What UP2GO does

UP2GO S.r.l. is an Italy-based B2B software company that provides a corporate sustainable mobility management platform to enterprises, public administrations, universities, and associations. Founded in 2013 and registered as a private limited company (S.r.l.) with €70,000 of registered capital and 1-10 employees, UP2GO is headquartered in San Polo d'Enza (legal seat) with operational headquarters in Parma and an administrative office in Milan. The company's offering is anchored on Italian decree DL 34/2020, which mandates Mobility Manager appointments and annual PSCL (Piano Spostamenti Casa-Lavoro) document submission for companies with 100+ employees located in cities of over 50,000 inhabitants; UP2GO packages PSCL drafting, training, and Mobility Manager outsourcing alongside its software subscriptions.

The technical product is a proprietary mobile (iOS/Android) and web application organized around a closed-community model in which employees access the app via employer-issued codes. The platform tracks five commuting modes — carpooling (with Google Maps routing and internal chat without phone-number exchange), Bike2Work, Walk2Work, Smart2Work (remote-work tracking, either manual or HR-system-integrated), and TPL2Work (public transport) — and converts activity into CO2 savings via a proprietary calculation engine reported in real-time dashboards. Three recurring license tiers (Standard, Plus, Premium) build on the app with PSCL drafting, fleet provisioning (e-bikes, e-cars, shuttles, micromobility), and integrations with corporate HR/welfare and fleet booking systems. A separate non-recurring revenue line comes from the annual UP2MOVE Challenge inter-company competition (registered as a European Mobility Week event), priced at €2,900+VAT for existing customers and from €3,500+VAT for non-customers, which doubles as a marketing funnel and trial mechanism.

UP2GO's commercial motion is enterprise field sales aimed at large Italian employers, supported by event-driven demand generation via the Challenge and direct consultation/demos booked through HubSpot. The company discloses a small set of named enterprise customers including Barilla (Food & Beverage), Crédit Agricole (Banking), and Number1 (Marketing/Tech). Revenue figures, funding history, and detailed headcount are not publicly disclosed; the company has bootstrapped operations with no venture capital or private equity rounds referenced in the available sources. Recognition includes the 2016 WeHubs European Women's Entrepreneurship Award, the 2019 Connext Confindustria national call, the 2020 Treviso Creativity Week startup competition, the 2024 European Mobility Week accreditation, and the 2025 IO MOBILITY Primo Premio.

Name

UP2GO

Legal name

UP2GO S.r.l.

Website

https://up2go.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UP2GO is an Italy-based B2B SaaS company that provides a proprietary closed-community mobile and web platform for tracking and rewarding employee sustainable commutes (carpooling, cycling, walking, remote work, public transit), serving large Italian enterprises subject to PSCL regulatory compliance and adjacent public-sector and association segments.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Management Software

NAICS

Passenger Car Rental (532111), Taxi and Ridesharing Services (485310)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

P2P Car Sharing Corporate & Business Programs (THADABAG)

akta.pro secondary industries

Sustainable / Low-Emission Ground Transportation Programs (THACAIAL), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)

Keywords

• Corporate mobility management
• Sustainable commuting platform
• Carpooling software
• Employee commute tracking
• CO2 emissions reporting

Headquarters

HQ city

San Polo D'enza

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Software License (B2B SaaS): UP2GO generates revenue primarily through annual B2B SaaS licenses purchased by companies (employers). The license grants employees free access to the full UP2GO app. Pricing varies based on the chosen package tier (Standard, Plus, Premium) and the specific needs of the community.
2. UP2MOVE Challenge Participation Fee: The company charges participation fees for the annual UP2MOVE Challenge inter-company competition. Non-customers pay from €3,500 + VAT, while existing UP2GO customers pay from €2,900 + VAT. This serves as both a revenue stream and a customer acquisition funnel.
3. Mobility Management Consulting & PSCL Services: Professional services including PSCL (Piano Spostamenti Casa-Lavoro) drafting, support for PSCL creation, Mobility Manager training, and Mobility Manager outsourcing. These are offered as part of the Plus and Premium package tiers.
4. Fleet Provision & Management: UP2GO supplies and manages sustainable vehicle fleets (electric bikes, muscular bikes, electric cars, shuttles, micromobility vehicles) through a network of selected partners, as part of integrated mobility management solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

UP2GO provides a B2B SaaS platform for corporate sustainable mobility management, enabling companies to track, incentivize, and report on employee commuting behaviors (carpooling, cycling, walking, public transport, smart working). The platform combines a proprietary mobile/web app with CO2 emissions calculation, gamification, rewards via greenApes integration, and complementary services including PSCL document drafting, Mobility Manager consulting, and sustainable fleet provision.

Product overview

UP2GO is a B2B sustainable corporate mobility platform with a modular architecture centered on its core mobile/web application. The platform combines a carpooling, Bike2Work, Walk2Work, and Smart2Work tracking app with integrated CO2 calculation and rewards via greenApes. Three service tiers (Standard, Plus, Premium) build on the core app with additional capabilities. Add-on modules include PSCL document drafting, fleet management (bikes, e-bikes, electric cars, shuttles, micromobility), integrated rewards, and custom ad hoc projects. The UP2MOVE Challenge product offers seasonal inter-company competitions. The Mobility Manager Dashboard provides administrative access for program management.

Differentiator

Problem solved

Functional benefit

Brands

• UP2MOVE Challenge: An inter-company sustainable mobility competition challenge, accredited as a European Mobility Week event. The 2026 edition is the third iteration.

Products and services

• UP2GO App (Digital Mobility Platform) Mobile (iOS/Android) and web application for tracking employee sustainable commuting modes (carpooling, cycling, walking, public transport, smart working), calculating CO2 savings in real time, and providing gamified rewards. Distributed via employer-issued access codes to ensure a closed community model. Used by enterprises to monitor and report sustainability metrics.
• Piano Spostamenti Casa-Lavoro (PSCL) Service

Quantifiable outcome

• +150% reduction in emissions achieved with UP2GO sustainable mobility implementation at a large Italian corporate client
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• greenApescoreStrategic or Co-development PartnerUP2GO integrates with the greenApes rewards platform to provide sustainable incentives to employee users. UP2GO credits can be converted into greenApes BankoNuts points, which unlock rewards including organic food and cosmetics, natural park visits, and local experiential activities. Both UP2GO and greenApes jointly define credit-to-reward conversion coefficients. This partnership is central to UP2GO's premialità (rewards) module.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Klaxit: French corporate carpooling platform acquired by BlaBlaCar in 2023. Closest direct peer to UP2GO: same B2B SaaS model targeting employers, closed-community carpooling for commuting, with PSCL/Home-Work Plan analogues in the French regulatory context.
• Karos: French corporate carpooling platform backed by SNCF, later merged into the same corporate-mobility ecosystem as Klaxit. Directly comparable on B2B carpooling for employee commutes and integration with employer mobility policies.
• Jojob: Italian carpooling platform focused on home-to-work commuting. Directly comparable on geography (Italy), target user (employee commuters) and closed-community carpooling model, making it the closest in-country competitor to UP2GO.
• Move Beyond: German corporate mobility management platform offering employer-facing mobility solutions including commuting, fleet and reporting. Comparable to UP2GO's combination of digital tools, consulting and sustainability reporting for European enterprises.
• Mobilityways: UK-based corporate mobility management platform helping employers design and report on commuting programs, including carpooling, cycling and public transport. Closely aligned with UP2GO's B2B mobility-management positioning in another European market.
• Ecov: European corporate carpooling platform operating in multiple EU countries with a closed-network employer model. Directly comparable to UP2GO on B2B carpooling, CO2 reporting and integration into employer mobility policies.

Broad incumbents

• BlaBlaCar: Global consumer carpooling leader that expanded into corporate mobility via its Klaxit acquisition. Not a pure-play B2B mobility-management platform, but a much larger incumbent whose corporate push directly overlaps UP2GO's core offering.

Emerging players

• Trafi: Swedish mobility platform providing journey planning and mobility-as-a-service infrastructure to cities and operators. Comparable to UP2GO on the software-and-data side of urban mobility, though focused on MaaS consumers rather than employer programs.

Others

• Swile: French employee-benefits platform (meal vouchers, mobility, wellbeing) increasingly embedding sustainable mobility perks. Comparable to UP2GO on the employer-distributed mobility/benefits wallet and on B2B distribution to Italian/French HR teams.
• Watershed: Enterprise carbon-accounting and ESG reporting platform. Comparable to UP2GO on the corporate sustainability-reporting value proposition (CO2 dashboards, ESG disclosures), though without the commuting/carpooling operational layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/up2go
• LinkedInlinkedin.com/company/up2go-s-r-l-s-
• Xx.com/Up2gosrls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP2GO