Quid
Quid is an AI-powered consumer and market intelligence platform that ingests two petabytes of compliantly sourced social, news, and forum data and applies two decades of proprietary NLP to deliver AI-agent-driven insights and recommendations to enterprise customers across CPG, retail, financial services, media, and pharmaceutical verticals.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Quid does
Quid is an AI-powered consumer and market intelligence platform founded in 2004 that ingests over two petabytes of compliantly sourced data from direct partnerships with Meta, Reddit, TikTok, and YouTube, alongside news, forums, reviews, patents, broadcast, and search sources. Its core platform combines two decades of proprietary NLP and sentiment methodology with a library of autonomous AI agents (Q Agents) to convert unstructured consumer and market signals into enterprise-ready insights and recommendations.
The product surface is organized as a unified suite launched in February 2026: Q Platform orchestrates workflows and insight delivery, Q Agents supplies the industry-positioned largest library of customizable AI agents, and Q Access is the enterprise access layer. Customer-facing interfaces (Quid Terminal, Quid Discover, Quid Monitor) and industry-specific solutions target Consumer Packaged Goods, Retail, Media & Entertainment, Pharmaceuticals, Financial Services, Travel & Hospitality, Agencies & Consulting, and Consumer Brands. Native integrations with Microsoft Teams, Slack, and the Model Context Protocol embed the platform inside the enterprise collaboration stack.
Quid makes money through enterprise SaaS subscriptions under a pricing model that has transitioned from seat-based licensing to outcome-based pricing. Distribution combines direct field sales targeting Fortune-tier enterprises with a self-serve two-week free trial that opens product-led evaluation. Named customers include Walmart, Wells Fargo, Warner Bros, L'Oréal, Coca-Cola, PepsiCo, Yum! Brands, Visa, HSBC, Western Union, Chipotle, Lufthansa Innovation Hub, and others, with Forrester and Statista third-party studies cited as validation for ROI and customer outcomes. The company has raised approximately $108M across disclosed rounds, with its most recent institutional round in October 2018.
Quid firmographics
Firmographics- Name
- Quid
- Legal name
- Quid
- Website
- https://quid.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Quid is an AI-powered consumer and market intelligence platform that ingests two petabytes of compliantly sourced social, news, and forum data and applies two decades of proprietary NLP to deliver AI-agent-driven insights and recommendations to enterprise customers across CPG, retail, financial services, media, and pharmaceutical verticals.
- Ownership category
- akta.pro rank
Quid industry classification
Industry- Product category
- Consumer & Market Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where Quid is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription (Outcome-based): Quid operates as a SaaS platform with a transition from seat-based subscription model to outcome-based pricing approach. Enterprise customers pay for access to Q Platform, Q Agents, and Q Access with pricing based on outcomes delivered rather than seats consumed.
- Outcome-based Pricing: New pricing model where the company positioned the launch as part of its transition from seat-based SaaS model to outcome-based pricing approach, aligning cost with customer business outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outcome-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Quid product offering
Product offeringCore offering
Quid is an AI-powered consumer and market intelligence platform that ingests over 2 petabytes of data from social, news, forums, reviews, broadcast, patents, and search sources via direct data partnerships with Meta, Reddit, TikTok, and YouTube. It applies 20 years of proprietary NLP and sentiment methodology to deliver decision-ready insights through three core products — Q Platform (workflow orchestration), Q Agents (autonomous AI agents), and Q Access (enterprise access layer) — supported by customer-facing interfaces Quid Terminal, Quid Discover, and Quid Monitor.
Product overview
Quid is an AI-powered consumer and market intelligence platform that operates as a unified solution comprising three core products—Q Platform (workflow orchestration layer), Q Agents (library of AI agents for autonomous analysis), and Q Access (enterprise access layer). The platform also includes three customer-facing interfaces: Quid Terminal (primary analytics platform), Quid Discover (insight exploration), and Quid Monitor (brand monitoring). Quid offers industry-specific solutions for Financial Services, Agencies & Consulting, Consumer Packaged Goods, Consumer Brands, Pharmaceuticals, Media & Entertainment, Retail, and Travel & Hospitality. Additionally, the platform provides business outcome solutions including Increase Brand Loyalty, Market-Based Merchandising, Maximize eCommerce Profits, and Corporate Brand Health Strategy & Planning. The platform ingests over 2 petabytes of data from partnerships with Meta, Reddit, TikTok, YouTube, and other sources, applying 20 years of proprietary NLP and sentiment methodology to deliver decision-ready intelligence. Pricing has transitioned from seat-based SaaS to outcome-based model.
Differentiator
Problem solved
Functional benefit
Brands
- Q Platform: A workflow platform that turns consumer and market data into real business outcomes.
- Q Agents
- Q Access
- Quid Terminal
- Quid Discover
- Quid Monitor
Products and services
- Q Platform A workflow platform that transforms consumer and market data into real business outcomes. Serves as the central orchestration layer combining data ingestion, AI analysis, and actionable insight delivery across enterprise teams.
- Q Agents The industry's largest library of AI agents designed to autonomously turn consumer and market intelligence into action. Agents are customized to business context and operate continuously to monitor trends, surface insights, and deliver recommendations.
- Q Access Enterprise access layer for Quid's consumer and market intelligence platform, enabling organizations to leverage AI agents and workflow automation within their existing business processes.
- Quid Terminal Primary customer-facing platform providing access to actionable insights from consumer, market, competitive, media, and social data. Multi-model agentic AI organizes and maps data into trends and patterns for exploration.
- Quid Discover
Quantifiable outcome
- 314% Return on Investment (Forrester TEI)
- +10 more outcomes
Companies that use Quid
Customer profileNamed customers29 records
Segments12 records
Ideal customer profiles7 records
Quid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature5 records
Quid partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Microsoft TeamscoreIntegration with Microsoft Teams as part of Q Platform, Q Access, and Q Agents launch suite of enterprise tools.
- SlackcoreIntegration with Slack as part of Q Platform, Q Access, and Q Agents launch for enterprise market intelligence workflows.
- Model Context ProtocolcoreIntegration with Model Context Protocol services as part of enterprise consumer and market intelligence tools launch.
- MetacoreDirect data partnership for compliantly sourced consumer data. Meta provides social media data ingestion into Quid's platform for analysis.
- RedditcoreDirect data partnership providing forum and community discussions for Quid's consumer and market intelligence analysis.
- TikTokcoreDirect data partnership and co-marketing relationship including Global Retailer Commerce Campaign Case Study collaboration.
- YouTubecoreDirect data partnership for video and content platform data ingestion.
- Microsoft TeamscoreProduct integration with Microsoft Teams for workflow automation and team collaboration around insights.
- SlackcoreProduct integration with Slack for workflow automation and team collaboration.
- Stanford HAIflagshipPartnership with Stanford Human-Centered AI Institute for Annual AI Index Report measuring trends in AI. Quid contributes data and expertise to research.
- X (Twitter)corePartnership for Personal Care and Football Birdseye Reports collaboration.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Quid competitors and assessment
Company assessmentEmerging players
- Infegy: Infegy is a social analytics and consumer intelligence platform with meaningful overlap to Quid in NLP-driven sentiment analysis, brand health, and trend detection for enterprise brands, though at a smaller scale.
Direct peers
- Talkwalker: Talkwalker is an enterprise consumer intelligence and social listening platform that competes directly with Quid across the same verticals (CPG, retail, agencies) with comparable AI-powered analytics, sentiment, and trend detection capabilities.
- Pulsar Platform: Pulsar is an audience intelligence and social listening platform that directly competes with Quid in delivering consumer insights, trend analysis, and segmentation for enterprise marketing and communications teams.
- Sprinklr: Sprinklr is a public enterprise customer experience and social media management platform that overlaps directly with Quid in social listening, brand monitoring, and AI-driven consumer insights for large enterprise accounts.
- Meltwater: Meltwater is a public media, social, and consumer intelligence platform serving the same enterprise buyers (PR, comms, marketing) as Quid, with significant overlap in social listening, trend analysis, and CPG/retail use cases.
- Brandwatch: Brandwatch is a leading enterprise consumer intelligence and social listening platform competing head-to-head with Quid in the same Fortune 500 buyer set across CPG, retail, and agencies. Listed alongside Quid in independent analyst rankings for AI competitor analysis tools.
- Synthesio (Ipsos): Synthesio, now part of Ipsos, is an enterprise social intelligence and consumer insights platform directly comparable to Quid in serving global brands with social listening, audience analysis, and trend prediction.
Others
- Palantir: Palantir is a data analytics and AI platform whose Foundry/AIP offerings overlap with Quid in delivering integrated, multi-source intelligence to enterprise decision-makers, representing a broader-platform competitive alternative.
- Databricks: Databricks is a data and AI platform increasingly enabling enterprises to build their own consumer and market intelligence workflows, representing a "build vs. buy" alternative to Quid for data-savvy enterprise customers.
Broad incumbents
- Cision: Cision is a broad incumbent in PR, earned media, and social intelligence (and owner of Brandwatch), competing with Quid primarily in PR/comms and media monitoring workflows while also offering consumer intelligence as part of a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Quid social profiles
Digital presenceQuid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quid leadership team
Management profileNumber of profiles
Profiles5 records
Quid funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quid
What does Quid do?
Quid is an AI-powered consumer and market intelligence platform that ingests over 2 petabytes of data from social, news, forums, reviews, broadcast, patents, and search sources via direct data partnerships with Meta, Reddit, TikTok, and YouTube. It applies 20 years of proprietary NLP and sentiment methodology to deliver decision-ready insights through three core products — Q Platform (workflow orchestration), Q Agents (autonomous AI agents), and Q Access (enterprise access layer) — supported by customer-facing interfaces Quid Terminal, Quid Discover, and Quid Monitor.
Is Quid a public or private company?
Quid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Quid founded?
Quid was founded in 2004. It employs 101 to 250 people.
Where is Quid based?
Quid is headquartered in San Francisco, United States, in the North America region.
How does Quid make money?
Two revenue lines are on record. SaaS Subscription (Outcome-based) is the primary driver. The others are outcome-based Pricing.
Who are Quid's main competitors?
Infegy is listed as an emerging player. Direct peers are Talkwalker, Pulsar Platform, Sprinklr, Meltwater, Brandwatch and Synthesio (Ipsos). Others are Palantir and Databricks. Cision is listed as a broad incumbent.
Does Quid have an API?
No public API is recorded for Quid.
What industry is Quid in?
Quid's product category is Consumer & Market Intelligence Software. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 54191 and its SIC code is 7373.