Country Lane Properties

What Country Lane Properties does

Country Lane Properties Pty Ltd is an Australian privately-held real estate agency headquartered in Horsley Park, NSW, serving the Greater Western Sydney region. The firm operates a traditional full-service brokerage model focused on residential, rural/acreage, and commercial property sales, supplemented by rental listings and property management services. Two named agents, Joe Romeo and Klaus Brozic, drive a sales-led, field-based go-to-market approach that combines free market appraisals, buyer-side assistance, auction coordination, and end-to-end transaction management.

The company's operating platform is built on Proptech Group's EagleAgent SaaS, which provides property listing management, CRM, digital brochures, and transaction workflows. Its public website additionally exposes lead-conversion utilities such as a Borrowing Capacity Calculator, Market Appraisal request form, priority buyer alerts, and an email newsletter, with marketing distributed across Facebook, Instagram, and direct email. There are no proprietary technology assets, no APIs or mobile apps, and no documented AI capabilities.

Monetization is commission-based on successful property sales, with secondary recurring revenue from rental placement and ongoing property management. No revenue, headcount detail, funding history, or ownership structure beyond founder-operator principals is disclosed. The agency's strategic positioning is closely tied to anticipated infrastructure uplift from the Western Sydney International Airport (Badgerys Creek) and the M12 motorway corridor, with deliberate emphasis on acreage and subdivision-potential stock in suburbs such as Horsley Park, Mount Vernon, Bossley Park, Cecil Park, and Kemps Creek.

Name

Country Lane Properties

Legal name

Country Lane Properties Pty Ltd

Website

https://countrylaneproperties.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Country Lane Properties Pty Ltd is a Horsley Park-based Australian real estate agency serving Greater Western Sydney, offering residential, rural/acreage, and commercial sales plus rental property management via a two-agent team on the EagleAgent platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Other Activities Related to Real Estate (53139)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential property sales
• Real estate agency
• Rural property sales
• Property management services
• Rental management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales. The company lists properties for sale, facilitates viewings, negotiates transactions, and earns a percentage of the sale price upon successful completion.
2. Rental Management Services: Revenue from rental listings, tenant placement, and property management services including lease renewals and ongoing tenant management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Country Lane Properties is a full-service independent real estate agency that markets, lists, and sells residential, rural, acreage, and commercial properties in the Western Sydney region. It also provides rental property management services including tenant placement and lease management, free market appraisals for sellers, and buyer assistance such as priority alerts and auction scheduling. Operations are powered by the EagleAgent real estate platform (Proptech Group).

Product overview

Country Lane Properties operates as a full-service real estate agency serving the Horsley Park and Greater Western Sydney region. The company offers a unified platform combining property sales and marketing, rental management, and property appraisal services. Their core offering includes: Property Sales & Marketing Services for residential, rural, and commercial properties; a Market Appraisal Tool providing free valuations to sellers; Rental Property Management covering listings, tenant coordination, and emergency repairs; Buying Assistance with priority alerts and auction scheduling; and a Borrowing Capacity Calculator for prospective buyers. The company also maintains a Property Listing Portal displaying current, sold, and rental inventory, complemented by downloadable Virtual Property Brochures for individual listings. The company operates on the EagleAgent property management technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales & Marketing Services Full-service real estate agency service specializing in the marketing, listing, and sale of residential, rural, and commercial properties in the Horsley Park area of Western Sydney, including appraisals, viewings, auction scheduling, buyer negotiation, and settlement coordination.
• Free Market Appraisal Free property valuation service providing sellers with current market trends, local property values, the appropriate method of sale for their property, results-oriented advertising strategies, and a detailed timeline of the selling process.
• Rental Property Management Comprehensive rental services including property listings, tenant screening, lease management, rental appraisal, rental finder, application processing, and emergency repair coordination for both residential and commercial properties.
• Buying Assistance Property search assistance and buyer services including priority buyer alerts, auction scheduling, residential, vacant land, rural, and commercial property search support, and inspection coordination.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Proptech GroupcoreTechnology or IntegrationThe company uses the Proptech Group's EagleAgent platform as its technology backbone for property listings, CRM, marketing brochures, and transaction management. This is the core operational technology powering the agency's digital presence and property operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Belle Property: Premium Australian residential agency brand with a sales-led, agent-focused model. Comparable in operating play (full-service sales, marketing emphasis, lifestyle-area positioning) although skewed to higher price points than Country Lane's suburban-fringe niche.
• McGrath Estate Agents: Sydney-headquartered sales-led residential agency operating on a commission-driven model across Sydney and select NSW regions. Highly comparable in go-to-market: agent-led, full-service sales with marketing emphasis, targeting a similar seller demographic.
• The Agency (Australia): Sales-led Australian boutique real estate agency with a comparable agent-led, marketing-forward model. Operates in similar Sydney growth corridors and competes for lifestyle and acreage listings at overlapping price points.
• Starr Partners: Sydney-focused independent real estate network with strong presence across Western and South-Western Sydney including Horsley Park-adjacent suburbs. Directly comparable as a multi-office residential agency competing for the same seller pool in Country Lane's footprint.

Broad incumbents

• LJ Hooker: Nationwide Australian real estate franchise with a long-standing Western Sydney presence. Comparable business model (franchised residential sales, rentals, property management) and directly competes for the same seller/landlord relationships in the same geographic corridor.
• Raine & Horne: Long-established Australian real estate group active across Sydney including Western suburbs. Comparable in offering residential sales, rentals, and property management; competes for similar acreage and lifestyle property listings.
• Ray White (Western Sydney offices): Largest Australian real estate franchise network with multiple offices serving Western Sydney. Competes for the same listings and offers broader brand reach, larger buyer databases, and deeper marketing budgets — making it the dominant incumbent benchmark for a small local agency.
• First National Real Estate (NSW): Australian real estate network with strong regional and rural-urban fringe presence; many of its offices target exactly the lifestyle/acreage buyer segment Country Lane serves. Directly comparable offering across sales, rentals, and management.
• Harcourts NSW: Australia/New Zealand-headquartered real estate network with offices across Greater Sydney. Comparable full-service residential and rural sales model with established agent network and significantly broader geographic coverage.

Emerging players

• Purplebricks Australia: Lower-fee, technology-led Australian real estate agency disrupting the traditional commission model. While headquartered differently, it competes for the same seller audience in Western Sydney via a digital-first delivery model that contrasts with Country Lane's high-touch, in-person approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/countrylaneproperties
• Instagraminstagram.com/countrylaneproperties
• LinkedInlinkedin.com/company/country-lane-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Lane Properties