Live View Sports

What Live View Sports does

Live View Sports is a Cupertino-based, privately held sports technology company founded in 2015 that builds a wireless, dual-camera golf swing analysis ecosystem anchored on its flagship LVPro2 camera. The hardware captures swing video at 120 FPS HD and pairs with companion mobile apps — LVProDSM on iOS 18+ and LVStudio on Android/Kindle Fire — to deliver hands-free recording via AI pose detection and sound-triggered capture, instant slow-motion replay, Focus Mode for impact-zone analysis, AI Templates for swing plane and body sway overlays, and Split Screen comparison against model swings. The company's dual-camera synchronization, marketed as 'the only wireless dual-camera in golf,' is gated behind an LVSync subscription add-on, with the broader experience complemented by a 6-part Swing Fundamentals instructional series co-created with PGA teaching professional Todd Kolb.

The business is operated as a direct-to-consumer e-commerce company on Shopify, primarily targeting golf instructors and serious amateur golfers (with secondary reach into tour/professional players) across North America and shipped globally. Revenue comes from hardware unit sales at $649 per LVPro2 camera (with accessories ranging from $25 to $59.99) and from the LVSync subscription required for the headline dual-camera workflow, while the companion apps are free on a freemium basis. Promotion-driven bundles (e.g., 20% off July 4th bundle at $566.40 versus $708 list) and content marketing through YouTube, Instagram, and Facebook supplement the product-led and community-led go-to-market motion.

The company operates leanly under founder-CEO Shane Yang with no disclosed institutional funding, M&A, or partnerships, and sole reliance on its own DTC storefront for distribution. Operational footprint is a single Cupertino address used for shipping and returns; there is no retail channel, no public API, and no Android parity for LVSync, leaving platform breadth, channel diversification, and recurring revenue scale as the primary open questions about the business.

Name

Live View Sports

Legal name

Live View Sports

Website

https://liveviewsports.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Live View Sports is a Cupertino-based sports technology company that builds the LVPro2 wireless dual-camera golf swing analysis system, paired with iOS and Android apps and an LVSync subscription, to serve golf instructors, serious amateur golfers, and tour professionals.

Ownership category

akta.pro rank

Product category

Golf Swing Analysis Hardware

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Golf swing analysis
• Sports camera technology
• Wireless video recording
• Golf training equipment
• Mobile video coaching

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of LVPro2 wireless golf cameras and accessory products (LivePod stands, SmartRemote, LV-Lite) directly to consumers through e-commerce storefront.
2. LVSync Subscription: Optional subscription add-on called LVSync required for dual-camera synchronized recording and viewing functionality.
3. Software Applications: Free LVProDSM app for iOS (iOS 18.0+) and LVStudio app for Android (8.1+) and Kindle Fire (FireOS 7.0+). Basic functionality is free with premium features enabled through subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Live View Sports designs and sells a wireless dual-camera golf swing analysis system (LVPro2) with companion iOS and Android mobile apps (LVProDSM and LVStudio) that capture, synchronize, and analyze front and down-the-line swing video at 120 FPS. The system uses AI pose detection and sound triggers for hands-free automatic recording, includes AI-placed swing plane and body sway templates, and offers split-screen comparison practice. An optional LVSync subscription enables synchronized dual-camera capture, and accessories (LivePod/LivePod2 stands, SmartRemote, LV-Lite) are sold alongside the core hardware.

Product overview

Live View Sports offers a golf swing analysis ecosystem centered on the LVPro2 wireless dual-camera system, claimed as 'the only wireless dual-camera in golf.' The hardware is paired with companion mobile apps: LVPro DSM (iOS 18+) and LVStudio (Android/Kindle Fire). Key software features include Digital Mirror for real-time feedback, Instant Replay with 120 FPS capture, Split Screen for side-by-side comparison, Focus Mode for automatic slow-motion through impact, and AI Templates for automated line placement. LVSync is a subscription add-on enabling synchronized dual-camera recording. Accessories include LivePod2 Stand, Live View SmartRemote, LivePod, and LV-Lite. The company also provides a 6-part Swing Fundamentals instructional video series by PGA teaching professional Todd Kolb to guide users in swing improvement.

Differentiator

Problem solved

Functional benefit

Brands

• LVPro2: Wireless dual-camera golf analysis system for capturing front and down-the-line swing video in sync
• LVProDSM
• LVStudio
• LVSync
• LivePod
• LivePod 2

Products and services

• LVPro2 Camera Wireless golf swing camera capturing video at 120 FPS HD for detailed swing analysis, supporting dual-camera synchronization for simultaneous front and down-the-line capture. Connects via WiFi hotspot to companion apps. Targeted at amateur golfers, instructors, and tour players.
• LVPro DSM (Digital Swing Mirror) iOS App Free iOS app (iOS 18.0+) for LVPro2 camera control supporting dual-camera pairing for synchronized viewing, recording, and playback. Includes AI Mode pose detection, Sound Trigger, Manual Mode, Focus Mode, Split Screen Practice, and video playback controls with slow-motion and frame-by-frame scrubbing. Targeted at iPhone and iPad users using the LVPro2 camera.
• LVStudio Android / Kindle App Companion app for Android (8.1+), Kindle Fire (FireOS 7.0+), and other Android devices. Controls LVPro2 camera and provides swing video capture and playback features for Android and Kindle users.
• LVSync Subscription Add-on Subscription add-on enabling dual-camera recording and synchronized playback on LVPro2. Requires two LVPro2 cameras and iOS 18.0+ device; not available for Android devices. Works with the LVSync companion app on a second device.
• LivePod2 Stand Adjustable camera stand ($59) for mounting LVPro2 cameras, providing easy mobility for camera positioning. Bundled with LVPro2 camera purchase in the standard bundle.
• Live View SmartRemote Remote control accessory ($29) for LVPro2 camera operation, sold separately.
• LivePod Stand Camera stand ($25) for LVPro and LVPro2 mounting as an entry-level adjustable stand option.
• LV-Lite Camera Lightweight camera option ($59.99) designed for mounting on a golf bag for portable swing recording.

Quantifiable outcome

• 120 FPS HD slow-motion playback for detailed swing analysis

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rapsodo: Consumer and prosumer golf launch monitor / swing analysis hardware (e.g., MLM2PRO, Mobile Launch Monitor) with AI-powered shot and swing visualization; directly competes with Live View Sports in the affordable, AI-enabled home swing analysis segment.
• Blast Motion: Sports swing and motion sensor with golf-specific swing tempo, face angle, and video analysis; comparable in combining sensor hardware with smartphone video and AI insights for golfers.
• Arccos Golf: Golf shot-tracking and AI analytics platform with sensor-based swing and stroke analysis; targets the same serious-amateur golfer segment and overlaps on AI-driven swing feedback.
• Swing Catalyst: Indoor and teaching-bay swing analysis system with high-speed cameras and pressure plates used by instructors and academies; competes in the dual-angle video swing analysis category Live View Sports targets.

Broad incumbents

• Garmin Golf: Approach series watches, rangefinders, and the Garmin Golf app ecosystem; broader device portfolio but overlapping target customer and increasingly competitive video swing tools.
• Foresight Sports: Launch monitor (GCQuad, GC3, Bushnell Launch Pro) and simulator brand that has expanded into video swing capture; competes with Live View Sports in the instructor and academy channel.
• FlightScope: Radar-based launch monitor (Mevo+) with video swing capture features; overlaps with Live View Sports on combined launch data and video analysis for home and pro use.
• Trackman: Premium launch monitor and simulator brand with integrated video swing analysis used by tour pros, instructors, and academies; broader portfolio but overlapping swing-video workflow.

Emerging players

• K-Vest: 3D biofeedback swing analysis system for instructors; overlapping use case with Live View Sports (swing sequencing, plane, and tempo feedback) but with a sensor-based rather than video-first approach.
• Ernest Sports: Affordable launch monitor and swing analyzer (ES14, ES Tour Plus) with video integration; competes at the value end of the home swing analysis category where Live View Sports also plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/liveviewgolf
• Facebookfacebook.com/liveviewgolf
• Instagraminstagram.com/liveviewsports
• Xx.com/liveviewgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live View Sports