65bit Software

What 65bit Software does

65bit Software Ltd is a privately held UK software company founded in 2003 and headquartered in Halesowen, West Midlands. The company specializes in Adobe InDesign and InCopy plug-ins for database publishing, with its flagship product EasyCatalog connecting external data sources (spreadsheets, ODBC databases, XML feeds, PIM/DAM systems including Akeneo, Salsify, Perfion, inriver, WoodWing Enterprise, and others) directly into InDesign documents to automate catalog, price list, brochure, and directory production. The product architecture is modular: EasyCatalog Lite ($299) is the entry-level tier with a penalty-free upgrade path to the full EasyCatalog ($1,299), and customers purchase optional modules (Pagination, Scripting, Relational, ODBC, XML, Enterprise Data Provider) priced separately. The company has operated continuously for over 20 years, releasing annual major versions aligned with Adobe Creative Cloud releases through EasyCatalog 2026.

The business operates a product-led go-to-market model, distributing a free 30-day fully functional trial via its website and selling through a FastSpring-powered webstore that delivers instant credit card purchases, supplemented by bank transfer invoicing and a network of regional channel partners (Avatar DPS in North America, InPagina and Naolis in France, topset.de in Germany). Revenue is generated through one-time perpetual software licenses (with volume discounts at 5+, 10+, and 20+ user tiers) plus an annual maintenance programme at 15% of license cost that covers future version upgrades — providing a recurring revenue layer on the installed base. The company serves enterprise customers across automotive, retail, apparel, financial services, manufacturing, and consumer brands; named logos include Nike, 3M, Citi, Costco, Philips, GAP, Yamaha, Fender, Trek Bicycle, Sotheby's, and Stanley Black & Decker, among others. The firm has no disclosed external funding, no subsidiaries, no parent company, and operates with 1-10 employees.

Name

65bit Software

Legal name

65bit Software Ltd

Website

https://65bit.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

65bit Software Ltd is a UK-based, privately held developer of Adobe InDesign plug-ins — chiefly EasyCatalog — that automate database-driven catalog, price list, and brochure production for enterprise and agency design teams worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Halesowen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software License Sales (One-time Perpetual): EasyCatalog and EasyCatalog Lite are sold as one-time perpetual licenses. Prices vary by product tier and volume. The base EasyCatalog license starts at $1,299 (1-4 users) with significant volume discounts for 20+ licenses. Optional modules (Pagination, Scripting, Relational) are priced separately. EasyCatalog Lite starts at $299 (1-4 users).
2. Annual Maintenance Programme: 65bit Software offers an annual maintenance programme priced at 15% of the total license cost per year. This covers all future version upgrades (InDesign version upgrades) in a single yearly fee, providing recurring revenue from existing customers.
3. Upgrade Licenses: Customers pay upgrade fees when upgrading EasyCatalog to new major versions of Adobe InDesign. Upgrade pricing is tiered by volume (1-4, 5-9, 10-19, 20+) and by current version owned. Also includes Creative Cloud version upgrade fees.
4. EasyCatalog Lite to EasyCatalog Upgrade: Customers who purchased EasyCatalog Lite can upgrade to the full EasyCatalog version by paying the difference in license cost ($1,000 for 1-4 licenses). Module licenses do not need to be upgraded as they work in both versions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

65bit Software develops and sells Adobe InDesign and InCopy plug-ins, primarily EasyCatalog and EasyCatalog Lite, which automate database publishing of catalogs, price lists, brochures, and directories by connecting InDesign documents to external data sources such as delimited files, spreadsheets, ODBC databases, XML feeds, and PIM/DAM systems. The company also offers ImageLink, Reveal, Multido, and a suite of optional modules (Pagination, Enterprise Data Provider, Scripting, ODBC, XML, Relational) sold as one-time perpetual licenses with an annual maintenance programme.

Product overview

65bit Software is a software company specializing in Adobe InDesign plugins for database publishing and document automation. The core product is EasyCatalog, a plugin that connects product data from various sources (spreadsheets, databases, PIM systems, XML feeds) directly to InDesign documents for automated catalog, brochure, price list, and directory production. The product line includes EasyCatalog Lite (entry-level version), EasyCatalog (full version), and five optional modules: Pagination Module, Enterprise Data Provider Module, Scripting Module, ODBC Data Provider, XML Data Provider, and Relational Module. Additional products include ImageLink (for DAM integration), Reveal, and Multido. The platform supports integration with major PIM systems (Akeneo, Salsify, Perfion, inriver), ODBC databases, XML feeds, and Google Docs Spreadsheets.

Differentiator

Problem solved

Functional benefit

Brands

• EasyCatalog: Database publishing plugin for Adobe InDesign that connects to data sources and automates catalog, price list, brochure, and directory production.
• EasyCatalog Lite
• ImageLink
• Reveal
• Multido

Products and services

• EasyCatalog Adobe InDesign plugin for database publishing that connects product data from spreadsheets, databases, PIM systems, and XML feeds directly to InDesign documents for automated catalog, brochure, price list, and directory production; supports bi-directional data linking, multi-source imports, document synchronization, error checking, dynamic templates, and automated pagination.
• EasyCatalog Lite Entry-level Adobe InDesign plugin version of EasyCatalog offering core database publishing features including CSV/delimited file linking, ODBC database connection, document updating, and XML support via optional modules; includes a penalty-free upgrade path to the full EasyCatalog.
• ImageLink Adobe InDesign plugin that imports images and media directly from Digital Asset Management (DAM) systems into InDesign documents, with caching and synchronization capabilities for keeping published media up to date.
• Reveal Adobe InDesign plugin for document review and discovery, offered as part of the 65bit Software portfolio.
• Multido Adobe InDesign plugin offered as part of the 65bit Software product portfolio.
• Pagination Module Optional module for EasyCatalog that enables automatic pagination of thousands of records within InDesign documents, supporting guide-based, template-based, master-page-based, and position-based pagination methods, with formatting rules, grow and flow capabilities, and automatic page insertion. Sold separately as a perpetual add-on license.
• Enterprise Data Provider Module Optional module for EasyCatalog and EasyCatalog Lite that provides a direct connection to enterprise PIM and DAM systems including Akeneo, Salsify, Perfion, inriver, AtroPIM, Sales Layer, and WoodWing Enterprise, allowing live links to product information management systems. Sold separately as a perpetual add-on license.
• Scripting Module Optional module for EasyCatalog that enables scripting via JavaScript, Visual Basic, or AppleScript, supporting advanced automation including scheduled scripts, folder monitoring, custom menus and dialogs, and server-side automation via InDesign Server. Sold separately as a perpetual add-on license.
• ODBC Data Provider Module Optional module for EasyCatalog and EasyCatalog Lite that enables direct connections to ODBC-compatible databases including MySQL, FileMaker, Microsoft Access, Microsoft SQL Server, Oracle, and PostgreSQL, ensuring always-up-to-date data in InDesign documents. Sold separately as a perpetual add-on license.
• XML Data Provider Module Optional module for EasyCatalog and EasyCatalog Lite that imports data from XML files or live XML feeds via URL, enabling structured data import and transformation for InDesign document population. Sold separately as a perpetual add-on license.
• Relational Module Optional module for EasyCatalog that enables working with multiple related data sources simultaneously, supporting hierarchical and relational data structures across multiple databases. Sold separately as a perpetual add-on license.

Quantifiable outcome

• Catalog production time reduced from 5 months to 1 month (Trek Bicycle Corporation)
• +4 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Naolis (Akeneo Integration Webinar Co-Marketing)minorGTM or Marketing Partner · 7 October 201565bit Software and Naolis co-hosted a webinar on October 7, 2015 showcasing the PIM2Catalog Akeneo integration connector, demonstrating the combined solution to prospective customers.
• NaoliscoreTechnology or Integration · 5 February 2015Naolis, a France-based Akeneo technology partner for web-to-print solutions, developed the free 'Easycatalog Connector by Naolis' bundle for Akeneo PIM. This connector exports products from Akeneo channels in a format ready for importing into EasyCatalog, providing a direct integration between Akeneo PIM and EasyCatalog. Naolis also operates as a French reseller and implementation partner.
• WoodWingcoreTechnology or Integration65bit Software was selected as a WoodWing Premium Technology Partner. EasyCatalog was chosen as WoodWing's preferred Database Publishing plug-in for the WoodWing Enterprise Publishing System. 65bit Software developed the WoodWing Enterprise Data Provider module — an optional EasyCatalog module that provides a direct live connection to WoodWing Enterprise databases, enabling users to work directly with structured data and publish it using Adobe InDesign. EasyCatalog replaced WoodWing's own Smart Catalog product as the preferred solution.
• WoodWing (WoodWing Enterprise Data Provider)coreTechnology or IntegrationThe WoodWing Enterprise Data Provider is an optional module for EasyCatalog priced starting at $499 USD. It provides a direct connection to WoodWing Enterprise servers, removing the need to configure ODBC drivers or export data to files. Existing Smart Catalog Enterprise users are directed to contact 65bit Software for migration to EasyCatalog.
• Avatar DPScoreChannel Partner/ Reseller/ DistributorAvatar DPS is 65bit Software's longtime North American partner, offering EasyCatalog training (eLearning, nine units, ten instruction hours), one-on-one mentoring, custom solution development, and project assistance for North American customers. They are described as 'EasyCatalog Experts' and offer a free initial consultation.
• InPaginacoreChannel Partner/ Reseller/ DistributorInPagina is a French reseller and training provider for EasyCatalog. They run EasyCatalog training courses throughout France (2014 and beyond) and conduct two-hour product demonstrations in various cities including Nantes. They also sell EasyCatalog licenses to French-speaking customers.
• topset.de (Rudi Warttmann)minorChannel Partner/ Reseller/ Distributortopset.de, led by Rudi Warttmann, organizes multi-day EasyCatalog seminars in Stuttgart, Germany (e.g., June 2015, October 2015 seminars). These seminars teach attendees what EasyCatalog is and how to get the most from it. topset.de also assists with local sales and implementation support for German-speaking customers.
• Avatar DPS (Training)coreChannel Partner/ Reseller/ DistributorAvatar DPS hosts recurring online EasyCatalog training events (e.g., June 2011, June 2012, June 2013, September 2014, November 2014, October-November 2015 sessions). Training is structured as four-day courses covering foundations through advanced topics including pagination, formatting rules, and scripting. These training sessions support both new and existing users.
• FastSpringcoreTechnology or IntegrationFastSpring is 65bit Software's e-Commerce provider, powering the webstore for instant credit card purchases and delivery of software license serial numbers. FastSpring handles payment processing for the primary sales channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Censhare: German content/PIM/customer engagement platform that increasingly offers native multi-channel publishing capabilities including print catalog production, overlapping with the database-publishing workflows that 65bit Software addresses.

Broad incumbents

• Adobe: Owns Adobe InDesign, the host platform for all 65bit Software products. Adobe is the broad incumbent providing the underlying publishing platform and the most likely source of native functionality that could overlap with EasyCatalog over time.
• Quark: Developer of QuarkXPress, the historical alternative to Adobe InDesign for catalog and publication production. They serve the same enterprise catalog-publishing customers but as a broader publishing platform rather than a specialized plug-in.

Others

• inriver: Product Information Management (PIM) software vendor that integrates with EasyCatalog. While not a direct plug-in competitor, inriver's growing push into PIM-to-publish workflows makes it an adjacent solution to 65bit's PIM-to-print bridge play.

Direct peers

• WoodWing: Dutch publishing software company that builds the WoodWing Enterprise Publishing System and content workflow tools. EasyCatalog was selected as WoodWing's preferred Database Publishing plug-in (replacing their own Smart Catalog product), making them both a Premium Technology Partner and the most direct comparable for 65bit Software.
• callas software: German software company focused on PDF prepress and Adobe InDesign automation, best known for the MadeToPrint / Axaio MadeToPrint plug-in. They compete for the same InDesign production-team wallet with automation tooling.
• Quite: UK-based developer of InDesign plug-ins including Quite Imposing (imposition/automation) and other productivity plug-ins. Like 65bit, they sell perpetual plug-in licenses into the same InDesign professional user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/65bitsoftware
• LinkedInlinkedin.com/company/65bit-software-limited
• Facebookfacebook.com/65bit-Software-Limited-100066278932008

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 65bit Software