Guestplan
Guestplan, operated by eTender BV in Amsterdam, is a cloud-based restaurant reservation management SaaS launched in 2004 that serves more than 8,000 restaurants across the Netherlands, Belgium, Germany, Italy, and Slovakia through tiered subscriptions, online booking widgets, mobile apps, and integrations such as Mollie payments and Reserve with Google.
- Company typePrivate
- Founded2004
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Guestplan does
Guestplan, operated by the Dutch private limited company eTender BV and headquartered in Amsterdam, is a cloud-based restaurant reservation management platform launched in 2004. It serves more than 8,000 restaurants across at least the Netherlands, Belgium, Germany, Italy, and Slovakia via a multilingual website, with named enterprise customers including Michelin-starred venues such as Rijks, The Jane (Antwerp), and Holland Casino. The product is built as a single unified platform spanning core reservation and table management, an online booking widget, a loyalty/hospitality/engagement layer (newsletter, feedback, waitlist, reconfirmations, gift cards), and native iOS and Android applications. Technology foundations include cloud-hosted web and mobile apps, API access at docs.guestplan.com, payments through Mollie (with iDEAL, Bancontact, Sofort), Reserve with Google distribution, and integration connectors to POS, kitchen display, workforce, and event-planning systems; the e-commerce storefront itself runs on Shopify.
Monetisation is via tiered SaaS subscriptions (Pro, Business, Ultimate) sold on monthly billing with a 30-day free trial and no credit-card requirement; go-to-market is product-led and direct-to-restaurant, supplemented by SEO, comparison pages versus OpenTable/The Fork/Zenchef/Formitable/Resengo/Quandoo, social channels, and a sales-contact path for enterprise accounts. Ownership is founder-led by Bas van 't Wout, with the company explicitly positioned as independent of venture capital, and the business is supported by a lean 1-10 person team based at Keizersgracht 188, Amsterdam. Guestplan is GDPR-compliant and uses TLS/SSL in transit, and has been actively shipping feature releases roughly every few months through 2024-2026.
Revenue figures and pricing amounts are not publicly disclosed, and there is no disclosed external funding, M&A, or institutional investor participation in the materials reviewed.
Guestplan firmographics
Firmographics- Name
- Guestplan
- Legal name
- eTender BV
- Website
- https://guestplan.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guestplan, operated by eTender BV in Amsterdam, is a cloud-based restaurant reservation management SaaS launched in 2004 that serves more than 8,000 restaurants across the Netherlands, Belgium, Germany, Italy, and Slovakia through tiered subscriptions, online booking widgets, mobile apps, and integrations such as Mollie payments and Reserve with Google.
- Ownership category
- akta.pro rank
Guestplan industry classification
Industry- Product category
- Restaurant Reservation Software
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Dining Reservations & Restaurant Booking (HSACALAF), Restaurant/Table Reservation & Booking Engines (THALADAH)
Keywords
Where Guestplan is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Guestplan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Multi-tier): Subscription-based revenue model with three paid tiers (Pro, Business, Ultimate) offering increasing feature sets. Restaurants pay recurring subscription fees to access the reservation management platform with tiered pricing based on features and restaurant size requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 30 days, no commitment |
| Subscription | Monthly | Pro - Powerful yet affordable plan for smaller restaurants |
| Subscription | Monthly | Business - Most popular plan for wide range of restaurants |
| Subscription | Monthly | Ultimate - All Inclusive plan for large and fine dining |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Guestplan product offering
Product offeringCore offering
Guestplan provides a cloud-based restaurant reservation management software that lets restaurants capture, organize, and analyze table bookings across web and mobile. The platform combines table management, a customizable booking widget, Reserve with Google distribution, no-show prevention through deposits and reconfirmations, integrated payments via Mollie, and customer engagement tools (newsletter, feedback, gift cards, waitlist) to help restaurants of all sizes streamline operations and grow revenue.
Product overview
Guestplan is a single unified restaurant reservation management platform launched in 2004, serving over 8,000 restaurants. The platform offers a modular architecture centered on the core Reservation Management and Online Reservations modules, supplemented by add-on features including Loyalty, Hospitality, Engagement (with Newsletter and Feedback), Teamwork, Waitlist, Reconfirmations, and Gift Cards. The platform distributes reservations through its own booking widget and Reserve with Google integration. Subscription access is tiered across Pro, Business, and Ultimate plans, with the Android and iOS apps providing mobile access to reservation management. Payment processing is handled through Mollie integration. The company is self-funded (not VC-backed) and has operated for nearly two decades.
Differentiator
Problem solved
Functional benefit
Products and services
- Guestplan Reservation Platform Cloud-based restaurant reservation management platform that enables restaurants to manage, grow, and streamline reservations through intuitive table management, an online booking widget, Reserve with Google distribution, Mollie payment processing, no-show prevention, and engagement tools (newsletter, feedback, gift cards, waitlist, reconfirmations). Designed for restaurants, bistros, and clubs of all sizes.
- Guestplan iOS App Native iOS application for managing restaurant reservations, cancellations, and guest arrivals on Apple devices, complementing the web platform with mobile access.
- Guestplan Android App Native Android application providing real-time push notifications for reservations, cancellations, and guest arrivals, enabling restaurant staff to coordinate and manage tables on mobile devices.
Quantifiable outcome
- 8,000+ restaurants rely on Guestplan daily for reservation management
Companies that use Guestplan
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Guestplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Guestplan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MolliecoreMollie is one of Europe's leading payment providers integrated into Guestplan for direct payment and deposit collection. Supports major payment methods including iDEAL, Bancontact, and Sofort, enabling restaurants to secure reservations with deposits or take full prepayment for special events. The integration is available in all subscription plans.
- Reserve with GooglecoreGoogle's reservation platform integration allowing restaurants to accept bookings directly from Google Search and Maps. Select Guestplan as your restaurant reservation system to gain free access to Reservations with Google, enhancing restaurant visibility and accessibility to potential diners.
- Booking PartnersminorVarious booking partners integrated into Guestplan's ecosystem to extend distribution reach and reservation sources for restaurants using the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Guestplan competitors and assessment
Company assessmentDirect peers
- OpenTable: Global market leader in restaurant reservation management serving diners and restaurants; Guestplan explicitly competes against OpenTable in the European market and has a dedicated comparison page against it.
- Zenchef: European restaurant marketing and reservation platform serving independent restaurants and groups; directly comparable in product scope and target market, and named as a Guestplan competitor.
- The Fork (Tripadvisor): Major European restaurant booking platform owned by Tripadvisor offering reservation and diner acquisition tools; one of Guestplan's named direct competitors with comparison content on Guestplan's site.
- Formitable: European restaurant management platform offering reservations, guest data and marketing tools; directly comparable in functionality, target customer (independent restaurants), and Benelux-centric footprint.
- Resengo: Belgian-headquartered reservation and table management software focused on hospitality venues in Benelux; overlaps directly with Guestplan's core market and feature set, and is a named comparison page.
- Quandoo: Restaurant reservation marketplace operating across Europe and Asia; competes for the same European restaurant accounts and is named in Guestplan's comparison pages.
- SevenRooms: Hospitality CRM, reservation and guest experience platform used by restaurants, hotels and entertainment venues; directly comparable product scope targeting premium and group operators similar to Guestplan's high-end accounts.
- Resy: Restaurant reservation platform owned by American Express with strong US presence and growing international footprint; competes for the same fine-dining and high-volume restaurant customers as Guestplan.
- Tock: Reservation, ticketing and prepaid booking platform acquired by Squarespace; comparable in addressing no-show prevention via deposits and prepayments, similar to Guestplan's Mollie-powered deposit flow.
Emerging players
- CoverManager: Spanish-origin restaurant management software combining reservations, POS and channel manager; partial overlap with Guestplan in the European restaurant-tech space, particularly in southern Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guestplan social profiles
Digital presenceGuestplan compliance and trust
Trust signalCompliance2 records
Guestplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guestplan leadership team
Management profileNumber of profiles
Profiles1 record
Guestplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guestplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guestplan
What does Guestplan do?
Guestplan provides a cloud-based restaurant reservation management software that lets restaurants capture, organize, and analyze table bookings across web and mobile. The platform combines table management, a customizable booking widget, Reserve with Google distribution, no-show prevention through deposits and reconfirmations, integrated payments via Mollie, and customer engagement tools (newsletter, feedback, gift cards, waitlist) to help restaurants of all sizes streamline operations and grow revenue.
Is Guestplan a public or private company?
Guestplan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guestplan founded?
Guestplan was founded in 2004. It employs 11 to 50 people.
Where is Guestplan based?
Guestplan is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Guestplan make money?
One revenue line is on record: saaS Subscription (Multi-tier).
Who are Guestplan's main competitors?
Direct peers on record are OpenTable, Zenchef, The Fork (Tripadvisor), Formitable, Resengo, Quandoo, SevenRooms, Resy and Tock. CoverManager is listed as an emerging player.
Does Guestplan have an API?
Yes. Guestplan provides an API for developers. The platform offers API documentation accessible at docs.guestplan.com/#/api_reference. The Terms of Service reference 'agents' such as vendors or contractors who process information on behalf of Guestplan, suggesting third-party API access exists. The store is hosted on Shopify Inc. for e-commerce purposes, but this is infrastructure rather than a product API. Developer documentation is at docs.guestplan.com/#/api_reference.
What industry is Guestplan in?
Guestplan's product category is Restaurant Reservation Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 56159.