What Easy Agile does

Easy Agile is an Australian private software company, founded in 2015-2016 and headquartered in Wollongong, NSW, that builds a portfolio of native Jira applications designed to help agile product, engineering, and delivery teams run ceremonies and visualize work inside Jira. The company operates as Easy Agile Pty Ltd, is bootstrapped and profitable, and employs 51-100 staff distributed across Wollongong, Melbourne, Sydney, Nowra, Brisbane, and other Australian locations with a hybrid/remote model.

The product suite consists of five Jira-native apps: TeamRhythm (sprint planning, backlog refinement, estimation, user story mapping, dependency management, retrospectives), Programs (SAFe PI Planning and multi-team alignment), Roadmaps (flexible roadmapping with swimlanes, filtered views, and PDF export), Review (a free retrospectives and debriefs app), and Personas (in-Jira customer persona definition). All apps are built using Atlassian Forge for Cloud and the Atlassian SDK for Data Center, visualize and enhance existing Jira data without separate databases or duplication, and are SOC 2 Type II certified and Atlassian Cloud Fortified.

Revenue is generated through per-seat subscriptions sold primarily via the Atlassian Marketplace (where Easy Agile holds Platinum Partner status), supplemented by direct enterprise licensing and an authorized reseller channel. The company reports 10,000+ product teams using its apps, including enterprise customers such as Kroger, Siemens, Audi, Adidas, Mercedes-Benz, Deloitte, Cisco, Bosch, HSBC, AT&T, Roche, and Procter & Gamble, with additional reach through Atlassian Solution Partners for migrations and implementations.

Name

Easy Agile

Legal name

Easy Agile Pty Ltd

Website

https://easyagile.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Agile Project Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

akta.pro secondary industry

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Agile project management
• Jira native apps
• Sprint planning tools
• SAFe PI planning
• Roadmap visualization

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Atlassian Marketplace Subscriptions: Annual or monthly subscription licenses sold through Atlassian Marketplace. Customers pay per seat/user through Atlassian's billing system. Licenses auto-renew unless cancelled 30 days prior.
2. Enterprise Direct Licensing: Direct purchases from Easy Agile for enterprise customers with custom pricing and terms. Includes support services and dedicated assistance.
3. Reseller Channel: Authorized resellers distribute Easy Agile products with their own commercial terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Easy Agile develops and sells native Jira applications that visualize and enhance agile project management workflows. The company offers five core products (TeamRhythm, Programs, Roadmaps, Review, and Personas) that integrate directly into Jira to support sprint planning, user story mapping, SAFe PI Planning, product roadmapping, retrospectives, and customer persona definition for product, engineering, and delivery teams.

Product overview

Easy Agile offers a portfolio of Jira-native apps designed to help agile teams improve collaboration, planning, and delivery. The product suite consists of five distinct apps: TeamRhythm (for Scrum/Kanban sprint planning, backlog refinement, and retrospectives), Programs (for SAFe PI Planning and multi-team alignment), Roadmaps (for flexible product roadmapping and stakeholder communication), Review (a free app for structured retrospectives and debriefs), and Personas (for customer-centric persona definition within Jira). All apps sit inside Jira, visualizing and enhancing Jira data with new views and functionality, and are available on both Jira Cloud and Data Center.

Differentiator

Problem solved

Functional benefit

Products and services

• TeamRhythm Supports Scrum and Kanban teams to plan and prioritise work with confidence, providing backlog refinement, sprint planning, estimation/planning poker, user story mapping, dependency management, and retrospectives inside Jira.
• Programs Aligns multiple teams together towards one plan, supporting SAFe PI Planning or large-scale planning across multiple teams for easier collaboration and shared outcomes, with visual dependency maps and cross-team dependency markers.
• Roadmaps A simple and flexible roadmapping tool for Jira supporting communication across teams and stakeholder groups with adjustable level of detail, swimlanes, filtered views, and export to PDF.
• Review A free, Jira-native app for sprint retrospectives, project reviews, and debriefs with built-in templates, anonymous input, reactions, mood checks, and an actions column for owned next steps.
• Personas Helps teams incorporate customer-centric thinking by defining personas within Jira, supporting shared understanding of customer priorities and collaborative planning.

Quantifiable outcome

• 63% of teams feel confident in estimates but 44% miss the mark on half their work - highlighting need for better estimation tools
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor, core and important.

• SlackminorGTM or Marketing Partner · 1 February 2023Easy Agile pledged 2.5% with the Good Thnx Slack integration, enabling team members to easily donate to charitable causes through Slack workspace.
• AtlassiancoreTechnology or IntegrationAtlassian is the core platform partner. Easy Agile builds all apps on Atlassian's Jira platform using Atlassian Forge for Cloud and Atlassian SDK for Data Center. Products are distributed exclusively through Atlassian Marketplace. Atlassian processes all payments and licensing. Easy Agile is a Platinum Marketplace Partner.
• Solution PartnersimportantImplementation/ SI/ Consulting PartnerAtlassian Solution Partners provide migration strategy, cloud architecture, migration roadmap, and hands-on implementation support for Easy Agile apps. Partners offer tailored services from single instance to complex Jira environment migrations.
• Room to ReadminorOthersEasy Agile donates 1% of profit to Room to Read through Pledge 1% initiative. $110,000+ in lifetime donations to support literacy and gender equality education.
• Good ThnxminorOthersEasy Agile contributes 1% of profit to Good Thnx for team member giving through this platform. $75,000+ in lifetime contributions enabling employees to direct charitable donations.
• Open CollectiveminorOthersEasy Agile provides 1% of profit to Open Collective for community support. $20,000+ in contributions since 2020 supporting various open source and community initiatives.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Productboard: Product management platform with prioritization, roadmapping, and customer insights features — competes for the same product-team buyer that Easy Agile targets with TeamRhythm and Roadmaps.
• Aha!: Established product management platform offering roadmapping, strategy, and ideas portals. Competes with Easy Agile Roadmaps for the product manager persona, particularly at mid-market and enterprise.
• Jira Product Discovery: Atlassian's native product discovery and prioritization solution — directly competitive with Easy Agile Personas and adjacent to TeamRhythm for product-team workflows.
• Jira Plans (formerly Portfolio for Jira): Atlassian's own native planning and roadmapping product for Jira, bundled into higher Jira tiers — represents the most direct competitive threat to Easy Agile Programs and Roadmaps.

Emerging players

• Miro: Collaborative whiteboard platform increasingly used for agile ceremonies, story mapping, and PI Planning — overlaps with Easy Agile's visualization value prop in a different delivery modality (browser whiteboard vs. Jira-native).
• Linear: Modern issue tracking and project management tool gaining traction with engineering teams — represents a potential platform-substitution threat to Jira-centric vendors including Easy Agile.

Direct peers

• BigPicture by SoftwarePlant: Direct competitor offering portfolio, program, and project management apps for Jira including Gantt charts, dependency mapping, and PI Planning — overlapping with Easy Agile's Programs and Roadmaps products.
• Tempo for Jira: Atlassian Platinum Marketplace peer offering time tracking, planning, and roadmapping apps for Jira — overlaps with Easy Agile in resource planning and roadmap visualization use cases.
• Structure by ALM Works: Jira-native app providing hierarchical issue structuring, roadmapping, and cross-project views — directly competitive with Easy Agile Roadmaps and Programs for at-scale planning on Jira.

Others

• Lucidchart: Visualization and diagramming platform with Atlassian Marketplace integrations, occasionally used for agile ceremonies and dependency mapping — adjacent rather than directly competitive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easy-agile
• Xx.com/easyagile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Agile