Werben & Verkaufen

Name

Werben & Verkaufen

Legal name

Ebner Media Group GmbH & Co. KG

Website

https://wuv.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Trade Media and B2B Publishing

NAICS

Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Trade media publishing
• Industry events management
• Job marketplace platform
• Professional news media
• Marketing industry coverage

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription (W&V Abo): W&V generates revenue through magazine and digital content subscriptions offering strategic analysis and industry insights for marketing professionals.
2. Event Revenue: Revenue from hosting industry events including W&V Summit, Deutscher Mediapreis, and Screenforce Festival, with ticket sales and sponsor partnerships.
3. Job Marketplace: The W&V Stellenmarkt generates revenue from job postings and recruitment advertising across marketing, agency, media, and e-commerce sectors.
4. Advertising & Sponsored Content: W&V sells advertising space, advertorials, sponsored posts, and content placement across its digital and print platforms, with detailed media kits available for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Werben & Verkaufen (W&V) is a German B2B media company that publishes a flagship trade magazine (W&V Magazin) and operates the digital news portal wuv.de, delivering coverage of marketing, advertising, media, AI & tech, and commerce to the DACH region. Its commercial portfolio also includes paid subscriptions (W&V Abo), a marketing/media job marketplace (W&V Stellenmarkt), and proprietary industry events such as the W&V Summit, the Deutscher Mediapreis awards, and the Screenforce Festival.

Product overview

Werben & Verkaufen (W&V) is a German B2B media company operating as a unified platform-plus-services model. The core offering consists of W&V Magazine (print and digital) and wuv.de (online news portal), providing comprehensive coverage of marketing, advertising, media, and commerce. The portfolio includes subscription services (W&V Abo), a job marketplace (W&V Stellenmarkt), and major industry events (W&V Summit featuring the Deutscher Mediapreis awards, Screenforce Festival). Additional services include the W&V Academy for professional education, topic-specific newsletters (W&V Morgenpost), talent recognition programs (Top U33, Top 100), and advertising sales data (Mediadaten). RSS feeds enable content distribution across specialized topic channels.

Differentiator

Problem solved

Functional benefit

Products and services

• W&V Magazin
• W&V Online (wuv.de)
• W&V Abo (Subscription) Premium subscription service providing subscribers access to W&V editorial content, exclusive analyses, and member benefits.
• W&V Stellenmarkt Job board marketplace connecting employers with marketing, media, agency, and e-commerce professionals, monetized through job posting fees.
• W&V Summit Annual flagship B2B conference bringing together top marketing executives, CMOs, agency leaders, and commerce decision-makers for panels, award ceremonies, and networking.
• Deutscher Mediapreis Annual award program recognizing the most creative and effective media campaigns from Germany, judged by industry experts.
• Screenforce Festival Annual industry event focused on TV, streaming, and brand storytelling that brings together broadcasters, streaming platforms, and brand advertisers.
• W&V Academy Training and educational program providing professional development courses for marketing and media professionals.
• W&V Newsletter (including W&V Morgenpost) Email newsletter service delivering daily marketing, advertising, and media news updates, including the W&V Morgenpost morning briefing.
• Executive Briefing Premium curated content and analysis service targeted at executive-level marketing decision-makers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ScreenforcecoreStrategic or Co-development Partner · 1 January 2026W&V partners with Screenforce, an industry initiative for TV and streaming advertising, to host the annual Screenforce Festival. This partnership brings together TV broadcasters, streaming platforms, and brand advertisers for education, networking, and industry development around video and connected TV advertising.
• Seven.One MediacoreGTM or Marketing Partner · 1 January 2026Seven.One Media (ProSiebenSat.1) partners with W&V for Screenforce Festival and joint coverage of video advertising trends. The partnership includes integration of Joyn podcast content into the Screenforce ecosystem and joint events.
• DIZ München (Dokumentations- und Informations-Zentrum München GmbH)minorImplementation/ SI/ Consulting Partner · 1 January 2026W&V has a content syndication partnership with DIZ München for the licensing and distribution of W&V content for use in enterprise intranets and third-party publications.
• MotorworldminorStrategic or Co-development Partner · 1 January 2025W&V Summit 2025 was held at Motorworld München, a premium venue partnership for the flagship industry conference.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• HORIZONT: HORIZONT is the most direct competitor to W&V — a German trade publication covering marketing, advertising, and media, owned by dfv (Deutscher Fachverlag). It targets the same CMO, agency-executive, and brand-manager audience with news, events (e.g., HORIZONT Awards), and newsletters.
• Absatzwirtschaft: Absatzwirtschaft is a long-established German B2B trade magazine for marketing and sales professionals, part of dfv. It serves overlapping CMO and marketing-manager audiences with editorial coverage, events, and awards — directly comparable to W&V's positioning.
• Meedia: Meedia is a German digital news platform covering media, marketing, and the digital economy. It targets a similar audience of media and marketing professionals in DACH with a digital-first model — directly comparable to wuv.de.

Regional players

• Marketing Week: Marketing Week is a leading UK trade publication for marketers (Centaur Media). It targets the same CMO/brand-manager audience as W&V with editorial, events, and awards, but is UK-focused — making it a regional peer rather than direct DACH competitor.

Emerging players

• Heise Online: Heise Online is a leading German IT and tech publisher with growing marketing-tech and digital-business coverage. It is an emerging/adjacent peer where W&V's KI & Tech section intersects with Heise's audience of digital and marketing-tech decision-makers in DACH.
• OMR (Online Marketing Rockstars): OMR is a Hamburg-based digital marketing media and events platform covering the same CMO and digital-marketer audience as W&V, with a strong event business (OMR Festival). It is an emerging digital-native peer that increasingly competes for DACH marketing mindshare and event sponsorship budgets.

Broad incumbents

• The Drum: The Drum is a global media brand covering marketing, advertising, and the creative industries. It overlaps with W&V in audience (CMOs, agency leaders) and revenue model (editorial, events, awards) but operates internationally and digital-first.
• Adweek: Adweek is the leading US-based trade publication for advertising, media, and marketing — covering the same advertiser/agency ecosystem as W&V, with a global footprint. It is a broader-incumbent peer: same vertical, but international scale and a much wider portfolio.
• WARC: WARC provides evidence-based insights, research, and benchmarks for marketing effectiveness — adjacent to W&V's B2B-marketing intelligence positioning. Both serve senior marketing decision-makers with strategic content, though WARC focuses on effectiveness data while W&V covers the broader industry.
• Campaign: Campaign is a global advertising trade publication (Haymarket) covering agencies, brands, and media — sharing W&V's audience (agency executives, brand marketers) and event/awards model (Campaign Awards, Agency of the Year), but with UK/global rather than DACH focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wuv
• Facebookfacebook.com/wuv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werben & Verkaufen