Schoch Workhouse

What Schoch Workhouse does

Büro Schoch Werkhaus AG (Schoch Werkhaus) is a privately held, family-owned Swiss workspace solutions provider headquartered in Hall 39 of the historic Sulzer-Areal in Winterthur. The firm traces its heritage to Buro Schoch (1882) and has operated under the Werkhaus name since 1997, employing approximately 35 people focused on contemporary and sustainable workplace and event-space design. Its service portfolio spans New Work concept consulting, interior architecture and general planning, construction management, acoustic and lighting concepts, media technology installation (screens, projectors, room control), and full office relocation logistics, generating revenue through project-based professional services contracts primarily with Swiss enterprise, healthcare, education, and public-sector clients.

The company operates a hybrid product-service model. It distributes partner-brand ergonomic furniture (ergodata table systems, storage, and innovations lines), develops and sells its own 'by Schoch' branded products, and manufactures Swiss-made JSL LED floor lamps (JSL.PURE and JSL.CLASSIC). A proprietary e-commerce shop (shop.werkhaus.ch) extends reach into consumer, home-office, and SMB segments, while a direct enterprise sales force targets larger projects. Go-to-market combines enterprise field sales, content marketing via the Werkhaus blog and social channels, hosted customer events (Schoch Soirées, Fondue Chinoise), and venue rental for workshops and gatherings at the flagship Werkhaus location.

From 2021 through August 2024, Schoch Werkhaus led the Innosuisse-funded 'Diversity Office' research project with the University of Bern and FHNW, producing a criteria catalog for demographic-optimized workplaces that has been productized as a commercial line for neurodiverse teams and aging-workforce accommodation. Notable reference customers include FIFA, IIHF, SAP (Schweiz), Nestlé Nespresso, ZKB, Bank Pictet, Bühler AG, Schulthess Klinik, Careum Zürich, and Bosch Packaging. The firm is led by CEO/owner Jan Schoch and CMO Simona Schoch, with no disclosed external investors, parent entity, or funding rounds.

Name

Schoch Workhouse

Legal name

Büro Schoch Werkhaus AG

Website

https://schoch.swiss

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Büro Schoch Werkhaus AG is a family-owned Swiss workspace solutions provider offering interior architecture, ergonomic furniture, media technology, and relocation services to enterprises, healthcare, education, and public-sector clients across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Workspace Design and Interior Architecture Services: Planning and design of modern workplaces, including concept development, interior architecture, general planning, construction management, acoustic solutions, color concepts, lighting concepts, and space planning. Revenue is generated through project-based professional services.
2. Furniture and Equipment Sales: Sale of office furniture, ergonomic desk systems (ergodata), storage solutions, designer furniture, ergonomic office chairs, energy-efficient LED lighting (JSL LED), garden furniture, and home office products. Revenue from product sales through direct sales force and e-commerce shop.
3. Media Technology Products and Services: Supply and installation of audiovisual equipment including screens, projectors, digital flipcharts, conference technology, multimedia planning, projection technology, room control systems, and video conferencing solutions. Includes ongoing maintenance services.
4. Office Relocation and Service: Complete office relocation management from A to Z, chair cleaning, furniture repair, media technology maintenance, and equipment rental (projectors, etc.). Also includes storage management and logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Büro Schoch Werkhaus AG is a Swiss full-service office and workplace solutions provider that plans, designs, and furnishes modern work and event spaces. The company delivers interior architecture and general planning, ergonomic and sustainable furniture (proprietary by Schoch brand and ergodata partner brand), Swiss-made LED lighting (JSL.PURE and JSL.CLASSIC), media and conference technology, and complete office relocation and maintenance services for corporate, healthcare, education, and public-sector clients.

Product overview

Schoch Workhouse operates as a comprehensive office and workspace solutions provider offering both products and services. Their product portfolio consists of proprietary brands (by Schoch, JSL LED lighting with PURE and CLASSIC variants) and partner brands (ergodata furniture systems including table systems, storage, and innovations). Their service offerings encompass Work Space & Interior Design (interior architecture and planning), Medientechnik (presentation and conference technology), New Work/New School consulting, and relocation/moving services. A notable initiative is the Diversity Office research project developing workplace solutions for neurodiverse teams. The company positions itself as a one-stop provider for modern workspace design, from planning through execution and furnishing.

Differentiator

Problem solved

Functional benefit

Brands

• by Schoch: Proprietary product line including JSL LED luminaires designed and manufactured in Switzerland.
• JSL LED Leuchten
• Diversity Office

Products and services

• Work Space & Interior Design Interior architecture and general planning service for office construction and renovation projects, including space planning, color and lighting concepts, acoustic design, and construction management. Targeted at corporate, healthcare, education, and public-sector clients.
• Medientechnik (Media Technology) Supply, installation, and maintenance of audiovisual and presentation technology including screens, projectors, digital flipcharts, conference systems, room control, and video conferencing solutions. Includes ongoing maintenance services for professional meeting and event spaces.
• New Work Solutions Consulting and implementation services for modern workplace concepts including Activity Based Working, desk sharing, hybrid work arrangements, and future-oriented workspace strategies. Targeted at organizations transforming to New Work operating models.
• New School Solutions Design and planning services for educational spaces optimized for learning innovation, reduced disruption factors, and modern pedagogical approaches. Targeted at schools, universities, vocational training centers, and educational facilities.
• Service, Umzug, Miete (Relocation, Repair, Rental) Complete office relocation management from A to Z, chair cleaning, furniture repair, media technology maintenance, and equipment rental (projectors, etc.). Includes storage management and logistics. Targeted at corporate clients moving or refurbishing offices.
• by Schoch Proprietary Brand Schoch Werkhaus's proprietary brand offering office furniture and workspace solutions designed and curated by the company itself, complementing their third-party branded portfolio.
• ergodata Tischsysteme (Table Systems) Ergonomic table systems from the ergodata brand, offering configurable desk solutions for individual and collaborative workspaces.
• ergodata Stauraum (Storage Solutions) Storage solutions and furniture from ergodata, designed to complement office table systems and maximize workspace organization.
• ergodata Innovationen Innovative office furniture and workspace solutions from ergodata, featuring cutting-edge designs for modern work environments.
• JSL.PURE LED Stehleuchte (Floor Lamp) Swiss-designed and Swiss-made LED floor lamp featuring asymmetric light distribution for optimal desk illumination. Offers natural color temperatures, flicker-free light with warm direct and cool indirect lighting for a healthy, comfortable workspace.
• JSL.CLASSIC LED Leuchte Classic variant of the JSL LED floor lamp series, Swiss design and manufacturing, complementing the PURE model for office lighting solutions.
• Diversity Office Research project and product line focused on workplace design for diverse teams, including people with ADHD, autism, and Asperger's. Developed in collaboration with University of Bern and FHNW, funded by Innosuisse, creating an evaluable criteria catalog for demographic-adapted office environments.

Quantifiable outcome

• Survey of 60 companies confirmed that the fit between team diversity and physical-material environment is a central factor for innovation capability

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• HAW (Hochschule für Wirtschaft) WinterthurminorStrategic or Co-development Partner · 1 January 2023HAW Winterthur published a success story about the Diversity Office project, highlighting the collaboration and research outcomes in workplace design and diversity.
• University of BerncoreStrategic or Co-development Partner · 1 January 2021Scientific leadership provided by PD Dr. Julia Burbulla from the Institute for Art History (Department of Architecture and Monument Preservation). The university leads research on how diverse team needs can be accommodated in office spaces and how current analysis, concept, design, and furniture processes need to be adapted in workplace design.
• FHNW (Fachhochschule Nordwestschweiz)coreStrategic or Co-development Partner · 1 January 2021Dr. Theresia Leuenberger from FHNW's Institute for Cooperation Research and Development co-leads the project. FHNW contributes research expertise on organizational cooperation and workplace design adaptation.
• Vifian AGminorImplementation/ SI/ Consulting Partner · 1 January 2021Supporting the project primarily in analytical parts, surveys, tests, and practical implementation, including tool/technology consulting checks and project management control group.
• working well GmbHminorImplementation/ SI/ Consulting Partner · 1 January 2021Supporting the project in analytical parts, surveys, tests, practical implementation, tool/technology consulting checks, event participation, and project management control group.
• House of WinterthurminorGTM or Marketing PartnerB2B event collaboration at the Werkhaus location with House of Winterthur, a local business network organization.
• Kay MantzelminorStrategic or Co-development PartnerSpeaker on neurodiversity in the workplace (ADHD, autism, Asperger) who delivered a recorded presentation at a Diversity Office event, exploring the workspace needs of individuals requiring special working conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Global leader in office furniture, architectural interiors, and workplace technology. Competes for the same enterprise RFPs as Schoch but at much greater scale and with a broader product and service portfolio.
• Haworth: Global office furniture manufacturer and workplace interiors provider with a strong European dealer network. Overlaps with Schoch in workspace design and furniture supply but operates at far larger scale.

Direct peers

• Sedus Stoll: German office furniture manufacturer with full workplace solutions including ergonomic seating, tables, and room systems. Comparable mid-sized European office furniture and workplace consultancy player.
• Lista Office: Swiss manufacturer of office furniture, storage systems, and workspace solutions serving European enterprises. Direct competitor in the Swiss/DACH office furniture market with similar specification-led sales motion.
• Vitra: Swiss-headquartered designer and manufacturer of office furniture and workplace solutions, with interior architecture consulting and a flagship campus in Weil am Rhein. Highly comparable end-to-end offering (furniture + workspace consulting) anchored in Switzerland/DACH.
• USM: Swiss manufacturer of modular office furniture systems (USM Haller, USM Kitos, USM Pure) widely specified in Swiss and European enterprise offices. Comparable as a Swiss-made office-furniture brand sold through project-based specification channels.
• ASSMANN Büromöbel: German office furniture manufacturer providing desks, storage, and acoustic solutions for the European B2B market. Comparable as a mid-sized European office furniture specialist.
• König + Neurath: German manufacturer of office furniture and room systems offering consulting, planning, and furnishing services. Direct peer in DACH office interior design and furniture specification.
• Bene Büromöbel: Austrian office furniture and interior design specialist offering office concepts, furniture systems, and room solutions across DACH. Directly comparable in scale, geography, and full-service workplace offering.
• Kinnarps: Swedish office furniture and interior solutions provider with strong DACH presence through its subsidiary Materna. Comparable end-to-end workplace design and furniture delivery model targeting European enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAfPKAAbgWPStE-5u_3omkg
• Facebookfacebook.com/schochwerkhaus
• Instagraminstagram.com/schoch.werkhaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoch Workhouse