Sadaf Foods

What Sadaf Foods does

Sadaf Foods operates as a wholesale distributor of Mediterranean and Middle Eastern specialty food products, serving retail merchants, distributors, restaurants, and food service organizations across North America and select international markets. Founded in 1982 and headquartered at 2929 E 54th St, Los Angeles, California, the company is the trade name of Soofer Co., Inc., a privately held, family-operated corporation. Sadaf maintains a catalog of more than 1,200 SKUs spanning spices, tea, canned vegetables, ready-to-serve dishes, pickles, honey, jams, olives, sauces, powdered products, and processed meat items marketed under the Yummy Yum sub-brand. Many products carry Kosher and Halal certifications, targeting Persian, Middle Eastern, Arab, Afghan, Pakistani, Armenian, and Turkish diaspora communities in North America. Production occurs at facilities in Vernon/East Los Angeles, California, with additional manufacturing in source countries abroad.

The business runs an account-based B2B wholesale model, selling full cases at wholesale pricing to approved merchants through a dedicated online portal (orders.sadaffoods.com) and a network of regional sales representatives covering all 50 US states plus Canadian distribution partnerships with Enterpack Food Distributor Ltd (British Columbia) and Minami Inc (Ontario). Approximately 50% of product volume is distributed in California, 40% to other US states, and 10% exported internationally to South America, Europe, and the Middle East. The wholesale marketplace is gated behind an application process, with a 1% discount offered on WILL CALL/pick-up orders. Marketing and customer acquisition rely on regular participation in industry events including Natural Products Expo West, Winter Fancy Food Show, and Summer Fancy Food Show, supplemented by an email newsletter and a B2B wholesale account program. Core technology and AI/ML capabilities are not publicly disclosed, and the company has no disclosed external funding, parent organization, subsidiaries, or M&A activity; ownership commentary indicates the Soofer family maintains operational control, with family members occupying Production, Marketing/HR, Accounts Payable/Receivable, Sales Management, Purchasing, Receiving, and Shipping leadership roles.

Name

Sadaf Foods

Legal name

Soofer Co., Inc.

Website

https://sadaffoods.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Sadaf Foods is a Los Angeles-based wholesale distributor of Mediterranean and Middle Eastern specialty food products, offering 1,200+ SKUs through B2B channels to retailers, distributors, restaurants, and food service organizations across North America and select international markets.

Ownership category

akta.pro rank

Product category

Specialty Mediterranean and Middle Eastern Foods

NAICS

Food Manufacturing (311), Other Snack Food Manufacturing (311919), Dried and Dehydrated Food Manufacturing (311423)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

Keywords

• Specialty food distribution
• Mediterranean food products
• Middle Eastern foods
• Wholesale food distribution
• Halal Kosher foods

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Sadaf Foods operates as a wholesaler and distributor of Middle Eastern and Mediterranean specialty food products. Revenue is generated through the sale of full cases of products at wholesale pricing to qualified retail merchants, distributors, restaurants, and food service organizations. The company maintains a wholesale marketplace where approved customers can purchase products at discounted wholesale prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sadaf Foods is a wholesaler and distributor of Mediterranean and Middle Eastern specialty food products operating since 1982. The company offers over 1,200 items spanning spices, tea, canned vegetables, ready-to-serve dishes, pickles, honey, jams, olives, sauces, powdered products, halva cakes, halal processed meats (under the Yummy Yum sub-brand), organic tea, and small electric appliances, sold by the case to qualified wholesale accounts.

Product overview

Sadaf Foods is a specialty food wholesale and distribution company offering Mediterranean and Middle Eastern food products, established in 1982. The company operates as a multi-product food supplier with over 1200 items including spices, tea, canned vegetables, ready-to-serve dishes, pickles, honey, jams, olives, sauces, and powdered products. The product portfolio includes three Sadaf Halva Cake varieties (Pistachio & Chocolate, Caramel & Hazelnut, and Cinnamon & Almond), a Yummy Yum sub-brand of processed chicken and beef products (including mortadella, jamón, smoked turkey, hot links, and cocktail sausages), Sadaf Electric Coffee Makers, Sadaf Organic Tea, and various marketing display materials for retail point-of-sale. The company serves wholesale customers including retailers, distributors, restaurants, and food service organizations through its B2B online marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Sadaf Halva Cakes Sadaf-branded kosher-certified halva cakes in multiple flavors (pistachio & chocolate, caramel & hazelnut, cinnamon & almond), packaged in 15.87 Oz units and sold by the case to wholesale accounts.
• Yummy Yum Halal Processed Meats Yummy Yum sub-brand of halal-certified processed chicken and beef products including chicken jamón, chicken mortadella, chicken mushroom, chicken jalapeño, spicy chicken, smoked turkey, beef jamón, beef mortadella, beef hot link, mix franks, and cheese cocktail sausages, sold in 10-lb and 20-lb cases to wholesale accounts.
• Sadaf Electric Coffee Makers Sadaf-branded electric coffee makers offered in gold and red finishes, packaged in cases of 12 units for wholesale distribution.
• Sadaf Organic Tea Sadaf-branded organic tea sold as a 40-count shipper display unit for retail wholesale accounts.
• Sadaf Mediterranean and Middle Eastern Specialty Food Catalog Over 1,200-item Sadaf-branded specialty food catalog spanning spices, tea, canned vegetables, ready-to-serve dishes, pickles, honey, jams, olives, sauces, and powdered products, sold by the case to qualified wholesale accounts including retailers, distributors, restaurants, and food service organizations.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered regional.

• ENTERPACK FOOD DISTRIBUTOR LTDregionalChannel Partner/ Reseller/ DistributorCanadian distributor located at 857 3rd ST W, North Vancouver, BC V7P 1E2, Canada. Handles distribution of Sadaf products in British Columbia region. Contact: Tel (604) 960-1220, Fax (604) 960-1227.
• MINAMI INCregionalChannel Partner/ Reseller/ DistributorCanadian distributor located at 54 Audia Court #3, Concord, ON, L4K 3N4, Canada. Handles distribution of Sadaf products in Ontario region. Contact: Tel (416) 498-8080, Fax (905) 532-9952.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pastene: A specialty Italian/Mediterranean food distributor with canned goods, olive oil, and pantry staples. Comparable to Sadaf in shelf-stable Mediterranean specialty assortment and wholesale B2B go-to-market.
• Krinos Foods: The largest US-based distributor of Greek and Mediterranean specialty foods with a broad multi-category portfolio. Krinos competes head-to-head with Sadaf in the Mediterranean/Middle Eastern wholesale channel serving retail, foodservice, and ethnic communities.
• Roland Foods: A specialty food importer and distributor offering Mediterranean, Middle Eastern, and global pantry items to retail and foodservice customers. Similar business model to Sadaf's wholesale distribution of imported shelf-stable specialty foods.
• Sahadi's: A New York-based Middle Eastern specialty food importer, manufacturer, and retailer with an extensive catalog of spices, nuts, and pantry items. Directly comparable to Sadaf's Middle Eastern product mix and B2B/B2C distribution approach.
• Tabatchnick Fine Foods: A specialty food manufacturer/distributor offering Mediterranean, kosher, and globally-inspired prepared foods. Comparable to Sadaf in kosher-certified offerings and wholesale specialty foodservice distribution.
• Ziyad Brothers: A leading Middle Eastern and Mediterranean food brand and distributor with a wide assortment of spices, rice, canned vegetables, and specialty items. Directly comparable to Sadaf in product mix, target customers, and ethnic grocery channel focus.
• Cortas: A Lebanese heritage brand specializing in canned vegetables, preserves, tahini, and Mediterranean staples with US distribution. Comparable to Sadaf's product categories (pickles, olives, canned vegetables, jams) and Middle Eastern target consumer base.

Broad incumbents

• US Foods: One of the largest US broadline foodservice distributors serving restaurants, healthcare, and hospitality. Comparable as a competitor for foodservice accounts and as a channel through which Sadaf-sourced products ultimately reach end users.
• Goya Foods: The dominant US Hispanic/Latin food brand and distributor with national scale across retail and foodservice. While focused on a different ethnic community, Goya competes for the same ethnic-specialty shelf and foodservice mindshare that Sadaf targets.

Emerging players

• Mediterranean Snack Foods: A specialty Mediterranean snack manufacturer (Baba Mamouz, etc.) selling through wholesale and retail channels. Adjacent overlap with Sadaf's snack/confectionery category (halva cakes) and Mediterranean positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadaf Foods