Great Lakes Sports Hub

What Great Lakes Sports Hub does

Great Lakes Sports Hub is a private, for-profit multi-sport athletic complex founded in 2021 and headquartered on an 8.5-acre campus at 1301 Merrillville Road in Crown Point, Indiana, approximately one hour from Chicago. The facility is anchored by a 33,000 sq ft air-supported indoor dome ("The Bubble") with a major-league-size infield, seven 70-foot batting cages, and three pitching tunnels, and is supported by the HERO Performance Center (Proteus 3D resistance, Oxefit AI strength, Reflexion neuro training), the HERO+ Recovery Studio (whole-body cryotherapy, cold plunge, infrared sauna, NormaTec compression, Joovv red light therapy), the BatBox baseball entertainment simulator, the Creator Studio for video production and AI tutoring, and the forthcoming Hub Commissary food and beverage venue. The company integrates seven core youth sports partner organizations (Batbusters, 5 Star, Millennium Soccer, Crown Point Lacrosse, Ignite Volleyball, Bosco Institute, Forged Elite) as anchor tenants, with a stated reach across thousands of Great Lakes-region families.

The technology backbone is an enterprise-grade member engagement platform built by GMO Tech Mgmt LLC that delivers multi-entity relationship management, role-based access controls, Stripe-powered subscription billing, gamification, QR check-ins, and an AI layer spanning 13 sport-specific coach chatbots, AI Tutor, College Match Advisor (971+ college programs across D1/D2/D3/NAIA), AI Recovery Guide, AI Video Analysis, and AI Sponsorship Preview. Compliance posture includes SOC 2 Type 2, PCI-DSS, COPPA, and GDPR-aligned data practices. Revenue is generated through tiered monthly memberships ($19.99 Technology, $165 Bubble or HERO Clubhouse, $275 Campus), day passes ($30), usage-based facility rentals ($100-$500+/hour across six venue types), recovery sessions ($25-$70), private lessons, retail (Wilson, DeMarini, Louisville Slugger), a sponsorship/advertising business with naming rights up to $50,000/year, and a licensable Athlete Academy curriculum plus white-label Hub Platform SaaS offering starting at $2,500/month. Customer segments include youth athletes and families (primary), adult recovery/wellness seekers, teams and event organizers, and corporate sponsors, served through a hybrid community-led and enterprise field-sales go-to-market motion, with EZ Facility self-serve booking and Stripe-managed payments.

Name

Great Lakes Sports Hub

Legal name

Great Lakes Sports Hub

Website

https://greatlakessportshub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Lakes Sports Hub is a private, for-profit multi-sport athletic complex in Crown Point, Indiana, operating an 8.5-acre campus with a 33,000 sq ft indoor dome, performance training center, recovery studio, and AI-powered member platform serving youth athletes, families, and adult wellness seekers across the Great Lakes region.

Ownership category

akta.pro rank

Product category

Sports Training and Athletic Development Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Electromedical & Electrotherapeutic Apparatus (3845), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Sports training facilities
• Youth athlete development
• Recovery and wellness services
• Athletic performance coaching
• Sports facility rentals

Headquarters

HQ city

Crown Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Tiered monthly membership programs (Technology, Bubble, HERO Clubhouse, Campus) providing recurring revenue with priority booking and member discounts. Ranges from $19.99/month for technology-only to $275/month for full campus access.
2. Day Passes and Single Sessions: Single-visit access to facilities at $30/day for day passes, plus per-session recovery services ranging from $15-70 per modality
3. Private Lessons and Instruction: One-on-one coaching in baseball, softball, pitching with certified instructors
4. Facility Rentals: Hourly rental of The Bubble (from $500/hr), outdoor fields (from $150/hr), and other spaces for team practices, tournaments, and events
5. Recovery Services: Individual recovery modality sessions (cryotherapy, cold plunge, infrared sauna, compression, red light therapy) and monthly recovery memberships at $100-125/month
6. Food and Beverage (Hub Commissary): Protein smoothies ($5-7), cold-pressed juices, meal prep delivery from Iron Made, and commercial kitchen rental ($35-50/hr). Commissary opening Q1 2026.
7. Sponsorship and Advertising: Sponsorship packages ranging from $150/month for community boards to $50,000/year for naming rights, plus digital placements and sport-specific AI coach sponsorships
8. Pro Shop and Marketplace: Retail sales of Wilson, DeMarini, and Louisville Slugger equipment; community marketplace for buy/sell/trade
9. Athlete Academy Licensing: Licensable curriculum platform for academic excellence, financial literacy, life skills, and career preparation. Platform can be white-labeled by other facilities, organizations, or schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Great Lakes Sports Hub operates an 8.5-acre multi-sport complex in Crown Point, Indiana, providing year-round athletic training, performance analytics, professional recovery services, academic tutoring, and event hosting through facilities including The Bubble (33,000 sq ft indoor dome), HERO Performance Center, HERO+ Recovery Studio, The BatBox simulator, and Creator Studio. The hub serves youth athletes and families primarily through tiered monthly memberships ($19.99–$275), day passes, hourly facility rentals, and private lessons, supported by integrations with training technology (Proteus Motion, HitTrax, Rapsodo, Oxefit) and AI-driven tools for coaching, college matching, tutoring, and recovery recommendations.

Product overview

Great Lakes Sports Hub operates as a multi-sport athletic complex platform with 8.5-acre campus in Crown Point, Indiana. The core offering centers on The Bubble (33,000 sq ft indoor dome) and HERO Performance Center for athletic training, complemented by HERO+ Recovery Studio for cryotherapy and wellness services. Key product modules include: The BatBox baseball simulator for entertainment; Creator Studio with integrated AI Tutoring Platform for academic support; Hub Commissary (Q1 2026) for nutrition and meal services; and Hub Club Membership with tiered access ($19.99-$275/month). The platform integrates AI-powered tools including Sport Coach chatbots for 13 sports, College Match Advisor for recruiting, AI Tutor for academics, and AI Recovery Guide for personalized protocols. Supporting services include event hosting, pro shop marketplace, and Athlete Academy curriculum platform (licensable). Partner network includes 7 youth sports organizations utilizing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• HERO Performance: State-of-the-art athletic performance training center with certified strength and conditioning coaches offering sport-specific training programs.
• HERO+ Recovery
• The Bubble
• The BatBox
• Creator Studio
• Hub Commissary
• Hub Club

Products and services

• The Bubble 33,000 sq ft air-supported indoor sports dome featuring a major league size infield, 7 full-size 70' batting cages, 3 pitching tunnels, and modular turf fields for year-round multi-sport training in baseball, softball, and team sports.
• HERO Performance Center State-of-the-art athletic performance training facility with certified strength and conditioning coaches featuring Proteus Motion 3D resistance training, Oxefit AI-powered strength trainers, Reflexion neuro training, speed turf, and collegiate-level equipment offering sport-specific protocols for 13 sports.
• HERO+ Recovery Studio Professional recovery facility offering whole-body cryotherapy (-166°F to -220°F), cold plunge (45-55°F), infrared sauna, HYPERICE NormaTec compression, Joovv red light therapy (630-850nm), and fire & ice contrast therapy, including an AI Recovery Guide for personalized protocols. Open to the public without membership requirement.
• The BatBox Baseball entertainment simulator combining virtual gameplay with social atmosphere, featuring high-definition screen simulation, real equipment usage, up to 18 players, multiple game modes including full innings, home run derbies, and MLB pitcher challenges, with food and beverage service.
• Creator Studio Professional video production studio with professional lighting, high-quality cameras, streaming equipment, podcast setup, and meeting space; also houses the AI Tutoring Platform for academic and athletic mental performance coaching.
• Hub Commissary On-site food and beverage destination featuring protein smoothies (24–32g protein), smoothie bowls, cold-pressed juices, and Iron Made meal prep. Includes a licensed commercial kitchen for rent ($35–$50/hour) to food entrepreneurs, food trucks, caterers, and culinary entrepreneurs. Beer & wine license available.
• Hub Club Membership Multi-tiered membership program offering Technology Membership ($19.99/mo), Bubble Pass ($165/mo), HERO Clubhouse Pass ($165/mo), and Campus Pass ($275/mo), plus monthly Recovery Membership ($100–$125/mo) and Mug Club ($9.99/mo). Includes AI-powered progress analysis, college matching, AI tutor access, priority booking, 10% off lessons, 50% off recovery, and Hub Bucks rewards.
• GLSH Learning Center (AI Tutoring) AI-powered academic tutoring and test preparation platform for Indiana middle and high school students offering personalized tutoring across all subjects, SAT/ACT prep with score improvement guarantee, mental sports performance coaching, and student-athlete success programs available 24/7.
• College Matching & Recruiting Tools AI-powered college program matching providing access to 971+ college programs across D1, D2, D3, and NAIA divisions, with personalized recruiting roadmap, elite showcase calendar, college coach database, scholarship estimator, and transfer portal intelligence.
• Athlete Academy (Licensable Curriculum) Comprehensive licensable development curriculum platform for athlete success on and off the field covering Academic Excellence, Financial Literacy, Life Skills, and Career Prep for ages 8 through professional recruitment, with four development stages: Foundations (8-11), Growth (12-14), Advanced (15-18), Elite (18+). Platform can be white-labeled by other facilities, organizations, or schools.
• Hub Pro Shop Retail offering of premium baseball and softball equipment from Wilson (A2000 gloves), DeMarini (Exile, The Woods series), and Louisville Slugger (Atlas, Kryo, Supra), plus a community buy/sell/trade marketplace for Hub families with pickup-only online order fulfillment.
• Event Hosting and Facility Rentals Event space rentals including The Bubble (250+ capacity, $500+/hr), outdoor fields ($150+/hr), BatBox lounge ($100+/hr), HERO Performance ($200+/hr), Creator Studio ($100+/hr), and Hub Commissary ($500 min); hosts tournaments, team events, corporate functions, birthday parties, and community events.
• Day Pass Single-day access to The Bubble and HERO Performance facilities, including Hyperice Lounge access, Proteus, Oxefit, and Reflexion equipment during supervised hours, priced at $30 per day.

Quantifiable outcome

• 30% faster hip rotation achievable with Proteus Motion training
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability18 records

Feature10 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Batbusters SoftballcoreStrategic or Co-development PartnerElite youth softball organization serving athletes at the Great Lakes Sports Hub facility. Part of the core partner ecosystem of 7 youth sports organizations.
• 5 Star BaseballcoreStrategic or Co-development PartnerNational baseball organization with local Great Lakes chapter training at GLSH facilities. Provides access to showcase events and recruiting connections.
• Millennium SoccercoreStrategic or Co-development PartnerYouth soccer organization utilizing GLSH for indoor training and development programs. Part of the multi-sport partner ecosystem.
• Crown Point LacrossecoreStrategic or Co-development PartnerRegional lacrosse organization growing the sport in the Great Lakes area through GLSH facility access and programming.
• Ignite VolleyballcoreStrategic or Co-development PartnerCompetitive volleyball organization training at GLSH facilities with access to performance and recovery services.
• Bosco InstitutecoreStrategic or Co-development PartnerTraining organization providing specialized athletic development programs within the GLSH ecosystem.
• Forged Elite FootballcoreStrategic or Co-development PartnerElite football training organization hosting camps and training programs at GLSH facilities for athlete development.
• New Start MassageminorImplementation/ SI/ Consulting PartnerLicensed massage therapy provider operating as an independent partner in Building B (the Bubble). Provides therapeutic massage services for pain relief, injury recovery, and relaxation on-site.
• Iron Made Fitness & Meal PrepminorImplementation/ SI/ Consulting PartnerChef-prepared meal delivery partner providing macro-balanced meals for athletes. Order online and pickup at Hub Commissary with Monday and Thursday delivery schedules.
• Gelsosomo's Crown PointminorImplementation/ SI/ Consulting PartnerCatering partner for events and corporate functions at the Great Lakes Sports Hub facility.
• Proteus MotioncoreTechnology or IntegrationWorld's first 3D resistance training system integrated into HERO Performance. Provides real-time feedback on power, speed, and movement quality with sport-specific protocols for baseball, softball, football, soccer, lacrosse, volleyball, basketball, golf, track, swimming, tennis, hockey, and wrestling.
• HitTraxcoreTechnology or IntegrationAdvanced baseball hitting technology in Tech Cage providing detailed swing analysis for development and recruiting.
• RapsodocoreTechnology or IntegrationProfessional-grade analytics for pitch movement and spin rate tracking, integrated into Technology Membership for data sync to athlete profiles.
• Blast MotioncoreTechnology or IntegrationSwing analysis technology integrated into batting cage training for real-time feedback on mechanics.
• OxefitcoreTechnology or IntegrationAI-powered multi-function strength training system with real-time feedback, included in HERO Clubhouse Pass membership.
• WilsonminorChannel Partner/ Reseller/ DistributorPro shop retail partner for Wilson A2000 gloves and baseball equipment, sold in Hub Pro Shop.
• DeMariniminorChannel Partner/ Reseller/ DistributorPro shop retail partner for DeMarini baseball bats including Exile, The Woods series, sold in Hub Pro Shop.
• Louisville SluggerminorChannel Partner/ Reseller/ DistributorPro shop retail partner for Louisville Slugger bats including Atlas, Kryo, Supra series, sold in Hub Pro Shop.
• GMO Tech Mgmt LLCcoreTechnology or IntegrationPlatform developer powering the AI-enabled member engagement system including multi-entity relationships, AI concierge, gamification, and subscription management. Powers the proprietary Athlete Concierge, AI Tutor, College Match, and Sport Coach platforms.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spooky Nook Sports: Large multi-sport complex operator (flagship in Manheim, PA) combining indoor turf, courts, performance training, recovery, and event hosting. Directly comparable business model and facility scope to Great Lakes Sports Hub, but at significantly larger scale.
• IMG Academy: Premier elite athlete development campus in Bradenton, FL combining sport-specific training, performance analytics, recovery, and academic/college placement — directly comparable integrated athlete development platform serving youth through professional athletes.
• Parisi Speed School: Franchised youth sports performance training network offering speed, strength, and sport-specific programs at affiliate locations nationwide. Comparable performance training methodology and youth athlete focus, though narrower than GLSH's full-facility model.
• The Edge Sports Complex: Multi-sport indoor training complex with turf fields, batting cages, and performance training programming. Comparable regional indoor training facility operating model serving youth athletes and travel sports organizations.
• Sports Academy (Mequon): Multi-sport training facility in the Midwest (Wisconsin) offering turf fields, courts, performance training, and recovery services for youth athletes and adult leagues. Closely comparable regional facility serving a similar Great Lakes demographic.

Broad incumbents

• Life Time Fitness (Life Time): National premium fitness operator with integrated performance training, recovery (cryotherapy, infrared), and youth athletic development programming. Comparable offering breadth but operates at massive scale across 170+ locations with a fundamentally different membership model.
• DICK'S Sporting Goods — House of Sport: Large-format experiential retail concept with batting cages, golf simulators, climbing walls, and turf fields embedded in select stores. Overlaps with GLSH's indoor training and simulator (BatBox) offerings but as a retail-anchored concept rather than a dedicated training facility.
• EXOS (formerly Athletes Performance): Performance training and wellness operator offering integrated fitness, nutrition, and recovery services to professional athletes, corporate clients, and youth. Comparable methodology and tech-enabled coaching stack, though primarily B2B rather than consumer-direct.

Emerging players

• iFIT / NordicTrack: Connected fitness platform offering AI-driven training content, performance tracking, and coaching. Comparable AI-coaching and data-driven training approach, though delivered digitally rather than in a physical facility.

Others

• Rapsodo: Provider of the baseball/softball performance tracking hardware integrated into GLSH's Tech Cage. Functions as both a technology supplier and an emerging player offering consumer/team-facing training tools that could compete with or complement the GLSH offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/glsportshub
• Facebookfacebook.com/greatlakessportshub
• LinkedInlinkedin.com/company/greatlakessportshub

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Sports Hub