Certified Piedmontese

What Certified Piedmontese does

Certified Piedmontese is a premium beef brand operated by Great Plains Beef LLC, founded in 2011 and headquartered in Lincoln, Nebraska. The company produces, distributes, and sells beef derived from the Piedmontese cattle breed, a rare Italian-origin breed representing only 1% of cattle in North America, naturally producing around 30% more muscle mass and yielding lean yet tender beef with reduced fat content. Every animal is DNA-tested to verify breed genetics, and all products carry IMI Global's Where Food Comes From Source Verified label and Non-GMO Project verification, with claims of zero antibiotics, steroids, or hormones.

The core product platform spans grass-fed and grass-finished steaks, roasts, ground beef, sausages, jerky, hot dogs, and beef tallow, with brand extensions into Montana Ranch Beef, CP Smokehouse (cured/smoked meats), and GoodLife Proteins/GoodLife Brands (value-tier organic chicken, pork, and USDA Choice beef). Underlying operations include a wholly-owned distribution subsidiary (Great Plains Beef) and an affiliate cattle operation (Lone Creek Cattle CO), along with a partnership with Truebridge Farms for pork sourcing.

The business operates four revenue streams: direct-to-consumer e-commerce via piedmontese.com with nationwide shipping, retail/wholesale boxed beef distribution, restaurant/hospitality direct sales to upscale venues across multiple states, and corporate gifting for B2B clients. A Beef Club subscription delivers curated recurring shipments. Pricing sits firmly in the premium tier, with steaks ranging from approximately $20 to $130 per item. Distribution is entirely U.S.-domestic.

Name

Certified Piedmontese

Legal name

Great Plains Beef LLC

Website

https://piedmontese.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Certified Piedmontese is a premium U.S. beef brand (operated by Great Plains Beef LLC) that produces and sells naturally lean, tender Piedmontese-breed beef via DTC e-commerce, restaurant/hospitality supply, wholesale distribution, and corporate gifting.

Ownership category

akta.pro rank

Product category

Premium Beef and Specialty Meats

NAICS

Meat Retailers (445240), Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Animal (except Poultry) Slaughtering (311611)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)

Keywords

• Premium beef products
• Grass-fed beef
• Specialty cattle ranching
• Direct-to-consumer meat
• Meat subscription service

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through piedmontese.com, featuring subscription-style Beef Club and one-time purchases. Products shipped nationwide from Lincoln, Nebraska.
2. Retail/Wholesale Distribution: Distribution through retail and wholesale channels. Company operates retail locator for finding stores near customers.
3. Restaurant/Hospitality Sales: Supplying premium beef to restaurants across the United States, featured in upscale dining establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Certified Piedmontese produces, processes, and distributes premium beef products sourced from Piedmontese cattle, a rare breed representing only 1% of North American cattle. The company sells grass-fed, grass-finished steaks, roasts, ground beef, smoked/cured meats, and complementary protein items (chicken, pork) directly to consumers through piedmontese.com, via subscription Beef Club, and through wholesale and restaurant/hospitality channels nationwide.

Product overview

Certified Piedmontese is a direct-to-consumer and wholesale premium beef company offering a diversified portfolio of beef and protein products centered around the unique Piedmontese cattle breed. The core product lines include Non-GMO Certified Piedmontese Grass Finished Beef (grass-fed, grass-finished steaks, roasts, and ground beef), Montana Ranch Beef (alternative ranch-sourced beef), CP Smokehouse (smoked and cured meats including sausages and bratwursts), and GoodLife Proteins/USDA Choice products (value-oriented chicken, pork, and ground beef). The company operates a Beef Club subscription service for recurring deliveries and offers Business Gifting and Retail/Wholesale boxed beef programs. All products emphasize the Piedmontese breed's natural tenderness, lower fat content, and humane raising practices without antibiotics or hormones.

Differentiator

Problem solved

Functional benefit

Brands

• CP Smokehouse: Smokehouse product line featuring smoked beef products
• GoodLife Proteins
• Goodlife Brands
• Montana Ranch Beef
• Beef Club

Products and services

• Non-GMO Certified Piedmontese Grass Finished Beef Premium grass-fed, grass-finished steaks, roasts, and ground beef from DNA-verified Piedmontese cattle, sold to health-conscious consumers via piedmontese.com and through wholesale.
• Montana Ranch Beef Beef products sourced from Montana ranches, providing an alternative ranch-sourced beef option while maintaining Certified Piedmontese quality standards.
• CP Smokehouse Smoked and cured meat products including sausages, bratwursts, summer sausage, jerky, and bacon made from Certified Piedmontese beef.
• GoodLife Proteins / GoodLife Brands USDA Choice Value-oriented protein products including ground beef patties, organic air-chilled chicken, pork, and jerky snacks offered under the GoodLife Brands label, with select USDA Choice designation.
• Beef Club Subscription Curated recurring-delivery subscription of lean, tender gourmet Certified Piedmontese beef shipped nationwide to members' doors.
• Grass Fed, Grass Finished Tomahawk Ribeye Steak Bone-in grass-fed, grass-finished tomahawk ribeye steak averaging 40oz, marketed as a premium holiday/special-occasion cut.
• Grass Fed, Grass Finished Filet Mignons Grass-fed, grass-finished filet mignons sold in multiple portion configurations: 2 petite (8oz total), 2 balanced (12oz total), or 2 generous (16oz total).
• Grass Fed, Grass Finished New York Strip 10oz grass-fed, grass-finished New York strip steaks available in 2-count and 4-count packages.
• Grass Fed, Grass Finished Boneless Ribeye 12oz 12oz boneless grass-fed, grass-finished ribeye steaks sold in 2-count packages.
• Grass Fed Tenderloin Roast 32oz tenderloin roast from grass-fed, grass-finished cattle, positioned for special occasions and roasting.
• Grass Finished Ground Beef Patties Butcher's blend 80/20 grass-fed, grass-finished ground beef patties, 16 count of 6oz patties, sold to both restaurants and consumers.
• Grass Fed All-Beef Hot Dogs Fully cooked quarter-pound gourmet hot dogs made with 100% Certified Piedmontese steak trim, no fillers, nitrates, nitrites, or MSG, 180 calories each.
• Horseradish and Pepperjack Cheese Beef Bratwurst Best-selling bratwurst made from Certified Piedmontese beef with horseradish kick and pepperjack cheese, two 14oz packages with four links each.
• Grass-Fed, Grass-Finished Beef Tallow Rendered cooking fat from grass-finished Certified Piedmontese beef, high in CLA and fat-soluble vitamins with a high smoke point suitable for searing, frying, or roasting.
• Organic Air-Chilled Chicken Products Organic air-chilled chicken breast filets, drum sticks, party wings, and tenderloins sold under GoodLife Brands, never processed with flavoring solutions or tenderizers.
• Beef Jerky (Hickory, Bold & Spicy, Teriyaki) All-natural grass-fed beef jerky offered in Hickory, Bold & Spicy, and Teriyaki flavors with 7 grams of protein per serving, positioned as a high-protein snack.
• Beef Summer Sausage Uncured beef summer sausage made with Certified Piedmontese beef, enhanced by black pepper and garlic with whole mustard seeds for texture.
• Pork Tomahawk Chops Dramatic presentation pork tomahawk chops averaging 12oz per chop, sourced from Truebridge Farms Midwestern farmers raising pigs on an all-vegetarian diet with no antibiotics and no added hormones.
• Business Gifting / Corporate Gifting Program Corporate gifting program that lets businesses send premium Certified Piedmontese beef gift boxes to clients and employees, with customization options and seasonal promotions.
• Retail / Wholesale Boxed Beef Program Wholesale and retail boxed beef program that supplies Certified Piedmontese beef in bulk quantities to retail partners and individual bulk buyers.

Quantifiable outcome

• Piedmontese represent only 1% of cattle in North America
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sustainable Packaging SuppliersminorStrategic or Co-development Partner · 30 October 2025Partnership for 100% curbside recyclable thermal packaging, replacing non-recyclable coolers. Supports sustainability initiative.
• Great Plains BeefcoreOthersParent company and sole operator of Certified Piedmontese brand. Great Plains Beef LLC owns the rights to Certified Piedmontese and operates the piedmontese.com e-commerce platform. Located at 4841 N 84th St, Lincoln, NE 68507.
• Lone Creek Cattle COminorStrategic or Co-development PartnerAffiliated cattle company listed in footer links, suggesting cattle sourcing relationship.
• Great Plains Beef (Distribution)coreChannel Partner/ Reseller/ DistributorDistribution partner for Certified Piedmontese products. Great Plains Beef serves as the primary distribution arm located at 4841 N 84th St, Lincoln, NE 68507, phone (800) 414-3487.
• IMI Global (Where Food Comes From)coreTechnology or IntegrationThird-party verification service providing source verification for all Certified Piedmontese beef products. Ensures traceability and animal welfare standards compliance.
• Regenerative RanchersminorStrategic or Co-development PartnerNetwork of regenerative ranchers sourcing cattle for Certified Piedmontese. Aligns with sustainability goals and environmental stewardship initiatives.
• Truebridge FarmsminorStrategic or Co-development PartnerPork supplier for products like Boneless Thick Cut Chops. Midwestern farmers raising pigs on All-Vegetarian Fed Diet with No Antibiotics and No Added Hormones.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snake River Farms: Premium American Wagyu and Black Angus beef brand sold through DTC e-commerce, gift boxes, and foodservice. Competes head-to-head with Certified Piedmontese in premium mail-order steak and subscription programs, with a similar product breadth (steaks, roasts, ground beef, sausages).
• Omaha Steaks: Iconic direct-to-consumer premium beef and protein brand offering steaks, gift boxes, subscriptions, and food-service supply. Operates in the same Nebraska-adjacent ecosystem as Certified Piedmontese and competes on premium gift boxes, holiday programs, and broad protein assortment.
• ButcherBox: Subscription-based DTC premium meat company offering grass-fed beef, heritage breeds, and other proteins shipped nationwide. Closest subscription-economics comparable to Certified Piedmontese's Beef Club, with similar audience of health-conscious consumers.
• Crowd Cow: DTC curated meat marketplace emphasizing breed transparency, sourcing stories, and specialty cuts shipped to consumers. Directly comparable to Certified Piedmontese's breed-story-first marketing and DTC-first go-to-market approach.
• 44 Farms: Premium Black Angus beef brand with vertically controlled genetics-to-fork supply, sold DTC, in retail, and to fine-dining restaurants. Comparable to Certified Piedmontese in combining single-breed genetics, chef/foodservice focus, and premium pricing.
• New York Prime: Premium DTC and wholesale mail-order beef company offering Prime-grade steaks, gift boxes, and corporate gifting. Direct competitor in the same premium mail-order beef and corporate gifting segment where Certified Piedmontese competes.

Emerging players

• US Wellness Meats: DTC grass-fed beef and specialty-meat retailer focused on regenerative, no-antibiotic sourcing. Overlaps with Certified Piedmontese on grass-finished positioning and trust certifications but differentiates on pasture-raised sourcing story rather than rare breed genetics.

Broad incumbents

• Niman Ranch: Large, established premium and naturally raised meats company (beef, pork, lamb) with broad retail and foodservice distribution. Comparable values around antibiotic-free, sustainably raised proteins and chef/restaurant penetration, though broader breed portfolio than Certified Piedmontese.
• Brandt Beef: Family-owned California premium beef producer feeding cattle on a proprietary diet, with significant foodservice and retail penetration. Comparable as a premium beef specialist with strong chef and steakhouse relationships similar to Certified Piedmontese's restaurant accounts.
• Creekstone Farms: Premium Black Angus beef producer with rigorous genetics and source-verification standards, sold through retail and foodservice. Comparable as a single-breed-focused premium beef supplier with verifiable source programs similar to Certified Piedmontese's IMI Global verification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CPBeef
• Facebookfacebook.com/CertifiedPiedmontese
• LinkedInlinkedin.com/company/certified-piedmontese

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Piedmontese