Vivanuncios

What Vivanuncios does

Vivanuncios is a Mexico-based online real estate classifieds marketplace founded in 2006, operating as a two-sided platform that connects property sellers and renters — including private owners, real estate agencies, brokers, developers, and construction companies — with prospective buyers and tenants across all 32 Mexican states. The platform reaches 4.5 million monthly visitors and is a subsidiary of GrupoQuintoAndar, a Brazilian-headquartered Latin American real estate technology conglomerate that also owns Zonaprop, QuintoAndar, Inmuebles24, Urbania, Adondevivir, Plusvalía, and Compreoalquile. Headquartered in Mexico City with 11-50 employees, Vivanuncios functions as part of a multi-brand portfolio strategy alongside sister portal Inmuebles24.

Name

Vivanuncios

Legal name

Vivanuncios

Website

https://vivanuncios.com.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivanuncios is a Mexico-based online real estate classifieds marketplace founded in 2006, connecting property sellers, renters, and buyers across all 32 Mexican states. As a subsidiary of GrupoQuintoAndar, it serves 4.5 million monthly visitors through its web and mobile platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Property Listing Fees: Publishers (private owners, real estate agents, developers) pay for listing plans to publish properties for sale or rent on the platform. The site offers different plans for publishers with varying levels of visibility and features.
2. Featured/Premium Listings: Paid promotional placement for listings to increase visibility among the 4.5 million monthly visitors.
3. Display Advertising: Third-party advertising on the platform, including partner brands such as Creditaria featured on the homepage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivanuncios is an online real estate classifieds marketplace in Mexico where private owners, real estate agencies, brokers, developers, and constructors publish listings of properties for sale or rent, and individual property seekers discover and contact those listings. The platform covers houses, apartments, land, commercial spaces, offices, vacation rentals, bank auctions, and pre-sale real estate developments across all 32 Mexican states, with publisher subscriptions and advertising as the primary monetization.

Product overview

Vivanuncios is a Mexico-based real estate classifieds marketplace platform operated by Navent (now part of Grupo QuintoAndar). The platform serves as a portal connecting property buyers, sellers, and renters with real estate agents and direct owners. The core product is the Vivanuncios marketplace featuring property listings organized into sale (Inmuebles en Venta) and rental (Inmuebles en Renta) categories, including houses, apartments, land, commercial spaces, and offices. Supporting products include Desarrollos Inmobiliarios for pre-sale developments, Remates Bancarios for bank auction properties, and Precios por Zona for price analytics. The platform also offers a publishing service (Publicar tu Inmueble) for various user profiles and maintains an educational resource (Guía de Créditos Hipotecarios) about mortgage options. The platform reaches over 4.5 million monthly visitors across Mexican cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivanuncios Real Estate Marketplace An online real estate classifieds marketplace in Mexico connecting property buyers, sellers, and renters, with over 4.5 million monthly visitors. Provides property listings for houses, apartments, land, commercial spaces, real estate developments, and bank auctions, with search filters, interactive maps, and user account management for contacted listings, favorites, and notes.
• Publicar tu Inmueble (Property Publishing Service) Property publishing service enabling individuals, real estate agents, developers, and constructors to list properties for sale or rent through different account profiles and a dedicated publisher dashboard, with subscription plans offering varying levels of visibility and premium placement.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CreditariacoreGTM or Marketing PartnerCreditaria is integrated on the Vivanuncios homepage as a co-marketed mortgage financing partner. Two Creditaria products are featured: (1) 'Estrena tu nuevo hogar' — calculates maximum credit amount for homebuyers, and (2) 'Expertos en crédito hipotecario' — pre-qualification tool. Both link to Creditaria's platform (preoferta.creditaria.app) with Vivanuncios as the traffic source.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Properati: Properati is a Latin American real estate classifieds portal operating across multiple Spanish-speaking markets including Mexico. It offers a similar listing-based marketplace for buying, selling, and renting property, making it a direct competitor in the Mexican market.
• Lamudi: Lamudi is a real estate classifieds portal operating across multiple emerging markets including Mexico, with a similar two-sided marketplace model connecting property seekers with agents and developers. It competes head-to-head with Vivanuncios for Mexican property search traffic and publisher listings.
• Urbania: Urbania is a sister portal under GrupoQuintoAndar operating in Peru, providing a real estate classifieds marketplace for buying, renting, and developing property. Direct peer by product model and group ownership, but focused on the Peruvian market.
• Inmuebles24: Inmuebles24 is Vivanuncios's sister portal in Mexico under the same GrupoQuintoAndar parent, offering a very similar real estate classifieds marketplace for buying, renting, and developing property in Mexico. It is the most directly comparable peer given overlapping product, geography, and ownership.
• Zonaprop: Zonaprop is a sister portal under GrupoQuintoAndar serving the Argentine real estate market with a classifieds model very similar to Vivanuncios. Comparable in product, audience targeting, and group backing, just in a different geography.

Broad incumbents

• Realtor.com: Realtor.com is a major US real estate listing portal owned by Move Inc., providing property search and lead generation for agents and brokers. It is comparable in marketplace structure (listings + agent/lead flow) but operates as a much broader incumbent in a more mature market.
• Zillow: Zillow is the largest real estate portal in the United States, with a marketplace model that includes listings, mortgage tools, and content for homebuyers. Although it operates in a different geography, it represents the most mature scaled analog of Vivanuncios's two-sided marketplace playbook.
• QuintoAndar: QuintoAndar is the Brazilian flagship brand of Vivanuncios's parent group, offering a more vertically integrated rental and sales marketplace. While geographically distinct (Brazil), it is the template for GrupoQuintoAndar's playbook and is highly comparable in product model and group backing.
• MercadoLibre: MercadoLibre is the dominant horizontal e-commerce marketplace in Latin America and has expanded into real estate and property categories in Mexico. While its core business is broader, its real estate vertical directly competes with Vivanuncios for property-seeking users in Mexico.

Emerging players

• Trovit: Trovit is a horizontal classifieds metasearch engine covering real estate, vehicles, and jobs across Latin America, including Mexico. It aggregates property listings from multiple sources rather than hosting them, making it a partial competitor for property seeker traffic in Mexico.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vivanuncios
• YouTubeyoutube.com/channel/UCqtrcoLFatUhb6SHRtKrLlA
• Facebookfacebook.com/vivanuncios
• Pinterestes.pinterest.com/vivanuncios
• LinkedInlinkedin.com/company/vivanuncios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivanuncios