What Software Quality Consulting does

Software Quality Consulting operates the SBOBET88 online gambling platform under the Indonesian legal entity PT KUDA-KUDAAN, with PT TISU-AJAIB as the operating company headquartered at JL. Raya Raja II Blok BB No. 12-A, Jakarta. The platform targets Indonesian online gambling enthusiasts with a vertically integrated offering covering sports betting (judi bola), mix parlay, live casino, and slot games. Core technology consists of a mobile/WAP-accessible betting platform with 24/7 uptime, a Mix Parlay calculator, live in-play betting, QR code product scanning, and a PWP (Purchase with Purchase) promotional engine. The platform also lists ancillary hardware products (laptops) priced from Rp 11.5 million to Rp 28.6 million, an unusual adjacency that blurs the line between gambling and ecommerce.

The business model derives revenue primarily from transaction fees (commissions on losing wagers) across sports betting, slot gaming, and live casino verticals, supplemented by direct hardware sales. Distribution combines direct digital channels (the SBOBET88 website plus 'link alternatif' alternative links designed to bypass Indonesian internet filtering), an official agent partnership with Warga88, and physical retail branches in Medan and Banda Aceh. Customer acquisition runs across WhatsApp, Facebook, Twitter, Telegram, email, live chat, and an affiliate/agent referral network. Minimum deposit is Rp 10,000 and minimum mix parlay stake is Rp 25,000, with payment supported via Bank, QRIS, and E-Wallet.

The company is privately held with no disclosed funding history, ownership structure, headcount, or audited financials. The platform reports a cumulative user engagement figure of 888,365,386 ratings and lists testimonials from five named individual users. All trademark (SBOBET, SBOBET88), partnership, and operational data is sourced from the company's own website. For investment context: online gambling is largely prohibited in Indonesia, and the platform's reliance on alternative links to circumvent government filtering ('nawala') signals material regulatory and reputational risk that any PE/VC/M&A assessment must weigh heavily.

Name

Software Quality Consulting

Legal name

PT KUDA-KUDAAN

Website

https://swqual.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Software Quality Consulting operates the SBOBET88 Indonesian online gambling platform (under PT KUDA-KUDAAN / PT TISU-AJAIB), offering sports betting, mix parlay, live casino, and slot games to Indonesian consumers via mobile, partner agents, and physical branches.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

akta.pro secondary industries

Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online sports betting
• Football betting platform
• Mix parlay betting
• Live casino games
• Online slot games

Headquarters

HQ city

Upton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Sports Betting Transactions: Revenue generated from sports betting wagers including football (judi bola), mix parlay, handicap, over under, and odd-even betting. Takes commission/juice from losing bets.
2. Online Slot Games: Revenue from online slot gaming platform partnerships.
3. Live Casino: Revenue share from live casino gaming operations.
4. Product Sales: Sells technology products (laptops/computers) alongside gambling services, with prices ranging from Rp 11.5 million to Rp 28.6 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SBOBET88 is an Indonesia-focused online gambling platform operated by PT TISU-AJAIB under parent entity PT KUDA-KUDAAN, offering sports betting (primarily football/judi bola with handicap, mix parlay, over/under, and odd/even markets), online slot games, and live casino gaming. The platform is accessible via mobile and WAP with 24/7 operation, minimum deposit of Rp 10,000, and multiple payment methods including Bank, QRIS, and E-Wallet. The site also lists laptop/computer products alongside gambling services.

Differentiator

Problem solved

Functional benefit

Products and services

• SBOBET88 Online Football Betting (Judi Bola) Online sports betting service focused on football, covering global matches with bet types including handicap, mix parlay, over/under, and odd/even (genap ganjil). Includes pre-match and live in-play betting. Targeted at Indonesian individual bettors.
• Online Slot Games Online slot gaming offered through platform partnerships, available 24/7 to Indonesian players alongside sports betting.
• Live Casino Live dealer casino gaming offering revenue-share based play for Indonesian users, integrated with the same platform account used for sports betting.
• Mix Parlay Betting with Calculator Multi-match parlay betting product with a built-in Mix Parlay Calculator allowing users to add matches, compute total odds, set stake, and view potential winnings. Minimum bet Rp 25,000.

Quantifiable outcome

• Mix parlay betting allows winning big with small stakes (e.g., Rp 10,000 initial bet)

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Warga88coreChannel Partner/ Reseller/ DistributorWarga88 is described as the official partner (partner resmi) of SBOBET agent in Indonesia. Provides link alternative services, account registration (daftar sbobet), and login access (link sbobet anti nawala) for Indonesian users. Operates as a distribution and customer acquisition channel.
• PT KUDA-KUDAANminorOthersParent company holding copyright for the SBOBET88 platform website. All rights reserved under PT KUDA-KUDAAN.
• PT TISU-AJAIBminorOthersOperating company for the SBOBET88 gambling platform. Located in Jakarta with address listed for legal/business correspondence.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Betway: Multi-vertical online gambling operator (sportsbook, casino, slots) with mobile-first product; comparable breadth of offering including live betting and mix parlay-style accumulators.
• Bet365: Global online sportsbook and gaming operator with comprehensive football market coverage, live betting, and casino products; a broad incumbent benchmark for product breadth and operating scale versus the subject platform.
• DraftKings: Vertically integrated online sports betting and casino operator with mobile/WAP-style apps and live in-play wagering; useful broad incumbent comparable for product roadmap and digital-first sportsbook economics.
• William Hill: Legacy sportsbook with full sportsbook, live betting, and casino verticals; comparable for omnichannel (retail + online) distribution and football market depth, though operating under regulated jurisdictions unlike the subject.

Direct peers

• SBOBET: The international sportsbook whose trademark anchors the subject platform; directly comparable sports betting product (football focus, mix parlay, live betting) and the source of the brand equity that SBOBET88 leverages in Indonesia.
• Warga88: Stated official partner agent of SBOBET in Indonesia, facilitating registration, alternative link distribution, and login access — functionally a peer distributor operating the same sportsbook product to overlapping Indonesian end-customers.
• Pinnacle: Established online sportsbook known for competitive odds and low-margin football betting; a direct comparable for sportsbook economics, mix parlay offerings, and target bettor profile.
• 188Bet: Asia-headquartered online sportsbook with strong football focus and live betting product; comparable positioning in Asian markets including Indonesia and overlapping football market coverage.
• Maxbet: Asia-focused online sportsbook offering football betting, mix parlay, and live wagering with a comparable product mix and customer base in the Indonesian/Southeast Asian market.

Regional players

• IDN Poker / IDNPlay: Indonesian/Asian-focused online gambling platform; comparable regional player in the same market with adjacent product (poker vs. sportsbook) and overlapping payment-rail and accessibility challenges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/software-quality-consulting-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Software Quality Consulting