Pagos del Rey

What Pagos del Rey does

Pagos del Rey, S.L. is a private Spanish wine producer and subsidiary of Félix Solís Avantis S.A. founded in 2002 and headquartered in Valdepeñas, Spain. The company operates wineries in Ribera del Duero, Rioja, Rueda, and Toro, and sells wines under brands including Altos de Tamaron, Condado de Oriza, Blume, Analivia, Bajoz, Arnegui, Pulpo, Castillo de Albai, Gran Bajoz, and La Única. Its customer base spans individual wine consumers, retailers and wine shops, HORECA buyers, export partners, and wine-tourism visitors.

The product portfolio covers red, white, rosé, young, oak-aged, Crianza, Reserva, Gran Reserva, and premium author wines. Production combines traditional winemaking methods with modern vinification practices, including controlled fermentation, cold maceration, night harvesting in Rueda to protect aromas, and multi-region Tempranillo coupage for La Única. The business is asset-heavy and regionally differentiated through production facilities located in multiple Spanish Denominations of Origin.

Pagos del Rey monetizes primarily through one-time wine bottle and case sales. It sells direct-to-consumer through its own online store, where published bottle prices in the provided data range from €6.36 to €16.76 and free shipping applies above defined order thresholds, while also distributing through Spanish retail, HORECA channels, and international export markets. The company also operates the Pagos del Rey Wine Museum in Morales de Toro, adding a wine-tourism and brand-building revenue stream.

Name

Pagos del Rey

Legal name

Pagos del Rey, S.L.

Website

https://pagosdelrey.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pagos del Rey is a Spanish wine producer operating four wineries across Ribera del Duero, Rioja, Rueda, and Toro, selling multi-brand red, white, rosé, and premium wines to consumers, retailers, HORECA buyers, and export markets.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Spanish wine production
• Denomination of origin wines
• Winery operations
• Wine distribution
• Wine retail

Headquarters

HQ city

Valdepeñas

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine bottle sales (B2C): Direct-to-consumer sales of wines through the company's online store (tienda.pagosdelrey.com). Consumers purchase individual bottles or cases at published retail prices with free shipping on orders over €45 (Spain mainland) or €90 (Balearic Islands). Payment via credit card or PayPal.
2. Wine distribution (B2B): Wholesale and distribution of wines through retailers, supermarkets, wine shops, and HORECA (hotels, restaurants, cafes) across Spain and international export markets. The company operates four wineries producing wines under multiple brands across five Denominations of Origin.
3. Wine tourism and museum visits: Revenue generated through the Museo del Vino Pagos del Rey, a wine museum located in the former cooperative building in Morales de Toro (opened February 2014), featuring original wine tanks, audiovisual materials, and interactive screens across 1,000 m² of interior space and 2,000 m² of garden area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pagos del Rey produces and distributes Spanish quality wines across five Denominations of Origin (D.O. Ribera del Duero, D.O.Ca. Rioja, D.O. Rueda, D.O. Toro, and Vino de la Tierra de Castilla y León). Operating four wineries from grape sourcing through bottling, the company offers a complete portfolio ranging from young and roble wines through Crianza, Reserva, and Gran Reserva tiers, plus ultra-premium author wines. Sales are conducted via direct-to-consumer e-commerce, Spanish retail chains, HORECA channels, and international export markets.

Product overview

Pagos del Rey is a Spanish wine company producing quality wines from Spain's most prestigious wine regions. The portfolio consists of multiple sub-brands organized by denomination of origin: Ribera del Duero (Altos de Tamaron, Condado de Oriza), Rueda (Blume, Analivia), Toro (Bajoz), and Rioja (Arnegui, Castillo de Albai). Additionally, the company produces premium author wines including La Única, Gran Bajoz, Condado de Oriza 409, and Sentero Expresión. The company operates four wineries in Ribera del Duero, Rioja, Rueda, and Toro, and also maintains an online wine shop and wine museum in Toro.

Differentiator

Problem solved

Functional benefit

Brands

• Altos de Tamaron: Wine brand from Ribera del Duero, including Tempranillo, Roble, Crianza, and Reserva varieties
• Condado de Oriza
• Bajoz
• Arnegui
• Blume
• Analivia
• Pulpo
• Castillo de Albai
• Gran Bajoz
• La Única
• El Pillo
• 409
• Caño
• Sentero Expresión

Products and services

• Altos de Tamaron Wine brand from D.O. Ribera del Duero producing Tempranillo wines in multiple aging tiers (young, Roble, Crianza, Reserva, Gran Reserva) for retail and HORECA customers.
• Condado de Oriza Wine brand from D.O. Ribera del Duero featuring Tempranillo (Tinta del País) wines in Tempranillo, Roble (6 months oak), Crianza (14 months oak), Reserva (24 months oak), and Gran Reserva (24 months oak + 36 months bottle) variants.
• Blume Leading white wine brand from D.O. Rueda in Spanish retail, made from Verdejo grapes, representing the identity and tradition of the Rueda appellation.
• Analivia White wine brand from D.O. Rueda featuring Sauvignon Blanc and Verdejo Selección variants for retail and HORECA customers.
• Bajoz Wine brand from D.O. Toro featuring Tempranillo-based wines in young, oak-aged, Crianza styles, plus the premium Gran Bajoz tier from 100-year-old ungrafted vines.
• Arnegui Wine brand from D.O.Ca. Rioja featuring Viura Blanco and Rosado wines made from Grenache.
• Pulpo (including Pulpo Godello) White wine brand capturing the essence of Spanish whites, with Pulpo Godello being the latest addition (July 2025).
• Castillo de Albai Wine brand from D.O.Ca. Rioja featuring Tempranillo and Garnacha Rosado variants for retail and HORECA customers.
• El Pillo (Viñas Rebeldes) Wine brand featuring Viñas Rebeldes wines from selected vineyards.
• La Única Ultra-premium author wine cuvée launched in 2012, combining Tempranillo wines from Pagos del Rey's three estates (Rioja, Ribera del Duero, and Toro) with hand-painted labels by Argentine artist Mariano Rinaldo Goñi. Produced in limited editions.
• Gran Bajoz Premium author wine from D.O. Toro made from 100-year-old ungrafted vines, with limited production of 5,000 bottles. Aged 12 months in new oak barrels plus 3 months in bottle.
• Condado de Oriza 409 Author wine from D.O. Ribera del Duero aged 409 days in French oak barrels, exceeding standard Crianza requirements but not reaching Reserva classification.
• Sentero Expresión Premium author wine from D.O. Toro made exclusively from old low-yielding vineyards, with award-winning vintages at Mundus Vini, Berliner Wein Trophy, and Decanter competitions.

Quantifiable outcome

• 100+ medals in national and international competitions for Altos de Tamaron and Condado de Oriza brands
• +5 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Felix Solis Avantis GroupcoreOthersPagos del Rey S.L. is a subsidiary of the Felix Solis Avantis group, one of Spain's largest wine companies. The group provides shared services including data protection management ([email protected]), corporate communications, and the unified newsletter platform. Personal data of employees, clients, and suppliers may be shared with other companies of the Felix Solis Avantis Group for internal management purposes.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bodegas Ramón Bilbao: Major Rioja-focused winery producing Tempranillo-led ranges across Crianza, Reserva, and Gran Reserva tiers; directly comparable as a Spanish multi-tier wine producer with similar HORECA and retail distribution.
• Bodegas Protos: Iconic Ribera del Duero producer with broad Crianza-to-Gran Reserva ranges and international export presence; closely matches Pagos del Rey's Ribera del Duero production footprint and premium strategy.
• Bodegas Marqués de Cáceres: Family-owned Rioja winery with strong export focus across Europe, the US, and Asia; directly comparable to Pagos del Rey in multi-tier Rioja portfolio and global distribution strategy.
• Bodegas Emilio Moro: Premium Ribera del Duero producer recognized for author wines and international accolades; comparable to Pagos del Rey's Ribera del Duero emphasis and award-driven positioning.
• Bodegas Matarromera: Spanish winery group operating across Ribera del Duero, Rueda, and Toro, mirroring Pagos del Rey's multi-DO strategy and premium wine positioning with strong D2C activity.
• Bodegas Faustino: Large-scale Rioja producer with significant global export and Reserva/Gran Reserva expertise; comparable to Pagos del Rey's Rioja volumes, export mix, and tiered brand architecture.
• Bodegas Lan: Rioja Alta winery focused on Tempranillo-led premium wines with food-pairing and HORECA distribution; matches Pagos del Rey's Rioja brand profile and restaurant channel emphasis.
• Grupo Pesquera (Alejandro Fernández): Heritage Ribera del Duero producer with single-vineyard and premium tier focus; comparable to Pagos del Rey's Ribera del Duero production and award-winning premium positioning.

Broad incumbents

• Félix Solís Avantis: Parent company of Pagos del Rey and one of Spain's largest wine groups, with mass-market and value-tier brands (Señorío de los Llanos, Viña Albali); relevant as the overarching group shaping distribution and strategy.
• Bodegas Vega Sicilia: Ultra-premium Ribera del Duero benchmark; relevant as a strategic peer setting price ceilings for the category in which Pagos del Rey's author wines (La Única, Gran Bajoz) compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PagosdelRey
• YouTubeyoutube.com/channel/UCbhZOWYn9eOyFo5h4kzYHXA
• Facebookfacebook.com/PagosdelRey
• Instagraminstagram.com/pagosdelreywines
• LinkedInlinkedin.com/company/pagos-del-rey-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagos del Rey