OKCMAR

What OKCMAR does

OKCMAR (Oklahoma City Metropolitan Association of REALTORS, Inc.) is a non-profit professional trade association founded in 1903 that serves real estate brokers, agents, appraisers, and affiliate members across the Oklahoma City metropolitan area, including Oklahoma, Canadian, and Cleveland counties and 36 municipalities. The organization operates as the regional NAR-authorized local association providing Code of Ethics and Fair Housing training, continuing education, professional standards enforcement, government affairs advocacy, and networking events. Its wholly-owned subsidiary MLSOK, Inc. operates the regional Multiple Listing Service, providing subscribers with the Matrix MLS platform, ShowingTime showing scheduling, Realist property data (CoreLogic), TransactionDesk/Authentisign document management, and Clareity single sign-on authentication.

Revenue is generated through a diversified mix of recurring and transactional streams: annual membership dues from REALTORS, brokers, and affiliates; MLSOK subscription fees from brokers, agents, and appraisers; continuing education (mostly free for members, paid for non-members), with specific programs like the Leadership Academy priced at $175; event registrations and tiered sponsorships (Golf Classic ranging from $250 to $1,000); and SentriLock electronic lockbox hardware sales. The go-to-market motion is community-led and event-driven, combining new member orientation, committee participation, the annual OKCMAR Golf Classic, Commercial Alliance events, and the CRE Summit to drive both acquisition and retention.

The organization is led by CEO Samuel Aubrey (overseeing both OKCMAR and MLSOK), COO Cari Hokett, and CTO/MLSOK COO John Ferreira, supported by approximately 25 staff across executive, member care, professional development, communications, events, MLS, and government affairs functions. The 2024-2027 Strategic Plan formalizes expansion of services and advocacy across the broader three-county region, with the organization recognizing the NAR Commercial Services Accreditation in 2023 as a marker of commercial real estate vertical expansion. No AI/ML capabilities, proprietary technology development, or M&A activity are disclosed; the technology stack is entirely composed of third-party vendor integrations distributed to members.

Name

OKCMAR

Legal name

Oklahoma City Metropolitan Association of REALTORS®, Inc.

Website

https://okcmar.org

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

OKCMAR is a non-profit professional trade association founded in 1903 serving REALTORS, brokers, agents, and appraisers across the Oklahoma City metropolitan area, providing education, MLS access through its wholly-owned MLSOK subsidiary, advocacy, and professional standards.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: OKCMAR generates revenue through annual membership dues from REALTORS, brokers, and affiliate members. Dues support association operations, advocacy, education, and member services.
2. MLSOK Subscriptions: MLSOK, Inc. provides Multiple Listing Service access to subscribers for a fee, generating subscription revenue from brokers, agents, and appraisers who require MLS data access.
3. Education and Continuing Education: OKCMAR offers CE courses, designations, certifications, and post-licensing education. Most CE is free for members; non-member pricing applies. Leadership Academy costs $175 for the program.
4. Events and Sponsorships: Revenue generated from event registrations (Golf Classic, CRE Summit), sponsorship opportunities at various tiers (hole sponsors at $250-$1,000, lunch sponsors at $1,000, grand hole in one sponsor at $1,000, etc.).
5. SentriLock Lockbox Sales: OKCMAR facilitates SentriLock lockbox system sales and activation for members, generating revenue from lockbox hardware and access fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

OKCMAR is a non-profit professional trade association for REALTORS operating in the Oklahoma City metropolitan area. It bundles REALTOR® membership with access to MLSOK (its wholly-owned Multiple Listing Service), continuing education, Code of Ethics and Fair Housing training, advocacy and government affairs services, networking events, and SentriLock electronic lockbox services. Revenue is driven primarily by recurring membership dues and MLSOK subscriptions, supplemented by paid continuing education, event registrations, and event sponsorships.

Product overview

OKCMAR operates as a professional real estate association offering a unified platform of membership services centered around MLSOK (Multiple Listing Service), the primary MLS platform for the Oklahoma City metropolitan area. The organization provides integrated products including professional development/education programs through OKCMAR's real estate school and partnerships with The CE Shop and NAR University, advocacy and government affairs services, networking events like the annual Golf Classic and Leadership Academy, the OKCMAR Video Library for product training, SentriLock lockbox services, and the Member Portal for account and system access. MLSOK serves as the core technology product powering listing data, search, and compliance for brokers, agents, and appraisers.

Differentiator

Problem solved

Functional benefit

Products and services

• OKCMAR REALTOR Membership

Quantifiable outcome

• Nearly 40% of all Calls for Action responses came from agents in the Broker Involvement Program, demonstrating strong political advocacy engagement
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MLSOK, Inc.coreStrategic or Co-development PartnerMLSOK, Inc. is the wholly-owned Multiple Listing Service subsidiary of OKCMAR providing listing data, Matrix platform, ShowingTime, Realist property data, and TransactionDesk/Authentisign services to member subscribers. The MLSOK Board of Directors oversees MLS operations with OKCMAR leadership serving as OKCMAR President and CEO in leadership roles.
• SentriLockcoreTechnology or IntegrationSentriLock provides electronic lockbox systems for secure property access. OKCMAR facilitates sales, activation, and support of SentriLock products for member brokerages and agents.
• ClareitycoreTechnology or IntegrationClareity provides single sign-on authentication for MLSOK system access. Members use Clareity IAM for MLS login portal authentication.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNAR is the national trade association providing REALTOR designation, commercial services accreditation, education standards, Code of Ethics framework, advocacy support, and industry research. OKCMAR is affiliated through state (OAR) and national (NAR) associations.
• Oklahoma Association of REALTORS (OAR)coreStrategic or Co-development PartnerOAR is the state association connecting real estate professionals across Oklahoma with comprehensive professional resources, ethical standards maintenance, and unified advocacy voice for property laws and regulations.
• Oklahoma Real Estate Commission (OREC)coreOthersOREC safeguards public interest by requiring high standards of knowledge and ethical practices from licensees, investigating and sanctioning violations, and prosecuting unlicensed persons violating Oklahoma License Code and Rules.
• ShowingTimecoreTechnology or IntegrationShowingTime provides showing scheduling and management technology integrated with MLSOK, allowing agents to schedule and manage property showings electronically.
• Realist (CoreLogic)coreTechnology or IntegrationRealist property data platform integrated with MLSOK providing public records, property data, and analytics for member subscribers.
• TransactionDesk / AuthentisigncoreTechnology or IntegrationTransactionDesk and Authentisign provide transaction management and electronic signature capabilities for MLSOK members to manage real estate documents and closings.
• LoopNetminorGTM or Marketing PartnerCommercial property database and marketing channel recommended for commercial practitioners to list and search commercial real estate properties.
• CoStarminorGTM or Marketing PartnerCommercial real estate research and data platform recommended for commercial practitioners providing property data and analytics.
• CCIM InstituteminorGTM or Marketing PartnerCertified Commercial Investment Member Institute providing commercial real estate education, designations, and networking opportunities.
• NAHREP, NAREB, The Alliance, AREAAminorStrategic or Co-development PartnerFour national organizations OKCMAR supports for diversity, inclusion, and empowerment of underrepresented segments in real estate. OKCMAR has partnerships with NAHREP (National Association of Hispanic Real Estate Professionals), NAREB (National Association of Real Estate Brokers), The Alliance, and AREAA (Asian Real Estate Association of America).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stellar MLS: Large regional MLS formed from the merger of multiple Florida MLS systems, providing listing data, Matrix-style technology, and member services to brokers and agents — comparable in function and scale to MLSOK.
• Bright MLS: One of the largest U.S. regional MLSs serving the Mid-Atlantic region (multiple states), providing listing data, ShowingTime integration, and authentication services — a comparable consolidated regional MLS model.
• Midwest Real Estate Data (MRED): Regional MLS serving the Chicago metropolitan area and broader Midwest, providing Matrix-based MLS services, real estate data, and integration tools to brokerages — directly comparable to MLSOK in scope and technology.
• Houston REALTORS® Information Service (HAR): Large metropolitan REALTOR association operating its own MLS (HAR.com) with comparable membership, education, advocacy, and MLS services for the Houston metro area — structurally the closest analog to OKCMAR+MLSOK in a larger Texas market.
• MetroList Services Inc. Regional MLS provider serving the Sacramento and surrounding Northern California markets, jointly owned by multiple local REALTOR associations — directly comparable to MLSOK as a regional MLS technology and data cooperative.
• Greater Miami REALTORS: Major metropolitan REALTOR association providing membership, MLS access, education, and advocacy for the Miami real estate community — a large-scale direct peer of OKCMAR in a different U.S. metro.
• Greater Los Angeles Association of REALTORS® (GLAAR): Major California metropolitan REALTOR association providing membership, MLS access, advocacy, and education for Los Angeles-area real estate professionals — directly comparable membership-association model to OKCMAR.

Broad incumbents

• National Association of REALTORS® (NAR): The national umbrella trade association under which OKCMAR holds its REALTOR designation and Code of Ethics authority. NAR sets standards, accreditation, and advocacy that OKCMAR operationalizes locally — a broader incumbent in the same hierarchy.
• Oklahoma Association of REALTORS® (OAR): The statewide REALTOR association in Oklahoma providing professional resources, ethical standards, and unified advocacy across the state — a tier-above direct partner and structural peer in the three-tier (local→state→national) REALTOR association hierarchy.

Regional players

• Texas Association of REALTORS® (TAR): Largest state REALTOR association in the U.S. with comparable membership, MLS standards, advocacy, and education programs — a regional/state-level analog illustrating the scale ceiling and structural parallels of state-level REALTOR associations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/okcmar
• YouTubeyoutube.com/channel/UCc8h593VLVjAfgCCKhjnFRg
• Facebookfacebook.com/OKCityREALTORS
• LinkedInlinkedin.com/company/oklahoma-city-metropolitan-association-of-realtors--okcmar
• Instagraminstagram.com/okcmar

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKCMAR