What GIG Car Share does

GIG Car Share was a one-way car sharing service operated by AAA Mountain West Group, delivering on-demand access to vehicles for AAA members in the San Francisco Bay Area and Seattle metropolitan regions. The service enabled consumers to locate, book, unlock, and return vehicles via a dedicated mobile application on iOS and Android, with pickup and drop-off flexibility within designated service zones. As a service brand of AAA rather than an independent, venture-backed company, GIG Car Share was exclusively distributed through AAA's existing membership channels (the Mountain West Group website, member communications, and the AAA-branded mobile app), with no independent customer acquisition infrastructure.

The underlying technology consisted of a mobile app-based sharing platform with backend fleet management suitable for managing reservations, vehicle access, and zone compliance. The revenue model was usage-based: customers paid per trip for duration and distance of vehicle use, with detailed rates and fees maintained in dedicated Rate and Fee documentation on the AAA website. The service was exclusively available to AAA members, leveraging the parent membership organization's brand recognition, member base across multiple U.S. states (Alaska, Arizona, Northern California, Montana, Nevada, Utah, and Wyoming), and roadside assistance infrastructure.

GIG Car Share concluded operations on December 5, 2024, when AAA Mountain West Group ended the service. The closure ended a regional two-market offering that competed in a West Coast urban mobility segment alongside independent operators and larger car-sharing networks. Following closure, the business no longer generates revenue and the product surface has been discontinued.

Name

GIG Car Share

Legal name

GIG Car Share (operated by AAA Mountain West Group)

Website

https://gigcarshare.com

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

11–50 employees

Short description

GIG Car Share was a one-way car sharing service operated by AAA Mountain West Group, serving AAA members in the San Francisco Bay Area and Seattle via a dedicated mobile app with usage-based pricing until ceasing operations in December 2024.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Free-Floating Car Sharing (TLABALAB)

Keywords

• Car sharing service
• One-way car rental
• Mobility service
• Urban transportation
• Vehicle sharing platform

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Car Sharing Usage Fees: Usage-based revenue from one-way car sharing rentals. Users paid for the duration and distance of vehicle usage, with rates and fees documented in separate rate sheets referenced on the AAA website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

GIG Car Share was a one-way car sharing service that allowed users to locate, reserve, unlock, and return vehicles within designated service zones in the San Francisco Bay Area and Seattle. Customers paid on a usage basis for time and distance driven, accessing the fleet through dedicated iOS and Android mobile applications. The service was operated by AAA Mountain West Group and concluded operations on December 5, 2024.

Product overview

Gig Car Share was a one-way car sharing service operated by AAA. The service operated in the San Francisco Bay Area and Seattle, allowing members to rent vehicles for one-way trips with pickup and drop-off flexibility within designated service zones. Gig Car Share represented AAA's car sharing offering and was available exclusively to AAA members. The service concluded operations on December 5, 2024. The product portfolio consisted of this single car sharing service, with associated Rates, Fees, and Membership Agreement documentation maintained for reference after closure.

Differentiator

Problem solved

Functional benefit

Products and services

• GIG Car Share One-way car sharing service enabling users to rent vehicles for single-direction trips with flexible pickup and drop-off within designated zones, accessed via iOS and Android apps. Targeted at AAA members and individual consumers seeking on-demand urban mobility without car ownership responsibilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Zipcar: Zipcar is the largest US carsharing operator running station-based and free-floating round-trip and one-way trips in major metros. GIG directly competed with Zipcar for urban one-way carsharing demand in the SF Bay Area.
• Getaround: Getaround operates a peer-to-peer carsharing platform that originated in the SF Bay Area. It addresses the same flexible, app-based access to vehicles that GIG offered, often at overlapping price points.
• Enterprise CarShare: Enterprise CarShare is the carsharing arm of Enterprise Mobility operating in US universities, cities, and corporate campuses. It targets the same hourly/daily carsharing use case, often on university campuses that overlap with AAA's demographic.
• Turo: Turo is a peer-to-peer carsharing marketplace with strong presence in California and the Bay Area. It competes with GIG for the same on-demand, app-based vehicle access use case targeted at urban consumers.
• Hertz 24/7 Car Sharing: Hertz 24/7 is the on-demand, by-the-minute carsharing service from Hertz, offering one-way and round-trip rentals in select US markets. It is a direct functional competitor to GIG's one-way model, leveraging Hertz's national fleet and brand.

Emerging players

• Share Now (formerly car2go): Share Now operated a free-floating carsharing service with strong product overlap to GIG before exiting several North American markets. Conceptually comparable as a free-floating urban carsharing platform, though operations in the US have since been curtailed.
• Maven (General Motors): Maven was General Motors' carsharing and peer-to-peer rental platform operating in several US cities before being wound down. It represented an automaker-led, app-based carsharing approach with similar free-floating ambitions to GIG.

Others

• Hyrecar: Hyrecar operates a peer-to-peer carsharing marketplace specifically for rideshare and delivery drivers. It is adjacent to GIG by addressing short-term vehicle access needs through a marketplace model.

Broad incumbents

• Avis Budget Group: Avis Budget Group is a global car rental incumbent with growing carsharing and subscription offerings. It competes in the same mobility space as GIG with overlapping short-term and one-way rental use cases.
• Enterprise Holdings: Enterprise Mobility (parent of Enterprise Rent-A-Car, National, and Alamo) operates one of the largest vehicle fleets in North America. Through Enterprise CarShare it directly overlaps with GIG and could absorb relaunched demand.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AAAMountainWestGroup
• LinkedInlinkedin.com/company/aaamountainwestgroup
• Instagraminstagram.com/aaa_mwg
• Pinterestpinterest.com/aaa_mwg
• Xx.com/gigcarshare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIG Car Share