Hike

What Hike does

Hike, operating under the brand "hajk" (legal entity Hajk Scout Sport AG), is a Swiss outdoor equipment and scouting supplies retailer founded in 1951 and headquartered at Speichergasse 31 in Bern. The company is wholly owned by Pfadibewegung Schweiz (the Swiss Scouting Movement), with all surpluses reinvested into the scouting organization. hajk runs a multi-channel retail model that combines multiple physical stores across Switzerland, dedicated The North Face branded stores, a bilingual (German/French) e-commerce platform at hajk.ch, and equipment rental services for group tents, snowshoes, and sauna tents.

The product portfolio spans women's, men's, and children's outdoor apparel (3-in-1, ski, hardshell, down/insulation, and softshell jackets; pullovers; pants; functional underwear), outdoor equipment (backpacks, tents, sleeping systems, outdoor kitchens, work safety), activity-specific gear for winter sports, climbing/mountain sports, and cycling, an extensive travel literature and map catalog (3,815+ products), and a dedicated Pfadi division serving all Swiss scouting age stages with stage-specific apparel, neckerchiefs, badges, literature in German/French/Italian, and Materialstellenkonto group procurement accounts. Pricing is in Swiss Francs and ranges from CHF 11.90 to CHF 769.00, with an outlet section offering 15–50% discounts.

Revenue is generated through one-time retail product transactions across hardware/apparel categories, supplemented by outlet sales and equipment rentals. The underlying technology is a standard e-commerce platform integrated with physical store operations; no APIs, proprietary AI capabilities, or mobile applications are disclosed. Differentiation rests on 70+ years of brand heritage, institutional ties to Swiss scouting, sustainability certifications (myclimate, Pro clima, Swiss Online Garantie), and curated specialty assortment rather than technology leadership.

Name

Hike

Legal name

hajk

Website

https://hajk.ch

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

hajk is a Swiss outdoor and scouting equipment retailer founded in 1951 and owned by Pfadibewegung Schweiz, operating multi-channel retail (physical stores, The North Face stores, and hajk.ch e-commerce) serving outdoor enthusiasts and Swiss scouting members across the country.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Outdoor equipment retail
• Scout supplies
• Camping gear
• Outdoor apparel
• Travel literature

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Traditional brick-and-mortar and online retail of outdoor equipment, apparel, and Pfadi/scouting supplies. Revenue generated through one-time product transactions across multiple categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

hajk is a Swiss outdoor equipment and apparel retailer, founded in 1951 and headquartered at Speichergasse 31 in Bern. The company sells outdoor apparel for women, men and children, plus outdoor equipment (backpacks, tents, outdoor kitchen, winter sports, climbing, cycling, work safety), a dedicated travel literature collection of guidebooks, maps and atlases, and Pfadi (Swiss Scouting) supplies. In addition to retail sales via owned stores and the hajk.ch e-commerce platform, hajk offers an equipment rental service for group tents, snowshoes and sauna tents and maintains specialized material accounts for Swiss scouting groups.

Product overview

Hike (hajk) is a Swiss outdoor equipment retailer and scout supply company operating since 1951, headquartered in Bern at Speichergasse 31. The company is owned by the Swiss Scout Movement (Pfadibewegung Schweiz) and offers a comprehensive portfolio of outdoor products organized into two main divisions: (1) Apparel & Personal Equipment covering women's, men's, and children's outdoor clothing with categories including jackets (3in1, ski, down/insulation, softshell, hardshell/rain), coats/parkas, pullover/shirts, pants/shorts, functional underwear, accessories, and shoes; and (2) Outdoor Equipment & Gear including backpacks & bags, sleeping & tents, outdoor kitchen, winter sports, climbing & mountain sports, cycling, work safety, and equipment rental services. Additionally, hajk operates a dedicated Reiseliteratur (Travel Literature) section offering travel books, guides, atlases, and maps organized by geography and topic. The company also maintains a comprehensive Pfadi (Scout Supplies) division serving the Swiss Scout movement with fan articles, stage shirts, neckerchiefs, badges, literature, and department shops for cantonal associations. The company emphasizes sustainability with climate-neutral shipping, CO2 compensation, and partnerships with sustainable brands, operating both physical stores and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Outdoor Apparel Outdoor clothing for women, including jackets (Merino, fleece, windstopper, softshell, hardshell/rain, down/insulation, 3-in-1, parkas, ski), pullovers, shirts, pants, shorts, functional underwear, accessories and shoes, sold to active outdoor consumers in Switzerland.
• Men's Outdoor Apparel Outdoor clothing for men, including jackets (Merino, fleece, windstopper, softshell, hardshell/rain, down/insulation, 3-in-1, parkas, ski), pullovers, shirts, pants, shorts, functional underwear, accessories and shoes, sold to active outdoor consumers in Switzerland.
• Children's Outdoor Apparel & Equipment Outdoor clothing and equipment for children, including jackets, shirts, pullovers, pants, functional underwear, accessories, shoes, bike helmets, sleeping bags, backpacks, child carriers, knives, drinking bottles, climbing equipment and headlamps.
• Backpacks & Bags Backpacks and bags for daypacks, school/office, snow sports, bike, hiking, trekking, mountaineering, duffel, drybags, waterproof packs, travel luggage, shoulder/waist bags, children's backpacks, child carriers and pack frames.
• Sleeping & Tents Camping shelters and sleep equipment, including tents, tent accessories, tarps, sleeping bags, sleeping pads, hammocks, mosquito nets, blankets, pillows, camp chairs and related accessories.
• Outdoor Kitchen Outdoor cooking and food-preparation equipment, including utensils, cups, cutlery, drinking bottles, thermos flasks, lunch boxes, pots, pans, Dutch ovens, grills, gas cookers, drinking systems, water treatment, coffee/tea gear, coolers, ready meals and outdoor cookbooks.
• Winter Sports Equipment Winter sports gear including hiking/ski touring poles, snowshoes and snowshoe sets, gaiters, winter hiking shoes, ice crampons, sledges, avalanche rescue, ice equipment, snow saws, snow sports helmets, goggles, snow sports backpacks, freeride/ski tour maps, ski and snowshoe tour guides and gift vouchers.
• Climbing & Mountain Sports Climbing and mountaineering equipment including harnesses, ropes, carabiners, slings, belay/rappel devices, pulleys, rope clamps, via ferrata sets, helmets, children's climbing gear, ice equipment, snow saws, avalanche rescue, chalk and accessories, plus climbing guides and gift vouchers.
• Cycling Equipment Cycling gear including bike helmets, bike glasses, bicycles, bike maps, bike bags, bike backpacks, bike lights, bike trailers, cycling clothing, hi-vis vests, accessories and gift vouchers.
• Work Safety Equipment Work safety gear including work shoes, lighting, knives, tools, helmets, safety belts, rappel devices, ropes, transport sacks, kits, attachment devices, rope pulleys, rope clamps, connectors, shock absorbers and moving catch devices.
• Travel Literature Travel books, guides and maps organized by geography (Africa, Asia, Australia/Oceania, Europe, America, World) and by topic (atlases, fiction, mountain sports, photo books, camping guides, experience reports, road atlases, climbing guides, cookbooks), plus maps (continental, panorama, relief, special, city, road, topographic, cycling, hiking) and games/non-book items.
• Pfadi (Scout Supplies) Swiss scouting supplies including Pfadi fan articles (clothing, bags, jewelry, pins, neckerchiefs, tie rings, flags, souvenirs, gifts), scout stage shirts (Beaver, Wolf, Scout, Pio, Rover/Leader), neckerchiefs, scarves, ties, scout badges, scout literature in German/French/Italian, games, books, cantonal associations, department shops, material account services, and Jamboree, Explorer Belt and Rover Moot items.
• Equipment Rental Rental service offering group tents, snowshoes and sauna tents for hire, used by Pfadi groups and individuals for scouting camps and outdoor activities.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Pfadibewegung Schweiz (Swiss Scouting Movement)coreStrategic or Co-development Partnerhajk belongs to the Pfadibewegung Schweiz organization. All company profits go entirely to support the Swiss Scouting Movement. Dedicated Pfadi sections, scout-specific products, and specialized accounts for scout groups.
• Cevi SchweizminorStrategic or Co-development PartnerPartnership with Swiss Protestant youth movement. Cevi Schweiz logo displayed in footer as partner organization.
• hangloose travelserviceminorChannel Partner/ Reseller/ DistributorTravel service partner shown in footer partnerships section.
• myclimateminorOthersClimate neutrality certification for website and shipping operations. CO2 compensation through myclimate.
• Pro climaminorOthersSustainability certification partner for environmentally responsible operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transa Travel & Outdoor: Swiss outdoor and travel retailer headquartered in Switzerland, offering multi-brand outdoor apparel, equipment, and travel literature through stores and e-commerce. Directly comparable to hajk in product mix, Swiss domestic focus, and sustainability positioning, making it the closest head-to-head competitor.
• Bergfreunde: Leading European online outdoor retailer with a dedicated Swiss (.ch) storefront, specializing in climbing, hiking, mountaineering, and camping gear. Competes with hajk primarily through price and assortment depth in DACH markets including Switzerland.
• Bächli Bergsport: Swiss specialist outdoor retailer with physical stores and e-commerce, focused on climbing, mountaineering, hiking, and ski touring. Comparable to hajk in multi-channel specialty outdoor retail and Swiss-only geographic focus, with stronger technical/alpine positioning.
• Ochsner Sport: Switzerland's largest sporting goods retailer, operating a multi-store and e-commerce footprint across the country. Competes directly with hajk in outdoor apparel, footwear, and equipment, though with a broader sporting-goods assortment including fitness and team sports.
• Globetrotter Ausrüstung: German-DACH outdoor specialist with a Swiss presence, offering premium outdoor apparel, camping/travel equipment, and a Swiss online storefront. Overlaps significantly with hajk's assortment, particularly in backpacks, tents, and travel gear.

Emerging players

• Bergzeit: German online outdoor retailer serving DACH markets including Switzerland, with deep assortment in hiking, climbing, and ski touring. Functions as a digital-first challenger competing with hajk's e-commerce channel on assortment breadth and pricing.

Broad incumbents

• Intersport Switzerland: National affiliate of the global Intersport sporting goods cooperative, operating multi-store and e-commerce channels across Switzerland. Overlaps with hajk's outdoor apparel and equipment categories but spans the full sporting goods spectrum.
• Decathlon: Global mass-market sporting goods retailer with Swiss stores and e-commerce, offering private-label outdoor apparel and equipment at low price points. Operates at much larger scale than hajk with broader categories but overlapping outdoor/camping/hiking assortment.
• Mammut Sports Group: Swiss-based premium outdoor brand and retailer with strong mountain sports and climbing heritage, plus Swiss retail locations. While primarily a brand owner, its retail activities and brand strength make it a comparable Swiss outdoor specialist with overlapping customer segments.

Regional players

• Sport Conrad: Outdoor retailer with Swiss store and online presence focused on premium hiking, climbing, and ski equipment. Comparable to hajk's specialist outdoor positioning but with stronger weighting on technical alpine gear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/hajkatlastravelbookspfadimaterialbüroBern/featured
• Facebookfacebook.com/hajk.ch
• Instagraminstagram.com/hajk.ch
• TikToktiktok.com/@hajkoutdoor
• Xx.com/hajk_ch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hike