Cueconcept

What Cueconcept does

cueconcept GmbH is a private German software and services company headquartered in Herzogenaurach (Hauptstraße 14, HRB 20278, Amtsgericht Fürth) that builds digital infrastructure for immersive business communication. Its portfolio centers on 3D visualization and extended reality (VR, AR, MR) deliverables — including immersive web applications, offline 3D applications for sales iPads, onsite 3D experiences for trade fairs and events, and 3D conferencing solutions embedded in Microsoft Teams — combined with 3D storytelling, UX/UI programming, asset and content management, and AI integration with dynamic content capabilities. The company is led by three managing directors (Benjamin Lechler, Katharina Glaß, Stefan Noering) and is GDPR-compliant with a data protection officer at [email protected].

Cueconcept sells to B2B enterprises, manufacturing and product companies, and corporate training departments, with documented use cases spanning product development, configuration, brand experiences, product launches, lead generation, sales, customer engagement, training, upskilling, and service. Its go-to-market is consultative direct enterprise sales, beginning with solution consulting and workshops and running through analysis, planning, conception, programming, deployment, and ongoing support and hosting — positioning the firm as an end-to-end partner rather than a point-solution vendor. Revenue mechanics blend professional services (consulting, development, implementation) with a recurring hosting/support/analytics layer, though pricing is not publicly disclosed and is handled via direct contact.

The company self-describes as a leading provider of immersive business communication in the DACH region, but the input contains no named customer logos, no funding history, no M&A activity, no patents, no partnerships, and no disclosed revenue or headcount trend, so any scale claim should be treated as self-reported. The footprint is regional (DACH), the firm operates with 11–50 employees, and its competitive positioning rests on full-stack 3D/XR delivery plus multi-channel deployment rather than on a proprietary platform or data asset.

Name

Cueconcept

Legal name

cueconcept GmbH

Website

https://cueconcept.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

cueconcept GmbH is a German immersive communication software and services firm that builds 3D visualization and XR solutions for B2B enterprises across the DACH region, covering web, iPad, trade fair, and Microsoft Teams delivery.

Ownership category

akta.pro rank

Product category

Immersive 3D Communication Software

NAICS

Computer Systems Design Services (541512), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Immersive communication
• 3D visualization
• XR development
• AR VR solutions
• Interactive content

Headquarters

HQ city

Herzogenaurach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting and Advisory Services: Solution consulting, workshops, analysis, planning, and conception services for immersive business communication implementations.
2. Development and Implementation: Programming, UX/UI design, 3D & XR creation, and full-service implementation of immersive communication solutions.
3. Ongoing Support and Hosting: Testing, support, hosting, and analytics services for deployed immersive applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

cueconcept GmbH develops and delivers immersive business communication solutions that visualize information, products, and services in 3D for enterprise B2B customers. The company provides an end-to-end offering covering consulting, 3D and XR creation (VR, AR, MR), AI integration, web and offline applications, 3D conferencing solutions, and onsite 3D experiences, deployed across websites, sales iPads, trade fair booths, and Microsoft Teams meetings.

Product overview

Cueconcept offers a unified suite of immersive business communication solutions centered on 3D visualization and interactive experiences. The portfolio consists of core offerings including Immersive Business Communication Solutions (for websites, tablets, trade shows, and Teams meetings), 3D Conferencing Solutions, Onsite 3D Experiences, Immersive Web Applications, and Offline 3D Applications. These are complemented by a Full 3D Service module covering data preparation, beautifying, and XR creation (VR, AR, MR). Additional services include solution consulting, workshops, analysis/planning/conception, 3D storytelling, programming/UX/UI, AI integration, dynamic content, data structuring/processing, asset management, interfaces, multimedia/hardware integration, testing, support, hosting, and analytics. The company positions itself as a holistic partner from consulting through deployment of tailored immersive solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Business Communication Solutions
• 3D Conferencing Solutions
• Onsite 3D Experiences On-location 3D experience solutions for trade fairs, events, and customer presentations, providing physical venue-based immersive brand and product experiences.
• Immersive Web Applications Web-based immersive applications accessible via browser for online product visualization, configuration, and brand experiences.
• Offline 3D Applications Offline 3D visualization applications for local use, such as on iPad for sales presentations and trade show environments without internet connectivity.
• Full 3D and XR Service Comprehensive 3D service including data preparation, beautifying, and 3D and extended reality creation (VR, AR, MR) for immersive brand and product experiences.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZREALITY GmbH: German WebXR/3D company providing immersive product visualization and virtual showrooms for B2B sales and marketing — directly overlapping with cueconcept's web, trade fair, and sales use cases.
• Reflekt GmbH: Munich-based AR/VR agency building enterprise immersive applications for industry, training, and marketing — same DACH base, same B2B customer profile, and overlapping AR/MR service stack.
• Marxent Labs: US-based 3D product visualization and VisualCommerce platform for retail and B2B sales — comparable offering of interactive 3D for product configuration, sales, and trade show use cases.
• Threekit: 3D product visualization and configuration platform used for ecommerce, sales enablement, and immersive product experiences — directly competitive in the 3D visualization for sales/marketing category.
• Cylindo: 3D product visualization platform for retailers and brands, used in ecommerce and product configuration — directly comparable to the 3D/sales-iPad product visualization use case.

Regional players

• Wedia: French digital asset management and 3D marketing platform helping enterprises manage and distribute visual content for marketing — comparable DAM/3D workflow story with a primarily French/European customer base.

Emerging players

• Obsess: US-based platform for creating immersive 3D virtual stores and brand experiences for ecommerce — overlapping use case with cueconcept's brand experience and product launch offerings.

Broad incumbents

• DEPT®: Global digital agency with dedicated XR and immersive experience practice serving enterprise marketing and CX use cases — broader portfolio but directly competes for immersive B2B communication budgets.
• MediaMonks (S4 Capital): Global creative and production network with immersive/3D/WebGL capabilities for enterprise brand and product experiences — competes for the same CMO-level immersive budgets at a much larger scale.
• Designit (Wipro): Global design and innovation consultancy within Wipro offering immersive and 3D experience design for enterprise — overlapping B2B immersive communication and training use cases at broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cueconcept-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cueconcept