Michigan Peat Company

What Michigan Peat Company does

Michigan Peat Company (legal entity Michigan Peat LLC) is a U.S.-based producer of peat-based growing media headquartered at 2243 Milford St., Houston, TX. The company operates with 11–50 employees and has been positioned by its website as serving gardeners, landscapers, and greenhouse operators "for generations," though its formal founding year is recorded as 2007. Its product catalog spans bagged potting soils, top soils, peat moss, sphagnum peat moss, compost and manure blends, raised-bed mixes, and a deeper professional line of planting mixes.

The business is organized around two registered trademarks that target separate segments. BACCTO® is positioned as professional-grade growing media for greenhouse growers, landscapers, and horticulture professionals, and includes both retail consumer SKUs (e.g., Premium Potting Soil, Raised Garden Bed Soil, The COW) and commercial formulations (Professional Planting Mix, High Porosity Planting Mix, High Density Planting Mix, Bark 1000/2000 Planting Mix, Professional Fortified Peat Blend, Tree/Shrub/Perennial Mix, Growers Mix), plus organic-certified options. Garden Magic® is a value-oriented consumer line for home gardeners, covering Potting Soil, Peat, Top Soil, Compost & Manure, and Pre-Moistened Sphagnum Peat Moss. Core technology is peat sourcing from U.S. bogs combined with screened blending and tested formulas across both brands.

Revenue is generated through one-time product sales to channel partners rather than direct-to-consumer e-commerce. Distribution is exclusively domestic (U.S.) via garden centers, retailers, and professional supply dealers, supported by a dealer locator at baccto.com and a "Become a Dealer" recruitment path. Pricing is not publicly disclosed. The company carries no public funding, investor, or M&A activity in the data set.

Name

Michigan Peat Company

Legal name

Michigan Peat LLC

Website

https://michiganpeat.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Peat Company produces and supplies premium peat-based soil blends under two brands, BACCTO® for professional growers and Garden Magic® for home gardeners, distributing domestically through U.S. garden centers, retailers, and professional supply dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Peat-Based Soil Products: Sale of premium peat-based soil blends, potting soils, top soils, peat moss, and amendments to home gardeners, professional growers, landscapers, and retailers through distribution channel partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Michigan Peat Company is a producer and supplier of peat-based growing media sold under two registered sub-brands: BACCTO for greenhouse growers, landscapers, and horticulture professionals and Garden Magic for home gardeners and hobbyists. Its product range covers retail consumer blends (potting soils, top soils, peat moss, compost and manure, organic mixes) and professional grower formulations (professional planting mixes, high porosity and high density mixes, bark planting mixes, fortified peat blends, specialized tree/shrub/perennial mixes). Products are distributed exclusively through a U.S. channel network of garden centers, retailers, and professional supply dealers.

Product overview

Michigan Peat Company is a producer of premium peat-based soil blends offered through two distinct sub-brands: BACCTO and Garden Magic. BACCTO is a professional-grade growing media brand trusted by greenhouse growers, landscapers, and horticulture professionals, offering both retail consumer products (Premium Potting Soil, Top Soil, Raised Garden Bed Soil, Sphagnum Peat Moss, Peat Moss, Lite Premium Potting Soil, Garden Soil, Veggie Mix, The COW, Organic Compost, Organic Premium Potting Soil) and professional grower products (Professional Planting Mix, High Porosity Planting Mix, High Density Planting Mix, Bark 1000 Planting Mix, Bark 2000 Planting Mix, Professional Fortified Peat Blend, Professional Growers Mix, Tree Shrub and Perennial Mix). Garden Magic is a consumer-focused sub-brand offering budget-friendly soil products for home gardeners including Potting Soil, Peat, Top Soil, Compost & Manure, and Pre-Moistened Sphagnum Peat Moss. Both brands share premium U.S.-sourced peat as their foundation, with products designed for containers, gardens, lawns, and landscapes.

Differentiator

Problem solved

Functional benefit

Brands

• BACCTO: Professional Grade Growing Media for Consumers. BACCTO is trusted by greenhouse growers, landscapers, and horticulture professionals. Products include Top Soil, Premium Potting Soil, Raised Garden Bed Soil, Sphagnum Peat Moss, and specialty blends.
• Garden Magic

Products and services

• BACCTO (sub-brand) Registered sub-brand of professional-grade and consumer growing media products marketed to greenhouse growers, landscapers, horticulture professionals, and home gardeners via garden centers, retailers, and professional supply dealers.
• Garden Magic (sub-brand) Registered sub-brand of consumer-grade soil and amendment products designed for everyday home gardeners who want reliable results without overspending; sold through garden centers and retailers.
• Garden Magic Potting Soil Ready-to-use potting soil blend ideal for containers, hanging baskets, and planters; promotes healthy root development, good drainage, and strong plant growth for flowers, herbs, houseplants, and container vegetables.
• Garden Magic Peat High-quality peat moss that improves moisture retention and soil structure; loosens heavy soils and helps sandy soils hold water and nutrients longer.
• Garden Magic Top Soil Screened and blended top soil ideal for leveling, filling low spots, and building new garden beds; for lawn repair, grading, and general landscape use.
• Garden Magic Compost & Manure Nutrient-rich blend of compost and manure that adds organic matter to improve soil fertility and structure and enhances microbial activity.
• Garden Magic Pre-Moistened Sphagnum Peat Moss Convenient pre-moistened peat moss that blends smoothly into soil without dust and helps regulate moisture and improve aeration.
• BACCTO Premium Potting Soil Rich, ready-to-use blend that promotes healthy plant growth and proper drainage in containers for flowers, houseplants, and patio planters.
• BACCTO Top Soil Screened top soil with uniform texture for filling, leveling, and preparing planting areas in landscape and garden work.
• BACCTO Raised Garden Bed Soil Soil formulated to improve soil structure and nutrient availability even when mixed with native soil, targeted at raised garden bed applications.
• BACCTO Sphagnum Peat Moss High-quality peat moss that enhances moisture retention and soil conditioning, helping roots access water and nutrients.
• BACCTO Lite Premium Potting Soil Lighter-weight premium potting soil blend for containers and hanging baskets.
• BACCTO Garden Soil General-purpose garden soil blend for in-ground planting and garden bed preparation.
• BACCTO Veggie Mix Specially formulated soil blend for vegetable gardens supporting healthy vegetable plant growth.
• BACCTO The COW BACCTO soil product for home garden applications.
• BACCTO Organic Compost Organic compost blend for soil enrichment and amendment.
• BACCTO Organic Premium Potting Soil Organic-certified premium potting soil for containers and planting.
• BACCTO Professional Planting Mix Professional-grade planting mix for commercial growers.
• BACCTO High Porosity Planting Mix Professional planting mix with high porosity for improved drainage and root development in commercial growing.
• BACCTO High Density Planting Mix High density professional planting mix for commercial horticulture applications.
• Bark 1000 Planting Mix Professional bark-based planting mix for commercial growers.
• Bark 2000 Planting Mix Professional bark-based planting mix for commercial growers with enhanced formulation.
• BACCTO Professional Fortified Peat Blend Professional-grade fortified peat blend with complementary nutrients for commercial growing.
• BACCTO Professional Growers Mix Professional growing media blend for commercial horticulture operations.
• BACCTO Tree, Shrub, and Perennial Mix Specialized planting mix formulated for trees, shrubs, and perennials in landscape and nursery applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Garden Centers and RetailerscoreChannel Partner/ Reseller/ DistributorMichigan Peat products are available through a network of garden centers, retailers, and professional supply dealers. This channel partnership is central to their distribution strategy, enabling broad market coverage for both BACCTO and Garden Magic brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sun Gro Horticulture: Largest North American producer of peat-based growing media and professional horticulture substrates, including the Black Gold consumer line. Directly comparable as a peat-centric manufacturer serving both professional growers and home gardeners through retail channels.
• Espoma Company: Manufacturer of organic lawn and garden soils, potting mixes, and natural fertilizers. Comparable mid-sized competitor selling through the same garden center and retail channels with a similar dual consumer/professional focus.
• Lambert Peat Moss: Canadian peat moss harvest and growing media manufacturer with both retail (Lambert) and professional lines. Closely comparable as a peat-first producer targeting home gardeners and commercial growers.
• FoxFarm Soil & Fertilizer Company: Specialty soil and fertilizer brand for hobbyist and cannabis/indoor growers, distributed through independent garden retailers. Comparable in channel strategy (garden center/DIY retail) and customer overlap.
• Premier Tech: Producer of peat-based and engineered growing media (Pro-Mix, Premier Tech Horticulture). Directly comparable product portfolio spanning professional-grade substrates and consumer soil blends sold through garden centers.

Broad incumbents

• The Scotts Miracle-Gro Company: Dominant U.S. lawn and garden consumer brand portfolio including Miracle-Gro potting mixes. Overlaps with Michigan Peat in retail garden centers and home-gardener soil category, but operates at far greater scale with a much broader product range.
• Klasmann-Deilmann: European market leader in peat-based growing media for professional horticulture. Comparable product line but primarily serves European and international markets rather than U.S. retail.
• Miracle-Gro (Scotts brand): Flagship potting soil and plant food brand under Scotts Miracle-Gro, dominating U.S. retail shelf space for consumer soil products. Closest large-scale competitor for Michigan Peat's Garden Magic line.

Emerging players

• Coast of Maine Organic Products: Premium organic soils, mulches, and composts sold through independent garden centers on the East Coast. Comparable in product category and channel strategy, with a stronger organic/premium positioning.

Others

• Whitney Farms (Scotts brand): Organic soil and fertilizer line owned by Scotts Miracle-Gro, sold through big-box retail. Competes head-to-head with Garden Magic in the consumer organic/value tier at mass retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/millburn-peat-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Peat Company