The Blufftop at Rocheport

What The Blufftop at Rocheport does

The Blufftop at Rocheport, operating as Les Bourgeois Vineyards (legal name), is a privately-held, family-owned winery and destination hospitality business founded in 1985 by Curtis and Martha Bourgeois on a Missouri River blufftop in Rocheport, Missouri. The company produces and sells wine under three core brands — Les Bourgeois Vineyards (flagship, including award-winning Norton, Chardonel, and Vignoles), Blufftop Cellars (premium line launched 2020), and Mizzou Vintage (official winery of Mizzou Athletics since 2019) — alongside Captain's Coolers wine coolers and craft spirits from sister brand Rocheport Distilling Co. Its distribution model is direct-to-consumer, combining an e-commerce storefront shipping to 28 states plus DC with on-premise sales across The Tasting Room (main retail and tour hub off I-70), the seasonal A-Frame Winegarden, and the events-only Bistro.

The property operates as an integrated destination resort: five event spaces accommodate 25-200 guests for weddings, corporate retreats, and private celebrations; three luxury guest houses (Trailside Suites, Founder's Point, The 1912) generate lodging revenue with top Airbnb ratings; and ancillary streams include a rewards program, branded merchandise and gift cards, B2B specialty services (vineyard/winemaking consultation, lab services, private label, co-packing), and curated events (Summer Music Series, BBQ Brunch, Crush Festival). Recent strategic shifts include the May 2024 conversion of The Bistro from daily restaurant service to events-only operations to capture rising private event demand, and the October 2025 launch of Mistelle dessert wine. Customers are primarily long-tail individual consumers and event hosts, with Mizzou Athletics functioning as a flagship marketing/brand partnership rather than a revenue anchor.

Name

The Blufftop at Rocheport

Legal name

Les Bourgeois Vineyards

Website

https://missouriwine.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

The Blufftop at Rocheport (Les Bourgeois Vineyards) is a family-owned Missouri winery and destination resort founded in 1985, producing award-winning wines across three brands and operating tasting rooms, event venues, and three luxury guest houses. It serves individual wine consumers, wedding and corporate event clients, lodging guests, and DTC e-commerce buyers across 28+ states.

Ownership category

akta.pro rank

Product category

Winery and Hospitality

NAICS

Wineries (312130), Hotels (except Casino Hotels) and Motels (72111), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Bars (THAFAEAF)

Keywords

• Winery production
• Wine tastings
• Event venue rental
• Vacation rentals
• Wine retail

Headquarters

HQ city

Rocheport

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through multiple channels including the Tasting Room, A-Frame Winegarden, and online shop. Wine product lines include Les Bourgeois Vineyards, Blufftop Cellars (premium), Mizzou Vintage (Mizzou Athletics partnership), and Captain's Coolers. Individual bottles range from $16 to $105; wine bundles from $65-$85.
2. Food Service and Dining: Restaurant operations at The Bistro (events only as of May 2024) and The A-Frame Winegarden serving picnic-style fare, sandwiches, salads, and light bites. The Bistro now focuses exclusively on private events and special public events like holiday brunches.
3. Event Venue Rental: Rental of event spaces including The Bistro (three stories with multiple event spaces), The A-Frame Winegarden (two covered deck areas, patio), VIP Tasting Room, and outdoor spaces for weddings, private events, corporate retreats, and celebrations.
4. Guest House Rentals: Three luxury guest house properties available for rent: Trailside Suites (4 king bedrooms next to Katy Trail), Founder's Point (4 bedrooms on blufftop built by founders), and The 1912 (historic home with pool, outdoor kitchen).
5. Merchandise and Gifts: Sale of branded merchandise including gift cards ($25-$200), wine accessories, apparel, home goods, and souvenir items.
6. Specialty Services: B2B services including vineyard consultation, winemaking consultation, lab services, private label and co-packing for other wine brands, and custom packaging/merchandise services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Blufftop at Rocheport is a destination winery and vineyard retreat operating Les Bourgeois Vineyards in Rocheport, Missouri. It produces and sells wines across multiple sub-brands (Les Bourgeois Vineyards, Blufftop Cellars, Mizzou Vintage, Captain's Coolers) while operating an integrated hospitality business including The Tasting Room, The A-Frame Winegarden, The Bistro (now events-only), wedding and private event venues, and three luxury guest houses (Trailside Suites, Founder's Point, The 1912).

Product overview

The Blufftop at Rocheport, home of Les Bourgeois Vineyards founded in 1985 by Curtis and Martha Bourgeois, is a trailside vineyard retreat offering a diversified portfolio of products and services. The core wine business spans multiple sub-brands: Les Bourgeois Vineyards (award-winning dry, semi-sweet, and sweet wines including Norton, Chardonel, Vignoles), Blufftop Cellars (premium wines launched 2020 featuring excellent cellaring potential), and Mizzou Vintage (sports-themed line launched 2019 as official Mizzou Athletics winery). The hospitality experience includes The A-Frame Winegarden (seasonal outdoor venue with river views and live music), The Tasting Room (tasting room with winery tours), and The Bistro (now events-only since May 2024). Accommodations feature three luxury guest houses: Trailside Suites (trailside cottage with 4 king suites), Founder's Point (founder's estate with river views), and The 1912 (historic 1912 home with pool). Event services include wedding and private event venues for 25-200 guests. Additional offerings include gifts/apparel merchandise, gift cards, a rewards program, specialty B2B services (consultation, co-packing, private label), and partnerships with Rocheport Distilling Co. for spirits and Broadway Brewery for craft beer.

Differentiator

Problem solved

Functional benefit

Brands

• Blufftop Cellars: Premium line of wines from Les Bourgeois Vineyards, expressing decades of experience and collaboration with vintners across the country.
• Mizzou Vintage
• Captain's Coolers
• Rocheport Distilling Co.

Products and services

• Blufftop Cellars Wines Premium line of wines representing decades of winemaking experience and collaborations with vintners across the country. Features Red Blend, Syrah, Cabernet Sauvignon, Cabernet Franc, and Riesling with excellent cellaring potential.
• Les Bourgeois Vineyards Wines The core wine brand featuring award-winning wines in dry, semi-sweet, and sweet varieties. Includes sparkling wines (Brut, Brut Rosé), reds (Norton, Jeunette Rouge), whites (Chardonel, Solay, Vignoles), and fruit-forward wines (Riverboat Red, Riverboat White, Concord, Moscato, Pink Fox).
• Mizzou Vintage Wines Official winery of Mizzou Athletics wine line launched in 2019. Sports-themed wines featuring Tigers branding designed to pair with sports viewing. Includes Dry Red, Dry White, Red, and White varieties.
• Mistelle Dessert Wine New dessert wine added to the Les Bourgeois Vineyards portfolio in 2025.
• Gift Cards Gift cards available in denominations of $25, $50, $75, $100, $150, and $200. Redeemable across all Blufftop at Rocheport properties and online store.
• Gifts & Apparel Branded merchandise including wine accessories, glassware, apparel, home goods, and souvenir items such as flasks, cheeseboards, wine keys, mugs, glasses, and necklaces.
• The A-Frame Winegarden Outdoor winegarden and restaurant with spectacular Missouri River views offering shareable picnic-style menu, full bar service, and live music on weekends. Seasonal operation (April-October). Can host private events in Pavilion and Gooseneck Deck areas.
• The Tasting Room Full-service tasting room and gift shop offering wine, beer, and spirits tastings featuring Les Bourgeois Vineyards, Mizzou Vintage, and Blufftop Cellars wines, plus craft beer from Broadway Brewery and spirits from Rocheport Distilling Co.
• The Bistro Event Venue Three-story event venue overlooking the Missouri River. As of May 20, 2024, available for private events, weddings, holiday brunches, and special dinners. Features The Terrace (lower floor), The Loft (upper floor with private balcony), and full building rental options.
• Winery Tours Guided tours of winemaking facilities including crush pad, barrel room, cellar, bottling line, and warehouse. Available Saturdays and Sundays at 1pm, 2pm, and 3pm for $7 per person. Limited to 10 people; private tours available by email request.
• Wine Tastings Guided wine tasting experiences offering samples from Les Bourgeois Vineyards, Mizzou Vintage, Blufftop Cellars, and Captain's Coolers, plus optional beer flights from Broadway Brewery and spirits flights from Rocheport Distilling Co.
• Trailside Suites Luxury cottage-style rental property located next to Katy Trail in Rocheport featuring four master suites with king beds and en suite bathrooms, vintage-inspired modern design, common areas, and a fire pit. Rated 4.98 stars on Airbnb with Guest Favorite status.
• Founder's Point Mid-century modern guest house built by founders Doc and Martha Bourgeois on the blufftop between The Bistro and The A-Frame with Missouri River views. Features 4 bedrooms, 3.5 bathrooms, stone fireplace, multiple patios, and architecture incorporating wood from Louisiana.
• The 1912 Historic home rental built in 1912, lovingly restored with original architecture preserved. Located next to Katy Trail with direct trail access. Features private seasonal pool, wrap-around porch, commercial-grade kitchen, two large common areas, fireplace, and two dining areas.
• Wedding & Event Venue Services Full-service wedding and event venue offering five event spaces accommodating 25-200 guests. Venues include The Bistro (Terrace, Loft, full building), The A-Frame Winegarden (Pavilion, Gooseneck Deck), VIP Tasting Room, and outdoor ceremony spaces with blufftop and Missouri River views. Includes catering services and dedicated event coordination.
• Specialty Services Industry services for winemaking professionals including vineyard and winemaking consultation, lab services and recommendations, private label and co-packing for wines, and custom packaging, merchandise and signage (bottle etching, wooden wine gift boxes, specialty signage).
• Rocheport Distilling Co. Spirits Sister brand under the same ownership as Les Bourgeois Vineyards producing craft spirits, including a new still with continually releasing new spirits. Available for tasting at The Tasting Room.

Quantifiable outcome

• C.V. Riley Award winner for Norton (2023) - recognizing quality viticulture
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Mizzou AthleticsflagshipGTM or Marketing Partner · 1 January 2019Official winery of Mizzou Athletics since 2019. The partnership includes co-branded Mizzou Vintage wine line designed to pair with sports, with wines featuring the Mizzou emblem and establishment year 1839. Markets to Mizzou alumni, fans, and sports enthusiasts.
• Broadway BrewerycoreStrategic or Co-development PartnerLocal brewery partner that brews and cans beer onsite at The Tasting Room. Offers craft beer flights alongside Les Bourgeois wines, providing beverage diversity for visitors.
• Rocheport Distilling Co.coreStrategic or Co-development PartnerSister brand of fine local fermentables producing craft spirits. Features a new still and continually releases new spirits, available for tasting at The Tasting Room alongside wines and beer.
• Katy TrailminorStrategic or Co-development PartnerThe Katy Trail (MKT Trail), one of the country's longest recreational rail trails, passes near The Blufftop property. Trailside Suites is located directly next to the trail, attracting cycling and hiking enthusiasts to the area.
• Nclusion PlusminorGTM or Marketing PartnerEvent partner hosting drag performances and Pride events at The Bistro, including 'Wine & Dine with the Dolls' hosted by Artemis Grey, Miss Gay St. Louis USoA 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stone Hill Winery: Stone Hill Winery is one of the largest and most established wineries in Missouri, with a Hermann-based estate, tasting room, restaurant, and event facilities. It is a direct competitor in the Missouri destination-wine space and provides a relevant scale comparison for Les Bourgeois.
• St. James Winery: St. James Winery is a major Missouri winery offering estate wines, a tasting room, and a broad DTC and wholesale footprint. It is a direct peer in the Missouri regional wine category with overlapping varietal focus and a similar multi-decade operating history.
• Mount Pleasant Winery: Mount Pleasant Winery is a Missouri destination winery with estate vineyards, on-site dining, event and wedding venue space, and scenic blufftop views. It directly mirrors The Blufftop's combination of winemaking, hospitality, and event hosting in the Missouri wine country corridor.
• Trump Winery: Trump Winery in Charlottesville, Virginia is a destination estate winery offering a tasting room, event and wedding venues, and on-site hospitality. Its combination of estate winemaking, tastings, and a strong event-hosting business is closely comparable to The Blufftop's model.
• Chateau Chantal: Chateau Chantal is a Traverse City, Michigan destination winery offering estate wines, on-site bed-and-breakfast lodging, tasting room, and event space. It mirrors The Blufftop's combination of boutique winemaking, lodging, and event hosting in a Midwest regional tourism market.
• Williamsburg Winery: Williamsburg Winery in Virginia is a destination winery combining estate winemaking, on-site lodging, restaurant, and event/wedding venues. Its integrated winery-plus-lodging-plus-events model closely parallels The Blufftop's diversified destination resort approach.
• Cakebread Cellars: Cakebread Cellars is a Napa Valley premium winery with a robust tasting room and DTC program. While considerably larger and California-based, it parallels The Blufftop's Blufftop Cellars premium line in focusing on cellaring-worthy premium wines and tasting-room-driven DTC revenue.
• Augusta Winery: Augusta Winery is a Missouri destination winery located in the Augusta AVA, the oldest designated American Viticultural Area. It offers a comparable model of estate wines, tasting room, restaurant, and event venue on Missouri River-adjacent property, making it the closest geographic and operational peer.

Emerging players

• Chrysalis Vineyards: Chrysalis Vineyards in Middleburg, Virginia is the largest U.S. grower of Norton grapes, the same varietal that anchors Les Bourgeois's award-winning C.V. Riley Norton. It is a focused varietal peer in the American Norton space with an emerging destination experience component.

Broad incumbents

• Biltmore Winery: Biltmore Estate in Asheville, NC operates a winery within a much larger destination that includes lodging, multiple restaurants, and event venues. It represents the upper-boundary of a destination winery-resort model and is a relevant scale and integration benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theblufftop
• Instagraminstagram.com/theblufftop
• Pinterestpinterest.com/theblufftop/_created
• Xx.com/theblufftop
• LinkedInlinkedin.com/company/the-blufftop-at-rocheport

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blufftop at Rocheport