Dunwoody Country Club

What Dunwoody Country Club does

Dunwoody Country Club, Inc. is a private, member-owned, invitation-only country club chartered by the State of Georgia on March 21, 1969, operating on a 200+ acre tract at 1600 Dunwoody Club Drive in suburban Atlanta, approximately 15 miles north of downtown. Its core physical assets include an 18-hole championship golf course designed by Willard C. Byrd in 1965 (par 72, 7,040 yards from the back tees), a 14-court lighted tennis facility (four Lee Hydro Court clay courts and ten composite hard courts) recognized as a USTA Premier Facility, an outdoor aquatics complex with a 25-meter lap pool and diving boards, and a 2,900 sq. ft. Wellness Center. A clubhouse with ballroom, private dining rooms, the Mixed Grill, and pool-side dining supports social and event programming, and the club runs competitive tennis (ALTA/USTA leagues), a Swim & Dive Team, and All Sports Camps. The underlying technology stack is light: operations rely on Northstar Technologies for club management software and member-facing website functionality, with no proprietary platforms, integrations, or AI/ML capabilities disclosed.

The business model is subscription-recurring, anchored by non-equity memberships offered across four categories — Regular, Social, House, and Intermediate — sold only by nomination from two Sponsor Members and routed through Membership Director Shirley Franklin. Pricing is not publicly disclosed and is annual cadence. Ancillary revenue streams include dining services for members and guests, tennis lessons and programs delivered by seven full-time certified teaching professionals, and event hosting. Marketing and distribution are community-led: membership growth comes from member referrals and word-of-mouth, supplemented by an informational website (dunwoodycc.org). The member base is the customer segment: families and individuals seeking golf, tennis, swimming, fitness, and dining in an exclusive suburban Atlanta setting. Staff headcount sits in the 51-100 band per disclosed firmographics, supporting full-service operations across all four amenities plus F&B.

Name

Dunwoody Country Club

Legal name

Dunwoody Country Club, Inc.

Website

https://dunwoodycc.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Dunwoody Country Club is a private, member-owned, invitation-only country club in suburban Atlanta, chartered in 1969, offering an 18-hole golf course, 14 tennis courts, aquatics, wellness, and dining on 200+ acres to member families in four membership tiers.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private country club
• Golf course facilities
• Tennis club services
• Membership club dining
• Wellness fitness center

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Club Membership Dues: Private country club offering membership categories including Regular, Social, House, and Intermediate memberships. Membership is non-equity and by invitation only. Members pay dues for access to golf, tennis, aquatics, wellness, and dining facilities.
2. Dining Services: Clubhouse dining facilities including ballroom, private dining rooms, Mixed Grill, Adult Bar, and pool-side dining. Dining services provided to members and their guests.
3. Tennis Programs and Lessons: Seven full-time certified teaching professionals provide tennis instruction and programs. Hosts ALTA and USTA league teams and tennis pro am events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dunwoody Country Club is a private, member-owned country club operating on a 200+ acre suburban Atlanta campus. It provides an 18-hole championship golf course designed by Willard Byrd, a 14-court tennis complex, an outdoor aquatics facility, a 2,900 sq. ft. wellness center, and clubhouse dining and event venues, accessible exclusively through invitation-only membership in Regular, Social, House, and Intermediate categories.

Product overview

Dunwoody Country Club is a private, member-owned country club offering a portfolio of recreational facilities and dining services. The core offerings include an 18-hole championship golf course, 14-court tennis facility (recognized as a USTA Premier Facility), outdoor aquatics complex, and a 2,900 sq. ft. wellness center. These are supported by clubhouse dining, ballroom, and private event spaces. Membership programs provide access to all facilities across four categories (Regular, Social, House, and Intermediate). The club spans over 200 acres in suburban Atlanta and serves as a family-oriented, social community.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole championship golf course designed by Willard Byrd in 1965, spanning 7,040 yards from the back tees with five sets of tees accommodating all skill levels. Features natural rolling terrain with dramatic elevation changes, hardwoods, Georgia pines, dogwood trees, four demanding par-3s, and four risk/reward par-5s. Offered exclusively to club members and their guests.
• Tennis Facility Tennis facility with 14 lighted courts (4 Lee Hydro Court clay courts and 10 composite hard courts in USTA-recommended Blue and Green colors), a Tennis Pavilion with spectator seating for 75, and a full-service Tennis Pro Shop. Recognized as a USTA Premier Facility and 2003 USTA Facility of the Year for Private Clubs, with seven full-time certified teaching professionals providing instruction.
• Aquatics Facility Large outdoor pool complex featuring a 25-meter lap pool, one-meter diving boards, wading pool, zero-depth entry baby pool, basketball court, and ping-pong tables. Offers All Sports Camps and a competitive Swim & Dive Team for members and their families.
• Wellness Center 2,900 sq. ft. fitness facility with 16 pieces of state-of-the-art cardio equipment, selectorized strength machines, functional equipment (power lifting racks, cable cross, dumbbells, kettlebells, and movable benches). Offers personal trainers, specialized exercise classes, small group training, and massage therapy to members.
• Clubhouse and Dining Clubhouse with ballroom, private dining rooms, Mixed Grill with terrace-level kitchen and separate bar area, and member dining services. Supports family-oriented dining, private events, and social gatherings for members and their guests.
• Membership Programs Private membership by invitation only, with categories including Regular, Social, House, and Intermediate. Non-equity membership structure; prospective members must be nominated by two Sponsor Members. Membership grants access to all club facilities including golf, tennis, aquatics, wellness, and dining.

Quantifiable outcome

• Course plays 7,040 yards from back tees, 7,249 total yardage for championship play
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Country Club of the South: Private member-owned country club in Johns Creek/Alpharetta offering golf, tennis, swimming, and dining in a similar suburban Atlanta luxury setting. Direct peer competing for the same affluent north-Atlanta family demographic.
• Peachtree Golf Club: Private, member-owned golf club in suburban Atlanta (Johns Creek area) with a championship 18-hole course and similar invitation-only membership culture. Directly comparable as an elite Atlanta-area country club competing for the same high-end member demographic.
• Atlanta Athletic Club: Premier private member-owned club in Johns Creek, GA hosting major championship golf (Ryder Cup, PGA Championship) plus extensive racquet sports, aquatics, and dining. Closest direct peer given shared Atlanta metro geography, multi-amenity portfolio, and high-end membership model.
• East Lake Golf Club: Private Atlanta-area golf club (home of the TOUR Championship) with strong brand prestige and member-owned heritage. Comparable as an elite Atlanta private golf-focused club competing for high-end golf members.
• Capital City Club: Historic private member-owned club in Atlanta (founded 1883) offering golf, tennis, dining, and social amenities across multiple locations. Comparable as a long-tenured, invitation-based Atlanta private club with similar multi-generational member base.
• Cherokee Town and Country Club: Private Atlanta country club offering 18-hole golf, tennis, swimming, fitness, and dining on a multi-acre campus. Direct competitor for Atlanta private-club members with overlapping amenities and family-oriented positioning.
• The Standard Club: Private member-owned club in Johns Creek with golf, tennis, aquatics, fitness, and dining. Directly comparable Atlanta private club with similar multi-amenity recreation portfolio and family-focused programming.

Broad incumbents

• ClubCorp: National operator managing a large portfolio of private golf, country, city, and athletic clubs across the U.S. Broad incumbent peer — not a direct competitor in Atlanta, but a relevant industry operator whose scale and shared-membership programs set the competitive backdrop for independent private clubs like Dunwoody.

Regional players

• Horseshoe Bend Country Club: Private member-owned country club in Cumming/Roswell (north suburban Atlanta) offering golf, tennis, swimming, and dining. Comparable north-metro peer competing for the same Atlanta private-club member pool.
• Governors Club (Towne Lake): Atlanta-area (Woodstock/Holly Springs) private member-owned club with golf, tennis, aquatics, fitness, and dining. Comparable as an Atlanta-region family-oriented private club competing for north-metro families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DunwoodyCountryClub
• LinkedInlinkedin.com/company/dunwoody-country-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunwoody Country Club