e-commerce Magazin

Trade Publishing (B2B Media)e-commerce-magazin.de

e-commerce Magazin is a German B2B trade publication owned by WIN-Verlag GmbH & Co. KG (Vogel Communications Group), serving e-commerce professionals, online retailers, and digital marketers in the DACH region through a bi-monthly print magazine, E-Paper, podcast, newsletter, webinars, and events.

Company typePrivate
Founded-
HeadquartersMunich, Germany
Headcount—
GTM typeB2B
OfferingDigital Commerce or Content

What e-commerce Magazin does

e-commerce Magazin is a German-language B2B trade publication focused on digital commerce, online retail, and e-commerce operations in the DACH region. It is published by WIN-Verlag GmbH & Co. KG, a Munich-based limited partnership operating under the Vogel Communications Group (Vogel Unternehmensgruppe) umbrella. The publication targets business leaders and department heads in marketing, sales, performance marketing, e-commerce technology, and supply chain/logistics, providing curated industry analysis on topics spanning performance marketing, AI and personalization, payment and fintech innovation, mobile and social commerce, e-commerce infrastructure, omnichannel retail, sustainability, and legal compliance.

The product portfolio centers on a bi-monthly print magazine of 48 pages per issue (6 issues per year), paired with a digital E-Paper edition and an editorial archive of approximately 4,298 indexed articles. The brand has extended into adjacent media products: the 'ECommerce Masterminds' podcast, editorial newsletters, sponsored whitepapers, webinars, live and virtual events (including dedicated coverage of trade shows LogiMAT and Fachpack), a job board (Jobbörse), and a provider directory (Anbieterdatenbank) listing e-commerce solution vendors such as FIS, Klinkhammer, Arvato Systems, Emarsys, and Riverty. There is no proprietary technology stack; the firmographic record explicitly identifies e-commerce Magazin as a publishing/media company rather than a technology company.

Revenue is generated through three streams: annual subscriptions (€76/year standard, €52.80/year for students with valid student status, plus a 2-issue trial subscription at €12.70/issue thereafter), advertising across print, digital, newsletter, podcast, and video channels, and sponsored content / advertorials from e-commerce technology and service providers. The go-to-market is sales-led, targeting German-speaking e-commerce professionals, online retailers, digital marketers, and supply chain decision-makers, and the publication leverages WIN-Verlag and Vogel Communications Group distribution and brand reputation for customer acquisition. Management is led by Managing Directors Matthias Bauer and Dennis Hirthammer, with Editor-in-Chief Heiner Sieger (40 years of journalism experience) and a small editorial and sales team based at the Munich headquarters.

e-commerce Magazin firmographics

Firmographics

Name: e-commerce Magazin
Legal name: WIN-Verlag GmbH & Co. KG
Website: https://e-commerce-magazin.de
Company type: Private
Operating status: Operating
Short description: e-commerce Magazin is a German B2B trade publication owned by WIN-Verlag GmbH & Co. KG (Vogel Communications Group), serving e-commerce professionals, online retailers, and digital marketers in the DACH region through a bi-monthly print magazine, E-Paper, podcast, newsletter, webinars, and events.
Ownership category
akta.pro rank

e-commerce Magazin industry classification

Industry

Product category: Trade Publishing (B2B Media)
NAICS: Periodical Publishers (513120), Periodical Publishers (51312), Other Publishers (51319)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

Trade publication
E-commerce media
Business magazine
Industry news
Digital commerce

Where e-commerce Magazin is headquartered

Location

Headquarters

HQ city: Munich
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

e-commerce Magazin business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Print and Digital Subscriptions: Annual subscriptions for the print magazine (6 issues per year) and digital E-Paper versions. Also includes student subscriptions at discounted rates.
Advertising: The magazine offers advertising opportunities including print ads, online advertising, newsletter marketing, lead packages, podcasts, and video advertising to reach the e-commerce professional audience.
Sponsored Content: The publication features sponsored articles, advertorials, and partner content from e-commerce technology and service providers.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Jahres-Abo (Annual Subscription)
Subscription	Annual	Studenten-Abo (Student Subscription)
Subscription	Pay-as-you-go	Probe-Abo (Trial Subscription)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

e-commerce Magazin product offering

Product offering

Core offering

e-commerce Magazin is a German-language B2B trade magazine covering the e-commerce industry, published by WIN-Verlag GmbH & Co. KG. The product is a bimonthly print magazine (6 issues per year, 48 pages each) complemented by an e-paper edition, a podcast, a newsletter, whitepapers, webinars, events, a job board, and an online provider database. The audience is e-commerce decision-makers, agencies, and service providers in the German-speaking market.

Product overview

e-commerce Magazin is a German trade publication owned by WIN-Verlag GmbH & Co. KG (Vogel Communications Group) offering a unified publishing platform. The portfolio consists of a core print magazine (6x annually with 48 pages per issue) and its digital counterpart (E-Paper), supplemented by digital media products including the eCommerce Masterminds Podcast, editorial newsletters, whitepapers, and webinars. The company also organizes events (covering trade shows like LogiMAT and Fachpack) and operates a job board and provider directory (Anbieterdatenbank) as service offerings. The publication covers topics across performance marketing, AI and personalization, payment/fintech, logistics, omnichannel, and sustainability in e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

ECommerce Masterminds Podcast: Podcast featuring experts discussing current trends and cases in the e-commerce industry.

Products and services

e-commerce Magazin (Print Edition)
e-commerce Magazin E-Paper
e-commerce Magazin Podcast
e-commerce Magazin Newsletter
e-commerce Magazin Whitepapers
e-commerce Magazin Webinars
e-commerce Magazin Events
e-commerce Magazin Job Board
e-commerce Magazin Provider Database

Companies that use e-commerce Magazin

Customer profile

Segments4 records

Ideal customer profiles3 records

e-commerce Magazin technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

e-commerce Magazin partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

e-commerce Magazin competitors and assessment

Company assessment

Direct peers

t3n Magazin: German digital business and e-commerce trade publication covering digital transformation, technology, and online business. Overlaps closely with e-commerce Magazin's audience of digital marketers, online retailers, and tech decision-makers.
Der Handel (dfv): German B2B trade magazine covering retail and commerce, including e-commerce. Comparable format and audience with overlapping coverage of omnichannel, payment, and retail media trends.
Internet World Business: German B2B trade magazine covering e-commerce, online retail, and digital business. Direct head-to-head competitor in the German-speaking e-commerce professional audience with a comparable print + digital + events portfolio.
Versandhausberater: Long-running German B2B trade magazine on mail-order, catalog, and e-commerce retail. Highly comparable niche audience and product (print + digital trade publication for German-speaking retailers).
Logistik Heute: German B2B trade publication focused on logistics and supply chain — a core topic vertical for e-commerce Magazin. Targets a closely adjacent audience of supply chain and e-commerce logistics professionals.
Horizont: Leading German trade magazine for advertising, marketing, and media. Comparable in being a Vogel-era B2B trade publication with print, digital, newsletter, and events monetization targeting German marketing and commerce professionals.

Emerging players

iBusiness: German online B2B media outlet focused on digital business, e-commerce, and online marketing. Smaller and digital-native but covers overlapping content pillars and the same professional audience.
Retail Tech Innovation Hub: English-language B2B media outlet covering retail technology and e-commerce innovation. Comparable in format (articles, webinars, newsletters) but serves a global rather than DACH audience.

Broad incumbents

WirtschaftsWoche: Major German business news weekly. Reaches a broader audience but covers e-commerce as a major topic and competes for senior decision-maker attention and B2B advertising in the German market.
Werben & Verkaufen (W&V): Established German B2B marketing and advertising trade magazine. Broader in scope than e-commerce Magazin but covers the same marketing/performance audiences and competes for advertising budgets from the same martech and retail media vendors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

e-commerce Magazin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

e-commerce Magazin leadership team

Management profile

Number of profiles

Profiles2 records

e-commerce Magazin funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

e-commerce Magazin M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-commerce Magazin

What does e-commerce Magazin do?

Is e-commerce Magazin a public or private company?

e-commerce Magazin is a private company. It is classified as corporate owned and is currently operating.

When was e-commerce Magazin founded?

e-commerce Magazin was founded in -1.

Where is e-commerce Magazin based?

e-commerce Magazin is headquartered in Munich, Germany, in the Europe region.

How does e-commerce Magazin make money?

Three revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and sponsored Content.

Who are e-commerce Magazin's main competitors?

Direct peers on record are t3n Magazin, Der Handel (dfv), Internet World Business, Versandhausberater, Logistik Heute and Horizont. Emerging players are iBusiness and Retail Tech Innovation Hub. Broad incumbents are WirtschaftsWoche and Werben & Verkaufen (W&V).

Does e-commerce Magazin have an API?

No public API is recorded for e-commerce Magazin.

What industry is e-commerce Magazin in?

e-commerce Magazin's product category is Trade Publishing (B2B Media). Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.