Nação Verde

What Nação Verde does

Nação Verde is a Brazilian vertically integrated food-tech company founded in 2010 by Ricardo Cruz that develops, manufactures, and sells its own branded line of natural supplements, functional foods, herbal teas, superfoods, and personal care products. The portfolio spans capsules (NAC, 5M Magnesium, 6M, Testomega, Omega-3 EPA/DHA, Magic Bari/Slim), powders and ingredients (chia, cinnamon, turmeric, oat flour, psyllium, alkalized cocoa, ginger), proprietary tea blends organized around a chronobiology concept (Termochá morning, Saciechá afternoon, Xá de Naná evening, plus a 30-day kit), apiculture products (red and green propolis extracts), and the BODY SPLASH (AstroSplash) zodiac-themed fragrance line. Products are ANVISA-registered and the company is LGPD-compliant; Aloe Potion carries M.S. registration 6.5240.0001.0001-6 and Propoflex is SIF-compliant.

The business operates a digitally native omnichannel model with five distribution layers: a direct-to-consumer e-commerce store at nacaoverde.com.br, a subscription-kit program with recurring monthly billing, a franchise channel (Seja um Franqueado) targeting nationwide Brazilian coverage, a Guerrilha Natural direct-sales program for micro-entrepreneurs, and prescriber and influencer/creator programs for community-led demand generation. Pricing is in Brazilian Reais with a 5% Pix discount, free shipping above regional thresholds, and installment plans up to 10x without interest; individual retail SKUs are priced roughly R$5–R$200.

Nação Verde targets Brazilian health-conscious consumers seeking to replace industrial and medication-based regimens with natural products, with secondary segments for Ozempic/Mounjaro users, families with children, and franchisees/resellers. The company is privately held, headquartered in São Paulo, employs 101–250 staff, and has stated an objective to open capital in 2030; no external funding rounds, M&A activity, or institutional investors are disclosed. The company's most frequently cited scale metrics are 15+ years in market, 2M+ cumulative customers, and 6M+ orders delivered ahead of schedule.

Name

Nação Verde

Legal name

Nova Vida Comércio de Produtos Naturais Ltda.

Website

https://nacaoverde.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Nação Verde is a Brazilian vertically integrated food-tech company that manufactures and sells its own branded natural supplements, functional foods, herbal teas, and personal care products to health-conscious Brazilian consumers via e-commerce, franchises, direct sales, and subscription kits.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales through nacaoverde.com.br website selling supplements, natural foods, teas, cosmetics and accessories with prices ranging from approximately R$5 to R$200.
2. Subscription Kits: Monthly subscription model delivering recurring kits of supplements and natural products with automatic monthly billing and kit delivery.
3. Franchise Revenue: Revenue from franchise stores ('Franquias') operating under the Nação Verde brand throughout Brazil.
4. Direct Sales - Guerrilha Natural: Revenue from direct sales channel targeting micro-entrepreneurs selling Nação Verde products.
5. Affiliate and Creator Program: Revenue sharing with affiliates and content creators promoting products through dedicated programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nação Verde is a Brazilian vertically integrated food tech company that develops, manufactures, and sells its own branded natural supplements (capsules, powders, extracts), functional foods and superfoods (chia, cinnamon, turmeric, oat flour, maca, cocoa), and herbal tea blends. Products are sold directly to Brazilian consumers through an omnichannel model combining own e-commerce storefront (nacaoverde.com.br), physical retail franchises, a direct sales program called Guerrilha Natural, and affiliate/creator channels.

Product overview

Nação Verde is a Brazilian vertically integrated e-commerce company and manufacturer (food tech) specializing in natural health products, supplements, and functional foods. The product portfolio is organized around the company's own branded products including: supplements in capsule/powder formats (NAC, 5M Magnésio, 6M, Testomega, Omega-3 EPA/DHA, Magic Bari, BioCorp, Smartab, Psyllium, Aloe Potion); functional foods and superfoods (Chia Seeds, Cinnamon, Turmeric, Cocoa, Oat Flour, Ginger, Maca); herbal tea blends (Termochá, Saciechá, Chá de Naná, and the 30-day Kit); body care (BODY SPLASH/AstroSplash fragrance line); and third-party apiculture products (Red and Green Propolis extracts). The company operates as a digitally native omnichannel retailer with own manufacturing, B2C e-commerce, direct sales (Guerrilha Natural), and franchise retail operations, positioning in the clean label segment.

Differentiator

Problem solved

Functional benefit

Products and services

• NAC - N-acetilcisteína Amesse N-acetyl cysteine supplement in 60 capsules marketed for antioxidant and health support, sold to adult consumers through Nação Verde's e-commerce and franchise channels.
• 5M - Magnésio Magnesium supplement in 60 capsules of 350mg, marketed as the original 5M formula, sold to health-conscious consumers for daily mineral supplementation.
• 6 MAGNESIOS + TREONINA Amesse (6M) Combination supplement blending six forms of magnesium with threonine in 90 capsules, sold to consumers seeking broader-spectrum magnesium support.
• Aloe Potion Aloe vera-based vitamin supplement with Vitamin C and vegetable fibers in 500ml format, available in Natural and Grape flavors; the founding product of Nação Verde.
• Testomega Supplement combining B-complex, boron and biotin in 600mg, 60 capsules, marketed for masculine vitality support.
• Ômega 3 EPA - Nação Verde Omega-3 EPA supplement in 60 capsules, marketed for cardiovascular and general health support.
• Ômega 3 DHA - Nação Verde Ultra-concentrated Omega-3 DHA supplement in 60 capsules, marketed for brain health support.
• Magic Bari Meal replacement shake in 260g format, available in Natural, Caramel Cookie and Strawberry Sensation flavors, marketed for weight management.
• Magic Bari Slim Metabolic support supplement combining Moro Orange, Chromium Picolinate and Theacrine in 60 capsules, marketed for sugar craving control and sustained energy.
• BODY SPLASH (AstroSplash) Body splash fragrance line with 12 zodiac-themed scents (Áries through Peixes) sold under the AstroSplash collection.
• Maca Peruana Real Gelatinizada Gelatinized Real Peruvian Maca in 250g, marketed as an Andean superfood for energy support.
• Semente de Chia 100% natural chia seeds in 100g, marketed as a superfood rich in omega-3, fiber and protein.
• Canela em Pó Ground cinnamon powder in 100g, marketed as a functional spice with antioxidant properties.
• Cacau Alcalino Lecitinado Alkalized and lecithinized cocoa powder in 250g, marketed for superior dissolution in recipes and beverages.
• Cúrcuma Premium em Pó Premium ground turmeric in 250g, marketed for its curcuminoid and antioxidant content.
• Termochá Morning tea blend in 60g combining matcha, green, white and black teas with rosemary and cilantro, marketed for daytime energy.
• Saciechá Afternoon tea blend in 60g with fenugreek, boldo of Chile, lemongrass, chamomile and fennel, marketed for digestion and satiety.
• Chá de Nanã (Xá de Nanã) Evening herbal tea blend in 60g with Passiflora, Melissa, Centella Asiatica, St. John's Wort, Fennel and Valerian, marketed for relaxation and sleep.
• Chá Emagrecedor Rápido - Kit Plano 30 Dias 30-day kit bundling three chronobiology-formulated teas (Termochá, Saciechá and Xá de Nanã) for morning, afternoon and evening consumption as part of a weight-loss plan.
• Extrato de Própolis Vermelho (Almazem) Red propolis extract 20ml from the Almazem brand, marketed for its phenolic compounds and antifungal, antibacterial and antiviral properties.
• Extrato de Própolis Verde 11% Propoflex (Apisvida) Brazilian Green Propolis extract at 11% concentration from Apisvida, with Artepelin-C and flavonoids; SIF and ANVISA compliant.
• BioCorp - Óleos de Cártamo, Coco, Chia e Cromo 90-capsule supplement combining safflower, coconut and chia oils with chromium and Vitamin E, marketed for metabolic and body-composition support.
• Farinha de Aveia Oat flour in 250g, marketed for beta-glucan content supporting cholesterol levels and digestive health.
• Psyllium em Pó Psyllium husk powder in 100g, marketed as a soluble fiber supplement for intestinal regularity, glycemic control and cholesterol metabolism.
• Smartab Plus - SUPER B Complex Cognitive supplement in 60 capsules of 600mg with gradual-release B Complex, vitamins C and E, phosphatidylserine, zinc, magnesium, taurine and caffeine, marketed for mental focus and memory.
• Creatina AMESSE Pura Pure creatine supplement in 125g from the AMESSE brand, marketed for strength and resistance.
• Gengibre em Pó Ground ginger powder in 100g, marketed as an anti-inflammatory and digestive functional spice.
• Monthly Subscription Kits Monthly recurring subscription delivering curated kits of Nação Verde supplements and natural products with automatic billing, offered to Brazilian consumers via the e-commerce storefront.

Quantifiable outcome

• Over 2 million customers served
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mundo Verde: Brazil's largest natural and healthy products retail chain. Directly comparable omnichannel (physical + e-commerce) natural products retailer with a similarly broad supplement and clean-label assortment.
• Natu's: Brazilian natural products retailer offering supplements, functional foods, and clean-label items across physical stores and online. Closely comparable assortment and target customer base.
• Mãe Terra: Brazilian natural and organic food brand with supplements, grains, and functional foods. Comparable vertical brand strategy targeting health-conscious Brazilian consumers.
• Jasmine: Brazilian natural foods and supplements brand with established retail presence. Comparable product categories and target demographic of health-conscious Brazilian consumers.
• Superbom: Brazilian natural products brand spanning supplements, grains, and functional foods. Comparable in category mix and Brazilian-market positioning.
• Natural da Terra: Brazilian specialty retailer focused on natural products, supplements, and functional foods. Directly comparable assortment and target customer.
• Floral: Brazilian brand offering natural products and supplements with retail and direct-sales channels. Comparable in category mix and Brazil-market positioning.

Broad incumbents

• Herbalife: Global supplements company with strong Brazil presence and MLM-style direct sales model. Comparable in supplement category, channel mix (direct sales), and Brazilian market operations.
• GNC: Global specialty retailer of health and wellness products including vitamins and supplements. Comparable supplement-focused retail assortment and clean-label positioning.

Regional players

• Panvel: Major Brazilian pharmacy and health retail chain with expanding natural and supplement assortment. Comparable in Brazilian omnichannel health retail, though broader in personal care and pharmacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nacaoverdesm
• YouTubeyoutube.com/@nacaoverdesaude
• LinkedInlinkedin.com/company/mixclub-infinitas-possibilidades
• Instagraminstagram.com/nacaoverde
• Facebookfacebook.com/NacaoVerde

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nação Verde