La Madriguera

What La Madriguera does

La Madriguera Comunicación, S.L., trading as La Madriguera, is a privately held Spanish creative and strategic communications agency headquartered in Madrid (Calle Colombia 64, 28016) and founded in 2016. The firm operates with 1–10 employees and targets enterprise pharmaceutical and healthcare clients — including L'Oréal, Roche, Janssen, Allergan/AbbVie, Merck, Gilead, and CESCE — across therapeutic areas such as oncology, hematology, dermatology, ophthalmology, fertility, and virology, as well as adjacent sectors like export credit insurance.

Its offering is structured around five service categories: Campaigns (multi-channel strategic and creative campaign development), Events and Experiences (public/internal events and teambuilding), Training and Gamification (gamified learning apps such as Eyes Age and Anthelios League), Medical Writing (eDetailing, Veeva materials, scientific articles, accredited training), and Audiovisual Production (spots, corporate and event videos). Notable portfolio projects include the Globolizados solidarity game for Janssen, the EresVIHda patient platform for Gilead, the Lhigados a ti liver cancer campaign for Roche, and the Ahora fertility campaign for Merck — work that has earned two Premios Áspid awards for gamification and accredited training.

The business model is project-based professional services: fees are quoted per engagement rather than disclosed as standard pricing, distribution occurs through direct enterprise sales and portfolio-driven inbound, and the firm appears bootstrapped with no external funding rounds, parent company, or M&A activity disclosed. Operating geographies center on Spain with occasional international project reach (one campaign reportedly reached 100,000+ people in 8 countries). The company is actively operating, as evidenced by current portfolio updates and contact channels.

Name

La Madriguera

Legal name

La Madriguera Comunicación, S.L.

Website

https://lamadriguera.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

La Madriguera is a Madrid-based creative and strategic communications agency (founded 2016) serving enterprise pharmaceutical and healthcare clients across multiple therapeutic areas with campaigns, gamified training apps, medical writing, events, and audiovisual production.

Ownership category

akta.pro rank

Product category

Pharmaceutical Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Pharmaceutical marketing
• Healthcare communications
• Creative agency
• Medical writing
• Gamified training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based and retainer-based creative and marketing services for pharmaceutical and healthcare clients, including campaign development, events, training programs, websites, and audiovisual production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

La Madriguera is a creative and strategy communications agency specialized in the pharmaceutical and healthcare sector. It delivers strategic and creative campaigns, events and experiential marketing, gamified scientific training applications, medical writing and scientific communication, and full-service audiovisual production. The agency combines strategic thinking with creative execution to serve enterprise pharma and healthcare clients such as L'Oréal, Roche, Janssen, Allergan, Merck, Gilead, and CESCE.

Product overview

La Madriguera is a creative communication agency offering a portfolio of five core service areas: Campaigns (strategic and creative multi-channel campaigns), Events and Experiences (event organization and teambuilding), Training and Gamification (gamified learning apps and educational solutions), Medical Writing (scientific communication and PR services), and Audiovisual Production (video content creation). The agency's work spans pharmaceutical and healthcare clients including L'Oréal, Roche, Janssen, Allergan/AbbVie, Merck, Gilead, and CESCE, with notable portfolio projects including gamification apps (Anthelios League, Eyes Age), web platforms (Stranger Skins, EresVIHda, Ahora), solidarity games (Globolizados: Road Trip), and integrated campaigns (Lhigados a ti, corporate videos). The offering is structured as a services-based model rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Campañas (Campaigns)
• Eventos, dinámicas y experiencias (Events and Experiences)
• Formación y gamificación (Training and Gamification)
• Medical Writing
• Producción Audiovisual (Audiovisual Production)

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Closerlook: US-based independent creative and digital agency focused exclusively on pharmaceutical and healthcare marketing, with comparable end-to-end campaign, content, and digital activation capabilities serving enterprise pharma clients.
• AbelsonTaylor: Independent healthcare advertising agency specializing in pharma brand promotion, DTC and HCP campaigns, and medical content — directly comparable in vertical specialization and full-service creative delivery.
• Intouch Group: Healthcare-focused marketing agency offering creative, digital, and media services to pharma clients; a like-for-like comparable in serving large pharma accounts with integrated creative and digital product builds.

Broad incumbents

• Havas Health & You: Global healthcare communications network offering creative, PR, and digital services to pharma and consumer health clients; competes for the same enterprise pharma briefs but with significantly greater scale and geographic reach.
• Ogilvy Health: Global healthcare marketing and communications network within WPP, providing creative, medical education, and patient engagement services — overlaps heavily with La Madriguera's pharma client base but at network scale.
• McCann Health: Global healthcare creative and communications network (McCann Worldgroup/IPG) serving major pharma clients across therapeutic areas — a broader incumbent alternative for the same RFPs La Madriguera pursues.
• Publicis Health: Global health-focused agency network (Publicis Groupe) offering creative, medical, and digital health services to enterprise pharma — competes for healthcare creative mandates at a much larger footprint.
• Ashfield Health: Global healthcare communications and consulting business (part of Inizio) offering creative, medical affairs, and patient services to pharma — a broader incumbent comparable on medical writing, training, and healthcare campaign execution.

Emerging players

• Hedgehog: Spain-based independent creative/digital agency with healthcare and pharma-adjacent work; a regional emerging player competing for similar Spanish pharma clients with overlapping digital and content capabilities.
• Señora Rushmore: Spanish independent creative agency with a strong portfolio in healthcare, consumer, and cause-related campaigns — a domestic emerging competitor that targets overlapping Spanish pharma and patient-awareness briefs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LaMadrigueraCom
• Facebookfacebook.com/lamadrigueracom/?fref=ts
• LinkedInes.linkedin.com/company/la-madriguera
• Instagraminstagram.com/lamadrigueracom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Madriguera