WelFare Together

What WelFare Together does

Welfare Insieme Srl, doing business as WelFare Together, is an Italian for-profit company founded in 2018 and headquartered in Milan (with operational offices in Rome) that operates as the welfare vehicle of the Sistema Confartigianato confederation. The company acts as an aggregator of demand and supply for corporate welfare services targeting Italian small and medium enterprises (PMIs) within the Confartigianato network, delivering strategic consulting on fiscal wedge reduction, fringe benefits, flexible benefits, electronic meal vouchers, and performance bonuses, and managing CAF/payroll integrations and territorial partner conventions on behalf of its association clients.

Its core product is the App Welfare Insieme, a modular digital ecosystem available on iOS and Android that functions as a configurable container each territorial Confartigianato association can customize with its own services, local partner integrations, and proximity conventions. The platform is structured around three modules: a fiscal benefits module (flexible benefits, fringe benefits, digital meal vouchers, performance bonuses), a territorial association services module (consulting, user assistance, CAF/payroll where offered), and a local conventions and partners module. An additional project, W.O.W. Effect (Woman On Work Effect), targets work-life balance for working mothers and is funded under the Italian government's #RIPARTO public notice via the Dipartimento per le politiche della famiglia.

The business model combines professional services fees (strategic welfare consulting for associations and member businesses) with subscription/recurring B2B platform fees charged to the territorial associations that resell the customized app to their member SMEs. The app itself is free for end users (employees and their families), so monetization is structurally upstream of the Confartigianato channel. The go-to-market is almost exclusively channel-led: distribution runs through 28 territorial Confartigianato associations coordinated by three regional federations (Lombardy, Piedmont, Sicily), supplemented by content marketing on the company blog, direct email outreach, and public affairs positioning on Italian welfare regulation. Technology partners Toduba and Welfare Group provide the underlying fringe benefit management, electronic meal voucher, and incentive tooling that the platform integrates. The company has 1-10 employees, has not disclosed external funding rounds, and reports no revenue figures.

Name

WelFare Together

Legal name

Welfare Insieme Srl

Website

https://welfareinsieme.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Welfare Insieme Srl (WelFare Together) is the corporate welfare arm of Italian confederation Sistema Confartigianato, offering a modular app ecosystem and consulting on fiscal wedge reduction, fringe benefits, and meal vouchers to small and medium enterprises via 28 territorial associations across Lombardy, Piedmont, and Sicily.

Ownership category

akta.pro rank

Product category

Corporate Welfare Services

NAICS

Health and Welfare Funds (525120)

SIC

Services-Management Services (8741), Services-Social Services (8300)

akta.pro primary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Corporate welfare consulting
• Welfare management platform
• Employee benefits software
• Fiscal wedge reduction
• Flexible benefits management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Welfare Consulting Services: Strategic consulting applied to corporate wellness, supporting associations and businesses in adopting corporate welfare strategies. Revenue generated through service fees for consulting and welfare plan management.
2. App Platform Services: The digital app ecosystem provides services including corporate welfare, fringe benefit management through digital platforms or personalized vouchers, electronic meal vouchers, incentive tools and representation expense management. The App is free for end users; revenue comes from B2B arrangements with associations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Welfare Insieme Srl operates as an aggregator of demand and supply for corporate welfare within the Italian Sistema Confartigianato, offering strategic consulting applied to corporate wellness and a modular digital ecosystem (the App Welfare Insieme on iOS and Android) that enables fiscal wedge reduction, flexible/fringe benefits, electronic meal vouchers, performance bonuses, and integration of territorial association services and local partner conventions. Revenue is generated through B2B consulting engagements and recurring platform arrangements with territorial associations, while the app itself is provided free of charge to end-user employees.

Product overview

Welfare Insieme is a modular digital ecosystem combining the core App 'Welfare Insieme' with three integrated service modules: Welfare e vantaggi fiscali (for fiscal benefit management including flexible benefits, fringe benefits, meal vouchers, and performance bonuses), Servizi dell'Associazione Territoriale (providing local association services such as consulting, CAAF/payroll, and user assistance), and Convenzioni e Partner Locali (offering proximity conventions and local partner integrations). The platform also includes the W.O.W. Effect project for work-life balance. Each Territorial Association can customize the App with its own services and local partners, creating a tailored ecosystem without pre-defined packages.

Differentiator

Problem solved

Functional benefit

Brands

• W.O.W. Effect: Woman On Work Effect - A project within the #RIPARTO public notice for corporate welfare to facilitate women's return to work, promote birth rates and work-life balance.

Products and services

• App Welfare Insieme A modular digital ecosystem on iOS and Android that serves as a flexible, customizable container for corporate welfare. Each Confartigianato territorial association can configure the App with its own services, fringe benefits, local partner integrations, and proximity conventions. It enables fiscal wedge reduction, flexible benefits, electronic meal vouchers, performance bonuses, CAF/payroll access, specialized consulting, and representation expense management for Italian SMEs and their employees.
• W.O.W. Effect (Woman On Work Effect) A work-life balance and maternal support project under the Italian #RIPARTO public notice that helps female workers in the Confartigianato network reconcile work and family. It includes psychological support, parenting training, organizational flexibility initiatives, economic contributions, and family support through childcare subsidies, in partnership with Centro Nazionale Formazione S.R.L. and Confartigianato territorial entities.

Quantifiable outcome

• Companies adopting structured welfare plans show +26.7% revenue increase for small businesses and +29.8% for medium businesses (per Luiss Business School research cited on site)

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Confartigianato TerritorialicoreStrategic or Co-development Partner28 territorial Confartigianato associations that have joined the Welfare Insieme system. These associations customize and deploy the digital ecosystem with their own services and local partners. They form the core distribution network for Welfare Insieme's services across Italy.
• Centro Nazionale Formazione S.R.L.minorImplementation/ SI/ Consulting PartnerPartner in the W.O.W. Effect project providing specialized parenting training courses for families and young mothers on pedagogical orientation, growth support, and digital well-being.
• Confartigianato Servizi Società CooperativacoreStrategic or Co-development PartnerATS (Temporary Association of Companies) partner in the W.O.W. Effect project. Contributes expertise and capillarity to the welfare ecosystem.
• Confartigianato Imprese – GrossetocoreStrategic or Co-development PartnerATS partner in the W.O.W. Effect project. Territorial partner contributing local expertise in the Grosseto area.
• Pro Consart Consorzio ArtigianicoreStrategic or Co-development PartnerATS partner in the W.O.W. Effect project. Contributes artisanal consortium expertise to the welfare network.
• Confartigianato Servizi Piemonte Orientale SrlcoreStrategic or Co-development PartnerATS partner in the W.O.W. Effect project. Contributes regional expertise in Eastern Piedmont.
• TreCuori Spa Società BenefitcoreStrategic or Co-development PartnerATS partner in the W.O.W. Effect project. A benefit company contributing to the social welfare mission.
• Società di Confartigianato ChieticoreStrategic or Co-development PartnerATS partner in the W.O.W. Effect project. Contributes regional expertise in the Chieti area.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Day Ristoservice: Major Italian meal voucher and corporate welfare provider. Directly comparable to WelFare Together in delivering fringe benefits and welfare services to Italian employees, with overlap on electronic meal voucher offerings.
• Easy Welfare: Italian corporate welfare platform offering flexible benefits, fringe benefits, and digital welfare solutions to SMEs and enterprises. Directly comparable to WelFare Together in target customer (Italian companies), product offering (corporate welfare plans), and digital delivery model.
• Welfare Italia: Italian corporate welfare consulting and platform provider serving SMEs and large enterprises with flexible benefits plans. Closely comparable in business model (welfare consulting + platform) and primary customer (Italian employers adopting structured welfare programs).
• Pellegrini: Italian corporate welfare and meal voucher operator serving businesses with welfare platforms and catering-integrated benefits. Comparable in serving Italian employers with welfare/meal benefit administration, though larger and more diversified into catering.

Broad incumbents

• Edenred Italia: Italian subsidiary of Edenred, the global leader in meal vouchers and employee benefits. Directly overlapping on electronic meal vouchers and fringe benefits, but operating at vastly larger scale with a much broader portfolio beyond the SME welfare niche.
• Pluxee Italia (formerly Sodexo Benefits & Rewards Services): Italian operation of the multinational employee benefits and engagement platform. Comparable on benefits administration and meal vouchers, but at much larger scale and broader geographic/segment coverage than WelFare Together.

Emerging players

• Zucchetti: Large Italian HR and payroll software provider expanding into corporate welfare and flexible benefits modules. Comparable as a software-driven benefits administration provider serving Italian SMEs, though from a broader HR-tech platform base.
• Inaz: Italian HR services, payroll, and welfare administration provider. Comparable in offering welfare and benefits administration as part of an integrated HR service bundle to Italian companies, with overlap on the SME segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WelFareInsiemeSrl
• LinkedInlinkedin.com/company/welfare-insieme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WelFare Together