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Code Barrel

Full company profile

uuid000sskr

Namestring
Code Barrel
Websiteurl
codebarrel.io
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Code Barrel is a privately held, for-profit software company headquartered in Sydney, Australia, founded in 2016. According to firmographic data, the company specializes in building add-ons for Atlassian products, operating in the Atlassian Marketplace ecosystem with a team of 1-10 employees. The company is led by co-founder Andreas Knecht, with John McKiernan serving as head of marketing.

The company's core business model centers on developing complementary software that extends the functionality of Atlassian's project management and DevOps platforms (predominantly Jira). Its product surface is not detailed in the available source material — no specific products, pricing tiers, or technology stacks are disclosed for Code Barrel itself. The input data does not provide revenue, funding history, customer counts, partnership agreements, or technical architecture details specific to the company. Most detailed product, technology, and customer information present in the input pertains to Atlassian's own Jira Automation feature, not to Code Barrel's add-on offerings.

From a commercial perspective, the lack of disclosed revenue, funding rounds, headcount growth, or named customers indicates Code Barrel operates as a micro-cap, bootstrapped or minimally capitalized add-on developer. Its go-to-market is implicitly tied to the Atlassian Marketplace, with limited geographic footprint beyond Australia and no disclosed international expansion. Given the absence of disclosed financials, investors should treat Code Barrel as a data-thin, early-stage entity whose value is largely a function of its positioning within the Atlassian partner ecosystem and any undisclosed commercial traction.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
Atlassian marketplace apps, Jira automation add-ons, workflow automation tools, project management software, Atlassian plugin development
Industry2 codes
1iPaaS & Workflow Automation
CodeBPAMAOABPrimaryYes
2Integration-Centric Low-Code (Workflow + iPaaS)
CodeHDAEAKACPrimaryNo
NAICS code1 code
  • Custom Computer Programming Services541511
SIC code1 code
  • Services-Computer Programming Services7371
Product category
Atlassian Ecosystem Add-ons
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Jira Cloud Subscription
TypeSubscription Recurring
Description

Jira automation is included in every Jira Cloud instance at no extra cost. Usage limits determine how many times rules can be executed per month, depending on the plan. Premium tier offers expanded automation limits for enterprise scale.

atlassian.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Technology or R&D, Marketing or Sales
Pricing details1 tier
1Free tier with basic automation included
ModelFreemiumBilling cadenceMonthly
Notes

Every Jira Cloud instance includes automation at no extra cost. Usage limits determine how many times rules can be executed per month, depending on the plan.

atlassian.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Code Barrel specializes in creating add-ons for Atlassian products. The company develops workflow automation tools that extend the functionality of Atlassian's Jira platform, enabling teams to automate repetitive tasks and build no-code rules across projects and integrated tools.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Build automation rules in minutes with no code required
Product and service1 record
1Automation for Jira
CategoryWorkflow Automation Add-on
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeTechnology or Integration
Description

Slack is integrated with Jira automation, allowing teams to receive notifications and trigger actions across platforms.

Strategic tierCoreTypeTechnology or Integration
Description

Microsoft Teams is integrated with Jira automation for cross-platform notifications and workflow triggers.

Strategic tierCoreTypeTechnology or Integration
Description

Atlassian's own Git repository integrated with Jira automation for DevOps workflow automation.

Strategic tierCoreTypeTechnology or Integration
Description

GitHub is integrated with Jira automation for DevOps and development workflow automation.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Workato is an enterprise iPaaS and workflow automation suite targeting the same integration-and-orchestration use cases that Jira add-ons like Code Barrel's address within the Atlassian stack.

TypeDirect peer
Description

ScriptRunner provides scripting and automation capabilities for Atlassian Jira, directly overlapping with Code Barrel's workflow automation add-on positioning within the same Marketplace ecosystem.

TypeDirect peer
Description

Tempo is a leading Atlassian Marketplace vendor offering work management and time-tracking add-ons for Jira — a directly comparable Marketplace-native product company serving the same customer base as Code Barrel.

TypeDirect peer
Description

Refined builds Atlassian Marketplace add-ons (Confluence and Jira themes, intranet solutions), making it a directly comparable Marketplace product company with similar business model and customer base.

TypeDirect peer
Description

Easy Agile develops Agile-focused add-ons for Jira sold via the Atlassian Marketplace, making it a comparable Marketplace-native software vendor targeting the same Atlassian customer segment as Code Barrel.

TypeDirect peer
Description

Zephyr provides test management add-ons integrated with Jira. It is a directly comparable Marketplace product vendor with overlapping go-to-market and customer base within the Atlassian ecosystem.

TypeBroad incumbent
Description

Zapier is the broadest consumer-and-SMB workflow automation platform and a competitor for the same end-user automation use cases that Code Barrel's add-ons address inside Jira.

TypeBroad incumbent
Description

Make is a leading visual workflow automation platform overlapping with Code Barrel's no-code rule-building value proposition, though serving a broader market beyond the Atlassian ecosystem.

TypeDirect peer
Description

Draw.io is a well-known Atlassian Marketplace add-on for diagramming — a directly comparable Marketplace product vendor with similar business model, target customer, and distribution channel as Code Barrel.

10n8n
TypeEmerging player
Description

n8n is an emerging open-source workflow automation platform with partial overlap to Code Barrel's no-code automation positioning, targeting developer and technical-adjacent users.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Code Barrel

Atlassian Ecosystem Add-onscodebarrel.io

What Code Barrel does

Code Barrel is a privately held, for-profit software company headquartered in Sydney, Australia, founded in 2016. According to firmographic data, the company specializes in building add-ons for Atlassian products, operating in the Atlassian Marketplace ecosystem with a team of 1-10 employees. The company is led by co-founder Andreas Knecht, with John McKiernan serving as head of marketing.

The company's core business model centers on developing complementary software that extends the functionality of Atlassian's project management and DevOps platforms (predominantly Jira). Its product surface is not detailed in the available source material — no specific products, pricing tiers, or technology stacks are disclosed for Code Barrel itself. The input data does not provide revenue, funding history, customer counts, partnership agreements, or technical architecture details specific to the company. Most detailed product, technology, and customer information present in the input pertains to Atlassian's own Jira Automation feature, not to Code Barrel's add-on offerings.

From a commercial perspective, the lack of disclosed revenue, funding rounds, headcount growth, or named customers indicates Code Barrel operates as a micro-cap, bootstrapped or minimally capitalized add-on developer. Its go-to-market is implicitly tied to the Atlassian Marketplace, with limited geographic footprint beyond Australia and no disclosed international expansion. Given the absence of disclosed financials, investors should treat Code Barrel as a data-thin, early-stage entity whose value is largely a function of its positioning within the Atlassian partner ecosystem and any undisclosed commercial traction.

Code Barrel firmographics

Firmographics
Name
Code Barrel
Website
https://codebarrel.io
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Code Barrel industry classification

Industry
Product category
Atlassian Ecosystem Add-ons
NAICS
Custom Computer Programming Services (541511)
SIC
Services-Computer Programming Services (7371)
akta.pro primary industry
iPaaS & Workflow Automation (BPAMAOAB)
akta.pro secondary industry
Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)

Keywords

  • Atlassian marketplace apps
  • Jira automation add-ons
  • Workflow automation tools
  • Project management software
  • Atlassian plugin development

Where Code Barrel is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Markets served

Code Barrel business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales

Revenue model

  1. Jira Cloud Subscription: Jira automation is included in every Jira Cloud instance at no extra cost. Usage limits determine how many times rules can be executed per month, depending on the plan. Premium tier offers expanded automation limits for enterprise scale.

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFree tier with basic automation included

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Code Barrel product offering

Product offering

Core offering

Code Barrel specializes in creating add-ons for Atlassian products. The company develops workflow automation tools that extend the functionality of Atlassian's Jira platform, enabling teams to automate repetitive tasks and build no-code rules across projects and integrated tools.

Differentiator

Problem solved

Functional benefit

Products and services

  • Automation for Jira

Quantifiable outcome

  • Build automation rules in minutes with no code required

Companies that use Code Barrel

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Code Barrel technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Code Barrel partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • SlackcoreTechnology or IntegrationSlack is integrated with Jira automation, allowing teams to receive notifications and trigger actions across platforms.
  • Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams is integrated with Jira automation for cross-platform notifications and workflow triggers.
  • BitbucketcoreTechnology or IntegrationAtlassian's own Git repository integrated with Jira automation for DevOps workflow automation.
  • GitHubcoreTechnology or IntegrationGitHub is integrated with Jira automation for DevOps and development workflow automation.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Code Barrel competitors and assessment

Company assessment

Broad incumbents

  • Workato: Workato is an enterprise iPaaS and workflow automation suite targeting the same integration-and-orchestration use cases that Jira add-ons like Code Barrel's address within the Atlassian stack.
  • Zapier: Zapier is the broadest consumer-and-SMB workflow automation platform and a competitor for the same end-user automation use cases that Code Barrel's add-ons address inside Jira.
  • Make (Integromat): Make is a leading visual workflow automation platform overlapping with Code Barrel's no-code rule-building value proposition, though serving a broader market beyond the Atlassian ecosystem.

Direct peers

  • ScriptRunner: ScriptRunner provides scripting and automation capabilities for Atlassian Jira, directly overlapping with Code Barrel's workflow automation add-on positioning within the same Marketplace ecosystem.
  • Tempo (Tempo Software): Tempo is a leading Atlassian Marketplace vendor offering work management and time-tracking add-ons for Jira — a directly comparable Marketplace-native product company serving the same customer base as Code Barrel.
  • Refined (RefinedWiki): Refined builds Atlassian Marketplace add-ons (Confluence and Jira themes, intranet solutions), making it a directly comparable Marketplace product company with similar business model and customer base.
  • Easy Agile: Easy Agile develops Agile-focused add-ons for Jira sold via the Atlassian Marketplace, making it a comparable Marketplace-native software vendor targeting the same Atlassian customer segment as Code Barrel.
  • Zephyr Squad (SmartBear): Zephyr provides test management add-ons integrated with Jira. It is a directly comparable Marketplace product vendor with overlapping go-to-market and customer base within the Atlassian ecosystem.
  • Draw.io (diagrams.net): Draw.io is a well-known Atlassian Marketplace add-on for diagramming — a directly comparable Marketplace product vendor with similar business model, target customer, and distribution channel as Code Barrel.

Emerging players

  • n8n: n8n is an emerging open-source workflow automation platform with partial overlap to Code Barrel's no-code automation positioning, targeting developer and technical-adjacent users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Code Barrel social profiles

Digital presence

Code Barrel financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Code Barrel leadership team

Management profile

Number of profiles

Profiles2 records

Code Barrel funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Code Barrel M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Barrel

What does Code Barrel do?

Code Barrel specializes in creating add-ons for Atlassian products. The company develops workflow automation tools that extend the functionality of Atlassian's Jira platform, enabling teams to automate repetitive tasks and build no-code rules across projects and integrated tools.

When was Code Barrel founded?

Code Barrel was founded in 2016. It employs 1 to 10 people.

Where is Code Barrel based?

Code Barrel is headquartered in Sydney, Australia, in the Oceania region.

How does Code Barrel make money?

One revenue line is on record: jira Cloud Subscription.

Who are Code Barrel's main competitors?

Broad incumbents on record are Workato, Zapier and Make (Integromat). Direct peers are ScriptRunner, Tempo (Tempo Software), Refined (RefinedWiki), Easy Agile, Zephyr Squad (SmartBear) and Draw.io (diagrams.net). n8n is listed as an emerging player.

Does Code Barrel have an API?

No public API is recorded for Code Barrel.

What industry is Code Barrel in?

Code Barrel's product category is Atlassian Ecosystem Add-ons. Its primary akta.pro industry code is BPAMAOAB, iPaaS & Workflow Automation, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 541511 and its SIC code is 7371.

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