Roller Grill International

What Roller Grill International does

Roller Grill International is a French manufacturer of professional catering equipment founded in 1947 and headquartered in Bonneval, Eure-et-Loir. The company operates two vertically integrated production facilities in Bonneval spanning more than 10,000 m²—one dedicated to cooking equipment and the other to refrigeration—and offers a catalog of more than 350 products, exporting to over 100 countries across five continents through a network of local distributors and its own quoting-enabled website. The product portfolio spans multifunction ovens, contact grills, waffle irons, fryers, planchas, rotisseries, salamanders, gyro grills, pizza ovens, refrigeration displays, and a recently built hygiene line anchored by UVC-based air and surface disinfection systems.

Underlying the catalog are several proprietary technologies: the Turbo Quartz system combining infrared quartz tubes with bottom heating and ventilation, which the company claims increases internal temperature by 30 °C and reduces cooking time by 30%; a patented UVC disinfection system tested by the largest French biomedical research center and certified to destroy 99.74% of human coronavirus and 97.5% of bacteria; cast iron plate technology with high heat conduction for even cooking; and Incoloy heating elements for homogeneous heat distribution. The company also markets the UVC Professional Sterilizer certified to the AFNOR NF T72-281 antimicrobial standard and runs a McCain-compatible waffle-maker line for foodservice and ice-cream-cone applications.

The business model is straightforward industrial hardware sales through two channels: a B2B professional line sold via quotation and an international distributor network serving commercial restaurants, hotels, institutional caterers, food retail, and ice-cream specialists; and a B2C home range (Design Turbo Quartz ovens, TQ multifunction ovens, PL and PSR plancha lines, home fryers, and a Gourmet sub-line) distributed through the company website and consumer retail. Pricing is quote-based rather than list-priced, and the company supplements direct and distributor sales with trade-show participation (notably HOST Milano) plus content marketing through its recipes blog, YouTube channel, and active social-media presence. The privately held SAS structure has no disclosed private-equity or venture ownership, and the company has remained founder-controlled since incorporation.

Name

Roller Grill International

Legal name

ROLLER GRILL INTERNATIONAL S.A.S.

Website

http://www.rollergrill-international.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Roller Grill International is a French manufacturer founded in 1947 that designs and produces professional cooking, refrigeration, and UVC disinfection equipment for commercial restaurants, hotels, institutional caterers, and food retailers. It operates two Bonneval factories spanning over 10,000 m² and exports 350+ products to 100+ countries.

Ownership category

akta.pro rank

Product category

Commercial Cooking Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Refrigeration & Service Industry Machinery (3580), Electric Housewares & Fans (3634)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Professional cooking equipment
• Commercial kitchen appliances
• Refrigeration displays
• Plancha grills
• UVC air disinfection

Headquarters

HQ city

Bonneval

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Equipment Sales: Sale of professional cooking and refrigeration equipment to commercial kitchens, restaurants, hotels, and institutional catering operations. Products include ovens, fryers, grills, planchas, refrigeration displays, and hygiene equipment.
2. Consumer/Home Equipment Sales: Sale of home cooking appliances including multifunction ovens, planchas, fryers, and gourmet line products for domestic use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Roller Grill International is a French manufacturer of professional cooking and refrigeration equipment founded in 1947. The company designs, produces, and sells a catalog of more than 350 products including multifunction ovens, fryers, grills, planchas, waffle makers, salamanders, rotisseries, refrigerated display cases, and UVC-based air disinfection systems. It operates two production facilities in Bonneval, France, totaling over 10,000 m² and distributes to more than 100 countries across both a professional range (for commercial kitchens) and a home/gourmet consumer range.

Product overview

Roller Grill International is a French manufacturer of professional cooking and refrigeration equipment founded in 1947, headquartered in Bonneval, France. The company operates two production facilities totaling over 10,000m² and exports to more than 100 countries. The product portfolio comprises two main divisions: Professional Range (over 20 families of cooking equipment plus refrigeration and hygiene products) and Home Range (consumer-oriented versions of professional technology). Professional cooking equipment includes multifunction ovens with proprietary Turbo Quartz technology, waffle makers (including GED/GES series for Liege, Brussels, and ice cream cones), professional gas and electric stoves/boiling tops, induction hobs, griddle plates, crepe makers, pizza ovens, fryers, rotisseries, salamanders, smokers, lava stone grills, gyro grills, food warmers, and heated displays. Refrigeration includes vertical and horizontal refrigerated display cases, salad bars, and beverage coolers. The hygiene division features UVC-based air disinfection systems (UVC AIR 18, UVC AIR 120 pillar) and the UVC 120 professional sterilizer certified to AFNOR NF T72-281 standard. Home Range includes Plancha grills (PL and PSR series), oven collections (Design and Multifunction with Turbo Quartz), fryers, and the Gourmet line (crepe makers, waffle irons, grills). The company has over 350 products in its catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Planch'Attitude: A Roller Grill brand combining professional technologies with refined design for outdoor cooking experiences.

Products and services

• Professional Multifunction Ovens Multi-technology commercial ovens combining Turbo Quartz infrared, ventilated heat, conventional baking, and infrared grill functions for restaurants, bakeries, and caterers. Reaches 300°C in 10 minutes.
• Professional Pizza Ovens Electric professional pizza ovens with infrared technology for high-quality pizza baking in commercial settings.
• Professional Fryers Commercial deep fryers with open rectangular design and cold zone technology for professional kitchens and quick-service operations.
• Professional Crepe Makers Electric and gas professional crepe makers (biligs) for high-volume crepe production in commercial settings.
• Professional Waffle Makers Cast-iron waffle irons for Liege, Brussels, and ice cream cone waffles in single (GES) and double (GED) configurations for professional bakeries and ice cream shops.
• Professional Contact Grills Cast-iron plate contact grills for sealing and grilling sandwiches, meats, and vegetables in commercial kitchens.
• Professional Gas Stoves and Boiling Tops Gas (GST series) and electric (ELR series) professional stoves and boiling tops ranging from single to triple burner configurations for restaurant kitchens, food trucks, and kiosks.
• Professional Induction Hobs Induction cooking surfaces in single, double, and wok-specific configurations for professional kitchens.
• Lava Stone Grills Professional grills using lava stones for even heat distribution and authentic grilled flavor in restaurants and steakhouses.
• Gyros Grills Vertical gas and electric gyro and kebab grills for preparing shawarma, doner kebab, and gyros meat in quick-service and Mediterranean restaurants.
• Rotisseries Gas and electric rotisserie ovens for roasting poultry and meats with optional spits for commercial kitchens.
• Professional Salamanders Professional salamander broiling units for finishing, gratinating, and browning dishes in commercial kitchens.
• Infrared Toasters Horizontal conveyor infrared toasters for professional breakfast service and high-volume bread toasting.
• Heated Display Cases Heated display cases for keeping cooked foods warm and visible for customers in food service and buffet settings.
• Bain-maries Professional water bath units for keeping food warm and at safe temperatures during service.
• Hot-Dog Concepts Professional hot dog cooking and warming equipment for food service operations and concessions.
• Professional Foodwarmers and Dish Warmers Heated holding cabinets and dish warmers for maintaining food at optimal serving temperatures in professional kitchens.
• Chocolate and Sauce Warmers Professional equipment for heating and maintaining chocolate, sauces, and eutectic containers at service temperature.
• Electric Smokers Automatic electric smokers for professional food smoking applications in commercial kitchens.
• Professional Concept Carts Mobile stainless steel carts and concept solutions for professional cooking demonstrations, events, and front-of-house display.
• Griddle Plates / Plaques à Snacker Professional griddle plates and snack bars in steel and cast iron for flat-top grilling in commercial kitchens.
• Salad'Bar Buffets Refrigerated self-service salad bars and buffet displays for commercial food service and catering.
• Refrigerated Fountains and Water Coolers Refrigerated beverage dispensers and water cooling systems for commercial food service.
• Refrigerated Horizontal Showcases Horizontal refrigerated display cases for showcasing chilled food products in retail and food service.
• Vertical Refrigerated Display Cabinets Vertical refrigerated and ventilated display cabinets with innovative design for food retail display.
• UVC AIR Disinfection System (Pillar UVC AIR 120) Floor-standing air decontamination column using UVC technology that destroys 99.74% of human coronavirus and 97.5% of bacteria. Designed for rooms up to 50m² with air renewed 3-6 times per hour.
• Module UVC 18 Air Compact table-top air decontamination module using UVC technology that destroys 99.74% of coronavirus and 97.5% of bacteria. Available in wired or battery-powered versions with 3-hour autonomy, covering 6.5m².
• UVC Professional Sterilizer (UVC 120) UVC germicidal sterilizer using dual LED UVC lamps that eliminates 99.99% of microorganisms including bacteria and viruses without chemicals in 7 minutes. Certified to AFNOR NF T72-281 standard.
• Multifunction Oven Collection (TQ Series) Home oven collection combining four cooking technologies — Turbo Quartz infrared, ventilated heat, conventional baking, and infrared grill — for residential use. Includes TQ 300, TQ 341, TQ 380, TQ 400 models.
• Design Turbo Quartz Oven Collection Design-oriented home oven collection featuring Turbo Quartz technology for home use, combining aesthetics with professional-grade cooking performance.
• Home Fryers Collection Table-top deep fryers for home use based on the cold zone technology used in the company's commercial kitchen fryers.
• Plancha Grill PL Collection Design-oriented home plancha grill collection with 4mm thick enamelled steel plates. Includes PL 400 and PL 600 models.
• Professional Plancha Grill Collection (PSR Series) Heavy-duty professional-grade planchas with 10mm thick plates and stainless steel frames. Includes PSR 400, PSR 600, PSR 900 models in gas and electric versions.
• Gourmet Crepe Machines Professional-grade crepe makers adapted for home gourmet cooking under the Planch'Attitude sub-brand, bringing restaurant performance to domestic kitchens.
• Gourmet Waffle Irons Professional waffle maker technology adapted for home use, producing Liege and Brussels style Belgian waffles in domestic kitchens.
• Gourmet Grills Professional-grade grilling equipment, including lava stone grills, adapted for home gourmet cooking.

Quantifiable outcome

• 99.74% coronavirus elimination rate with UVC technology
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Largest French Biomedical Research CentercoreStrategic or Co-development PartnerIndependent testing and certification partner for UVC air disinfection technology effectiveness against coronavirus and bacteria
• Jacques Thorel (Star Chef)minorStrategic or Co-development PartnerCollaboration on Planch'Attitude cookbook 'La cuisine a la plancha'

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krampouz: French manufacturer specializing in planchas and crepe makers for professional and consumer markets, sharing Roller Grill's home plancha and gourmet crepe lines. A direct niche rival in the French and European foodservice market.
• Le Marquier: French plancha specialist serving both consumer and professional markets, with deep retail distribution in France. Overlaps directly with Roller Grill's Plancha PL/PSR and Planch'Attitude sub-brand in both B2B and B2C channels.
• Hoshizaki: Japanese manufacturer specializing in commercial refrigeration, ice machines, and professional kitchen equipment. Directly comparable to Roller Grill's refrigeration line (vertical/horizontal displays, salad bars) and complements cooking categories.
• Lacanche: French family-owned manufacturer of professional ranges, ovens, and cooking equipment since the 1800s, sharing Roller Grill's 'Made in France' positioning and a similar mid-size scale. Direct competitor in French and export commercial kitchen accounts.
• Tecfrigo: Italian manufacturer of refrigerated display cabinets, pastry cases, and gelato/ice cream shop equipment. Directly comparable to Roller Grill's vertical/horizontal refrigerated display range and similar European SME profile.
• Hatco Corporation: US manufacturer of commercial cooking, holding, warming, and display equipment, with a similar mid-sized, multi-category catalog approach to Roller Grill's professional cooking and heated/holding equipment.
• Rational AG: German specialist in professional combi-ovens and cooking systems, dominating the high-end multifunction oven category in foodservice. Directly comparable to Roller Grill's Turbo Quartz multifunction ovens as a European premium commercial cooking rival.

Broad incumbents

• Electrolux Professional: Swedish-Italian listed manufacturer of professional cooking, refrigeration, and food preparation equipment with global distribution. Competes head-to-head with Roller Grill in European hotel/restaurant/catering accounts across multiple product families.
• Middleby Corporation: The world's largest commercial kitchen equipment manufacturer (~$4B revenue), offering ovens, fryers, refrigeration, and cooking lines through brands like TurboChef, Celfrost, and Blodgett. Competes with Roller Grill across virtually every professional cooking category but at vastly larger scale and global footprint.
• Ali Group: Italian privately-held foodservice equipment conglomerate owning 30+ brands (Mareno, Lainox, Williams, Olis). Overlaps directly with Roller Grill in professional cooking, refrigeration, and ice-cream/display equipment globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roller_grill
• YouTubeyoutube.com/user/ROLLERGRILL1
• Facebookfacebook.com/rollergrill
• LinkedInlinkedin.com/company/roller-grill-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roller Grill International