What Starr Partners does

Starr Partners Pty Ltd (A.C.N. 054 801 375) is a privately held Australian real estate agency network headquartered in Bella Vista, NSW, with its founding office dating to January 1972 in Merrylands and the current brand identity established in 1992. The company operates a network of 27+ offices across Greater Western Sydney — including Auburn, Bankstown, Baulkham Hills, Bella Vista, Blacktown, Campbelltown, Erskine Park, Ingleburn, Liverpool, Merrylands, Minchinbury, Narellan, Parramatta, Pemulwuy, Rouse Hill, St Marys, The Ponds, and Wentworthville — delivering residential property sales, property management for 2,000+ rental properties, and strata management for 600+ body corporate schemes. Its core customer segments are individual property buyers and sellers, landlords and tenants, and strata schemes requiring professional administration; the company also runs a franchise program to onboard new offices under the brand.

The company's offering spans four primary service lines: residential and commercial property sales (commission-based), rental property management (recurring management fees), strata management (recurring scheme-level fees), and ancillary services such as free property appraisals and downloadable educational guides for buyers and sellers. Technology infrastructure is non-proprietary and outsourced: ReNet.com.au powers the internal property management and administration portal (admin.starrpartners.com.au), with Google Analytics, Facebook Analytics, and Adfenix Analytics used for website and campaign tracking, all hosted on Amazon Web Services in Australian data centres. No proprietary platform, mobile app, or AI/ML capability is disclosed.

The business model is a mix of transaction-based and recurring revenue: commissions on property sales (negotiated as a percentage of sale price), monthly property management fees on 2,000+ managed rentals (typically a percentage of rental income or fixed fee), and monthly strata management fees on 600+ schemes (negotiated by scheme complexity). Go-to-market relies on a distributed office network, local market expertise, community involvement (including the Homes of Hope charitable initiative and local sporting club sponsorships), free educational content, and referral networks. Ownership appears founder-led, with the Starr family referenced as principals; no external investment, public listing, or acquisition activity is documented.

Name

Starr Partners

Legal name

Starr Partners Pty Ltd

Website

https://starrpartners.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate sales
• Rental property management
• Strata management
• Real estate agency
• Property leasing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales (buyer and seller representation). Fees typically a percentage of sale price.
2. Property Management Services: Ongoing property management fees from landlords including tenant placement, rent collection, maintenance coordination, and lease administration. Revenue from managing over 2,000 properties.
3. Strata Management Services: Professional strata management services for body corporates including administrative functions, financial management, and compliance. Portfolio of over 600 strata complexes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Starr Partners is a multi-office real estate agency network that provides residential and commercial property sales, ongoing rental property management, and professional strata management services to buyers, sellers, landlords, tenants, and body corporates across Greater Western Sydney and metropolitan Sydney. The firm operates 27+ offices staffed by licensed sales agents, property managers, and strata managers, complemented by a franchise program and free educational resources for consumers.

Product overview

Starr Partners operates as a unified real estate agency platform offering property sales, property management, and strata management services across Western Sydney through a network of 27 offices. The core offering consists of Property Sales and Property Management services, supported by specialized Strata Management divisions and complementary services including free educational resources for buyers/sellers and the Homes of Hope charitable initiative. The company also offers franchise opportunities for business expansion and career paths in real estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Residential and commercial real estate sales services for buyers and vendors across Western Sydney, including property listings, marketing campaigns, auctions, and negotiation through licensed sales agents.
• Property Management (Landlord Services) Comprehensive rental property management for landlords and investors, covering tenant screening via a six-step process, lease administration, rent collection, condition reports, inspections, maintenance coordination, and bond management across more than 2,000 managed properties.
• Strata Management Professional strata management services for owners corporations and body corporates of residential, commercial, and mixed-use strata schemes across metropolitan Sydney, covering administrative, financial, and compliance functions for over 600 schemes.
• Franchise Opportunities Franchise program offered by Starr Partners Real Estate for individuals seeking to establish their own real estate office under the Starr Partners brand, supported by established systems and brand infrastructure.

Quantifiable outcome

• Top 50 Sales Office in Australia for 5 consecutive years
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• ReNet.com.aucoreTechnology or IntegrationReNet.com.au provides property management and administration technology platform powering Starr Partners' internal operations and agent portal (admin.starrpartners.com.au).

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Raine & Horne: Long-established Australian real estate group with residential, commercial and rural capabilities across a national franchise network. Comparable in offering residential sales, property management and strata-adjacent services across Greater Sydney.
• LJ Hooker: Iconic Australian residential real estate franchise network with 600+ offices nationally, including a strong Sydney presence. Overlaps Starr Partners in residential sales, rentals, and strata-adjacent services under a franchise model.
• Century 21 Australia: Global real estate franchise brand operating across Australia with residential sales and property management services. Comparable franchise model and customer segments to Starr Partners, including metro Sydney presence.
• Ray White: Largest real estate franchise group in Australasia with a network of 1,000+ offices across Australia, New Zealand and beyond. Directly comparable network/franchise model with residential sales, property management and rural/commercial capabilities overlapping Starr Partners' core offerings.
• Harcourts: International real estate group with substantial Australian franchise operations offering residential sales, property management and auction services. Comparable franchise-based model and service offerings across Sydney metropolitan markets.

Direct peers

• First National Real Estate: Australian cooperative-style real estate network with offices across metropolitan and regional Australia. Comparable franchise/network model and service mix in residential sales and property management, with active presence in Western Sydney catchments.
• Belle Property: Premium residential real estate brand operating a franchise network across Sydney, Melbourne and other east coast markets. Comparable multi-office Sydney metro footprint with residential sales and property management services targeting similar home buyer/seller segments.
• Professionals Real Estate: Australian real estate franchise group with strong NSW presence including Western Sydney suburbs. Closely comparable service mix (residential sales, property management, strata) and similar mid-market positioning to Starr Partners.
• McGrath Estate Agents: ASX-listed residential real estate agency with a multi-office network concentrated in Sydney, focused on sales, property management and project marketing. Most directly comparable to Starr Partners in geographic overlap (Sydney metro) and service mix of residential sales and management.

Regional players

• Richardson & Wrench: Heritage Sydney-based residential real estate brand with offices across metropolitan Sydney including western and northern corridors. Comparable in residential sales and property management within overlapping Sydney catchments, though somewhat thinner geographic spread than Starr Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/starrpartners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starr Partners