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Living Media

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uuid000spo4

Namestring
Living Media
Legal namestring
Living Media S.r.l.
Websiteurl
livingmedia.it
Company typeenum
Private
Founded yearint
2002
Descriptiontext

Living Media S.r.l. (DBA LivingMedia) is a Milan-based, privately-held Italian video production agency founded in 2002 and operating for over 22 years with a team of 10+ professionals. The company serves medium-to-large enterprises across diversified verticals — including publishing, transportation, consulting, consumer electronics, automotive, defense, and energy — with named clients such as Samsung, Renault, Accenture, ATM, 24 ORE Cultura, Tecniche Nuove, and Ansaldo. Its offering is organized around four service pillars: corporate video production, live event direction and streaming, training/e-learning video, and AI-augmented video innovation.

The technical stack centers on professional video production and live-streaming infrastructure augmented by third-party AI capabilities for scene selection, color correction, viewer-data-driven personalization, AI-enhanced animation and visual effects, and automatic transcription/translation. The company has an explicit AI product page but discloses no proprietary models, patents, or in-house research, suggesting AI is consumed as a productivity and feature layer on top of conventional production workflows rather than as a foundational technology. Distribution is supported by a website, blog, Kajabi-delivered newsletter, LinkedIn, Instagram, and Facebook, with founder Placido Losacco also appearing on third-party podcasts for thought leadership.

Commercially, LivingMedia operates a project-based professional services model with no disclosed SaaS, subscription, or recurring revenue component. Pricing is published: corporate video projects typically range €4,000–€8,000, event coverage is ~€3,500/day, and full multi-day event packages reach €10,000+ with live-streaming add-ons of €500–€3,000. Go-to-market is sales-led and consultative, anchored by free strategy calls booked through Calendly, direct phone/email, and in-person meetings at the Milan headquarters. The company has no disclosed funding rounds, no parent, no acquisitions, and revenue is not publicly reported.

Short descriptiontext

Living Media is a Milan-based video production agency serving Italian and international enterprises with corporate video, live event streaming, e-learning content, and AI-augmented production services across clients such as Samsung, Accenture, and ATM.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMilano, Italy
HQ citystring
Milano
HQ countrystring
Italy
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
corporate video production, live event streaming, e-learning video services, AI video production, video marketing services
Industry3 codes
1Commercial Production Companies (Live-Action)
CodeMPAAAMAAPrimaryYes
2Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture)
CodeMPAGAKAIPrimaryNo
3Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging)
CodeMPAHAHADPrimaryNo
NAICS code1 code
  • Motion Picture and Video Industries5121
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Video Production Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Video Production Services
TypeProfessional Services
Description

Professional video production including corporate videos, institutional videos, event coverage, and social media content. Pricing is project-based with costs varying by complexity, duration, and requirements. Typical corporate video projects range from 4,000 to 8,000 euros, while event coverage services are quoted daily at approximately 3,500 euros.

livingmedia.it
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details2 tiers
1Corporate Video Production
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Corporate video production typically costs between €4,000 and €8,000. Price varies based on creative strategy, technical quality, equipment (e.g., drone usage), and crew (e.g., cinematographer). Output typically includes 2-5 minute professional video with one or more spoken segments.

livingmedia.it
2Event Video Coverage
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Daily rate for event video coverage is approximately €3,500/day (excluding VAT). Full event packages (e.g., 3-day corporate event with 300 attendees) can total €10,000 or more, including multiple cameras, video direction, and potentially live streaming services ranging from €500 to €3,000.

livingmedia.it
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Living Media is an Italian video production agency that creates corporate and institutional video content, provides live event direction with multichannel streaming, develops training and e-learning modules with interactive elements, and applies AI tools to optimize production workflows, personalize content, and deliver multilingual subtitling. Engagements are project-based, customized per client, and span industries including media, transportation, consulting, electronics, automotive, defense, and renewable energy.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over 600 video contents produced in 2022 alone
+2 more records
Product overview1 text field

Living Media is a video production agency offering a comprehensive suite of video services organized around four main pillars: Produzione Video Aziendali (Corporate Video Production), Regia Eventi e Live Streaming (Event Direction and Live Streaming), Video per Formazione e E-Learning (Training and E-Learning Video), and Innovazione con IA (AI Innovation). Their core offering is professional video production and marketing, complemented by live event direction services and AI-powered innovation capabilities. The AI Innovation service integrates with all other offerings to optimize production workflows, personalize content, enhance visual effects, and provide automatic transcription/translation. The company also maintains a blog and newsletter as content platforms for thought leadership.

Product and service4 records
1Produzione Video Aziendali (Corporate Video Production)
CategoryCorporate Video Production
Description

End-to-end corporate and institutional video production service that transforms business narratives into visual content including corporate identity videos, institutional videos, highlight reels (Best Of), and social media/web video content. Targeted at medium-to-large enterprises that value video as a core communication tool. Pricing is project-based, typically €4,000 to €8,000 per project.

2Regia Eventi e Live Streaming (Event Direction and Live Streaming)
CategoryLive Event Production and Streaming
Description

Professional video direction and live streaming service for in-person and digital events, including corporate events, product launches, and conferences. Includes multicam production coordination, high-definition live streaming, and digital engagement solutions accessible globally across devices. Daily rate approximately €3,500; full multi-day event packages with streaming can total €10,000 or more.

3Video per Formazione e E-Learning (Training and E-Learning Video)
CategoryTraining and E-Learning Video Production
Description

Instructional video production and e-learning content development service for institutions and companies seeking to transform traditional lessons into dynamic interactive digital learning experiences. Includes educational video production, 2D/3D animation and graphic elements, and interactive module development with quizzes, exercises, and simulations.

4Innovazione con IA (AI Video Innovation)
CategoryAI-Enhanced Video Production Services
Description

AI-powered video innovation service covering video production optimization (automated scene selection, color correction), data analysis for personalized content, AI-enhanced animation and visual effects, and automatic transcription and translation for multilingual projects. Designed for clients seeking differentiated, AI-augmented video output.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Independent global advertising agency network producing brand campaigns, video, and content for enterprise clients. Comparable content-led GTM and enterprise client base.

TypeBroad incumbent
Description

Global creative agency producing brand campaigns, video content, and integrated experiences for major global brands. Comparable on the brand storytelling and video-for-global-enterprise axis, with broader creative scope.

TypeDirect peer
Description

Independent creative production company producing brand films, interactive content, and digital experiences. Similar mid-size, craft-led positioning for global brand clients and a comparable AI-in-production narrative.

4The Mill (now part of Monks)
TypeDirect peer
Description

Premium VFX, post-production, and content production house serving advertising and enterprise clients. Comparable on VFX/animation capabilities that Living Media now offers through its AI innovation line.

TypeDirect peer
Description

Independent content and film production company producing brand films, commercials, music videos, and digital content for global brands. Comparable craft, customer base (global brand marketers), and content-led GTM.

TypeDirect peer
Description

WPP-owned production services network producing advertising, corporate, and digital content for global brands. Comparable business model: project-based production work for enterprise clients, with global reach that Living Media lacks.

TypeBroad incumbent
Description

Global creative network from Dentsu producing brand campaigns, corporate content, and integrated digital experiences for enterprise clients. Overlaps with Living Media's video, event, and content capabilities inside a broader agency offering.

TypeDirect peer
Description

Global full-stack content production network offering corporate video, live event production, digital creative, and AI-enabled production workflows. Closest scaled analogue to Living Media's four-pillar offering (corporate, events, e-learning, AI innovation).

TypeBroad incumbent
Description

Global production arm of Publicis Groupe producing advertising, corporate, and digital content at scale for enterprise clients. Overlaps with Living Media's full-service model but as part of a much larger holding-company portfolio.

TypeBroad incumbent
Description

WPP-owned digital creative agency producing video, brand, and experience design work for global enterprises. Comparable on the digital/video production and AI-augmented storytelling axes, but at much larger scale.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Living Media

Video Production Serviceslivingmedia.it

Living Media is a Milan-based video production agency serving Italian and international enterprises with corporate video, live event streaming, e-learning content, and AI-augmented production services across clients such as Samsung, Accenture, and ATM.

What Living Media does

Living Media S.r.l. (DBA LivingMedia) is a Milan-based, privately-held Italian video production agency founded in 2002 and operating for over 22 years with a team of 10+ professionals. The company serves medium-to-large enterprises across diversified verticals — including publishing, transportation, consulting, consumer electronics, automotive, defense, and energy — with named clients such as Samsung, Renault, Accenture, ATM, 24 ORE Cultura, Tecniche Nuove, and Ansaldo. Its offering is organized around four service pillars: corporate video production, live event direction and streaming, training/e-learning video, and AI-augmented video innovation.

The technical stack centers on professional video production and live-streaming infrastructure augmented by third-party AI capabilities for scene selection, color correction, viewer-data-driven personalization, AI-enhanced animation and visual effects, and automatic transcription/translation. The company has an explicit AI product page but discloses no proprietary models, patents, or in-house research, suggesting AI is consumed as a productivity and feature layer on top of conventional production workflows rather than as a foundational technology. Distribution is supported by a website, blog, Kajabi-delivered newsletter, LinkedIn, Instagram, and Facebook, with founder Placido Losacco also appearing on third-party podcasts for thought leadership.

Commercially, LivingMedia operates a project-based professional services model with no disclosed SaaS, subscription, or recurring revenue component. Pricing is published: corporate video projects typically range €4,000–€8,000, event coverage is ~€3,500/day, and full multi-day event packages reach €10,000+ with live-streaming add-ons of €500–€3,000. Go-to-market is sales-led and consultative, anchored by free strategy calls booked through Calendly, direct phone/email, and in-person meetings at the Milan headquarters. The company has no disclosed funding rounds, no parent, no acquisitions, and revenue is not publicly reported.

Living Media firmographics

Firmographics
Name
Living Media
Legal name
Living Media S.r.l.
Website
https://livingmedia.it
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
11–50 employees
Short description
Living Media is a Milan-based video production agency serving Italian and international enterprises with corporate video, live event streaming, e-learning content, and AI-augmented production services across clients such as Samsung, Accenture, and ATM.
Ownership category
akta.pro rank

Living Media industry classification

Industry
Product category
Video Production Services
NAICS
Motion Picture and Video Industries (5121)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Commercial Production Companies (Live-Action) (MPAAAMAA)
akta.pro secondary industries
Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)

Keywords

  • Corporate video production
  • Live event streaming
  • E-learning video services
  • AI video production
  • Video marketing services

Where Living Media is headquartered

Location

Headquarters

HQ city
Milano
HQ country
Italy
HQ region
Europe

Offices1 record

Markets served

Living Media business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Video Production Services: Professional video production including corporate videos, institutional videos, event coverage, and social media content. Pricing is project-based with costs varying by complexity, duration, and requirements. Typical corporate video projects range from 4,000 to 8,000 euros, while event coverage services are quoted daily at approximately 3,500 euros.

Pricing tiers

ModelBillingPrice
One time/ perpetual licenseMulti-year contractCorporate Video Production
One time/ perpetual licenseMulti-year contractEvent Video Coverage

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Living Media product offering

Product offering

Core offering

Living Media is an Italian video production agency that creates corporate and institutional video content, provides live event direction with multichannel streaming, develops training and e-learning modules with interactive elements, and applies AI tools to optimize production workflows, personalize content, and deliver multilingual subtitling. Engagements are project-based, customized per client, and span industries including media, transportation, consulting, electronics, automotive, defense, and renewable energy.

Product overview

Living Media is a video production agency offering a comprehensive suite of video services organized around four main pillars: Produzione Video Aziendali (Corporate Video Production), Regia Eventi e Live Streaming (Event Direction and Live Streaming), Video per Formazione e E-Learning (Training and E-Learning Video), and Innovazione con IA (AI Innovation). Their core offering is professional video production and marketing, complemented by live event direction services and AI-powered innovation capabilities. The AI Innovation service integrates with all other offerings to optimize production workflows, personalize content, enhance visual effects, and provide automatic transcription/translation. The company also maintains a blog and newsletter as content platforms for thought leadership.

Differentiator

Problem solved

Functional benefit

Products and services

  • Produzione Video Aziendali (Corporate Video Production) End-to-end corporate and institutional video production service that transforms business narratives into visual content including corporate identity videos, institutional videos, highlight reels (Best Of), and social media/web video content. Targeted at medium-to-large enterprises that value video as a core communication tool. Pricing is project-based, typically €4,000 to €8,000 per project.
  • Regia Eventi e Live Streaming (Event Direction and Live Streaming) Professional video direction and live streaming service for in-person and digital events, including corporate events, product launches, and conferences. Includes multicam production coordination, high-definition live streaming, and digital engagement solutions accessible globally across devices. Daily rate approximately €3,500; full multi-day event packages with streaming can total €10,000 or more.
  • Video per Formazione e E-Learning (Training and E-Learning Video) Instructional video production and e-learning content development service for institutions and companies seeking to transform traditional lessons into dynamic interactive digital learning experiences. Includes educational video production, 2D/3D animation and graphic elements, and interactive module development with quizzes, exercises, and simulations.
  • Innovazione con IA (AI Video Innovation) AI-powered video innovation service covering video production optimization (automated scene selection, color correction), data analysis for personalized content, AI-enhanced animation and visual effects, and automatic transcription and translation for multilingual projects. Designed for clients seeking differentiated, AI-augmented video output.

Quantifiable outcome

  • Over 600 video contents produced in 2022 alone
  • +2 more outcomes

Companies that use Living Media

Customer profile

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Living Media technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Living Media partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Living Media competitors and assessment

Company assessment

Broad incumbents

  • VCCP: Independent global advertising agency network producing brand campaigns, video, and content for enterprise clients. Comparable content-led GTM and enterprise client base.
  • 72andSunny: Global creative agency producing brand campaigns, video content, and integrated experiences for major global brands. Comparable on the brand storytelling and video-for-global-enterprise axis, with broader creative scope.
  • Dentsu Creative: Global creative network from Dentsu producing brand campaigns, corporate content, and integrated digital experiences for enterprise clients. Overlaps with Living Media's video, event, and content capabilities inside a broader agency offering.
  • Publicis Production: Global production arm of Publicis Groupe producing advertising, corporate, and digital content at scale for enterprise clients. Overlaps with Living Media's full-service model but as part of a much larger holding-company portfolio.
  • AKQA: WPP-owned digital creative agency producing video, brand, and experience design work for global enterprises. Comparable on the digital/video production and AI-augmented storytelling axes, but at much larger scale.

Direct peers

  • B-Reel: Independent creative production company producing brand films, interactive content, and digital experiences. Similar mid-size, craft-led positioning for global brand clients and a comparable AI-in-production narrative.
  • The Mill (now part of Monks): Premium VFX, post-production, and content production house serving advertising and enterprise clients. Comparable on VFX/animation capabilities that Living Media now offers through its AI innovation line.
  • Pulse Films: Independent content and film production company producing brand films, commercials, music videos, and digital content for global brands. Comparable craft, customer base (global brand marketers), and content-led GTM.
  • Hogarth Worldwide: WPP-owned production services network producing advertising, corporate, and digital content for global brands. Comparable business model: project-based production work for enterprise clients, with global reach that Living Media lacks.
  • Monks (formerly MediaMonks, S4 Capital): Global full-stack content production network offering corporate video, live event production, digital creative, and AI-enabled production workflows. Closest scaled analogue to Living Media's four-pillar offering (corporate, events, e-learning, AI innovation).

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

Living Media social profiles

Digital presence

Living Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Living Media leadership team

Management profile

Number of profiles

Profiles1 record

Living Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Living Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Media

What does Living Media do?

Living Media is an Italian video production agency that creates corporate and institutional video content, provides live event direction with multichannel streaming, develops training and e-learning modules with interactive elements, and applies AI tools to optimize production workflows, personalize content, and deliver multilingual subtitling. Engagements are project-based, customized per client, and span industries including media, transportation, consulting, electronics, automotive, defense, and renewable energy.

Is Living Media a public or private company?

Living Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Living Media founded?

Living Media was founded in 2002. It employs 11 to 50 people.

Where is Living Media based?

Living Media is headquartered in Milano, Italy, in the Europe region.

How does Living Media make money?

One revenue line is on record: video Production Services.

Who are Living Media's main competitors?

Broad incumbents on record are VCCP, 72andSunny, Dentsu Creative, Publicis Production and AKQA. Direct peers are B-Reel, The Mill (now part of Monks), Pulse Films, Hogarth Worldwide and Monks (formerly MediaMonks, S4 Capital).

Does Living Media have an API?

No public API is recorded for Living Media.

What industry is Living Media in?

Living Media's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture). Its NAICS code is 5121 and its SIC code is 7812.

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