Fiorella Rubino
- Company typePrivate
- Founded2004
- HeadquartersAlba, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Fiorella Rubino firmographics
Firmographics- Name
- Fiorella Rubino
- Legal name
- Miroglio Fashion S.r.l.
- Website
- https://fiorellarubino.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Fiorella Rubino industry classification
Industry- Product category
- Plus-Size Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where Fiorella Rubino is headquartered
LocationHeadquarters
- HQ city
- Alba
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Fiorella Rubino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct sales of curvy women's clothing and accessories through e-commerce and physical retail stores. Revenue generated from one-time purchases of apparel items including dresses, tops, trousers, jeans, knitwear, jackets, coats, beachwear, and accessories.
- Gift Cards: E-Gift cards sold to customers for gifting purposes. Customers can purchase and send digital gift cards to be redeemed on the website or in stores.
- Loyalty Program: Fiorella Rubino operates a loyalty program (Programma Fedeltà) where customers accumulate points through purchases. The program offers tiered benefits and birthday discounts to drive customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
| Freemium | One time | Newsletter signup discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Fiorella Rubino product offering
Product offeringCore offering
Fiorella Rubino designs, produces, and retails curvy/plus-size women's fashion including dresses, tops, trousers, jeans, knitwear, outerwear, beachwear, underwear, and accessories. The brand sells exclusively through its own direct-to-consumer channels — a Salesforce Commerce Cloud-powered e-commerce website spanning 20+ European country/language combinations and company-owned physical retail stores — supported by a tiered loyalty program, e-gift cards, and BNPL payment options.
Product overview
Fiorella Rubino is a women's curvy fashion brand founded in 2004, operating under Miroglio Fashion S.r.l. The company offers a comprehensive e-commerce platform alongside physical retail stores, specializing in plus-size women's clothing with a focus on fit and comfort. The product portfolio includes dresses, tops, shirts, blouses, trousers, jeans, skirts, knitwear, jackets, coats, accessories, underwear, and beachwear. The brand maintains multiple sub-brand capsule collections including Fashion Co-Lab collaborations, the Fiorella Capsule, Denim Collection, The Love Capsule, and seasonal Beachwear Collections. Additional services include a loyalty program with tiered membership levels (Ambassador, Fan, Friend, Follower), e-gift cards, and multiple payment options including Klarna BNPL and Slowpay in-store installments.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses Curvy-fit dresses in long, short, midi, formal, casual, and printed styles designed for curvy women for various occasions.
- Tops and T-Shirts Tops and t-shirts designed for curvy figures in various styles and prints.
- Shirts and Blouses Shirts and blouses for curvy women, including formal and casual options.
- Trousers and Pants Plus-size trousers and pants in various cuts including shorts, cropped, flare, straight, joggers, slim, and wide leg styles.
- Jeans Denim jeans in curvy fits including shorts, wide/barrel/balloon, skinny/jeggings, cropped/culotte/regular, and flare/bootcut styles.
- Skirts Curvy-fit skirts in various lengths and styles.
- Knitwear and Sweatshirts Sweaters, jumpers, cardigans, and sweatshirts designed for curvy figures.
- Jackets and Blazers Outerwear including blazers, jackets, denim jackets, and biker/faux leather jackets in curvy sizes.
- Coats and Trench Coats Winter outerwear including coats, trench coats, and bomber jackets in curvy sizes.
- Light Down Jackets Lightweight padded and down jackets for curvy figures.
- Accessories Fashion accessories including necklaces and jewelry, belts, scarves, and foulards.
- Underwear Plus-size lingerie and underwear designed for a perfect fit.
- Beachwear Collection Swimwear and beach clothing including bikinis, one-piece swimsuits, tankinis, beach dresses, and cover-ups.
- Programma Fedeltà (Loyalty Program) Free tiered loyalty program for registered customers with points accumulation, tiered benefits (Ambassador, Fan, Friend, Follower), and birthday discounts of 20-25% based on tier.
- E-Gift Cards Digital gift cards that can be purchased and sent to recipients, redeemed on the Fiorella Rubino website or in physical stores.
- Fashion Co-Lab Capsule Collaborative fashion capsule collections co-created with designers and influencers.
- Fiorella Capsule Collection Brand's signature capsule collection featuring curated coordinated outfits.
- Beachwear Collection 2026 Seasonal 2026 beachwear collection featuring swimwear and resort wear for curvy figures.
- Denim Collection Dedicated denim collection with various fits and styles for curvy figures.
- The Love Capsule Valentine's themed capsule collection featuring romantic and feminine styles.
Companies that use Fiorella Rubino
Customer profileSegments1 record
Ideal customer profiles1 record
Fiorella Rubino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Fiorella Rubino partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- KlarnacoreKlarna provides payment services enabling customers to pay in 3 interest-free installments. The partnership allows Fiorella Rubino to offer flexible payment options to customers at checkout.
- QuidminorQuid collaboration for charitable donations. Fiorella Rubino partners with Quid for cause-related marketing initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fiorella Rubino competitors and assessment
Company assessmentDirect peers
- Elena Mirò: Italian designer plus-size women's fashion brand. Direct competitor to Fiorella Rubino in the curvy/Italian specialty segment with similar positioning around fit, style, and accessible occasion wear.
- Marina Rinaldi: Plus-size brand of the Max Mara group, specializing in elegant curvy women's apparel. Comparable to Fiorella Rubino as a specialist European plus-size brand targeting style-conscious curvy women.
- ASOS Curve: Plus-size line of ASOS, the global online fashion retailer. Direct competitor in online curvy fashion across European markets, with a broader assortment and younger positioning.
- Navabi: European online specialty retailer focused on plus-size fashion. Comparable as a curvy-focused multi-brand DTC player serving European consumers across markets.
- Ulla Popken: German plus-size fashion retailer with broad European presence. Comparable as a specialist in larger sizes with multi-channel European distribution serving a similar curvy customer base.
- Elvi: European plus-size women's fashion brand (operating in markets including Italy) with contemporary styling. Comparable as a specialist European curvy fashion peer competing for similar occasions and price points.
Emerging players
- Bonprix: European fashion retailer with dedicated plus-size offerings across multiple categories. Comparable as a broader-apparel player with meaningful overlap in curvy fashion and a similar pan-European footprint.
Broad incumbents
- H&M (H&M Plus Size): Global mass-market fashion retailer with an expanding plus-size line. Comparable as a broad incumbent increasingly competing in curvy fashion, with significantly larger scale and marketing budget.
Regional players
- Torrid: US-based specialty retailer for plus-size women's fashion with stores and online. Comparable as a curvy-focused specialty brand model, though primarily serving the North American market.
- Lane Bryant: Established US plus-size specialty retailer. Comparable as a legacy curvy fashion brand with multi-channel retail, though operating primarily in the US rather than Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Fiorella Rubino social profiles
Digital presenceFiorella Rubino compliance and trust
Trust signalCompliance3 records
Fiorella Rubino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiorella Rubino leadership team
Management profileNumber of profiles
Fiorella Rubino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiorella Rubino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiorella Rubino
What does Fiorella Rubino do?
Fiorella Rubino designs, produces, and retails curvy/plus-size women's fashion including dresses, tops, trousers, jeans, knitwear, outerwear, beachwear, underwear, and accessories. The brand sells exclusively through its own direct-to-consumer channels — a Salesforce Commerce Cloud-powered e-commerce website spanning 20+ European country/language combinations and company-owned physical retail stores — supported by a tiered loyalty program, e-gift cards, and BNPL payment options.
Is Fiorella Rubino a public or private company?
Fiorella Rubino is a private company. It is classified as corporate owned and is currently operating.
When was Fiorella Rubino founded?
Fiorella Rubino was founded in 2004. It employs 1,001 to 5,000 people.
Where is Fiorella Rubino based?
Fiorella Rubino is headquartered in Alba, Italy, in the Europe region.
How does Fiorella Rubino make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are gift Cards and loyalty Program.
Who are Fiorella Rubino's main competitors?
Direct peers on record are Elena Mirò, Marina Rinaldi, ASOS Curve, Navabi, Ulla Popken and Elvi. Bonprix is listed as an emerging player. H&M (H&M Plus Size) is listed as a broad incumbent. Regional players are Torrid and Lane Bryant.
Does Fiorella Rubino have an API?
No public API is recorded for Fiorella Rubino.
What industry is Fiorella Rubino in?
Fiorella Rubino's product category is Plus-Size Women's Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 458110 and its SIC code is 5621.