Flournoy and Calhoun Realtors

What Flournoy and Calhoun Realtors does

Flournoy & Calhoun Realtors is a privately held, family-managed real estate brokerage headquartered at 2520 Wynnton Road in Columbus, Georgia. The firm traces its lineage to 1887 (Flournoy Realty Company) and was formed in its current form through the 1990 merger of Flournoy Realty Company and Calhoun Realty Company. It operates a three-pillar service portfolio: residential property sales (buyer and seller representation), commercial property sales (office, retail, and investment properties), and rentals and property management (full-service tenant screening, maintenance, and rent collection). The firm serves individual homeowners, buyers, investors, and landlords across Columbus, GA; Phenix City, AL; Fort Benning; and Harris County.

The company's underlying technology is a standard brokerage stack rather than a proprietary platform: a company website (fcrealtors.com), a dedicated rentals portal (fcrentals.net), a Georgia-specific listings portal, an Alabama listings portal operated through a Nestfully partnership, and marketing tools including professional photography, drone videography, and virtual tours. There is no proprietary software, no API, no AI tooling, and no app product. Distribution is direct-to-consumer through agents, the office, and inbound digital channels (Facebook, X, Instagram, Pinterest, email).

The business model is transaction-fee and managed-services based. Residential and commercial sales generate commission revenue per closed transaction; property management produces recurring fees for tenant placement, ongoing management, and rent collection; rental listings produce placement and service fees. Pricing is not publicly disclosed. The firm sells through a direct agent-led GTM motion with personal consultations from first contact through closing, and has no external investors, no franchise affiliation, and no parent company.

Name

Flournoy and Calhoun Realtors

Legal name

Flournoy & Calhoun Realtors

Website

https://fcrealtors.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Flournoy & Calhoun Realtors is a privately held, family-managed real estate brokerage in Columbus, Georgia offering residential sales, commercial sales, and property management services across the Columbus, GA and East Alabama markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Commercial real estate
• Property management
• Real estate brokerage
• Buyer and seller representation

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales: Commission-based revenue from residential property sales, where agents facilitate buying and selling transactions for individual homeowners and buyers in Columbus, GA and East Alabama markets.
2. Commercial Real Estate Sales: Commission revenue from commercial property transactions including office buildings, retail spaces, and investment properties. Specialized commercial sales team handles these transactions.
3. Property Management Services: Full-service property management including tenant screening, maintenance coordination, and rent collection for residential rental properties.
4. Rental Listings Services: Rental listing services for residential properties, with a separate rental division handling tenant placement and ongoing rental management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Flournoy and Calhoun Realtors is a real estate brokerage that represents buyers and sellers in residential and commercial property transactions and provides property management services. The firm operates in the Columbus, Georgia and East Alabama markets, drawing on a long-established local heritage to deliver traditional brokerage services to individuals and businesses in the region.

Product overview

Flournoy & Calhoun Realtors is a traditional real estate brokerage offering a unified service portfolio centered on residential and commercial property transactions, rental management, and property listings. The core offerings consist of Residential Property Services, Commercial Property Services, and Rentals & Property Management as the three main service lines. These are supported by listing portals including 'Our Listings' (combined Georgia and Alabama properties), 'Georgia Property Listings,' and 'Alabama Property Listings' (via Nestfully partnership). The 'Home Selling Services' module provides add-on professional marketing capabilities including photography, drone videography, and virtual tours. The company operates as a single integrated brokerage without a technology platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker: National residential and commercial real estate brokerage franchise with a large agent network and broad portfolio of services. Comparable to Flournoy & Calhoun as a traditional full-service brokerage serving home buyers, sellers, and investors across local markets.
• RE/MAX: Global residential and commercial real estate franchise with franchisee-owned offices serving local markets. Direct comparison to Flournoy & Calhoun as a traditional agent-driven brokerage model offering residential and commercial sales services.
• Century 21 Real Estate: Large global real estate brand with franchised brokerages providing residential and commercial sales services. Comparable as an established full-service brokerage competing for the same traditional home buyer/seller customers.
• Keller Williams Realty: Major U.S. residential brokerage franchise known for agent-centric models and large market centers. Comparable as a competing full-service residential brokerage serving similar buyer and seller segments with an experienced local agent pool.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with the Better Homes and Gardens brand, offering residential sales and ancillary services. Comparable as an established franchise competing for the same traditional residential clientele with a focus on local market expertise.
• Berkshire Hathaway HomeServices: National real estate franchise leveraging the Berkshire Hathaway brand to deliver residential and commercial brokerage services. Comparable as a broad incumbent operating with a traditional agent-based brokerage model similar to Flournoy & Calhoun.

Regional players

• Harry Norman Realtors: Long-established residential brokerage primarily serving the Atlanta metro and broader Georgia market. Comparable as a heritage Southeast U.S. brokerage with a similar legacy, full-service, agent-driven model and brand-recognition-led positioning.
• Crye-Leike Real Estate: Privately held, family-founded residential and commercial brokerage operating across the Southern U.S. Comparable as a similarly structured family-rooted, multi-state regional brokerage with residential sales, commercial, and property management service lines.

Emerging players

• Redfin: Technology-forward residential brokerage and portal with agent and iBuying services. Comparable as a competitor for the same home buyer/seller customer, representing the tech-enabled model that contrasts with Flournoy & Calhoun's traditional brokerage approach.
• Compass: Technology-driven residential brokerage focused on urban and affluent markets. Comparable as a competing brokerage serving residential clients but differentiated by heavy investment in proprietary technology and a national platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FC_Realtors
• Facebookfacebook.com/FCRealtors
• Instagraminstagram.com/fc_realtors
• Pinterestpinterest.com/flournoycalhoun/_saved

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flournoy and Calhoun Realtors