Virginia Dermatology & Skin Cancer Center

What Virginia Dermatology & Skin Cancer Center does

Virginia Dermatology & Skin Cancer Center is a private, multi-location dermatology practice operating four offices across southeastern Virginia (Norfolk, Suffolk, and Newport News) alongside a dedicated medical spa, Meridiem DermSpa. Founded in 2006 by Dr. Brian L. Johnson following a 24-year US Navy medical career, the practice delivers medical, surgical, and cosmetic dermatology services to patients of all ages, with a clinical specialty in Mohs Micrographic Surgery — a layer-by-layer tissue excision technique with on-site pathology examination that achieves up to 99% cure rates for basal and squamous cell carcinoma. The clinical team comprises two Mohs-trained MDs (Dr. Brian Johnson and Dr. Brad Johnson), five board-certified physician assistants with dermatology fellowships, two nurse practitioners including a surgery-specialized NP with over 10,000 lifetime cutaneous surgeries, and an RN/esthetician supporting the cosmetic line.

The practice generates revenue through four professional services streams: medical dermatology billed across major commercial and government payers (Anthem BCBS, Tricare, Sentara, Cigna, Aetna, Medicare, Virginia Medicaid), surgical dermatology anchored by the Mohs service line with same-day reconstruction, cosmetic and aesthetic services delivered through Meridiem DermSpa, and ancillary skincare product sales via an online shop. Go-to-market is direct-to-consumer, with patient acquisition driven by content marketing and SEO on virginiamohs.com, organic social on Facebook and Instagram, Radix Health online self-scheduling, and physical access across the four offices.

The practice operates as an affiliate of Anne Arundel Dermatology, a larger Mid-Atlantic dermatology network, which provides shared infrastructure including a ModMed-powered patient portal and cross-practice provider transfers. The center is privately held with no disclosed external funding, private equity sponsorship, or public ownership identified in available sources; pricing is not publicly disclosed, with CareCredit offered as the principal financing vehicle for elective cosmetic procedures.

Name

Virginia Dermatology & Skin Cancer Center

Legal name

Virginia Dermatology & Skin Cancer Center

Website

https://virginiamohs.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Dermatology & Skin Cancer Center is a private, multi-location dermatology practice in southeastern Virginia offering medical, Mohs micrographic surgical, and cosmetic dermatology services across four offices and a medical spa, affiliated with Anne Arundel Dermatology.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKACAD

Mohs Surgery & Skin Cancer (Dermatologic Oncology)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYHLAKACAA

General & Medical Dermatology

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYHLAKACAG

Procedural Dermatology (Office-Based Surgery)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Medical dermatology services
• Mohs micrographic surgery
• Skin cancer treatment
• Cosmetic dermatology services
• Dermatology practice

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Revenue from treating medical skin conditions including acne, eczema, psoriasis, skin cancer screenings, and general dermatology consultations. Billed through insurance including Anthem BCBS, Tricare, Sentara, Cigna, Aetna, Medicare, Virginia Medicaid, and various commercial carriers.
2. Surgical Dermatology Services: Revenue from Mohs micrographic surgery and other surgical procedures for skin cancer removal. Includes same-day wound reconstruction in most cases.
3. Cosmetic/Aesthetic Services: Revenue from cosmetic procedures including injectables, chemical peels, laser hair reduction, Aerolase treatments, and medical spa services. Offered at Meridiem DermSpa at Virginia Dermatology.
4. Product Sales: Sale of skincare products through their online shop (shopaaderm.com) and in-office product recommendations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Virginia Dermatology & Skin Cancer Center provides medical, surgical, and cosmetic dermatology services to patients of all ages across four southeastern Virginia locations. The practice specializes in the diagnosis and treatment of skin, hair, and nail disorders, with a particular emphasis on Mohs Micrographic Surgery for skin cancer removal. It also operates Meridiem DermSpa, a medical spa offering injectables, chemical peels, laser hair reduction, and Aerolase skin rejuvenation.

Product overview

Virginia Dermatology & Skin Cancer Center is a single-location dermatology practice offering three integrated service lines: Medical Dermatology for general and pediatric skin conditions, Surgical Dermatology centered on Mohs Micrographic Surgery for skin cancer treatment, and Cosmetic Services encompassing injectables, chemical peels, laser hair reduction, and Aerolase treatments. The practice operates multiple offices including a dedicated medical spa (Meridiem DermSpa) in Norfolk, VA, and provides patient access through online scheduling via Radix Health and a patient portal. All services are coordinated under the leadership of fellowship-trained Mohs surgeon Dr. Brian L. Johnson and supported by a team of dermatology NPs, PAs, and estheticians.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Comprehensive medical dermatology services for patients of all ages, covering general and pediatric dermatology. Conditions treated include acne, eczema, psoriasis, warts, moles, and other skin, hair, and nail disorders, along with skin cancer screenings.
• Surgical Dermatology (Mohs Micrographic Surgery)
• Cosmetic Services
• Meridiem DermSpa at Virginia Dermatology
• Patient Portal
• Skincare Product Sales

Quantifiable outcome

• Up to 99% cure rate for skin cancer using Mohs surgery technique
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Anne Arundel DermatologycoreStrategic or Co-development PartnerVirginia Dermatology & Skin Cancer Center is an affiliate of Anne Arundel Dermatology, a larger dermatology practice network serving the Mid-Atlantic region. This affiliation provides access to broader resources, shared best practices, and integration within a regional dermatology network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Skin & Cancer Associates: Multi-location dermatology practice group with strong Mohs surgery and skin-cancer emphasis in Florida and adjacent markets. Comparable clinical focus and specialty-driven model.
• Advanced Dermatology: Multi-location dermatology practice offering Mohs surgery, general dermatology, and cosmetic services across the Mid-Atlantic. Highly comparable service mix and multi-site operating model.
• Anne Arundel Dermatology: Parent-affiliate Mid-Atlantic dermatology platform offering medical, surgical, and cosmetic dermatology including Mohs surgery across multiple locations. Virginia Dermatology is an affiliate of this network, making it the closest structural and operational peer.
• Center for Dermatology & Skin Cancer: Single-region dermatology practice offering Mohs surgery, medical dermatology, and aesthetics — a near-twin operating model in a different geography.

Broad incumbents

• Forefront Dermatology: National dermatology network with strong presence in the Midwest and Mid-Atlantic. Offers the same medical/Mohs/cosmetic triad but with broader geographic coverage and integrated back-office operations.
• Schweiger Dermatology Group: Large, PE-backed dermatology platform operating dozens of offices across the Northeast and Mid-Atlantic. Comparable service lines (medical, Mohs, cosmetic) but at substantially greater scale and with more diversified geographic reach.
• QualDerm Partners: PE-backed dermatology platform built via practice roll-ups across the Southeast and Mid-Atlantic. Provides identical service offerings at greater scale and competes for physician talent.

Regional players

• West Dermatology: Multi-location dermatology practice on the West Coast offering medical, surgical, and cosmetic dermatology. Comparable operational structure but geographically distinct from the Virginia market.
• DermOne Dermatology: Regional dermatology group in the Carolinas/Mid-Atlantic offering medical, surgical, and cosmetic services. Comparable service mix but operates in an adjacent regional market rather than directly competing in southeastern Virginia.

Others

• ModMed (Modernizing Medicine): Specialty EHR and practice-management software vendor used by Virginia Dermatology (and Anne Arundel affiliates) for the patient portal. Adjacent enabling technology, not a direct competitor but reflective of the broader dermatology operating stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/virginiadermatology
• Instagraminstagram.com/virginiadermatology
• Xx.com/vadermscc
• LinkedInlinkedin.com/company/virginia-dermatology-and-skin-cancer-center-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Dermatology & Skin Cancer Center