Press'n'Relations
Press'n'Relations is a German founder-owned B2B PR agency headquartered in Ulm, operating across DACH via offices in München, Berlin, Wien, and Zürich. It delivers media relations, content, and social media services to enterprise clients in IT, energy, logistics, industrial manufacturing, building technology, and HoReCa verticals, and licenses its proprietary PressFile PR software suite through subsidiary PressFile Europe.
- Company typePrivate
- Founded2001
- HeadquartersUlm, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Press'n'Relations does
Press'n'Relations is a founder-owned German B2B public relations agency headquartered in Ulm, founded in 2001 by Uwe Pagel. The firm operates four wholly-owned offices across the DACH region (Ulm, München, Berlin, Wien), with an additional Zürich presence, and serves B2B companies whose products and services require explanation — particularly in industrial manufacturing, IT and technology, energy and utilities, logistics and transport, building technology, and HoReCa / food-service equipment. The client base is predominantly enterprise, including WMF, Wieland Werke, Raben Group, WatchGuard, tktVivax, Volue, and EFR GmbH. Services span media relations, content creation, social media management, corporate blogs, podcasts, video, LinkedIn campaigns, and outsourced external press office functions, delivered via a sales-led motion with dedicated account management from each local office.
The firm operates two distinct business lines. The primary line is professional PR services billed on a project / retainer basis with 14-day payment terms (no public pricing). The second is a proprietary software suite developed and licensed by wholly-owned subsidiary PressFile Europe GmbH (established 2009): PressFile (cloud-based PR contact management and press distribution), PressFile Newsroom (online newsroom platform), and AMID PR (digital media asset management). The suite is sold via subscription to other PR agencies and corporates, including Zumtobel Group, Rossmann, Trianel, and MairDumont.
Press'n'Relations generates revenue through professional services fees from DACH-headquartered enterprise clients and through software licensing to third parties. International reach outside DACH is delivered via partner agencies in the UK (Peter Rennison PR), France (Yucatan), USA (The Nova Method), and Central/Eastern Europe (Chapter 4 Communications). The company is privately held with no external investors, has approximately 15 PR consultants, and reports no publicly disclosed financial figures. Its sustainability positioning as the first climate-neutral PR agency in the German-speaking region (since 2007, EMAS-certified, ClimatePartner-audited) is a brand differentiator, and the firm received the compamedia TOP 100 innovation seal in 2023.
Press'n'Relations firmographics
Firmographics- Name
- Press'n'Relations
- Legal name
- Press'n'Relations GmbH
- Website
- https://press-n-relations.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Press'n'Relations is a German founder-owned B2B PR agency headquartered in Ulm, operating across DACH via offices in München, Berlin, Wien, and Zürich. It delivers media relations, content, and social media services to enterprise clients in IT, energy, logistics, industrial manufacturing, building technology, and HoReCa verticals, and licenses its proprietary PressFile PR software suite through subsidiary PressFile Europe.
- Ownership category
- akta.pro rank
Press'n'Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM), Product & Brand PR (Consumer & B2B) (BPAFADAH), Event PR & Communications Support (BPAFADAO), Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Press'n'Relations is headquartered
LocationHeadquarters
- HQ city
- Ulm
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Press'n'Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PR Services: Professional PR and communications services including media relations, content creation, social media management, campaign execution, and strategic communications consulting for B2B clients.
- PR Software (PressFile): Cloud-based PR software licensed to other agencies and companies for contact management and press distribution. Revenue from software licensing to PressFile Europe customers.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Press'n'Relations product offering
Product offeringCore offering
Press'n'Relations is a B2B PR agency that delivers media relations, content creation, social media management, corporate blogs, podcasts, videos, and external press office functions to enterprise clients with complex, explanation-intensive products. Through its subsidiary PressFile Europe GmbH, the company also develops and licenses the PressFile cloud-based PR software suite for press contact management, email distribution, and publication tracking.
Product overview
Press'n'Relations operates as a B2B PR agency offering both communications services and proprietary software products. The core software offering consists of PressFile (PR-Software) - a cloud-based platform for press contact management, email distribution, and publication tracking - along with the PressFile Newsroom add-on for online news distribution and AMID PR for digital media asset management. These three products are technically integrated: AMID PR connects via interface to PressFile for managing and evaluating publications and generating press reviews. The agency provides PR services including B2B media relations, multi-channel communications, social media management, corporate blogs, podcasts and videos, LinkedIn campaigns, and external press office functions, with specialization in IT, energy, logistics, industry, hotel/gastro, and building technology sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B PR and Media Relations Services End-to-end B2B public relations services including media relations, content creation, multi-channel communications orchestration (print, online, social media, corporate blogs, podcasts, videos), LinkedIn campaigns, external press office function, and press spokesperson services for enterprise clients with complex technical products.
- PressFile Cloud-based PR software for managing press contacts and distribution lists, personalized email campaigns, publication tracking, and PR analytics. Developed originally for the New York Public Library and operated by subsidiary PressFile Europe GmbH; used by PR agencies and companies including Zumtobel Group, Rossmann, Trianel, and MairDumont.
- PressFile Newsroom Online newsroom platform enabling companies and agencies to publish news, distribute content, and manage media relationships through a dedicated web portal.
- AMID PR (Online-Mediathek) Digital media asset management platform for managing and distributing press images, videos, presentations, graphics, and documents online. Supports integration with PressFile for publication management and press review generation.
Companies that use Press'n'Relations
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles1 record
Press'n'Relations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Press'n'Relations partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PressFile Europe GmbHcoreDaughter company responsible for development and sales of PR software PressFile since 2009. Florian Fischer serves as Prokurist. Used by numerous PR agencies and companies including Zumtobel Group, Rossmann, Trianel, MairDumont.
- Chapter 4 CommunicationscorePR partner agency for Central and Eastern Europe markets. Office co-location in Vienna with shared workspace at Media House. Chapter 4 has own offices or affiliates throughout the CEE region.
- Peter Rennison PRcoreUK-based PR partner since multiple years, based in Hemel Hempstead at the north edge of London. Specialized in IT and technology topics similar to Press'n'Relations.
- YucatancoreFrench partner agency headquartered in Paris. Supports clients from consulting to execution across all phases of communication strategy.
- The Nova MethodcoreUS partner based in Denver, Colorado, managed by Michelle Baum. Services numerous notable technology companies in the USA.
- Projekt:Agentur Heimpel Braunsteffer GmbHminorFull-service B2B, B2B2C and B2C agency founded 1990 in Ulm. 13 employees provide marketing, advertising, sales promotion, websites, newsletters, trade shows, and sales services.
- ClimatePartnerminorClimate protection partner that issued the 'Climate-Neutral Company' certificate to Press'n'Relations. Collaboration since 2015 with certified climate protection projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Press'n'Relations competitors and assessment
Company assessmentDirect peers
- Storymaker: Tübingen-based B2B communications agency emphasizing storytelling for technology and industrial clients, closely aligned with PnR's narrative-driven approach.
- Fink & Fuchs: Established German B2B and technology PR/communications agency serving DACH clients. Directly comparable in service mix (media relations, content, social) and B2B tech focus.
- Schwartz Public Relations: Munich B2B tech PR agency serving enterprise IT and industrial clients, mirroring PnR's vertical focus and DACH footprint.
- PR-COM: Munich-based agency specializing in B2B technology and IT PR. Closely matches PnR's positioning on explanation-intensive tech communications in the German market.
- Möller Horcher Public Relations: German B2B PR agency focused on IT, industry and technology clients, directly comparable in target market and content-led PR model.
Others
- Cision: Global PR software and media intelligence provider for contact management and distribution; competes with PnR's PressFile software subsidiary.
- Mynewsdesk: PR software and digital newsroom platform for press distribution and media relations; comparable to PnR's PressFile/Newsroom software offering rather than its agency services.
Broad incumbents
- Edelman: World's largest independent PR firm offering full-service communications; a broad incumbent whose corporate and B2B practices overlap with PnR at global scale.
- Team Lewis: Global tech-focused communications network offering PR, content and social services; overlaps in B2B tech PR but at much larger, international scale.
Regional players
- Dr. Haffa & Partner: Munich technology and B2B PR agency serving DACH clients with a similar service portfolio, competing in overlapping German markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Press'n'Relations social profiles
Digital presencePress'n'Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Press'n'Relations leadership team
Management profileNumber of profiles
Profiles7 records
Press'n'Relations subsidiaries and ownership
Company hierarchySubsidiaries3 records
Press'n'Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Press'n'Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Press'n'Relations
What does Press'n'Relations do?
Press'n'Relations is a B2B PR agency that delivers media relations, content creation, social media management, corporate blogs, podcasts, videos, and external press office functions to enterprise clients with complex, explanation-intensive products. Through its subsidiary PressFile Europe GmbH, the company also develops and licenses the PressFile cloud-based PR software suite for press contact management, email distribution, and publication tracking.
Is Press'n'Relations a public or private company?
Press'n'Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Press'n'Relations founded?
Press'n'Relations was founded in 2001. It employs 11 to 50 people.
Where is Press'n'Relations based?
Press'n'Relations is headquartered in Ulm, Germany, in the Europe region.
How does Press'n'Relations make money?
Two revenue lines are on record. PR Services are the primary driver. The others are PR Software (PressFile).
Who are Press'n'Relations's main competitors?
Direct peers on record are Storymaker, Fink & Fuchs, Schwartz Public Relations, PR-COM and Möller Horcher Public Relations. Others are Cision and Mynewsdesk. Broad incumbents are Edelman and Team Lewis. Dr. Haffa & Partner is listed as a regional player.
Does Press'n'Relations have an API?
No public API is recorded for Press'n'Relations.
What industry is Press'n'Relations in?
Press'n'Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820.