Park La Brea

What Park La Brea does

Park La Brea is a privately held residential apartment community operating a single large property at 6200 W 3rd Street in the Miracle Mile district of Los Angeles, adjacent to West Hollywood. Founded in 1946, the property spans garden cottages, townhomes, and high-rise apartment buildings offering studio through four-bedroom units across three floor plan tiers (Classic, Signature, Premium). It is marketed as a landmark LA community, featuring a 4-acre park at Curson Square, 5 miles of fitness trails, 6 miles of interior roads, a junior Olympic-sized pool, multiple Wi-Fi-enabled garden cafés, a multimedia theater, EV charging stations, and a 24-hour courtesy patrol with gated access. The Walk Score of 90 and proximity to The Grove, LACMA, and the Hollywood Hills are central to its value proposition.

The business model is direct-to-consumer residential leasing. Revenue is primarily recurring monthly rent on the apartment units, augmented by ancillary subscription streams: assigned parking ($50-$150/month), reserved storage units ($55-$250/month), pet rent ($25-$50/pet/month) with $500 pet deposits, optional IconFit fitness/pool memberships, and community garden memberships. Rent pricing is quote-based and not publicly disclosed, varying by floor plan tier and unit features. Apartment base rent and ancillary fees together constitute the entirety of revenue, with no disclosed enterprise, commercial, or non-rental revenue lines.

The operational technology stack consists of RealPage property management software (including OneSite for resident portal and online leasing with SSO), enabling online applications, rent payment, maintenance requests, and resident communications. The leasing office operates seven days a week and supports phone, website, in-person, and online leasing channels. Headcount is reported at 11-50, consistent with a lean ownership/management entity overseeing the on-site operations of the property. No parent company, institutional investors, or funding rounds are disclosed.

Name

Park La Brea

Legal name

Park La Brea

Website

https://parklabrea.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Park La Brea is a landmark residential apartment community in Los Angeles' Miracle Mile offering studio to four-bedroom units, garden cottages, townhomes, and high-rise apartments to urban renters with extensive on-site amenities.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Apartment Rent: Monthly rental income from studio, one-, two-, three-, and four-bedroom apartments. Rent pricing is quote-based and varies by floor plan type (Classic, Signature, Premium). Residents pay monthly rent which constitutes the primary recurring revenue stream.
2. Parking Services: Monthly fees for surface lot, carport, and garage parking spaces. Revenue from assigned parking options including surface lot/carport ($75-$85/month) and parking garage ($50-$150/month).
3. Storage Units: Monthly rental fees for reserved resident storage cages and units ranging from $55-$250/month.
4. Pet Rent and Deposits: Monthly pet rent ($50 per dog, $25 per cat) and pet deposits ($500 per pet) from the pet-friendly apartment community.
5. Fitness Memberships: Optional IconFit membership for access to health club, pool, and fitness facilities including yoga classes.
6. Community Garden Membership: Membership fees for access to community garden facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Park La Brea is a residential apartment rental community in the Miracle Mile District of Los Angeles offering studio through four-bedroom apartments in garden cottages, townhomes, and high-rise buildings. The community provides tiered floor plan options (Classic, Signature, Premium), pet-friendly housing, on-site amenities including pools, fitness center, multimedia theater, and Wi-Fi garden cafes, plus ancillary services such as assigned parking, storage units, and community garden membership.

Product overview

Park La Brea is a landmark residential apartment community in Los Angeles offering a diverse portfolio of housing options including garden cottages, townhomes, and high-rise apartments. The property provides studio, one-, two-, three-, and four-bedroom units across three floor plan tiers: Classic (entry-level), Signature (mid-tier with enhanced features), and Premium (top-tier with quartz countertops and stainless steel appliances). Residents have access to an extensive amenities package including pools, fitness centers, multimedia theaters, and Wi-Fi-enabled garden cafes. The community is pet-friendly and features 5 miles of fitness trails and a 4-acre park area.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Apartments Studio apartment units available for rent at Park La Brea, featuring modern finishes and access to community amenities. Targeted at single urban renters seeking entry-level studio floor plans in the Miracle Mile / West Hollywood area.
• One-Bedroom Apartments One-bedroom apartment units offering open living spaces with options for upgraded features such as stainless steel appliances and walk-in closets. Targeted at individuals or couples seeking one-bedroom rentals near West Hollywood.
• Two-Bedroom Apartments Two-bedroom apartment units available in Classic, Signature, and Premium tiers, with options including quartz countertops, stainless steel appliances, and spacious layouts for entertaining. Targeted at couples, roommates, and small families needing two bedrooms in LA.
• Three-Bedroom Apartments Three-bedroom apartment units featuring expansive floor plans with premium finishes and views of the city or Hollywood Hills. Targeted at families or shared households needing three-bedroom rentals in Miracle Mile.
• Four-Bedroom Apartments Four-bedroom apartment units offering generous living spaces suitable for families or those needing additional rooms. Targeted at larger families or households needing four-bedroom rentals in Los Angeles.
• Garden Cottages and Townhomes Charming garden cottages and townhomes within the Park La Brea community, offering a lower-rise residential option with access to community amenities and 4-acre park areas. Targeted at renters seeking a lower-density cottage/townhome alternative to high-rise living.
• High-Rise Apartments Contemporary high-rise apartment buildings featuring Los Angeles city views, premium finishes, and proximity to community amenities. Targeted at renters seeking high-rise living with elevated city and Hollywood Hills views.
• Pet-Friendly Apartment Housing Pet-friendly apartments welcoming up to 2 pets per unit, with dog park access and pet deposits ($500 per pet) and monthly pet rent ($25-$50). Targeted at dog and cat owners seeking rentals in the Miracle Mile area.
• Assigned Parking and Storage Rentals Monthly parking rentals for assigned surface lot, carport ($75-$85/month), and garage ($50-$150/month) spaces, plus reserved resident storage cages ($55-$250/month). Targeted at residents needing vehicle parking and additional storage on-site.
• IconFit Fitness Membership Optional IconFit membership providing residents access to the on-site health club, junior Olympic-sized pool, and yoga classes. Targeted at residents wanting enhanced fitness amenities beyond basic community access.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RealPage, Inc.coreTechnology or IntegrationPark La Brea uses RealPage property management software for its leasing operations, resident portal, and property management systems. Residents access the portal for rent payments, maintenance requests, and community information. The RealPage platform enables online leasing, resident communication, and property operations management.
• IconFitminorOthersIconFit provides fitness membership services for Park La Brea residents. Membership includes access to the health club/fitness center, pool facilities, and yoga classes. IconFit membership is optional and available to residents who want enhanced fitness amenities beyond basic community access.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Essex Property Trust: West Coast-focused multifamily REIT with a dense portfolio across California (LA, SF Bay, Seattle) operating upscale garden-style and mid-rise apartment communities. Closest geographic and product peer to Park La Brea among publicly traded REITs, with comparable tenant profiles and amenity strategies.
• The Irvine Company: Privately held owner-operator of one of the largest portfolios of upscale multifamily apartments in coastal California, with a focus on amenity-rich garden-style and high-rise communities. Directly comparable to Park La Brea as a California-focused luxury apartment operator with mature, amenity-dense communities.
• Bozzuto Group: Privately held multifamily developer, owner, and manager of upscale Class A apartment communities on the East Coast and select markets. Directly comparable on luxury urban apartment operations, amenity-driven positioning, and resident-experience focus.
• Waterton: Privately held multifamily owner-operator focused on urban and suburban upscale apartment communities across the US. Comparable to Park La Brea on asset class (multifamily), resident demographic (urban professionals), and amenity-rich operating model.
• Equity Residential: Multifamily REIT concentrated in urban and high-density coastal gateway markets including Los Angeles, San Francisco, and New York. Operates luxury and Class A apartment communities in walkable locations, directly comparable to Park La Brea's urban LA positioning and renter demographic.
• Lincoln Property Company: Major US multifamily owner and operator with a national portfolio including upscale Class A urban and suburban communities. Comparable on operating model, technology platform use, and amenity-driven resident experience targeting similar urban renter demographics.
• AvalonBay Communities: National multifamily REIT operating upscale urban and suburban apartment communities across major US metros including Los Angeles. Highly comparable to Park La Brea in product (luxury apartments), target customer (urban professionals), and amenity intensity (pools, fitness, common areas).
• Greystar Real Estate Partners: Largest apartment management company in the US, operating and managing multifamily properties across major markets with a focus on amenity-rich communities. Directly comparable as a third-party operator/manager of upscale multifamily assets using standardized property technology platforms.

Broad incumbents

• UDR Inc. National multifamily REIT operating Class A apartment communities across the US with exposure to coastal urban markets. Broader incumbent peer; comparable on operating model and urban Class A positioning though more geographically diversified than Park La Brea.
• Camden Property Trust: Multifamily REIT operating Class A apartment communities across the Sun Belt and select coastal markets. Comparable on multifamily operating model and amenity strategy, though more suburban-oriented than Park La Brea's urban Miracle Mile positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ParkLaBreaApt
• LinkedInlinkedin.com/company/park-la-brea-apartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park La Brea