthetics differentiates the practice's facial aesthetics and TMJ/migraine Botox therapy offerings from typical general dental offices.

Roswell Dental Care's business model combines fee-for-service dental procedures reimbursed by third-party insurance plans with out-of-pocket payments, supplemented by recurring annual subscriptions to its in-house Dental Wellness Plan (Hygiene Maintenance and Periodontal Maintenance tiers with family add-on discounts) and CareCredit-financed transactions. The go-to-market motion is direct-to-consumer: SEO-driven organic search, online booking via dental4.me, phone inquiries, a multi-platform organic social presence (Facebook, Instagram, X/Twitter), and word-of-mouth referrals. The practice also maintains a formal HIPAA compliance program and serves as the only disclosed operating entity, with no subsidiaries, parent company, or institutional investment recorded in the source material.

Name

Roswell Dental Care

Legal name

Roswell Dental Care

Website

https://roswelldentalcare.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Roswell Dental Care is a single-location, family-owned dental practice in Roswell, GA delivering general, cosmetic, and restorative dentistry plus facial aesthetics and TMJ/sleep apnea therapy to local individuals and families using advanced tools like Gemini Laser, OralID fluorescence screening, intraoral digital scanning, and CT imaging.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Laser dentistry procedures
• Dental implant services

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Dental Procedures: Primary revenue stream from billable dental procedures including cleanings, exams, fillings, crowns, bridges, implants, dentures, cosmetic treatments (Botox, veneers, whitening), and specialized services (TMJ therapy, sleep apnea appliances, laser treatments). Revenue is generated on a per-procedure basis at point of service.
2. Dental Insurance Reimbursement: Revenue from in-network and out-of-network dental insurance plans. The practice accepts most insurance plans and works to maximize patient benefits.
3. In-House Dental Wellness Plan Memberships: Recurring annual membership subscriptions (Hygiene Maintenance Plan and Periodontal Maintenance Plan) for uninsured patients. Includes 15% discount on restorative procedures, with additional 5% auto-renewal discount. Family members can be added at 10% additional discount.
4. CareCredit Financing: Third-party patient financing through CareCredit for monthly payment plans on treatments, providing revenue certainty for the practice while offering patients flexible payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roswell Dental Care is a family-owned dental practice in Roswell, Georgia that delivers general, cosmetic, and restorative dental services to individuals and families. Core offerings include preventive cleanings and exams, fillings, crowns, bridges, dental implants, dentures, veneers, teeth whitening, clear aligners, Botox, and dermal fillers, alongside specialized services such as TMJ/TMD therapy, sleep apnea appliances, trigger point dry needling, oral cancer screenings, and OralDNA testing. The practice supports service delivery with advanced in-office technology including Gemini soft-tissue laser, OralID fluorescence screening, intraoral digital scanning, CT imaging, and CareCredit patient financing.

Product overview

Roswell Dental Care is a family-owned dental practice offering comprehensive dental services organized into three main categories: General Dentistry (preventive care, cleanings, fillings, crowns, gum disease treatment, oral cancer screenings), Cosmetic Dentistry (Botox, dermal fillers, veneers, smile makeovers, teeth whitening, clear aligners), and Restorative Dentistry (dental implants, dentures, bridges). The practice also provides specialized services including TMJ/TMD treatment, sleep apnea appliances, trigger point therapy, oral DNA testing, and laser dentistry using the Gemini Laser system. Advanced technology includes intraoral digital scanning, OralID fluorescence screening, and CT scan capabilities. The practice operates an in-house Dental Wellness Plan for uninsured patients and accepts CareCredit financing. Led by Dr. Destinee Hood, the practice emphasizes a holistic, patient-centered approach combining dental care with facial aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services

Quantifiable outcome

• Gemini Laser treatments can reduce or prevent cold sore outbreaks when treated at the early tingling stage
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices nationwide. It is broadly comparable to Roswell Dental Care because both operate general and multi-specialty dental practices targeting families and individuals, but Heartland operates at vastly greater scale with corporate back-office, marketing, and insurance leverage that an independent single-location practice lacks.
• Aspen Dental: Aspen Dental is a large DSO operating hundreds of branded dental offices across the U.S., offering general, cosmetic, and restorative dentistry. It is comparable to Roswell Dental Care as a direct competitor for the same general/family patient base in the Atlanta metro, but at significantly larger scale and with stronger consumer-brand marketing.
• Pacific Dental Services: Pacific Dental Services supports a large network of dental practices across the U.S. with a focus on integrated technology and clinical support. It competes with Roswell Dental Care for general and family dental patients in the broader Atlanta region while operating at a far larger scale with standardized operating systems.
• Comfort Dental: Comfort Dental is a large dental franchise group with offices nationwide, offering general dentistry at accessible price points. It is comparable to Roswell Dental Care as a general and family dentistry competitor with a multi-location footprint, but operates on a franchise model rather than as an independent single-location family practice.
• Simply Dental Management: Simply Dental Management is a DSO supporting a network of dental practices across multiple U.S. states. It is comparable to Roswell Dental Care as a provider of general, cosmetic, and restorative dental services to families and individuals, but operates at greater scale with centralized administrative and operational support.

Regional players

• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-location dental group with offices concentrated in the Southeast U.S., including the Atlanta metro. It competes directly with Roswell Dental Care for the same family and individual dental patient base in the region, with comparable general, cosmetic, and specialty service offerings but operating as a multi-office group.
• Castle Dental: Castle Dental operates multi-location dental offices across several U.S. states, offering general, cosmetic, and orthodontic services. It is comparable to Roswell Dental Care as a provider of comprehensive family and cosmetic dental care, though it operates as a multi-office chain rather than an independent single-location practice.
• Jefferson Dental & Orthodontics: Jefferson Dental & Orthodontics operates multi-location dental offices concentrated in Texas with general, orthodontic, and specialty services. It is comparable to Roswell Dental Care as a comprehensive family and cosmetic dental provider, though Jefferson operates as a regional chain rather than an independent single-location practice.

Emerging players

• Tend: Tend is a tech-forward dental startup operating modern, design-led dental studios in select U.S. cities with a focus on patient experience and digital-first booking. It is comparable to Roswell Dental Care as a comprehensive general and cosmetic dental provider emphasizing technology and patient comfort, but Tend operates as a venture-backed multi-location chain rather than an independent family practice.
• Dental365: Dental365 is a growing DSO expanding multi-location dental offices across the Northeast and other U.S. regions, offering general, cosmetic, and specialty dentistry. It is comparable to Roswell Dental Care as a provider of comprehensive dental services targeting families, though it operates at larger scale through acquisitions and de novo expansion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/roswelldds
• Facebookfacebook.com/RoswellDental
• Instagraminstagram.com/roswelldentalcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roswell Dental Care