Projekt:Agentur

What Projekt:Agentur does

Projekt:Agentur Heimpel Braunsteffer GmbH is a full-service advertising agency founded in 1990 and headquartered in Ulm, Germany. It operates under private ownership with Claudia Braunsteffer as managing director and shareholder, and is embedded within the broader ProzessPiraten Unternehmensgruppe, which comprises more than 30 staff across five locations in Germany, Austria, and Switzerland. The agency itself maintains a 13-person core team of strategists, designers, developers, writers, illustrators, and event managers organized under flat hierarchies, and serves a diversified client base of roughly 45 named enterprise and SMB customers across manufacturing, food & beverage, utilities, construction, real estate, hospitality, and nonprofit sectors — including WMF, Schaerer AG, Brauerei Gold Ochsen, Ed. Züblin, SWU Stadtwerke Ulm/Neu-Ulm, and HEIM Holding.

The agency's service portfolio is organized around four pillars: holistic brand management (corporate design, employer branding, brand consulting), digital services (corporate websites, SEO/SEA, social media, CMS implementation on WordPress/Typo3/Drupal/Joomla and e-commerce on WooCommerce/Shopware/Magento), traditional advertising (print, trade show, editorial design), and motion/text production (video, corporate wording, PR). It sells through two parallel channels: bespoke project-based engagements quoted individually, and a recently productized line of fixed-price website packages (Smart Start from €3,900, Business Pro from €8,900, Corporate Plus from €14,900) supplemented by recurring-retainer offerings in Interims-Marketing, Social Media Betreuung, Website-Wartung, and Marketing Manager as a Service.

Go-to-market is sales-led and direct, with clients reaching the agency through website contact form, email, or phone; distribution is supported by active organic social media presence on Instagram, Facebook, and LinkedIn plus an extensive public case-study portfolio. The agency's stated differentiator is bespoke craft and partnership-on-equal-footing positioning, explicitly rejecting boilerplate layouts and template websites — a value proposition that is reinforced by the disclosure that approximately 90% of new customers arrive having been disappointed by previous agencies. Revenue model is predominantly professional services (project fees and retainers) with a smaller one-time-license component via the structured website package tier.

Name

Projekt:Agentur

Legal name

Projekt:Agentur Heimpel Braunsteffer GmbH

Website

https://projektagentur.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Projekt:Agentur is a 13-person, owner-operated full-service advertising agency in Ulm, Germany, founded in 1990, serving mid-market and enterprise clients across the DACH region with bespoke brand management, web/digital, and campaign services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Advertising services
• Brand strategy
• Web design
• Digital marketing
• Creative agency

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-based Service Fees: Individual project quotes and fixed-price packages for services including web design, branding, campaigns, and marketing. Pricing based on project scope and requirements.
2. Website Packages: Structured web packages with defined pricing tiers: Smart Start (ab 3.900 €), Business Pro (ab 8.900 €), Corporate Plus (ab 14.900 €). One-time project fees with transparent fixed-price structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Projekt:Agentur is a full-service advertising agency delivering marketing communication and brand experiences for B2B and B2C clients, covering brand management, corporate websites, SEO/SEA, online advertising, social media, print and trade show campaigns, video/motion, copywriting, and design. It sells both individually quoted project work and three fixed-price website packages (Smart Start from €3,900, Business Pro from €8,900, Corporate Plus from €14,900), plus monthly interim marketing retainers.

Product overview

Projekt:Agentur is a full-service advertising agency founded in 1990, headquartered in Ulm, Germany, offering comprehensive marketing and communication services. The agency operates with 13 team members and provides a portfolio of services organized into distinct offerings: (1) Brand Management services including holistic brand leadership, corporate design, and strategic brand consulting; (2) Digital services covering corporate websites, SEO/SEA, online advertising, and web development using various CMS platforms (WordPress, Typo3, Drupal, Joomla) and e-commerce systems (WooCommerce, Shopware, Magento); (3) Design services including CI/CD, brand books, logo development, and illustration; (4) Motion and video services including corporate films, explainer videos, and animation; (5) Text and content services including corporate wording and PR; (6) Interims-Marketing for temporary marketing staffing needs; and (7) Web packages offered as fixed-price products (Smart Start from 3,900 EUR, Business Pro from 8,900 EUR, Corporate Plus from 14,900 EUR). The agency also provides modular service packages for ongoing social media management, website maintenance, and marketing manager support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ganzheitliche Markenführung Comprehensive brand management service covering corporate design, brand building, strategic brand leadership, employer branding, B2B and B2C communication concepts, package design, and target group analysis.
• Digital Services End-to-end digital services including corporate websites, SEO/SEA, online advertising, UI/UX design, front-end and back-end development, content management systems, online marketing, social media marketing, and newsletters.
• Classics Traditional advertising services including image brochures, flyers, print products, campaigns, trade show appearances, editorial design, and catalog creation.
• Motion Video and motion graphics production including corporate films, image films, explainer videos, animation, short clips, and video editing.
• Text Services Content and copywriting service covering corporate wording, name and slogan development, PR and corporate communications, storytelling, editorial work, and content management.
• Design Services Design service including corporate identity and corporate design, brand books, logo development, key visuals, and illustration.
• Interims-Marketing Interim marketing service that provides immediate, flexible, and effective support for vacant marketing positions, serving as an external marketing department on a monthly basis.
• Smart Start Web Package Entry-level fixed-price website package starting at €3,900, built on WordPress with CI-compliant styling, up to 5 subpages, structured navigation, contact form, GDPR basic setup, technical SEO basics, and training included.
• Business Pro Web Package Mid-tier fixed-price website package starting at €8,900 with CI-compliant layout development, up to 12 subpages, structure workshop, and individual page and navigation structure.
• Corporate Plus Web Package Premium fixed-price website package starting at €14,900 with positioning workshop, design development as a brand foundation, up to 20 subpages, and extended content architecture.
• Social Media Betreuung Recurring social media management package including strategy development, monthly editorial planning, posting with text and design, stories, user-generated content, community management, and monthly performance reporting.
• Website-Wartung & Updates Recurring website maintenance service including CMS and server updates, security and function checks, content updates, monthly backups, and performance optimization reporting.
• Marketing Manager as a Service Strategic and operational marketing support covering digital and print materials, social media, mailings, website, presentations and campaigns, project management, and coordination of service providers.

Quantifiable outcome

• 90% of customers come to them because they were disappointed by others

Named customers42 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• ProzessPiraten Labs GmbHmajorTechnology or Integration · 1 November 2015Joint venture founded November 2015 between ProzessPiraten Holding GmbH and rrooaarr interactive solutions GmbH. Develops and provides technologies and methods for SMBs including the proprietary Digital Experience Platform Ares4 Bilbao - SaaS application for knowledge management, digital presences (web and app) and business/marketing tactics implementation.
• ProzessPiraten UnternehmensgruppecoreStrategic or Co-development Partner · 1 January 1994Projekt:Agentur is part of the ProzessPiraten Unternehmensgruppe which has existed since 1994. The group is led by ProzessPiraten Holding GmbH which holds stakes in various agencies. The group employs more than 30 colleagues at five locations in Germany, Austria, and Switzerland.
• ProzessPiraten Holding GmbHcoreStrategic or Co-development PartnerParent company holding stakes in various agencies within the ProzessPiraten group.
• Press'n'RelationsminorChannel Partner/ Reseller/ DistributorPress and public relations partner with 18 employees in Ulm, Munich, Berlin, Vienna and Zurich plus partner agencies in London, Paris and various Eastern European countries. Primarily serves innovative and successful mid-market companies.
• ProzessPiraten GmbHminorStrategic or Co-development PartnerTakes on tasks and solves problems in SMBs, corporate groups and organizations. As marketing experts and tacticians, they are strong in communication and manage interdisciplinary teams for complex projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholz & Friends: Independent German creative agency headquartered in Hamburg delivering integrated campaigns, brand strategy, and cross-media communications directly overlapping Projekt:Agentur's brand and campaign offering.
• denkwerk: Cologne-based digital and brand agency providing web design, campaigns, and content strategy; directly comparable on digital/web and brand services to Projekt:Agentur.
• Kolle Rebbe: Hamburg-based independent creative agency focused on brand identity, campaigns, and integrated communications; similar mid-sized full-service agency profile competing in the same German market.
• Jung von Matt: Major German creative/advertising agency network offering cross-media campaigns, branding, and digital services comparable to Projekt:Agentur's full-service model, though at significantly larger scale.
• Zum goldenen Hirschen: Independent German creative agency with cross-media, brand, and content capabilities serving enterprise clients; comparable in positioning to Projekt:Agentur's mid-sized full-service model.
• Wirz Werbeagentur: Swiss independent full-service agency in the DACH market offering campaigns, brand management, and digital services; regional peer targeting similar Mittelstand customers to Projekt:Agentur.
• DDB Germany (DDB Hamburg): German arm of the DDB network providing integrated brand, digital, and campaign services to mid-market and enterprise clients; directly comparable on cross-media campaign and brand activations.
• Grabarz & Partner: Hamburg creative agency with cross-media campaigns, brand work, and integrated communications for enterprise brands; comparable to Projekt:Agentur on full-service creative delivery.
• Hafenstraße / c'tве Network: German independent creative agency group delivering brand strategy, campaigns, and digital offerings to enterprise clients across the DACH region; mirror of Projekt:Agentur's full-service positioning at a different geography.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group with full-service creative, digital, and media capabilities across multiple locations; a much larger incumbent playing in the same DACH full-service marketing services arena as Projekt:Agentur.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProjektAgentur
• LinkedInlinkedin.com/company/projekt-agentur
• Instagraminstagram.com/projektagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projekt:Agentur