Phat Tire Bike Shop

What Phat Tire Bike Shop does

Phat Tire Bike Shop is a privately held, multi-location independent bicycle retailer founded in 2006 and headquartered in Bentonville, Arkansas. The company operates 13 retail storefronts across Arkansas (Bentonville, Bella Vista, Fayetteville, North Little Rock, Rogers, Springdale) and Oklahoma (Tulsa Midtown, Tulsa South, Broken Arrow, Oklahoma City, Edmond, Norman), complemented by an e-commerce website that shares the same SKU set and educational content. The product portfolio spans conventional bicycles across road, mountain, gravel, hybrid, cruiser, commuter, comfort, fitness, and children's categories, alongside a fast-growing electric bicycle lineup that includes Class 1-3 e-bikes and electric cargo bikes from Trek, Electra, Salsa, and Retrospec. The company also sells apparel, helmets, parts, and accessories, and offers professional repair services, in-store rentals at certain Arkansas locations, a Kids' Bike Trade-Up Program, Trek Project One custom builds, and Trek Financing installment plans via Citizens Pay.

Name

Phat Tire Bike Shop

Legal name

Phat Tire Bike Shop

Website

https://phattirebikeshop.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Phat Tire Bike Shop is a privately held regional bicycle retailer operating 13 storefronts across Arkansas and Oklahoma, selling conventional and electric bikes, parts, apparel, and accessories, alongside repair, rental, and Trek financing services to individual cyclists and e-bike buyers in the two-state region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of new and used bicycles across multiple categories including road, mountain, commuter, cruiser, hybrid, fitness, and children's bikes. Also includes electric bikes and electric cargo bikes at various price points.
2. Parts and Accessories: Sale of bicycle parts (chains, brakes, tires, tubes, wheels, cranksets, derailleurs) and accessories (car racks, lights, locks, hydration, nutrition, safety gear, tools, helmets).
3. Bike Service and Repair: Professional bicycle repair, bike service, and tune-up services. Includes e-bike maintenance services.
4. Bike Rentals: Bicycle rental services available at least in Bentonville and Bella Vista locations in Arkansas.
5. Trek Financing: Financing partnerships offering installment payment options for bicycle purchases, powered by Citizens Pay.
6. Clothing and Apparel: Sale of cycling clothing including jerseys, shorts, gloves, outerwear, socks, and casual shirts. Also includes shoes and protective gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Phat Tire Bike Shop is a multi-location independent bicycle retailer operating 13 stores across Arkansas and Oklahoma. The company sells new bicycles across multiple categories (road, mountain, commuter, cruiser, comfort, fitness, hybrid, children's), e-bikes, parts, accessories, apparel, helmets, and shoes, and provides in-store services including bike repair, tune-ups, bike rentals, and custom bike builds via Trek Project One.

Product overview

Phat Tire Bike Shop is a multi-location bike shop operating 13 retail locations across Arkansas (Bentonville, Bella Vista, Fayetteville, North Little Rock, Rogers, Springdale) and Oklahoma (Tulsa Midtown, Tulsa South, Broken Arrow, Oklahoma City, Edmond, Norman). The company offers a comprehensive product portfolio centered on conventional and electric bicycles across multiple categories: mountain, road, gravel, hybrid, cruiser, commuter, comfort, fitness, children's, and used bikes. Their e-bike lineup spans Classes 1, 2, and 3 including cargo bikes, with major brands including Trek, Electra, Retrospec, and Salsa. The company also offers a full range of cycling parts, accessories (helmets, lights, hydration, locks, tools), clothing, and shoes. Service offerings include professional repair and maintenance, bike rental (including electric bikes at Bentonville and Bella Vista), Kids' Bike Trade-Up Program, Trek Project One custom bike building, and Trek Financing via Citizens Pay. They also organize community group rides and events in Arkansas and Oklahoma. The product portfolio includes bikes spanning multiple price points from entry-level to premium, with e-bike technology partnerships including Trek Central App, Bosch, MAHLE, FAZUA, and TQ motor systems.

Differentiator

Problem solved

Functional benefit

Brands

• Phat Tire: The company's primary retail brand for bicycles, parts, accessories, and bike rentals.

Products and services

• New Bicycles

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trek Bicycle Corporation: Trek operates its own retail stores (Trek-owned) and sells through independent dealers; it is Phat Tire's primary brand partner and the dominant premium bike brand in the US, making it the most direct comparable for assortment, pricing, and customer experience.
• Competitive Cyclist: Premium online cycling retailer focused on road, mountain, and gravel with deep brand assortment; competes with Phat Tire's higher-end Trek, Salsa, and e-bike offerings.
• Bicycle Warehouse: Multi-location Southern California bicycle retailer selling new bikes, e-bikes, parts, and apparel with in-store service; very similar regional multi-store bike retail model to Phat Tire.
• Jenson USA: Long-established US online and brick-and-mortar cycling retailer selling bikes, parts, and apparel across price points; competes with Phat Tire for the same value-conscious and enthusiast consumer, especially online.
• Mike's Bikes: Multi-location independent bicycle retailer on the US West Coast with new bike sales, service, and accessories across Trek, Specialized, and other premium brands; directly comparable to Phat Tire's regional multi-store retail model.
• Bike Nashbar / Nashbar: Online-direct cycling retailer with deep parts, accessories, and closeout bike inventory; competes with Phat Tire on price-driven accessories and replacement parts.

Broad incumbents

• Walmart: Mass merchant carrying bicycles, e-bikes, and accessories at low price points; competes with Phat Tire for entry-level and gift-driven bike purchases, particularly online.
• Decathlon: Global sporting goods retailer with growing US store footprint and private-label bikes across all categories including e-bikes; competes with Phat Tire on price-conscious new bike and accessory purchases.
• Academy Sports + Outdoors: Mass sporting goods retailer with a growing e-bike and accessory assortment and a regional store footprint overlapping Phat Tire's Arkansas/Oklahoma/Texas triangle.
• REI Co-op: Large US outdoor cooperative with substantial bike category presence across stores and online, including service; a broad incumbent that overlaps with Phat Tire's accessory and entry-to-mid-tier bike assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PhatTireBikeShop
• Instagraminstagram.com/phattirebikeshop
• Xx.com/phattirebikes
• LinkedInlinkedin.com/company/phat-tire-bike-shop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phat Tire Bike Shop