Children's Dental World

What Children's Dental World does

Children's Dental World is a privately held pediatric dental practice headquartered in Winnipeg, Manitoba, operating three clinic locations (McPhillips/North, Regent/East, and Pembina/South) that deliver preventive, restorative, and orthodontic dental care to infants, children, and adolescents. The practice is staffed by 11 board-certified pediatric dental specialists and 3 orthodontists, many of whom hold FRCD(C) fellowships and American Board of Pediatric Dentistry certifications and serve as faculty at the University of Manitoba College of Dentistry. A distinguishing capability is the on-site multi-suite surgical center at the McPhillips location, one of only a few pediatric dental practices in Canada able to perform general anesthetic procedures in-office, materially reducing the need for hospital referrals.

The practice generates revenue primarily through fee-for-service pediatric dentistry, orthodontic treatment (including Invisalign clear aligners under its Top 1% provider and SAPHIRE designations), and surgical services, with the orthodontic line functioning as a higher-value recurring treatment plan. The patient base is diversified across thousands of individual families in the Winnipeg metropolitan area and broader Manitoba; the practice supplements direct patient acquisition (phone booking and walk-ins) with a formal referral channel from general dentists across the province, supported by an online referral form system for each clinic. A secondary revenue and brand-building stream is the semi-annual continuing education program for dentists, dental assistants, hygienists, and dental therapists, which doubles as a referral pipeline and reinforces the practice's positioning as a regional center of pediatric dental excellence.

Name

Children's Dental World

Legal name

Children's Dental World

Website

https://childrensdentalworld.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Children's Dental World is a Winnipeg-based, privately held pediatric dental practice operating three clinics with 11 specialists and 3 orthodontists, delivering preventive, restorative, orthodontic, and on-site surgical dental care to children, adolescents, and adults across Manitoba.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE)

akta.pro secondary industries

Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Orthodontics (HLABABAB), Pediatric Dentistry Group Practices (HLABAKAD), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dental care
• Orthodontic treatment
• Invisalign providers
• Dental surgical services
• Children's dentistry

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care for infants, children, and adolescents including preventive cleanings, restorative procedures, and emergency care. Revenue generated through direct patient payments and insurance claim submissions.
2. Orthodontic Treatment: Comprehensive orthodontic services including Invisalign treatment and traditional braces for children and adults. Top 1% Invisalign provider generating revenue through treatment plans.
3. Surgical Services: On-site surgical procedures at the McPhillips location providing treatment under general anesthetic for children requiring extensive dental work, offered at competitive pricing comparable to in-chair procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Children's Dental World delivers specialized pediatric dental care to infants, children, and adolescents through three Winnipeg clinics, offering preventive cleanings, restorative procedures, emergency dental care, and orthodontic treatments including Invisalign. The practice operates an on-site surgical center at the McPhillips location for pediatric dental procedures under general anesthetic and offers Invisalign clear aligner treatment as a certified SAPHIRE Provider and Top 1% provider, supported by virtual care monitoring and Zoom-based consultations.

Product overview

Children's Dental World operates as a multi-service pediatric dental practice offering three interconnected core service lines: Pediatric Dentistry (preventive, restorative, and orthodontic dental care), Orthodontics (including Invisalign treatment as a top 1% provider), and an on-site Surgical Centre. The practice runs three clinic locations (McPhillips, Regent, and Pembina) and provides a supplementary Continuing Education program for dental professionals. Services are delivered by 11 Pediatric Dental Specialists and 4 Orthodontists who practice collaboratively for integrated patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Specialized dental care for infants, children, and adolescents including preventive, restorative, and orthodontic dental services delivered by Pediatric Dental Specialists in a child-friendly environment with TVs above dental chairs, video games in waiting areas, and saltwater fish tanks.
• Orthodontics Orthodontic treatment including Invisalign clear aligners and traditional braces, offered by specialist orthodontists who collaborate with pediatric dentists for comprehensive treatment planning for children and adults.
• Surgical Centre On-site state-of-the-art surgical facility at the McPhillips Street location providing pediatric dental surgery services with multiple suites under general anesthetic, eliminating the need for hospital visits for many procedures at competitive pricing comparable to in-chair procedures.
• Invisalign Treatment Clear aligner orthodontic treatment delivered as a certified SAPHIRE provider and top 1% Invisalign provider, using SmartTrack material aligners with virtual care monitoring via the MyInvisalign smartphone app and including the Teen Guarantee allowing switch to traditional braces within first six months if Invisalign is not suitable.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Invisalign (Align Technology)coreTechnology or IntegrationChildren's Dental World is a certified SAPHIRE Provider and top 1% Invisalign provider, offering Invisalign clear aligner treatment for teeth straightening. The practice utilizes proprietary SmartTrack material aligners and participates in the MyInvisalign App virtual care platform for remote treatment monitoring. They offer the Teen Guarantee program allowing patients to switch to traditional braces within six months.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• dentalcorp: Canada's largest dental support organization with hundreds of practices across the country, including pediatric offerings. Comparable as a multi-location Canadian dental group, though much broader in scope than Children's Dental World's pediatric specialty focus.
• 123Dentist: Canadian dental support organization with a network of practices. Comparable as a multi-site Canadian dental group with similar referral-driven acquisition model, but operates across general and specialty dentistry rather than pediatric-only.
• Altima Dental: Canadian dental group with multiple clinic locations, including some pediatric service offerings. Comparable business model — multi-location group practice in Canada — though broader in clinical scope than Children's Dental World's pediatric specialty.
• Great Expressions Dental Centers: Large US dental support organization with multi-specialty offerings including pediatric dentistry. Comparable as a multi-site, multi-specialty dental group with referral-driven patient acquisition, though operating at much larger scale across the United States.
• Heartland Dental: One of the largest US dental support organizations, supporting hundreds of practices with multi-specialty capabilities. Comparable as a multi-site group practice operating model, though predominantly general dentistry rather than pediatric specialty.
• Smile Brands: US dental support organization with a network of affiliated practices including pediatric offerings. Comparable in multi-site group practice and referral-driven model, with overlapping Invisalign clear aligner positioning.
• Pacific Dental Services: Large US dental support organization supporting practices across multiple specialties. Comparable in group-practice operating model and multi-location pediatric/general dentistry delivery, at significantly larger scale.
• MB2 Dental Solutions: US dental partnership network supporting practice growth across multiple specialties including pediatric. Comparable in providing operational support to multi-location dental practices and similar referral-network driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CDWwpg
• Facebookfacebook.com/cdwwinnipeg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Dental World