The Starrys
The Starrys (Starry Realty) is a family-owned residential real estate brokerage in De Pere, Wisconsin, serving home buyers, sellers, and relocation clients across the Green Bay metropolitan area and surrounding northeastern Wisconsin communities under the Shorewest Realtors network.
- Company typePrivate
- Founded2015
- HeadquartersDe Pere, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Starrys does
The Starrys, operating under the legal entity Starry Realty, is a family-owned residential real estate brokerage headquartered in a restored historic 1888 office building in downtown De Pere, Wisconsin. The firm serves individual home buyers, sellers, and relocation clients across the Green Bay metropolitan area and 14 surrounding northeastern Wisconsin communities (including Allouez, Ashwaubenon, Bellevue, Hobart, Howard, Lawrence, Ledgeview, Pulaski, and Suamico). Service lines span traditional residential brokerage alongside luxury homes, vacant land and lots, and commercial listings, supported by an MLS-integrated property search platform on thestarrys.com, a recurring 'Look to the Starrys' eNewsletter, a 'Starry Suggestions' local-business referral directory, and community resource pages.
The firm runs on a small team of 1-10 employees led by founder Rich Starry, alongside his mother Becki Starry and team members Mary Jo Danen and Katie (the latter specializing in first-time homebuyers). Operations are conducted under the Shorewest Realtors network, which provides MLS access, marketing platforms, and corporate branding; the firm represents itself as 'Shorewest REALTORS' in its materials. Technology consists of standard industry tooling: MLS-based listing systems, mobile applications for property search and showing notifications, electronic contract processing, and digital marketing assets (multiple billboards, email newsletters, and a Facebook presence). There is no proprietary technology or AI/ML capability described.
Revenue is generated on a transaction-based commission model with rates negotiated individually per deal and not publicly disclosed. The firm has historically ranked in the top 5 of 550-570 Green Bay agents by sales volume (#4 in 2009, #3 in 2010, #5 in 2011, #2 in first half 2012), and reports an average sale price approximately $70,000 higher than the average Green Bay Realtor. Customer acquisition relies on deep local market presence, community event involvement (e.g., Celebrate De Pere), high-touch referral mechanics, and brand familiarity built through long-term client relationships evidenced by repeat customers with 6-7 transactions over many years.
The Starrys firmographics
Firmographics- Name
- The Starrys
- Legal name
- Starry Realty
- Website
- https://thestarrys.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Starrys (Starry Realty) is a family-owned residential real estate brokerage in De Pere, Wisconsin, serving home buyers, sellers, and relocation clients across the Green Bay metropolitan area and surrounding northeastern Wisconsin communities under the Shorewest Realtors network.
- Ownership category
- akta.pro rank
The Starrys industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (53139)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where The Starrys is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Starrys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission-based model. Earn commissions on successful home buy and sell transactions. Rate is not publicly disclosed and would be quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commission |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Starrys product offering
Product offeringCore offering
The Starrys is a full-service residential real estate brokerage firm operating as Starry Realty, providing agent-led home buying, home selling, and relocation services across Green Bay, De Pere, and surrounding northeastern Wisconsin communities. Services are supported by an MLS-integrated property search platform with standard, map, luxury, vacant land, and commercial variants. The firm earns commissions on completed buy/sell transactions under the Shorewest Realtors brand.
Product overview
The Starrys operates as a full-service real estate brokerage firm in Green Bay and De Pere, Wisconsin, offering a property search platform integrated with MLS access, residential buying and selling services, relocation assistance, an email newsletter subscription, community resources directory, and a local business referral program. The core offering is the real estate brokerage service supported by online property search tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services Full-service residential real estate brokerage offering buyer representation, seller representation, relocation assistance, and local market expertise for the Green Bay/De Pere area and surrounding northeastern Wisconsin communities, including luxury homes, vacant land, and select commercial properties. Operates under the Shorewest Realtors brand.
Quantifiable outcome
- Homes often sell within days or hours of listing
- +2 more outcomes
Companies that use The Starrys
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
The Starrys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Starrys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shorewest RealtorscoreThe Starrys operate as part of the Shorewest Realtors network, one of the largest real estate companies in Wisconsin. Shorewest provides marketing support, technology platforms, MLS access, and corporate branding. Starrys represent themselves as 'Shorewest REALTORS' in their marketing materials.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Starrys competitors and assessment
Company assessmentEmerging players
- Compass: Tech-enabled residential brokerage that has been expanding into suburban and mid-sized markets with proprietary technology and marketing tools. Comparable because it increasingly competes for the same agent talent and seller pipeline that traditional brokerages like The Starrys depend on.
- eXp Realty: Cloud-based brokerage with an agent-attraction model that competes for independent, high-producing agents. Comparable because it targets the same agent profile that The Starrys represent, including top-producing independent realtors in regional markets.
- Redfin: Tech-enabled residential brokerage and portal offering lower-commission and flat-fee alternatives to traditional agents. Comparable as a direct competitive threat to The Starrys' commission model in markets Redfin enters.
Broad incumbents
- RE/MAX: Large global residential brokerage franchise built around independent, high-producing agents. Comparable to The Starrys because both rely on experienced individual agents, commission-based compensation, and local market specialization.
- Shorewest Realtors: The Starrys' parent network and one of the largest residential brokerage firms in Wisconsin. Directly comparable because The Starrys operate under Shorewest's brand and infrastructure, and Shorewest sets the per-agent productivity benchmark ($2.53M/agent) that The Starrys are benchmarked against.
- Coldwell Banker: Global residential real estate franchise with a strong agent-led, full-service commission model similar to The Starrys. Comparable as a competing brand a Green Bay buyer or seller might choose for traditional full-service brokerage.
- Keller Williams Realty: Largest residential brokerage franchise in the U.S. by agent count, using a commission-based, agent-led model with strong local market teams. Comparable because both operate small agent teams within a larger franchise system serving local geographies.
- Better Homes and Gardens Real Estate: Nationally branded residential brokerage franchise competing in suburban and mid-sized markets with a similar full-service, agent-led model. Comparable because both compete for the same home-buyer/seller persona in regional markets.
- Century 21: Long-established residential real estate franchise with comparable commission-based agent teams serving mid-sized U.S. markets. Directly comparable in GTM and revenue model to The Starrys.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with strong brand affiliation and a luxury-leaning seller base. Comparable because The Starrys also market luxury homes and benefit from a recognized parent brand (Shorewest).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Starrys social profiles
Digital presenceThe Starrys financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Starrys leadership team
Management profileNumber of profiles
Profiles4 records
The Starrys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Starrys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Starrys
What does The Starrys do?
The Starrys is a full-service residential real estate brokerage firm operating as Starry Realty, providing agent-led home buying, home selling, and relocation services across Green Bay, De Pere, and surrounding northeastern Wisconsin communities. Services are supported by an MLS-integrated property search platform with standard, map, luxury, vacant land, and commercial variants. The firm earns commissions on completed buy/sell transactions under the Shorewest Realtors brand.
Is The Starrys a public or private company?
The Starrys is a private company. It is classified as family owned and is currently operating.
When was The Starrys founded?
The Starrys was founded in 2015. It employs 1 to 10 people.
Where is The Starrys based?
The Starrys is headquartered in De Pere, United States, in the North America region.
How does The Starrys make money?
One revenue line is on record: real Estate Commission.
Who are The Starrys's main competitors?
Emerging players on record are Compass, eXp Realty and Redfin. Broad incumbents are RE/MAX, Shorewest Realtors, Coldwell Banker, Keller Williams Realty, Better Homes and Gardens Real Estate, Century 21 and Berkshire Hathaway HomeServices.
Does The Starrys have an API?
No public API is recorded for The Starrys.
What industry is The Starrys in?
The Starrys's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 5312 and its SIC code is 6531.