Nanny’s & Granny’s

Childcare and Household Staffing Servicesnanny4u.com

Company typePrivate
Founded1987
HeadquartersLas Vegas, United States
Headcount11–50
GTM typeB2C
OfferingServices

Nanny’s & Granny’s firmographics

Firmographics

Name: Nanny’s & Granny’s
Legal name: Nanny's & Granny's
Website: https://nanny4u.com
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Nanny’s & Granny’s industry classification

Industry

Product category: Childcare and Household Staffing Services
NAICS: Child Care Services (6244), Private Households (814), Services for the Elderly and Persons with Disabilities (624120)
SIC: Services-Child Day Care Services (8351), Services-Social Services (8300)
akta.pro primary industry: Nanny Agency / Placement Services (HSAAABAN)
akta.pro secondary industries: Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Placement Agencies (HSAAALAC)

Keywords

Nanny placement services
Household staffing agency
Childcare placement services
Babysitting services
Elder companion care

Where Nanny’s & Granny’s is headquartered

Location

Headquarters

HQ city: Las Vegas
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Nanny’s & Granny’s business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Nanny/Childcare Placement Services: Placement and referral fees for connecting families with long-term nannies and childcare providers. Families directly employ and compensate caregivers; company earns placement/administrative fees.
Hourly Care Services: Hourly billing for temporary childcare, babysitting, household staffing, and related services. Minimum booking times apply (4 hours standard, 2 hours for Shopping Machine, 3 hours for tutors). Additional holiday surcharges of $5-20/hour apply.
Shopping Machine (Courier/Errand Services): Hourly-based personal shopping and courier services with 3% service charge on total payments. Elite Courier Service at $75/hour with 2-hour minimum. Rush delivery surcharge of $50. After-hours (after 8pm) at $85/hour.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard childcare/babysitting: 4-hour minimum
Unit Pricing	Pay-as-you-go	Shopping Machine/Courier: $75/hour, 2-hour minimum
Unit Pricing	Pay-as-you-go	Tutor Services: 3-hour minimum
Unit Pricing	Pay-as-you-go	Shopping Machine Errands: 2-hour minimum
Other	Pay-as-you-go	Placement Buyout: Up to $12,500+

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Nanny’s & Granny’s product offering

Product offering

Core offering

Nanny's & Granny's is a licensed placement and staffing agency that connects families with vetted nannies, babysitters, household staff, and personal service providers in Las Vegas and nationwide. The agency earns placement/referral fees for long-term placements and hourly service fees for short-term childcare, household staffing, event childcare, courier/notary, and personal shopping (Shopping Machine) services delivered directly at clients' homes, hotels, or event venues.

Product overview

Nanny's & Granny's is a service-based placement agency offering a comprehensive portfolio of childcare, babysitting, and domestic staffing solutions. The core offering centers on nanny services (Full-Time, Part-Time, Travel, Newborn Care Specialist, Tutor, Special Needs, Governess, and Bilingual) and babysitting services (On-Call, Hotel, Local, Date Night, and Sick Care). The company extends its portfolio with household staffing including Butler, Estate Manager, Property Manager, Chef/Cook, Executive Assistant, Housekeeper, Pet Sitter, Laundress, Elder Companion Care, Domestic Couple, and Professional Organizer. Event services cover Event Childcare and Wedding Staffing. Additional specialized offerings include Notary Services, Courier Service, and The Shopping Machine (personal shopping sub-brand). The company also provides an Accredited Nanny Training Program for caregiver certification. The business operates as a referral and placement service connecting families with independent vetted caregivers, with operations in Las Vegas and nationwide since 1987.

Differentiator

Problem solved

Functional benefit

Brands

The Shopping Machine: A subdivision of Nanny's & Granny's providing personal shopping, courier, notary, and errand-running services for families and individuals in Las Vegas.

Products and services

Full-Time Nanny

Quantifiable outcome

Nearly 40 years in business with accident-free record

Companies that use Nanny’s & Granny’s

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Nanny’s & Granny’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Nanny’s & Granny’s partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

WBENC (Women's Business Enterprise National Council)coreOthersWBENC certification identifies Nanny's & Granny's as a women-owned business enterprise. This certification provides credibility, enables participation in corporate supplier diversity programs, and opens B2B opportunities with companies seeking women-owned vendors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Nanny’s & Granny’s competitors and assessment

Company assessment

Direct peers

College Nannies and Sitters: National nanny placement agency offering full-time, part-time, and sitter placements. Operates in a similar referral-and-placement model and competes directly for the same affluent family demographic and corporate-event childcare contracts.
Town & Country Resources: Established domestic staffing and nanny placement agency serving affluent households with placement of nannies, estate managers, housekeepers, and personal assistants. Highly comparable high-end service mix and clientele.
British American Household Staffing: Domestic placement agency specializing in nannies, housekeepers, butlers, and estate managers. Direct competitor for the same high-net-worth household staffing segment and similar placement-fee business model.
The Nanny Company: Boutique nanny placement agency providing full-time, part-time, and newborn care placements using a personalized matchmaking process. Direct competitor in the curated placement model with comparable service tiers.
Pavillion Agency: Domestic placement firm placing nannies, housekeepers, and estate staff in private households. Closely aligned placement-fee model and household staffing service mix targeting similar affluent clientele.

Broad incumbents

Care.com: Largest online marketplace for caregivers and sitters. Addresses the same families and household staffing needs but uses a self-serve marketplace model rather than a curated, agency-led matchmaking process — placing it as a broad incumbent in the same category.
Sittercity: Online marketplace for babysitters, nannies, and household caregivers. Competes for the same families but via a tech-enabled, self-serve marketplace model rather than a curated agency model.

Emerging players

Helpr: Tech-enabled backup childcare platform targeting working parents and employer-sponsored benefits programs. Represents the emerging digital-native category competing for the same families via app-based booking and employer benefit integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Nanny’s & Granny’s compliance and trust

Trust signal

Compliance3 records

Nanny’s & Granny’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nanny’s & Granny’s leadership team

Management profile

Number of profiles

Profiles1 record

Nanny’s & Granny’s subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Nanny’s & Granny’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nanny’s & Granny’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny’s & Granny’s

What does Nanny’s & Granny’s do?

Is Nanny’s & Granny’s a public or private company?

Nanny’s & Granny’s is a private company. It is classified as family owned and is currently operating.

When was Nanny’s & Granny’s founded?

Nanny’s & Granny’s was founded in 1987. It employs 11 to 50 people.

Where is Nanny’s & Granny’s based?

Nanny’s & Granny’s is headquartered in Las Vegas, United States, in the North America region.

How does Nanny’s & Granny’s make money?

Three revenue lines are on record. Nanny/Childcare Placement Services are the primary driver. The others are hourly Care Services and shopping Machine (Courier/Errand Services).

Who are Nanny’s & Granny’s's main competitors?

Direct peers on record are College Nannies and Sitters, Town & Country Resources, British American Household Staffing, The Nanny Company and Pavillion Agency. Broad incumbents are Care.com and Sittercity. Helpr is listed as an emerging player.

Does Nanny’s & Granny’s have an API?

No public API is recorded for Nanny’s & Granny’s.

What industry is Nanny’s & Granny’s in?

Nanny’s & Granny’s's product category is Childcare and Household Staffing Services. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 6244 and its SIC code is 8351.