Home of Economy

What Home of Economy does

Home of Economy is a private, for-profit retail company headquartered in Grand Forks, United States, founded in 1939 and operating under the Home of Economy trade name. The company sells a broad assortment of general merchandise spanning automotive supplies, garden supplies, bakeware, outdoor-wear, tyres, and toys. This wide category mix positions the business as a general-purpose retailer rather than a specialist, serving local consumer demand from a single regional market.

The business operates through a traditional brick-and-mortar retail model with 51-100 employees, supplemented by a public website at homeofeconomy.net. No proprietary technology platform, e-commerce infrastructure depth, or technology stack details are documented in the available data. The product assortment is largely third-party branded merchandise typical of general/hardware retail rather than proprietary goods, and the company does not disclose subscription, SaaS, or contract-based revenue mechanics.

Home of Economy's revenue model is conventional retail: point-of-sale transactions to walk-in consumers across multiple product categories. There is no disclosed pricing structure, customer segmentation approach, or evidence of B2B or wholesale channels. The company maintains no parent company, no subsidiaries, no funding rounds, and no documented M&A activity in the source data, indicating an owner-operated independent retailer rather than a venture- or PE-backed entity.

Name

Home of Economy

Website

https://homeofeconomy.net

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

Home of Economy is a privately held, independent general merchandise retailer founded in 1939 and based in Grand Forks, United States, selling automotive supplies, garden supplies, bakeware, outdoor-wear, tyres, and toys to local consumers.

Ownership category

akta.pro rank

Product category

General Merchandise Retail

NAICS

General Merchandise Retailers (455), Home Centers (444110)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)

akta.pro secondary industries

General Home Improvement & Hardware Stores (CRAIADAA), Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI)

Keywords

• General merchandise retail
• Automotive supplies store
• Garden and outdoor supplies
• Outdoor wear retailer
• Tyre and toy shop

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Home of Economy is a brick-and-mortar variety retailer in Grand Forks that sells automotive supplies, garden supplies, bakeware, outdoor-wear, tyres, and toys to local consumers. The store functions as a single-location, multi-category general merchandise outlet serving the surrounding community.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive supplies
• Garden supplies
• Bakeware
• Outdoor-wear
• Tyres
• Toys

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• True Value: Hardware co-op supplying independent retailers with hardware, paint, plumbing, automotive, lawn and garden, and seasonal goods. Targets the same rural and small-town customer base and overlaps on multiple categories Home of Economy stocks.
• Ace Hardware: Cooperative hardware retailer serving small towns and suburbs with tools, paint, automotive accessories, lawn and garden, and household goods. Comparable small-town positioning with a heavier hardware tilt than Home of Economy.
• Walmart: Largest U.S. mass merchant with broad assortment across automotive, garden, toys, apparel, and household categories at low price points. Sets the competitive ceiling and pricing benchmark for any small-town general-merchandise store including Home of Economy.
• Menards: Midwest-based home improvement big-box retailer selling hardware, automotive, garden, appliances, and general household goods. Larger incumbent with broader assortment and stronger purchasing power across categories Home of Economy carries.
• Dollar General: National small-format value retailer concentrating in rural and small-town markets with consumables, household goods, and seasonal merchandise. While more consumable-focused, it competes directly for the routine-shopping trips Home of Economy depends on.
• Tractor Supply Company: National rural-lifestyle retailer selling hardware, automotive, tools, workwear, lawn and garden, and pet/animal supplies. A larger incumbent that overlaps with Home of Economy's automotive, garden, and outdoor categories but operates at national scale.

Direct peers

• Orscheln Farm and Home: Farm-and-home chain offering automotive, hardware, lawn and garden, livestock, and household goods in small-town markets. Operates a comparable general-merchandise format targeting rural and small-city consumers.
• Bomgaars: Midwest farm-and-home retailer carrying hardware, automotive, lawn and garden, workwear, sporting goods, and toys across rural communities. Closely mirrors Home of Economy's assortment and small-town positioning.
• Runnings: Upper Midwest farm and fleet retail chain selling farm supplies, hardware, automotive, workwear, sporting goods, and household basics. Runnings hosts Home of Economy's web presence and shares the same small-town, multi-category general merchandise format — the closest operational and likely affiliated peer.
• Fleet Farm: Upper Midwest general-merchandise retailer offering auto parts, hardware, sporting goods, apparel, toys, and household goods across small and mid-sized markets. Direct overlap with Home of Economy's product mix and rural/small-town customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HomeOfEconomy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home of Economy