Carter's My Plumber

What Carter's My Plumber does

Carter's My Plumber is a third-generation, family-owned residential plumbing service company founded in 1969 by Bob Carter and headquartered in Greenwood, Indiana. The firm operates three offices in the Indianapolis metro area and serves more than 16 Central Indiana communities, including Indianapolis, Greenwood, Carmel, Fishers, Noblesville, Zionsville, and Avon. Its core offering is a broad residential plumbing service menu — water heater repair and installation (including tankless and Bradford White Allegiant Series units), drain cleaning, hydro jetting, sewer line repair with trenchless pipe-lining and pipe-bursting methods, water softener installation, sump and sewage pump service, well pump service, and general fixture, faucet, toilet, gas line, and slab leak work — delivered by licensed, bonded, and insured plumbers dispatched to customer homes with 2-hour arrival windows and 24/7 emergency availability. Pricing is per-job with upfront quotes, free in-home estimates, and a published coupon/discount structure that includes $50 off any service, $500 off water heaters, and bundled maintenance pricing of $79/$149/$199.

The business makes money primarily through professional-services fees across repair, installation, sewer line, and maintenance streams, with secondary revenue from equipment resale tied to product lines such as the Serenity Series water softeners and backup sump pump systems. Go-to-market is direct-to-consumer, with customers acquired through local SEO (Google Business Profile with 3,455 reviews at 4.9/5 stars), directory listings (Angie's List, TrustPilot, Houzz, Yellow Pages), organic social (Instagram, Facebook), blog content marketing, and a prominent coupon offering. Customer segments are overwhelmingly individual residential homeowners, with a small tail of small business owners in the Indianapolis metro. Ownership is entirely within the Carter family — current operators include Kelson Carter (third generation, Licensed Master Plumber and Licensed Plumbing Contractor with Backflow Prevention certification) alongside parents Jamie and Lisa Carter — with no external investment, M&A activity, or parent company. Technology differentiation is concentrated in trenchless sewer repair methods and sewer camera inspection; no AI/ML, software platform, or API capabilities are disclosed.

Name

Carter's My Plumber

Legal name

Carter's My Plumber

Website

https://cartersmyplumber.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Carter's My Plumber is a third-generation, family-owned residential plumbing service company founded in 1969, headquartered in Greenwood, Indiana, and serving more than 16 Central Indiana communities from three offices with licensed, bonded, and insured plumbers.

Ownership category

akta.pro rank

Product category

Residential Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600), Pumps & Pumping Equipment (3561), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Drain Cleaning (Residential) (HSAOABAA)

akta.pro secondary industries

Sewer Line Cleaning & Root Removal (HSAOABAC), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG), Emergency Water Main/Service Line Repair (HSAOAMAK), Emergency Commercial Plumbing Response (HSAOAMAL)

Keywords

• Residential plumbing services
• Drain cleaning services
• Water heater installation
• Trenchless sewer repair
• Water softener installation

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Plumbing Repair Services: Revenue generated from residential plumbing repair services including water heater repair, drain cleaning, leak repair, faucet repair, toilet repair, garbage disposal repair, gas line repair, water line repair, and slab leak repair. Charged per service call with upfront pricing.
2. Installation Services: Revenue from installing new plumbing equipment including water heaters (tank and tankless), water softeners, sump pumps, bathtubs, showers, faucets, toilets, and garbage disposals.
3. Sewer Line Services: Revenue from sewer line repair, trenchless sewer repair, and sewer main line services including camera inspections.
4. Maintenance Services: Recurring revenue from maintenance services including water heater flush, water softener maintenance, sump pump testing, and annual well check-ups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Carter's My Plumber is a third-generation, family-owned residential plumbing service company that dispatches licensed, bonded, and insured plumbers to homes across Indianapolis and Central Indiana. The company repairs and installs water heaters (tank and tankless), cleans drains, performs trenchless sewer repair with camera inspection, installs water softeners and sump pumps, and handles well pumps, gas lines, slab leaks, faucets, toilets, and garbage disposals. Services are priced upfront per call with free in-home estimates, manufacturer warranties on equipment, and 2-hour arrival windows supported by 24/7 emergency response.

Product overview

Carter's My Plumber is a third-generation family-owned plumbing service company founded in 1969, operating as a single-location service business rather than a technology product company. The company offers a comprehensive portfolio of residential and commercial plumbing services centered around water heating systems (including Bradford White Allegiant Series and Serenity Series products), drain and sewer services (including traditional and trenchless repair methods), water quality solutions (water softeners and well pump services), and general plumbing maintenance. Services are delivered through licensed, bonded, and insured plumbers who provide upfront pricing and warranties on all work. The company operates from two Indianapolis-area locations and serves multiple Central Indiana communities including Indianapolis, Greenwood, Carmel, Fishers, Noblesville, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Water Heater Repair & Installation Repair and installation services for traditional tank-style water heaters, including Bradford White Allegiant Series models, with a "HOT WATER TODAY OR ITS YOU WE PAY" service guarantee. For residential homeowners in Indianapolis and Central Indiana.
• Tankless Water Heater Installation Installation of tankless water heaters that heat water on demand, offering continuous hot water supply, energy savings, and a longer lifespan than traditional tanks. For residential homeowners seeking on-demand hot water upgrades.
• Drain Cleaning Professional drain cleaning for any drain including sinks, tubs, showers, kitchens, toilets, and main drains. Targeted at residential homeowners facing clogged or slow drains.
• Hydro Jetting Services High-pressure water jetting service for main line backups and whole-house drain issues to clear severe blockages. For homeowners with stubborn drain or main sewer backups.
• Sewer Line Repair Traditional sewer line repair services with free estimates for damaged or deteriorated sewer lines. For residential homeowners with failing or damaged sewer laterals.
• Trenchless Sewer Repair Modern trenchless sewer repair using pipe lining and pipe bursting methods that rehabilitate or replace damaged sewer lines while minimizing excavation and property damage; includes sewer camera inspection for assessment. For homeowners needing sewer replacement with minimal yard disruption.
• Slab Leak Repair Detection and repair services for water leaks located beneath concrete slab foundations, with free in-home estimates. For residential homeowners with suspected foundation slab leaks.
• Water Line Repair Repair services for damaged or leaking water lines feeding the home, with free in-home estimates. For residential homeowners with broken or leaking main water lines.
• Water Leak Detection Detection and repair services for dripping faucets, broken plumbing lines, and leaking pipes throughout the property. For homeowners experiencing unexplained water loss or visible leaks.
• Gas Line Repair Emergency gas line repair services with immediate response recommended for suspected gas leaks. For residential homeowners needing certified gas line work.
• Faucet Installation Installation of new kitchen, bathroom, utility, and outside faucets. For residential homeowners upgrading or replacing faucets.
• Faucet Repair Repair services for all types of faucets, with hundreds of faucet parts carried on service trucks for same-visit repair. For residential homeowners with leaky or malfunctioning faucets.
• Garbage Disposal Repair Repair services for all garbage disposal makes and models, with contractor-grade disposals available for installation. For residential homeowners with broken or clogged garbage disposals.
• Toilet Repair and Replacement Repair and replacement services for all toilet models. For residential homeowners with running, leaking, or broken toilets.
• Water Softener Installation Installation of whole-home water softening systems including Allegiant Series and Serenity Series units to address hard water issues in Central Indiana. For residential homeowners seeking improved water quality and appliance protection.
• Sump & Sewage Pump Services Installation, repair, and replacement of sump pumps, backup pumps, and sewage pumps, including Serenity Series and Allegiant Series backup sump pump systems, with free in-home estimates. For homeowners needing primary or backup sump pump solutions.
• Well Pump Service Well pump repair, replacement, and maintenance for private underground wells serving Indiana homes on well water, including water testing for coliform bacteria and nitrates. For residential customers with private water wells.
• Bathtub Installation Installation services for new bathtubs. For residential homeowners replacing or installing a bathtub.
• Shower and Walk-In Shower Installation Installation services for showers and walk-in showers, including replacement of existing shower units. For residential homeowners seeking shower or walk-in shower replacement.

Quantifiable outcome

• 4.9 out of 5 star rating with 3,455 Google reviews
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Indianapolis-area independent plumbing operators (e.g.,本地 plumbing & drain specialists): Long tail of local independent plumbing operators in the Indianapolis metro (e.g., Greenwood, Carmel, Fishers-based plumbers) competing on price, proximity, and Google reviews. Individually smaller, but collectively set local pricing baselines and compete directly for the same residential service calls.

Broad incumbents

• HomeServe USA: Home repair services company and warranty plan provider that partners with and competes against local plumbers on water line, sewer line, and water heater repairs. Represents both a potential partnership channel and a structural competitive threat to local plumbers' direct customer relationships.
• ARS / Rescue Rooter: American Residential Services (operating brands including Rescue Rooter) is a large multi-brand HVAC, plumbing, and sewer line provider with national scale. Competes broadly on plumbing, drain, and sewer services and brings greater capital, marketing spend, and technician capacity than a single-market local operator.

Direct peers

• 1-800-Plumber + Air: National plumbing (and HVAC) franchise network providing residential repair, drain cleaning, and water heater services. Operates in the Indianapolis metro with a similar direct-to-consumer model, upfront pricing, and emergency response positioning.
• Mr. Rooter Plumbing: Neighborly company franchise offering residential and commercial plumbing services including drain cleaning, sewer line repair, and water heater installation. Operates in the Indianapolis metro with a comparable service menu, pricing model, and emergency response positioning.
• Roto-Rooter: National plumbing and drain cleaning franchise that competes head-to-head with Carter's My Plumber on drain cleaning, sewer line repair, and emergency plumbing. Roto-Rooter's national brand and 24/7 dispatch model directly overlap with Carter's service offering in the Indianapolis market.
• Benjamin Franklin Plumbing: National franchise specializing in residential plumbing repairs, water heater services, and drain cleaning with an on-time guarantee. Competes with Carter's My Plumber on punctuality promises, transparent pricing, and licensed plumber quality in the same Indianapolis/Central Indiana geography.

Regional players

• Len The Plumber: Mid-Atlantic-focused residential plumbing, drain, and sewer company. Highly comparable business model (licensed plumbers, upfront pricing, emergency service, trenchless sewer) but operates on the East Coast rather than in Indiana; useful as a regional comp for unit economics and growth trajectory.
• Christian Brothers Plumbing: Multi-state residential plumbing franchise operating across the South and Midwest, offering drain cleaning, water heater, and sewer services. Comparable customer experience model (uniformed technicians, upfront pricing, warranties) though concentrated in geographies outside Indiana.
• Michael & Son Services: Mid-Atlantic-based residential plumbing, HVAC, and electrical service company with a similar local-brand, multi-trade, emergency-response model. Comparable in customer experience emphasis, marketing approach, and service mix even though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cartersmyplumber
• Xx.com/CartersPlumber
• Facebookfacebook.com/CartersMyPlumber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter's My Plumber