Living Media
Living Media is a Milan-based video production agency serving Italian and international enterprises with corporate video, live event streaming, e-learning content, and AI-augmented production services across clients such as Samsung, Accenture, and ATM.
- Company typePrivate
- Founded2002
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Living Media does
Living Media S.r.l. (DBA LivingMedia) is a Milan-based, privately-held Italian video production agency founded in 2002 and operating for over 22 years with a team of 10+ professionals. The company serves medium-to-large enterprises across diversified verticals — including publishing, transportation, consulting, consumer electronics, automotive, defense, and energy — with named clients such as Samsung, Renault, Accenture, ATM, 24 ORE Cultura, Tecniche Nuove, and Ansaldo. Its offering is organized around four service pillars: corporate video production, live event direction and streaming, training/e-learning video, and AI-augmented video innovation.
The technical stack centers on professional video production and live-streaming infrastructure augmented by third-party AI capabilities for scene selection, color correction, viewer-data-driven personalization, AI-enhanced animation and visual effects, and automatic transcription/translation. The company has an explicit AI product page but discloses no proprietary models, patents, or in-house research, suggesting AI is consumed as a productivity and feature layer on top of conventional production workflows rather than as a foundational technology. Distribution is supported by a website, blog, Kajabi-delivered newsletter, LinkedIn, Instagram, and Facebook, with founder Placido Losacco also appearing on third-party podcasts for thought leadership.
Commercially, LivingMedia operates a project-based professional services model with no disclosed SaaS, subscription, or recurring revenue component. Pricing is published: corporate video projects typically range €4,000–€8,000, event coverage is ~€3,500/day, and full multi-day event packages reach €10,000+ with live-streaming add-ons of €500–€3,000. Go-to-market is sales-led and consultative, anchored by free strategy calls booked through Calendly, direct phone/email, and in-person meetings at the Milan headquarters. The company has no disclosed funding rounds, no parent, no acquisitions, and revenue is not publicly reported.
Living Media firmographics
Firmographics- Name
- Living Media
- Legal name
- Living Media S.r.l.
- Website
- https://livingmedia.it
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Living Media is a Milan-based video production agency serving Italian and international enterprises with corporate video, live event streaming, e-learning content, and AI-augmented production services across clients such as Samsung, Accenture, and ATM.
- Ownership category
- akta.pro rank
Living Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where Living Media is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Living Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Production Services: Professional video production including corporate videos, institutional videos, event coverage, and social media content. Pricing is project-based with costs varying by complexity, duration, and requirements. Typical corporate video projects range from 4,000 to 8,000 euros, while event coverage services are quoted daily at approximately 3,500 euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Corporate Video Production |
| One time/ perpetual license | Multi-year contract | Event Video Coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Living Media product offering
Product offeringCore offering
Living Media is an Italian video production agency that creates corporate and institutional video content, provides live event direction with multichannel streaming, develops training and e-learning modules with interactive elements, and applies AI tools to optimize production workflows, personalize content, and deliver multilingual subtitling. Engagements are project-based, customized per client, and span industries including media, transportation, consulting, electronics, automotive, defense, and renewable energy.
Product overview
Living Media is a video production agency offering a comprehensive suite of video services organized around four main pillars: Produzione Video Aziendali (Corporate Video Production), Regia Eventi e Live Streaming (Event Direction and Live Streaming), Video per Formazione e E-Learning (Training and E-Learning Video), and Innovazione con IA (AI Innovation). Their core offering is professional video production and marketing, complemented by live event direction services and AI-powered innovation capabilities. The AI Innovation service integrates with all other offerings to optimize production workflows, personalize content, enhance visual effects, and provide automatic transcription/translation. The company also maintains a blog and newsletter as content platforms for thought leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- Produzione Video Aziendali (Corporate Video Production) End-to-end corporate and institutional video production service that transforms business narratives into visual content including corporate identity videos, institutional videos, highlight reels (Best Of), and social media/web video content. Targeted at medium-to-large enterprises that value video as a core communication tool. Pricing is project-based, typically €4,000 to €8,000 per project.
- Regia Eventi e Live Streaming (Event Direction and Live Streaming) Professional video direction and live streaming service for in-person and digital events, including corporate events, product launches, and conferences. Includes multicam production coordination, high-definition live streaming, and digital engagement solutions accessible globally across devices. Daily rate approximately €3,500; full multi-day event packages with streaming can total €10,000 or more.
- Video per Formazione e E-Learning (Training and E-Learning Video) Instructional video production and e-learning content development service for institutions and companies seeking to transform traditional lessons into dynamic interactive digital learning experiences. Includes educational video production, 2D/3D animation and graphic elements, and interactive module development with quizzes, exercises, and simulations.
- Innovazione con IA (AI Video Innovation) AI-powered video innovation service covering video production optimization (automated scene selection, color correction), data analysis for personalized content, AI-enhanced animation and visual effects, and automatic transcription and translation for multilingual projects. Designed for clients seeking differentiated, AI-augmented video output.
Quantifiable outcome
- Over 600 video contents produced in 2022 alone
- +2 more outcomes
Companies that use Living Media
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Living Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Living Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Living Media competitors and assessment
Company assessmentBroad incumbents
- VCCP: Independent global advertising agency network producing brand campaigns, video, and content for enterprise clients. Comparable content-led GTM and enterprise client base.
- 72andSunny: Global creative agency producing brand campaigns, video content, and integrated experiences for major global brands. Comparable on the brand storytelling and video-for-global-enterprise axis, with broader creative scope.
- Dentsu Creative: Global creative network from Dentsu producing brand campaigns, corporate content, and integrated digital experiences for enterprise clients. Overlaps with Living Media's video, event, and content capabilities inside a broader agency offering.
- Publicis Production: Global production arm of Publicis Groupe producing advertising, corporate, and digital content at scale for enterprise clients. Overlaps with Living Media's full-service model but as part of a much larger holding-company portfolio.
- AKQA: WPP-owned digital creative agency producing video, brand, and experience design work for global enterprises. Comparable on the digital/video production and AI-augmented storytelling axes, but at much larger scale.
Direct peers
- B-Reel: Independent creative production company producing brand films, interactive content, and digital experiences. Similar mid-size, craft-led positioning for global brand clients and a comparable AI-in-production narrative.
- The Mill (now part of Monks): Premium VFX, post-production, and content production house serving advertising and enterprise clients. Comparable on VFX/animation capabilities that Living Media now offers through its AI innovation line.
- Pulse Films: Independent content and film production company producing brand films, commercials, music videos, and digital content for global brands. Comparable craft, customer base (global brand marketers), and content-led GTM.
- Hogarth Worldwide: WPP-owned production services network producing advertising, corporate, and digital content for global brands. Comparable business model: project-based production work for enterprise clients, with global reach that Living Media lacks.
- Monks (formerly MediaMonks, S4 Capital): Global full-stack content production network offering corporate video, live event production, digital creative, and AI-enabled production workflows. Closest scaled analogue to Living Media's four-pillar offering (corporate, events, e-learning, AI innovation).
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Living Media social profiles
Digital presenceLiving Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Media leadership team
Management profileNumber of profiles
Profiles1 record
Living Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Media
What does Living Media do?
Living Media is an Italian video production agency that creates corporate and institutional video content, provides live event direction with multichannel streaming, develops training and e-learning modules with interactive elements, and applies AI tools to optimize production workflows, personalize content, and deliver multilingual subtitling. Engagements are project-based, customized per client, and span industries including media, transportation, consulting, electronics, automotive, defense, and renewable energy.
Is Living Media a public or private company?
Living Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Living Media founded?
Living Media was founded in 2002. It employs 11 to 50 people.
Where is Living Media based?
Living Media is headquartered in Milano, Italy, in the Europe region.
How does Living Media make money?
One revenue line is on record: video Production Services.
Who are Living Media's main competitors?
Broad incumbents on record are VCCP, 72andSunny, Dentsu Creative, Publicis Production and AKQA. Direct peers are B-Reel, The Mill (now part of Monks), Pulse Films, Hogarth Worldwide and Monks (formerly MediaMonks, S4 Capital).
Does Living Media have an API?
No public API is recorded for Living Media.
What industry is Living Media in?
Living Media's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture). Its NAICS code is 5121 and its SIC code is 7812.