What Greenapes does

Greenapes Srl Società Benefit is an Italian Benefit Corporation (B Corp since 2016) founded in 2012 and headquartered in Campi Bisenzio near Florence, with a registered address in Rome. The company operates a digital sustainability engagement platform distributed as a free consumer mobile app on iOS, Android, and web, complemented by a customizable B2B enterprise offering and EU-project-funded public-sector deployments. Its core technology centers on a TWIN points gamification engine, action certification through third-party integrations (Google Fit, Apple Health, Strava, Junker, smart-home and local mobility services), a social community space ("The Jungle"), and a portfolio of satellite apps (GoPongo, Planet Hub, Eco-certifier) developed for specific research and partner projects. The Lifestyle Test tool, built under the H2020-funded PSLifestyle project, adds a carbon footprint calculator available across 8 European countries.

The platform serves three primary customer groups: individual consumers (free, no direct monetization), large enterprises and consumer brands (Enel X, Stellantis &You Italia, Ferragamo, Estra, Finance in Motion) seeking CSR/ESG/Carbon Neutrality engagement solutions, and public-sector bodies (Comune di Milano, Parma, Prato) plus NGOs (Save the Children, Legambiente, Oxfam) using the platform for citizen and stakeholder engagement campaigns. Pricing for enterprise and institutional deployments is custom/quote-based; the consumer app is free and the partner network is free for sustainable businesses offering rewards. Approximately two-thirds of Greenapes' revenue activity is tied to EU and regional grant instruments (Horizon 2020, LIFE, UIA, POR FESR), with the remainder derived from bespoke B2B platform customization and project co-design services.

Greenapes operates with a lean team of approximately 10 staff across sustainability, technology, communication, and marketing disciplines, and has been co-founded and continuously led by Renato Orsato (President), Gregory Alexander Eve (CEO), and Francesco Zingales. The company has participated in numerous EU research projects (PSLifestyle, SU-EATABLE LIFE, GOEASY, EASIER, Prato Urban Jungle, NEWTON/Select4Cities) and has not disclosed any venture capital or private equity funding rounds beyond a small 2015 EISMEA grant and an early regional spin-off grant from Regione Lazio.

Name

Greenapes

Legal name

greenApes Srl Società Benefit

Website

https://greenapes.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenapes is an Italian B Corp that operates a gamified digital sustainability platform, using a TWIN points system and third-party app integrations to certify sustainable actions for individual consumers, enterprises pursuing CSR/ESG goals, and municipalities running citizen engagement campaigns.

Ownership category

akta.pro rank

Product category

Sustainability Engagement Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Sustainability engagement software
• ESG reporting platform
• Citizen engagement solutions
• Corporate CSR tools
• Gamified behavior change

Headquarters

HQ city

Campi Bisenzio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Consumer App: The public greenApes app is free for individual users. Users earn points for sustainable actions and receive rewards from partners. No direct monetization from consumers.
2. Enterprise Platform Customization: B2B revenue from customizing the platform for companies and organizations. Services include defining behaviors to promote, creating challenges and educational content, measuring results, assessing impacts, and rewarding participation. Targets companies wanting CSR/ESG engagement.
3. Public Sector Projects: Revenue from municipalities and public administrations for citizen engagement campaigns on sustainability topics including mobility, energy, circular economy, and social impact.
4. Partner Network: Free partnership for sustainable businesses that provide rewards. Partners gain visibility among sustainability-minded community members. Partnership enables two interaction types: providing rewards for donations, or assigning TWIN points to customers for sustainable actions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenapes operates a digital sustainability engagement platform (greenApes App) available on iOS, Android, and web, which rewards individual users for sustainable actions with TWIN points that can be donated to environmental and social initiatives or exchanged for partner rewards. The company also provides customizable B2B platform deployments (Corporate Sustainability Platform) for enterprises, municipalities, universities, and NGOs to run CSR, ESG, and Carbon Neutrality engagement campaigns, supported by satellite apps and a network of partner organizations.

Product overview

Greenapes operates as a digital sustainability ecosystem consisting of a core mobile and web application (greenApes App) available on Android, iOS, and web platforms, complemented by customizable B2B solutions (Corporate Sustainability Platform), specialized satellite apps (GoPongo, Planet Hub, Eco-certifier), and European project integrations (PSLifestyle Lifestyle Test, Sportello Energia Parma, SOLSTICE Prato). The core platform uses a TWIN points system to gamify sustainable behaviors, enabling users to collect points through certified actions, donate to environmental/social initiatives, and unlock eco-friendly rewards from partner organizations. The ecosystem includes social engagement features (The Jungle community), action certification through third-party integrations, and project co-design services for enterprises and public administrations seeking CSR, ESG, and Carbon Neutrality outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• GoPongo: Satellite app developed during the GOEASY project that allows certification of mobility actions, collecting anonymous tracks for mobility planners and rewarding participants.
• Planet Hub
• Eco-certifier

Products and services

• greenApes App (Core Platform) A digital sustainability engagement platform available on iOS, Android, and web that rewards individual users for sustainable actions (walking, biking, recycling, volunteering, local consumption) with TWIN points, which can be donated to environmental/social initiatives or exchanged for eco-friendly rewards from partners.
• Corporate Sustainability Platform A customizable B2B version of greenApes designed for companies, municipalities, and organizations to engage employees, citizens, customers, and stakeholders in sustainability initiatives, with dedicated team spaces, customized content, and impact measurement dashboards for CSR, ESG, and Carbon Neutrality projects.
• GoPongo A mobile satellite app developed during the GOEASY project that certifies sustainable mobility actions by collecting anonymous GPS tracks for urban mobility planners while rewarding participants for sustainable transportation choices.
• Planet Hub An app developed for Save NRG that monitors and shares energy and CO2 savings in companies, designed to support energy communities in tracking and incentivizing energy efficiency.
• Eco-certifier A white-label satellite app for partners to validate and reward sustainable actions of their audiences including volunteering, circular economy actions, and sustainable purchases.
• PSLifestyle Lifestyle Test A carbon footprint calculator tool developed under the European PSLifestyle (H2020) project that helps citizens assess their environmental impact and receive personalized action plans for more sustainable lifestyles.
• Sportello Energia Parma Platform A customized One-Stop-Shop digital platform for energy renovation in Parma, featuring citizen engagement tools, co-design workshops, and gamification for home renovation education.
• SOLSTICE Prato Customized App A customized greenApes platform for the SOLSTICE European project focusing on textile circular economy in Prato, featuring the 5R approach, territorial mapping, and local partner rewards network.
• Partner Network Program A network of organizations offering sustainable products and services, NGOs, and events that allow users to collect and spend TWIN points through rewards and engagement mechanisms.

Quantifiable outcome

• Milan's SharingMi project engaged 2500+ citizens (case study by Imperial College London)
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• ATES - Agenzia Territoriale Energia e Sostenibilità di ParmacoreStrategic or Co-development Partner · 1 January 2021Coordinated partnership in the EASIER project (LIFE program) for energy renovation of residential buildings. GreenApes developed the integrated platform sportelloenergiaparma.eu and customized app for citizen engagement on energy topics.
• Fondazione per lo Sviluppo SostenibilecoreStrategic or Co-development PartnerItalian partner for PSLifestyle EU project (H2020). Together with greenApes, disseminates and promotes the Lifestyle Test tool for calculating carbon footprint and personalized action plans across Italy.
• SITRA - Innovation Fund of the Finnish ParliamentcoreStrategic or Co-development PartnerCoordinator of PSLifestyle EU project. GreenApes serves as Italian partner in this 8-country European initiative.
• Save NRGcoreTechnology or IntegrationPartner for Planet Hub satellite app development. App helps monitor and share energy and CO2 savings in companies, with plans for energy community functionality.
• WWFmajorGTM or Marketing PartnerPartner organization providing environmental initiatives for TWIN point donations. Initiatives include polar bear adoption, seal rescue, and jaguar protection campaigns.
• Dynamo AcademymajorGTM or Marketing PartnerBenefit corporation running Dynamo Camp programs. GreenApes community supports Scuole per il Bene Comune project for inclusive education and social sustainability.
• Amref Health AfricamajorGTM or Marketing PartnerPartner for HEAL project supporting agro-pastoral communities in Horn of Africa. GreenApes users donated to drought-resistant seedling initiatives.
• De-LABminorGTM or Marketing PartnerBenefit company and B Corp that developed Kokono project for safe cradles in Uganda. GreenApes hosted fundraising initiative.
• Legambiente PratomajorGTM or Marketing PartnerEnvironmental association coordinating school clean-up initiatives in Prato. GreenApes platform supported fundraising for neighborhood cleaning projects.
• Develer srlcoreTechnology or IntegrationSoftware development company that joined as co-founding partner in 2012 to handle technical infrastructure development for the platform.
• GreenCity e.V. MunichminorStrategic or Co-development PartnerMost important environmental organization in Munich. GreenApes selected as sub-grantee for Social Challenges Innovation Platform project (H2020).
• GoEASY ConsortiumcoreStrategic or Co-development PartnerH2020 project leveraging Galileo satellite constellation for social and environmental value services. GreenApes developed GoPongo app for sustainable mobility.
• SU-EATABLE LIFE ConsortiumcoreStrategic or Co-development PartnerLIFE project demonstrating CO2 and water consumption reduction through healthy sustainable diets in university and company canteens in Italy and UK.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Joulebug: Sustainability engagement app that uses points, challenges, and leaderboards to drive sustainable behaviors among employees, students, and communities. Highly comparable to Greenapes' gamification mechanics, TWIN points model, and B2B/B2B2C go-to-market.
• Klima: Consumer app helping users calculate and reduce their carbon footprint through lifestyle actions. Closely comparable on action certification, lifestyle engagement, and partnership reward mechanics, though more consumer-direct than Greenapes' enterprise-heavy mix.
• Doconomy: Carbon footprint calculation and engagement tools embedded into banking and consumer apps. Comparable to Greenapes' Lifestyle Test and certified-action layer, with a stronger financial-services channel.
• Deed: Employee and stakeholder engagement platform focused on ESG, volunteering, and sustainability actions inside enterprises. Directly comparable to Greenapes' corporate sustainability platform use case for employee engagement and CSR/ESG reporting.
• Patch: Carbon credit API and offsetting platform powering sustainability programs inside consumer apps and enterprise workflows. Comparable to Greenapes' certified-action and donation infrastructure, with stronger B2B API orientation.

Emerging players

• Lune: Climate engagement API/platform enabling businesses to offer carbon-offsetting and impact actions to their customers. Comparable to Greenapes' partner network and TWIN donation mechanics connecting consumer actions to verified climate outcomes.
• Milkywire: Climate engagement platform enabling brands and individuals to fund high-quality climate projects through subscription and donation flows. Directly comparable to Greenapes' TWIN donation mechanic and partner-funded initiatives.
• Earthly: Nature-based solutions platform helping businesses fund verified reforestation and ecosystem restoration projects. Comparable on translating corporate sustainability commitments into tangible, funded environmental outcomes.
• Too Good To Go: Consumer app and B2B platform reducing food waste by connecting surplus food from businesses to consumers. Comparable on consumer sustainability gamification and B2B partnership rewards, though narrower (food waste only).

Broad incumbents

• Watershed: Enterprise carbon accounting and ESG reporting platform used by large corporations. Comparable to Greenapes' CSRD/ESG reporting angle but a broader incumbent in carbon measurement rather than behavioral engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreenApesJungle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenapes