LCCL Coding Academy
- Company typePrivate
- Founded2012
- HeadquartersBukit Merah, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
LCCL Coding Academy firmographics
Firmographics- Name
- LCCL Coding Academy
- Legal name
- LCCL Coding Academy Pte. Ltd.
- Website
- https://lcclcoding.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LCCL Coding Academy industry classification
Industry- Product category
- Children's Coding and Computational Thinking Education
- NAICS
- Computer Training (611420), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), STEM & Coding Readiness for Early Learners (EDACANAF)
Keywords
Where LCCL Coding Academy is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
LCCL Coding Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Weekly Class Tuition: Monthly subscription-based tuition for regular weekly coding classes. Tiered plans (Regular 1x/week, Power 2x/week, Quantum 3x/week) with progression across age groups from Early Creators (5-7) to Young Adult Coders (16-18).
- Holiday Camp Fees: One-time purchase of 5-day holiday camps (June-July) at $570-600 per child per week. Additional revenue from referral bonuses and sibling bookings.
- Trial Class Fees: Low-friction trial entry at $10-15 per session, credited toward enrollment. Serves as customer acquisition funnel with 92% conversion rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Early Creators (Ages 5-7): Regular $200/month, Power $360/month |
| Subscription | Monthly | Kid Coders (Ages 8-11): Pricing tiers available |
| Subscription | Monthly | Teen Coders (Ages 12-15): Pricing tiers available |
| Subscription | Monthly | Young Adult Coders (Ages 16-18): Regular $300/month, Power $540/month, Quantum $790/month |
| Unit Pricing | Pay-as-you-go | Holiday Camps: $570 early bird, $600 regular per week |
| Freemium | Pay-as-you-go | Trial Classes: $10 (Ages 5-7), $15 (Ages 8-18) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
LCCL Coding Academy product offering
Product offeringCore offering
LCCL Coding Academy is a Singapore-based coding and computational thinking school offering weekly after-school classes, school holiday camps, and trial sessions for children and teens aged 5-18. Curriculum progresses from Scratch visual block coding for Early Creators (ages 5-7) through Python, JavaScript/HTML/CSS, Arduino, micro:bit, and AI/Data Analytics for Young Adult Coders (ages 16-18). Classes are delivered in-person at Forum Office Tower on Orchard Road and online via Zoom for Python, with a maximum 6:1 student-teacher ratio and a Computational Thinking Framework advised by NUS Associate Professor Leong Hon Wai.
Product overview
LCCL Coding Academy offers a structured coding education ecosystem spanning four core weekly programmes organized by age group (Early Creators ages 5-7, Kid Coders ages 8-11, Teen Coders ages 12-15, Young Adult Coders ages 16-18), supplemented by seasonal Holiday Camps (AI-Powered Learner, Game Design, Coding Fundamentals, Early Creators) and Trial Classes for prospective students. The curriculum emphasizes Computational Thinking alongside coding skills, using platforms including Scratch, Python, Arduino, and micro:bit. Classes are delivered in-person at Orchard Road, Singapore, with online Zoom delivery for Python programmes. The company operates a tiered pricing model (Regular, Power, Quantum Learner plans) and maintains a 6:1 maximum student-teacher ratio across all programmes.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Creators Programme Weekly visual block coding programme using Scratch 3.0 for children aged 5-7, teaching foundational computational thinking, sequencing, loops, and events through interactive animations and games. Tiered as Regular ($200/month, 1 class/week) and Power ($360/month, 3 classes/week).
- Kid Coders Programme Weekly Scratch 3.0 coding programme for children aged 8-11 that builds foundational programming concepts including variables, loops, conditionals, and events through game and animation creation. Maintains a maximum 6:1 student-teacher ratio with monthly subscription billing.
- Teen Coders Programme Weekly comprehensive coding curriculum for students aged 12-15 covering robotics with MakeBlock Arduino, micro:bit digital making, Python problem solving, and JavaScript/HTML/CSS web development, with a maximum 6:1 student-teacher ratio and monthly subscription billing.
- Young Adult Coders Programme Advanced weekly programming curriculum for ages 16-18 covering data analytics, artificial intelligence concepts, and student research and development projects. Tiered as Regular ($300/month), Power ($540/month), and Quantum Learner ($790/month), with 1.5-hour classes and 1:6 ratio.
- Game Design: From Pencil to Pixel Holiday Camp Five-day game design camp for ages 10-15 covering character design, pixel art, animation, music composition, and game prototyping from concept to showcase. Priced at $570 early bird / $600 regular per week (15 hours total, Mon-Fri, 3 hrs/day).
- Coding Fundamentals Holiday Camp Intensive Scratch coding camp for ages 8-11 teaching sequencing, loops, variables, conditionals, and events through building multiple projects and an original game. Priced at $570 early bird / $600 regular per week.
- Early Creators Holiday Camp Introductory block coding camp for ages 5-7 using visual code blocks, teaching basic sequencing, loops, and events through creating animated characters and mini-games. Priced at $570 early bird / $600 regular per week.
- AI-Powered Learner Holiday Camp Five-day holiday camp teaching ages 10-15 how to learn effectively with AI tools, including developing learning profiles and study methods. Priced at $570 early bird / $600 regular per week.
- Early Creators Trial Class 60-minute introductory Scratch coding session for ages 5-7 priced at $10, with the trial fee credited toward first-month enrollment if the student enrolls.
- Coding Fundamentals Trial Class 90-minute introductory coding session for ages 8-11 priced at $15, building interactive animations with Scratch, with the trial fee credited toward first-month enrollment.
- Python Trial Class 90-minute online Python programming session for ages 12-18 priced at $15, teaching real Python code writing via Zoom, with the trial fee credited toward first-month enrollment.
Quantifiable outcome
- 92% of trial families continue to regular enrollment
- +2 more outcomes
Companies that use LCCL Coding Academy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
LCCL Coding Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LCCL Coding Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prof Leong Hon WaicoreNUS Associate Professor of Computer Science with 30 years experience in algorithms and computational thinking. Curriculum advisor contributing to teaching pedagogy and curriculum design. PhD in Computer Science from UIUC, BSc (1st class Honours) in Mathematics from University of Malaya. Former Division Head for Computer Science at NUS (1993-1997). Former Chairman of Singapore IOI Committee (1992-2004).
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
LCCL Coding Academy competitors and assessment
Company assessmentDirect peers
- Codingal: Codingal offers live online coding classes for K-12 students across multiple countries, covering Scratch, Python, web dev, and AI. Comparable to LCCL on curriculum scope and target age group but operates purely online at much larger geographic scale.
- WhiteHat Jr: WhiteHat Jr (now part of BYJU'S) teaches coding to children aged 6-14 with live 1:1 online classes. Similar age band and outcome orientation (coding fluency for kids), though positioned more as live tutoring than classroom-based enrichment.
- SG Code Campus: SG Code Campus offers coding classes for children and teens in Singapore, including holiday camps and weekly programs. Closest head-to-head competitor on model, geography, and target customer (Singapore parents of kids 5-18).
- Saturday Kids: Saturday Kids is a Singapore kids coding and tech school teaching programming, electronics, and design thinking to children. Competes directly with LCCL in Singapore across weekend programs and holiday camps with a similar D2C enrichment model.
- BrightCHAMPS: BrightCHAMPS provides coding, AI, and STEM education for kids aged 6-16 across multiple countries. Highly comparable to LCCL in product (coding for kids, tiered curriculum) but with broader geographic reach and a more venture-backed scale-up model.
- Code Ninjas: Code Ninjas is a global franchise of in-person kids coding centers teaching programming through game-building for ages 5-14. Closest comparable on the in-person enrichment model with small student-instructor ratios and a recurring weekly class structure.
- Tynker: Tynker is a self-paced and live online coding platform for K-12 kids, teaching block coding through Python and JavaScript. Comparable on curriculum (Scratch → Python progression) but uses a platform model rather than in-person classes.
- Coding Lab: Coding Lab is a Singapore-based kids coding school offering Scratch, Python, and other programming courses for children and teens. Directly competes with LCCL on curriculum, age range, and Singapore geography, with similar D2C enrichment positioning.
Broad incumbents
- Code.org: Code.org is a large non-profit providing free K-12 computer science curricula and Hour of Code globally. Not a direct commercial competitor but anchors the free / school-channel coding-education space that LCCL competes against for parent mindshare.
Others
- Scratch Foundation (MIT Scratch): MIT Scratch is the free block-coding platform that underpins LCCL's Early Creators and Kid Coders curriculum. An enabling/infrastructure provider rather than competitor, but its free availability sets the price floor for block-coding instruction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LCCL Coding Academy social profiles
Digital presenceLCCL Coding Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
LCCL Coding Academy leadership team
Management profileNumber of profiles
Profiles2 records
LCCL Coding Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LCCL Coding Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LCCL Coding Academy
What does LCCL Coding Academy do?
LCCL Coding Academy is a Singapore-based coding and computational thinking school offering weekly after-school classes, school holiday camps, and trial sessions for children and teens aged 5-18. Curriculum progresses from Scratch visual block coding for Early Creators (ages 5-7) through Python, JavaScript/HTML/CSS, Arduino, micro:bit, and AI/Data Analytics for Young Adult Coders (ages 16-18). Classes are delivered in-person at Forum Office Tower on Orchard Road and online via Zoom for Python, with a maximum 6:1 student-teacher ratio and a Computational Thinking Framework advised by NUS Associate Professor Leong Hon Wai.
Is LCCL Coding Academy a public or private company?
LCCL Coding Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LCCL Coding Academy founded?
LCCL Coding Academy was founded in 2012. It employs 1 to 10 people.
Where is LCCL Coding Academy based?
LCCL Coding Academy is headquartered in Bukit Merah, Singapore, in the Asia region.
How does LCCL Coding Academy make money?
Three revenue lines are on record. Weekly Class Tuition is the primary driver. The others are holiday Camp Fees and trial Class Fees.
Who are LCCL Coding Academy's main competitors?
Direct peers on record are Codingal, WhiteHat Jr, SG Code Campus, Saturday Kids, BrightCHAMPS, Code Ninjas, Tynker and Coding Lab. Code.org is listed as a broad incumbent. Scratch Foundation (MIT Scratch) is listed as an others.
Does LCCL Coding Academy have an API?
No public API is recorded for LCCL Coding Academy.
What industry is LCCL Coding Academy in?
LCCL Coding Academy's product category is Children's Coding and Computational Thinking Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAA, Introductory Coding (Block-Based & Beginner). Its NAICS code is 611420 and its SIC code is 8200.